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市場調查報告書
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1530752

2030年兒童電動Scooter市場預測：按產品類型、年齡層、材料、分銷管道和地區分類的全球分析

Kids E-Scooter Market Forecasts to 2030 - Global Analysis By Product Type, Age Group, Material, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC的數據，2024年全球兒童電動Scooter市場規模為3.186億美元，預計到2030年將達到4.090億美元，預測期內複合年成長率為3.9%。

兒童電動Scooter是專為兒童設計的緊湊型、電池供電的個人交通途徑。它具有一個站立平台、用於轉向的車把以及用於推進的馬達。這些Scooter用於短途旅行、戶外玩耍和休閒活動。對孩子來說，這是一種環保的方式，可以在社區、公園或學校操場上活動，同時培養他們的平衡感和協調感。

聯合國經濟和社會事務部的報告預測，到2050年，全球68%的人口將居住在都市區。城市緻密化的趨勢推動了對便利且節省空間的交通途徑的需求，使得電動Scooter等微型移動解決方案越來越有吸引力。

對主動遊戲的興趣日益濃厚

人們對積極玩耍的興趣不斷成長是兒童電動Scooter市場的關鍵促進因素。父母越來越認知到體育活動對孩子健康和發展的重要性。電動Scooter為孩子們提供了一種有趣且引人入勝的戶外活動方式，可促進平衡、協調和運動技能。這一趨勢與體驗式育兒一致，即父母尋求能夠促進孩子成長和體驗的產品。電動Scooter在兒童中的普及也促進了其廣泛使用。

法規和法律

許多司法管轄區已經實施或正在考慮規範電動Scooter的使用，特別是針對兒童。這些規定包括年齡限制、頭盔要求、速度限制以及騎乘電動Scooter的地點限制。此類法律限制可能會限制潛在客戶群並造成採用障礙，進而影響市場成長。此外，法規因地區而異，使製造商的產品開拓和行銷策略變得複雜，這可能會增加成本並延遲市場擴張。

強調安全功能

隨著父母的安全意識越來越強，製造商可以透過採用先進的安全技術來使他們的產品脫穎而出。其中包括改進的煞車系統、限速器、提高可見度的 LED 燈、更堅固的建築材料等等。您還可以透過開發 GPS 追蹤和家長監控應用程式等智慧功能來解決安全問題。透過強調安全創新，公司可以吸引有安全意識的父母，並有可能獲得更高的價格。對安全的關注也有助於克服監管挑戰並建立消費者信任，最終推動市場成長。

產品責任問題

電動Scooter在兒童中的日益普及增加了事故和傷害的風險，這可能導致針對製造商的訴訟。這些法律挑戰可能會導致財務損失、品牌聲譽下降和保險成本增加。法律責任的威脅也可能導致更嚴格的安全法規，從而增加製造成本並限制設計靈活性。

COVID-19 的影響：

由於供應鏈問題和零售店關閉，COVID-19 大流行最初擾亂了兒童電動Scooter市場。但尋求戶外活動的家庭的需求也在增加。疫情增加了人們對個人出行解決方案的興趣，從而有利於電動Scooter的銷售。長期影響包括更重視衛生功能和轉向線上銷售管道，重塑市場策略和消費者偏好。

塑膠產業預計將在預測期內成為最大的產業

塑膠因其多功能性、耐用性和成本效益而在兒童電動Scooter市場佔據主導地位。塑膠零件可實現輕量化設計，對於兒童的易用性至關重要。顏色和形狀的靈活性可以實現吸引年輕用戶的有吸引力的設計。塑膠材質還具有出色的抗衝擊性，提高了安全性。解決永續性問題的環保塑膠的進步將進一步推動這一領域的成長。製造商更喜歡塑膠，因為它們易於生產並且可以滿足各種安全標準，這有助於他們佔據市場主導地位。

線上細分市場預計在預測期內複合年成長率最高

由於人們對電子商務平台的偏好日益增加，線上細分市場的複合年成長率在兒童電動Scooter市場中最高。線上管道提供便利、廣泛的產品選擇和有競爭力的價格來吸引精通技術的父母。 COVID-19 大流行加速了這一趨勢，使消費者行為轉向網路購物。電子商務平台提供詳細的產品資訊、顧客評論和簡單的比較工具，幫助您做出購買決策。此外，行動購物和社群媒體行銷的成長進一步推動了線上市場的快速擴張。

佔比最大的地區：

由於歐洲地區強調永續城市交通和兒童友善交通途徑，預計將主導市場。歐洲城市擁有發達的基礎設施和自行車友善文化，使其成為引入電動Scooter的理想環境。該地區嚴格的安全法規促進了高品質、安全產品的開發，增強了消費者的信心。此外，歐洲對減少碳排放和促進兒童積極生活方式的關注與電動Scooter的使用是一致的。該地區是電動車趨勢的早期採用者，並得到政府的大力支持，進一步鞏固了其作為市場領導的地位。

複合年成長率最高的地區：

由於都市化、可支配收入的增加以及對環保交通途徑意識的提高，預計亞太地區兒童電動Scooter市場將快速成長。該地區年輕人口眾多，對兒童戶外活動的日益重視也促進了市場的擴張。中國和印度等國家對個人移動解決方案（包括兒童電動Scooter）的需求激增。此外，該地區的製造能力和成本效益的生產正在吸引全球電動Scooter品牌的投資。政府推廣電動車和智慧城市概念的舉措進一步加速了亞太地區的市場成長。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球兒童電動Scooter市場：依產品類型

  • 電動滑板Scooter
  • 電動站立Scooter
  • 電動折疊式Scooter
  • 其他產品類型

第6章全球兒童電動Scooter市場：年齡族群

  • 2-5歲
  • 6-10歲
  • 11-14歲

第7章全球兒童電動Scooter市場：依材料分類

  • 塑膠
  • 金屬
  • 其他材料

第8章全球兒童電動Scooter市場：依通路分類

  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 專賣店
    • 超級市場/大賣場
    • 其他線下通路

第9章全球兒童電動Scooter市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Razor USA LLC
  • Segway Inc.
  • Xiaomi Corporation
  • Bird Rides Inc.
  • Micro Mobility Systems AG
  • Swagtron
  • Gotrax
  • Globber
  • Jetson Electric Bike
  • Anker Innovations
  • Glion Electric Scooters
  • Puzey Motor Corporation
  • IconBIT
  • Hover-1
  • Yvolution
  • Inokim
Product Code: SMRC26864

According to Stratistics MRC, the Global Kids E-Scooter Market is accounted for $318.6 million in 2024 and is expected to reach $400.9 million by 2030 growing at a CAGR of 3.9% during the forecast period. A Kids E-Scooter is a compact, battery-powered personal transportation device designed specifically for children. It features a platform to stand on, handlebars for steering, and an electric motor for propulsion. These scooters are used for short-distance travel, outdoor play, and recreational activities. They offer an eco-friendly way for kids to move around neighborhoods, parks, or school grounds while developing balance and coordination skills.

According to a report by the United Nations Department of Economic and Social Affairs, it's projected that by 2050, 68% of the world's population will live in urban areas. This trend towards denser cities fuels the need for convenient and space-saving modes of transportation, making micro mobility solutions like e-scooters increasingly attractive.

Market Dynamics:

Driver:

Growing interest in active play

The increasing interest in active play is a significant driver for the kids E-Scooter market. Parents are becoming more aware of the importance of physical activity for their children's health and development. E-scooters provide a fun and engaging way for kids to be active outdoors, promoting balance, coordination, and motor skills. This trend aligns with the growing emphasis on experiential parenting, where parents seek products that enhance their children's growth and experiences. The popularity of e-scooters among children also contributes to their adoption.

Restraint:

Regulation and laws

Many jurisdictions have implemented or are considering restrictions on e-scooter use, particularly for children. These regulations may include age limits, helmet requirements, speed restrictions, or limitations on where e-scooters can be ridden. Such legal constraints can impact market growth by limiting the potential customer base and creating barriers to adoption. Additionally, varying regulations across different regions can complicate product development and marketing strategies for manufacturers, potentially increasing costs and slowing market expansion.

Opportunity:

Focus on safety features

As parents become more safety-conscious, manufacturers can differentiate their products by incorporating advanced safety technologies. This may include improved braking systems, speed limiters, LED lights for visibility, and sturdy construction materials. Developing smart features like GPS tracking or parental control apps can also address safety concerns. By emphasizing safety innovations, companies can attract safety-conscious parents and potentially command premium prices. This focus on safety can also help in navigating regulatory challenges and building trust with consumers, ultimately driving market growth.

Threat:

Product liability concerns

Owing to the growing popularity of e-scooters among children, the risk of accidents and injuries increases, potentially leading to lawsuits against manufacturers. These legal challenges can result in financial losses, damage to brand reputation, and increased insurance costs. The threat of liability may also lead to more stringent safety regulations, potentially increasing production costs and limiting design flexibility.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted the Kids E-Scooter market due to supply chain issues and retail closures. However, it also accelerated demand as families sought outdoor activities during lockdowns. The pandemic heightened interest in personal mobility solutions, benefiting e-scooter sales. Long-term impacts include increased focus on hygiene features and a shift towards online sales channels, reshaping market strategies and consumer preferences.

The plastic segment is expected to be the largest during the forecast period

The plastic segment dominates the Kids E-Scooter market due to its versatility, durability, and cost-effectiveness. Plastic components allow for lightweight designs, crucial for children's ease of use. They offer flexibility in color and shape, enabling attractive designs that appeal to young users. Plastic materials also provide good impact resistance, enhancing safety. The segment's growth is further driven by advancements in eco-friendly plastics, addressing sustainability concerns. Manufacturers prefer plastic for its ease of production and ability to meet various safety standards, contributing to its market dominance.

The online segment is expected to have the highest CAGR during the forecast period

The online segment is experiencing the highest CAGR in the Kids E-Scooter market, driven by the increasing preference for e-commerce platforms. Online channels offer convenience, a wider product selection, and competitive pricing, attracting tech-savvy parents. The COVID-19 pandemic accelerated this trend, shifting consumer behavior towards online shopping. E-commerce platforms provide detailed product information, customer reviews, and easy comparison tools, aiding purchase decisions. Additionally, the growth of mobile shopping and social media marketing further propels the online segment's rapid expansion.

Region with largest share:

The European region is expected to dominate the Market due to its strong focus on sustainable urban mobility and child-friendly transportation options. European cities' well-developed infrastructure and bike-friendly culture provide an ideal environment for e-scooter adoption. Stringent safety regulations in the region have led to the development of high-quality, safe products, increasing consumer trust. Additionally, Europe's emphasis on reducing carbon emissions and promoting active lifestyles among children aligns well with e-scooter usage. The region's early adoption of e-mobility trends and supportive government initiatives further solidify its market leadership.

Region with highest CAGR:

The Asia Pacific region anticipates rapid growth in the kids E-Scooter Market, driven by urbanization, rising disposable incomes, and increasing awareness of eco-friendly transportation options. The region's large youth population and growing emphasis on outdoor activities for children contribute to market expansion. Countries like China and India are seeing a surge in demand for personal mobility solutions, including kids' e-scooters. Additionally, the region's manufacturing capabilities and cost-effective production are attracting investments from global e-scooter brands. Government initiatives promoting electric vehicles and smart city concepts further accelerate market growth in Asia Pacific.

Key players in the market

Some of the key players in Kids E-Scooter market include Razor USA LLC, Segway Inc., Xiaomi Corporation, Bird Rides Inc., Micro Mobility Systems AG, Swagtron, Gotrax, Globber, Jetson Electric Bike, Anker Innovations, Glion Electric Scooters, Puzey Motor Corporation, IconBIT, Hover-1, Yvolution, and Inokim.

Key Developments:

In December 2023, Segway-Ninebot, a leading provider of innovative mobility solutions, is pleased to announce that its children's electric scooter, the Ninebot e-KickScooter C2 Pro, has received the prestigious Tick Mark certification from Intertek, making it the world's first children's electric scooter to achieve this distinction.

In August 2023, Razor USA, the leading innovator of scooters and wheeled goods, announced the introduction of the all-new Ground Force Rad Rod, a small-sized electric-powered go kart for younger riders (6+) and the latest product in Razor's Ground Force line. The Rad Rod is the smallest addition to the line-up, joining the mid-size Ground Force and larger Ground Force Elite. Its peak performance, agile drifting ability and parental speed control switch make it a perfect introduction to powered play for kids.

In May 2023, Razor USA LLC, maker of the Hovertrax line of self-balancing scooters often referred to as "hoverboards," together with inventor Mr. Shane Chen and DGL Group, Ltd., maker of the Hover-1 line of hoverboard products, announced a confidential settlement of the patent infringement case Razor and Mr. Chen brought against DGL.

Product Types Covered:

  • Electric Kick Scooters
  • Electric Standing Scooters
  • Electric Foldable Scooters
  • Other Product Types

Age Groups Covered:

  • 2-5 Years
  • 6-10 Years
  • 11-14 Years

Materials Covered:

  • Plastic
  • Metal
  • Other Materials

Distribution Channels Covered:

  • Online
  • Offline

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Kids E-Scooter Market, By Product Type

  • 5.1 Introduction
  • 5.2 Electric Kick Scooters
  • 5.3 Electric Standing Scooters
  • 5.4 Electric Foldable Scooters
  • 5.5 Other Product Types

6 Global Kids E-Scooter Market, By Age Group

  • 6.1 Introduction
  • 6.2 2-5 Years
  • 6.3 6-10 Years
  • 6.4 11-14 Years

7 Global Kids E-Scooter Market, By Material

  • 7.1 Introduction
  • 7.2 Plastic
  • 7.3 Metal
  • 7.4 Other Materials

8 Global Kids E-Scooter Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online
    • 8.2.1 E-commerce Websites
    • 8.2.2 Company-owned Websites
  • 8.3 Offline
    • 8.3.1 Specialty Stores
    • 8.3.2 Supermarkets/Hypermarkets
    • 8.3.3 Other Offline Channels

9 Global Kids E-Scooter Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Razor USA LLC
  • 11.2 Segway Inc.
  • 11.3 Xiaomi Corporation
  • 11.4 Bird Rides Inc.
  • 11.5 Micro Mobility Systems AG
  • 11.6 Swagtron
  • 11.7 Gotrax
  • 11.8 Globber
  • 11.9 Jetson Electric Bike
  • 11.10 Anker Innovations
  • 11.11 Glion Electric Scooters
  • 11.12 Puzey Motor Corporation
  • 11.13 IconBIT
  • 11.14 Hover-1
  • 11.15 Yvolution
  • 11.16 Inokim

List of Tables

  • Table 1 Global Kids E-Scooter Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Kids E-Scooter Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Kids E-Scooter Market Outlook, By Electric Kick Scooters (2022-2030) ($MN)
  • Table 4 Global Kids E-Scooter Market Outlook, By Electric Standing Scooters (2022-2030) ($MN)
  • Table 5 Global Kids E-Scooter Market Outlook, By Electric Foldable Scooters (2022-2030) ($MN)
  • Table 6 Global Kids E-Scooter Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 7 Global Kids E-Scooter Market Outlook, By Age Group (2022-2030) ($MN)
  • Table 8 Global Kids E-Scooter Market Outlook, By 2-5 Years (2022-2030) ($MN)
  • Table 9 Global Kids E-Scooter Market Outlook, By 6-10 Years (2022-2030) ($MN)
  • Table 10 Global Kids E-Scooter Market Outlook, By 11-14 Years (2022-2030) ($MN)
  • Table 11 Global Kids E-Scooter Market Outlook, By Material (2022-2030) ($MN)
  • Table 12 Global Kids E-Scooter Market Outlook, By Plastic (2022-2030) ($MN)
  • Table 13 Global Kids E-Scooter Market Outlook, By Metal (2022-2030) ($MN)
  • Table 14 Global Kids E-Scooter Market Outlook, By Other Materials (2022-2030) ($MN)
  • Table 15 Global Kids E-Scooter Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 16 Global Kids E-Scooter Market Outlook, By Online (2022-2030) ($MN)
  • Table 17 Global Kids E-Scooter Market Outlook, By E-commerce Websites (2022-2030) ($MN)
  • Table 18 Global Kids E-Scooter Market Outlook, By Company-owned Websites (2022-2030) ($MN)
  • Table 19 Global Kids E-Scooter Market Outlook, By Offline (2022-2030) ($MN)
  • Table 20 Global Kids E-Scooter Market Outlook, By Specialty Stores (2022-2030) ($MN)
  • Table 21 Global Kids E-Scooter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
  • Table 22 Global Kids E-Scooter Market Outlook, By Other Offline Channels (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.