市場調查報告書
商品編碼
1530815
2030 年豪華車市場預測:按車型、燃料類型、車型和地區分類的全球分析Luxury Car Market Forecasts to 2030 - Global Analysis By Vehicle Type (Sedans, Coupes & Convertibles, Wagons, Sport Utility Vehicles (SUVs) and Other Vehicle Types), Fuel Type, Vehicle Class and By Geography |
根據Stratistics MRC預測,2024年全球豪華車市場規模將達到1.29兆美元,預計2030年將達到2.57兆美元,預測期內複合年成長率為12.1%。
豪華車是高階汽車,與普通汽車相比,其設計目的是提供卓越的舒適性、性能和先進功能。它們通常採用優質材料,如優質皮革和木質裝飾,先進的娛樂和安全技術,以及實現平穩、強勁駕駛的卓越工程。豪華車通常配備獨特的選配和先進的工藝。豪華車強調獨特性和聲望,吸引了尋求提升駕駛體驗的消費者。
根據歐洲汽車工業協會(ACEA)統計,2020年上半年歐洲註冊私家車數量較去年同期下降38.1%。
全球經濟成長
隨著經濟的擴張,新興市場和已開發市場的消費者都變得更願意消費,中階不斷壯大,對豪華車的需求也隨之增加。此外,經濟繁榮往往會帶來對基礎設施和城市發展的更多投資,為豪華車銷售創造有利的環境。隨著財富分配的改善和新的富人階級的出現,對高檔和豪華汽車的需求增加,推動市場成長。
世界貿易政策
全球貿易政策施加關稅、貿易壁壘和進口限制,增加了豪華車的成本。這些政策擾亂了供應鏈,導致生產和運輸成本上升。此外,貿易爭端和保護主義措施可能會減少市場進入並限制某些地區的擴張機會。這些因素可能會提高豪華車的最終價格,減少消費者需求,並產生影響豪華車製造商市場成長和盈利的不確定性。
豪華汽車品牌擴張
現有品牌進入新市場,新豪華汽車品牌不斷湧現,同時加劇競爭、促進創新並吸引多元化的客戶群。隨著可支配收入的增加,向新興市場的擴張將豪華車引入了更廣泛的人群。此外,品牌影響力的增加可以提高品牌知名度和聲望,從而提高消費者的興趣和忠誠度。這種成長將帶來更多的經銷商、更好的客戶服務和更具競爭力的市場,進一步促進豪華車銷售。
維護和維修成本高
豪華車高昂的保養和維修成本源自於採用優質材料、先進技術和專用零件,需要專業的維護和昂貴的零件。不斷上升的維護成本增加了整體擁有成本,並使豪華車對注重成本的買家的吸引力降低。此外,高昂的維修成本可能會降低顧客滿意度和轉售價值、縮小目標受眾範圍並影響品牌忠誠度,進而進一步影響市場成長。
COVID-19 的影響
COVID-19 大流行對豪華車市場產生了重大影響,由於經濟不確定性和供應鏈中斷導致銷售下降。然而,同時,向數位銷售平台的轉變加速,消費者尋求更安全、更個人化的交通選擇,對豪華舒適車輛的需求也不斷增加。隨著線上銷售的強勁成長以及對電動車和先進技術功能的關注,市場出現反彈。總體而言,疫情最初阻礙了豪華車的銷售,但最終刺激了豪華車產業的創新和適應。
預計轎車市場在預測期內將是最大的市場
轎車市場預計將出現良好成長。豪華轎車的特點是優雅、寬敞的設計,注重舒適性和性能。它們通常採用四門佈局,透過高品質材料和先進技術提供平穩而精緻的駕駛體驗。這些汽車通常配備先進的資訊娛樂系統、豪華的內裝和尖端的安全技術等高級功能。
高階豪華車市場預計在預測期內複合年成長率最高
預計高階豪華車市場在預測期內將以最高的複合年成長率成長。高階豪華汽車代表了卓越汽車的巔峰,結合了無與倫比的性能、奢華和最尖端科技。這些車輛採用優質材料,如手工皮革和異國風木材、先進的安全系統和頂級的娛樂選項。它還具有出色的駕駛動力、強大的引擎和 ADAS(高級駕駛員輔助系統)。
由於可支配收入的增加、都市化和中階的擴大,亞太地區預計將在預測期內佔據最大的市場佔有率。主要市場包括中國、印度和日本,這些國家對豪華車的需求增加反映了向高階品牌和先進技術的轉變。該地區對電動和混合豪華車的興趣也在成長。全球領先的豪華汽車製造商正在亞太市場大力投資,根據當地偏好和監管標準客製化產品。
由於消費者購買力高且對豪華車的強烈偏好,預計北美在預測期內將呈現最高的複合年成長率。美國和加拿大是主要市場,對先進技術、性能和舒適功能的需求很高。人們對電動和混合豪華汽車的興趣日益濃厚,以及自動駕駛技術創新正在推動成長。領先的奢侈品牌正在擴大其在該地區的產品供應和經銷商網路,以適應不斷變化的消費者偏好和環境法規。市場仍充滿競爭與活力,銷售業績強勁。
According to Stratistics MRC, the Global Luxury Car Market is accounted for $1.29 trillion in 2024 and is expected to reach $2.57 trillion by 2030 growing at a CAGR of 12.1% during the forecast period. A luxury car is a high-end vehicle designed to offer superior comfort, performance, and advanced features compared to standard automobiles. It typically includes premium materials, such as high-quality leather and wood trim, advanced technology for entertainment and safety, and exceptional engineering for smooth, powerful driving. Luxury cars often come with personalized options and high levels of craftsmanship. They emphasize exclusivity and prestige, appealing to consumers seeking an elevated driving experience.
According to the European Automobile Manufacturers' Association (ACEA), private vehicle registrations in Europe were contracted by 38.1% year-on-year for the first half of 2020.
Global economic growth
As economies expand, both emerging and developed markets experience higher consumer spending power and a growing middle class, fueling demand for luxury cars. Additionally, economic prosperity often leads to greater investments in infrastructure and urban development, creating a conducive environment for luxury vehicle sales. As wealth distribution improves and new affluent demographics emerge, the appetite for premium and exclusive automobiles rises, driving market growth.
Global trade policies
Global trade policies impose tariffs, trade barriers, and import restrictions that increase the cost of luxury vehicles. Such policies can disrupt supply chains, leading to higher production and transportation costs. Additionally, trade disputes and protectionist measures may result in reduced market access and limited opportunities for expansion in certain regions. These factors can increase the final price of luxury cars, decrease consumer demand, and create uncertainties that impact market growth and profitability for luxury car manufacturers.
Expansion of luxury car brands
While established brands enter new markets and new luxury brands emerge, competition intensifies, driving innovation and attracting diverse customer segments. Expansion into emerging markets introduces premium vehicles to a broader audience with rising disposable incomes. Additionally, increased brand presence enhances brand visibility and prestige, encouraging consumer interest and loyalty. This growth leads to more dealerships, better customer service, and a more competitive market, further boosting luxury car sales.
High maintenance and repair costs
High maintenance and repair costs in luxury cars arise from their use of premium materials, advanced technology, and specialized components, which require expert servicing and expensive parts. As maintenance expenses rise, the overall ownership cost increases, making luxury vehicles less attractive to cost-conscious buyers. Additionally, high repair costs can lead to reduced customer satisfaction and lower resale values, further impacting market growth by narrowing the target audience and affecting brand loyalty.
Covid-19 Impact
The covid-19 pandemic significantly impacted the luxury car market, leading to decreased sales due to economic uncertainties and disrupted supply chains. However, it also accelerated shifts toward digital sales platforms and increased demand for high-end, comfortable vehicles as consumers sought safer, personal transportation. The market saw a rebound with strong growth in online sales and a focus on electric and advanced technology features. Overall, while the pandemic initially hindered luxury car sales, it eventually prompted innovation and adaptation within the sector.
The sedans segment is expected to be the largest during the forecast period
The sedans segment is estimated to have a lucrative growth. Sedan-type luxury cars are characterized by their elegant, spacious design and emphasis on comfort and performance. Typically featuring a four-door layout, they offer a smooth and refined driving experience with high-quality materials and advanced technology. These vehicles often come with premium features such as advanced infotainment systems, luxury upholstery, and cutting-edge safety technologies.
The high-end luxury segment is expected to have the highest CAGR during the forecast period
The high-end luxury segment is anticipated to witness the highest CAGR growth during the forecast period. High-end luxury cars represent the pinnacle of automotive excellence, combining unmatched performance, opulence, and cutting-edge technology. These vehicles feature premium materials, such as handcrafted leather and exotic wood, advanced safety systems, and top-tier entertainment options. They offer exceptional driving dynamics, powerful engines, and advanced driver-assistance systems.
Asia Pacific is projected to hold the largest market share during the forecast period driven by rising disposable incomes, urbanization, and an expanding middle class. Key markets include China, India, and Japan, where increasing demand for high-end vehicles reflects a shift towards premium brands and advanced technology. This region is also seeing a growing interest in electric and hybrid luxury cars. Major global luxury automakers are investing heavily in the Asia-Pacific market, tailoring their offerings to meet local preferences and regulatory standards.
North America is projected to have the highest CAGR over the forecast period, owing to high consumer purchasing power and a strong preference for premium vehicles. The U.S. and Canada are key markets, with significant demand for advanced technology, performance, and comfort features. Growth is fueled by increasing interest in electric and hybrid luxury cars, as well as innovations in autonomous driving. Major luxury brands are expanding their offerings and dealership networks in the region, adapting to evolving consumer preferences and environmental regulations. The market remains competitive and dynamic, with strong sales performance.
Key players in the market
Some of the key players profiled in the Luxury Car Market include Mercedes-Benz, Bayerische Motoren Werke AG (BMW), Volkswagen Group, Toyota Motor Corporation, Jaguar Land Rover, Tesla Inc., General Motors, Stellantis N.V., Ferrari N.V., Aston Martin Lagonda Global Holdings PLC, Bugatti, McLaren, Pagani, Genesis, Alfa Romeo, Infiniti, Porsche and Maserati.
In July 2024, BMW launched 5 Series luxury sedan, two new Mini Coopers, and its first scooter for Indian markets. India is the first country to get the long-wheelbase luxury sedan with a right-hand side driving configuration. These launches reflect BMW's commitment to expanding its presence in the Indian automotive market and catering to a diverse range of customer preferences, from luxury sedans to practical scooters.
In June 2023, Aston Martin signed a partnership with the Lucid Group, a leading electric vehicle technologies company. The deal aims at accelerating the high-performance electrification of vehicle strategy for long-term growth. Through this partnership, Aston Martin aimed at developing a battery electric vehicle (BEV) using the powertrain and battery technology offered by Lucid.