市場調查報告書
商品編碼
1530881
全球保健食品市場預測(-2030):依產品、脂肪含量、未使用成分類別、通路及地區進行分析Health and Wellness Food Market Forecasts to 2030 - Global Analysis By Product (Functional Foods, Naturally Healthy Foods and Food Intolerance Products), Fat Content (Low Fat and No Fat), Free From Category, Distribution Channel and By Geography |
據預測,2024年全球保健食品市場規模將達到11,185.4億美元,預計在預測期內將以11.7%的複合年成長率成長,到2030年將達到21,725.6億美元。健康和保健食品有助於整體健康並促進最佳的身心健康。這些食品的典型特徵是營養密度高,提供必需的維生素、礦物質和其他支持身體功能和免疫系統強度的有益化合物。它們強調天然成分,經過最低限度的加工,通常不含人工添加劑、防腐劑或過量的糖或脂肪。健康食品的主要成分包括全穀穀物、瘦蛋白質、水果、蔬菜、堅果、種子以及橄欖油和酪梨中的健康脂肪。
根據《富比士》雜誌報道,與 2010 年相比,2020 年,54% 的消費者和 63% 50 歲以上的人會更關心他們選擇的食品和飲料的健康方面。根據有機貿易協會(OTA)預測,2020年美國有機產品銷售量將成長12.4%。
與文明病增加
肥胖、糖尿病和心血管疾病等與文明病的盛行率不斷上升,推動了對健康和保健食品的需求顯著增加。消費者越來越意識到他們的飲食選擇對其整體健康的影響,並正在尋求提供營養益處和促進健康的產品。此外,保健食品通常包括維生素、礦物質和抗氧化劑等必需營養素含量高,但砂糖、鹽和不健康脂肪含量低的產品。
縮短生鮮食品的保存期限
生鮮食品的保存期限短是食品和保健食品產業面臨的主要挑戰。首先,這項限制影響了配送物流,使得各地難以維持穩定的供應能力,特別是在沒有健全的冷藏和快速運輸基礎設施的地區。零售商面臨腐敗和浪費的高風險,導致成本增加和利潤率下降。從消費者的角度來看,生鮮食品更容易腐爛,通常需要更頻繁的購物和仔細儲存,這可能比耐儲存的加工食品不方便且吸引力較低。
不斷上升的健身和健康趨勢
不斷成長的健身和保健趨勢對健康和保健食品行業產生了重大影響,導致對營養和機能性食品的需求激增。消費者越來越優先考慮不僅能滿足飢餓感,還能對其整體健康和福祉做出積極貢獻的產品。這種變化是由於人們越來越意識到飲食對健康的影響,促使我們尋找富含維生素、礦物質、抗氧化劑和其他有益營養素的食品。此外,消費者更有可能更喜歡天然、有機、無麩質、酮友善、純素或滿足特定飲食需求的產品。
監管挑戰
健康和保健食品產業面臨阻礙其成長和創新的重大監管挑戰。這些挑戰通常源自於政府機構對產品標籤、原料採購和健康益處實施的嚴格規定。例如,有關疾病預防或治療的主張通常需要大量的科學證據,而獲得這些證據既昂貴又耗時。圍繞食品標籤、包裝和行銷的法規增加了複雜性,使公司難以與消費者有效溝通其產品的健康益處。
COVID-19 大流行對保健食品產業產生了重大影響。人們對健康和免疫力的認知不斷提高,導致對似乎可以增強免疫功能的產品的需求激增,例如維生素補充品、草藥萃取物和強化食品。消費者對自己的飲食更加關注,並且優先考慮營養選擇和含有天然成分的產品,而不是加工食品。消費行為的這種變化也導致了網上購買保健食品和補充品的增加。
預計機能性食品領域在預測期內將是最大的
由於整合了已知可提供基本營養以外的生理益處的特定成分和成分,預計機能性食品領域在預測期內將成長最快。這些食品旨在積極促進健康和福祉,而不僅僅是滿足飢餓。例如,支持腸道健康的益生菌優格、添加維生素和礦物質的強化穀物,以及支持心血管健康的Omega-3強化產品。機能性食品領域的成長證實了消費者偏好轉向預防性健康措施和整體福祉。
預計無麩質市場在預測期內複合年成長率最高
無麩質市場預計在預測期內將呈現最高的複合年成長率,滿足消費者對促進身體健康和解決健康問題的飲食選擇日益成長的需求。無麩質產品對您的飲食至關重要,因為麩質(一種存在於小麥、大麥和黑麥中的蛋白質)可能會對麩質敏感或乳糜瀉患者造成不良反應。除了出於必要而消費之外,這個細分市場還吸引了注重健康的消費者,他們發現無麩質食品更清淡、更容易消化,並且可能有助於體重管理。
由於人們越來越認知到營養對於維持生活品質和長壽的重要性,預計亞太地區在預測期內將佔據最大的市場佔有率。隨著人口老化,人們對控制慢性疾病和促進整體健康的興趣日益濃厚,導致全部區域對促進健康益處(如改善免疫功能、心血管健康和增強認知功能)的食品的需求不斷增加。對於提供益生菌、 Omega-3脂肪酸、抗氧化劑和維生素等功能性成分的產品來說,這種人口趨勢是一個利潤豐厚的市場,這些產品旨在解決全部區域。
由於積極的政府舉措和監管,預計歐洲在預測期內將保持顯著成長。該地區當局正在實施旨在促進更健康飲食和改善公共衛生結果的政策。這包括諸如更清晰的營養標籤、限制反式脂肪等不健康成分以及支持全部區域的有機和當地種植的農產品等措施。此外,各國政府也鼓勵保健食品產業的研究和開發,並促進機能性食品和食品等領域的創新。
According to Stratistics MRC, the Global Health and Wellness Food Market is accounted for $1,118.54 billion in 2024 and is expected to reach $2,172.56 billion by 2030 growing at a CAGR of 11.7% during the forecast period. Health and wellness foods are those that contribute to overall well-being and promote optimal physical and mental health. These foods are typically characterized by their nutritional density, providing essential vitamins, minerals, and other beneficial compounds that support bodily functions and immune system strength. They often emphasize natural ingredients, minimal processing, and are free from artificial additives, preservatives, and excessive sugars or fats. Key components of health and wellness foods include whole grains, lean proteins, fruits, vegetables, nuts, seeds, and healthy fats like those found in olive oil or avocados.
According to Forbes, 54% of all consumers and 63% of those 50+ cared more about the healthfulness of their food and beverage choices in 2020 compared to 2010. According to Organic Trade Association (OTA), organic product sales in the US increased by 12.4% in 2020.
Rising incidence of lifestyle diseases
The rising incidence of lifestyle diseases, such as obesity, diabetes, and cardiovascular conditions, has spurred a significant increase in the demand for health and wellness foods. Consumers are becoming increasingly aware of the impact of their dietary choices on overall health, leading them to seek out products that offer nutritional benefits and promote well-being. Furthermore, health and wellness foods typically include items that are low in sugar, salt, and unhealthy fats, while being rich in essential nutrients like vitamins, minerals, and antioxidants.
Shorter shelf life for fresh products
The shorter shelf life of fresh products poses a significant challenge to the health and wellness food sector. First and foremost, this limitation impacts distribution logistics, making it harder to maintain consistent availability across various locations, particularly in areas without robust infrastructure for refrigeration or rapid transport. Retailers face higher risks of spoilage and waste, which can increase costs and reduce profit margins. From a consumer perspective, the perishability of fresh foods often requires more frequent shopping trips and careful storage practices, which can be inconvenient and less appealing compared to longer-lasting processed alternatives.
Rise in fitness and wellness trends
The rise in fitness and wellness trends has significantly influenced the health and wellness food sector, leading to a surge in demand for nutritious and functional foods. Consumers are increasingly prioritizing products that not only satisfy hunger but also contribute positively to their overall health and well-being. This shift is driven by a growing awareness of the impact of diet on health outcomes, prompting individuals to seek out foods that are rich in vitamins, minerals, antioxidants and other beneficial nutrients. Moreover, there is a notable preference for natural and organic ingredients, as well as products that cater to specific dietary needs such as gluten-free, keto-friendly or vegan options.
Regulatory challenges
The health and wellness food sector faces significant regulatory challenges that hinder its growth and innovation. These challenges typically arise from stringent regulations imposed by governmental bodies regarding product claims, ingredient sourcing, and health benefits. For instance, claims related to disease prevention or treatment often require extensive scientific evidence, which can be costly and time-consuming to obtain. Regulations surrounding food labeling, packaging, and marketing add additional layers of complexity, making it difficult for companies to communicate effectively with consumers about the health benefits of their products
The COVID-19 pandemic significantly influenced the health and wellness food sector. Heightened awareness of health and immunity drove a surge in demand for products perceived to boost immune function, such as vitamin supplements, herbal extracts, and fortified foods. Consumers became more conscious of their diets, prioritizing nutritious options and products with natural ingredients over processed foods. This shift in consumer behavior also saw a rise in online purchases of health foods and supplements, as people sought convenience and safety amid lockdowns and social distancing measures.
The Functional Foods segment is expected to be the largest during the forecast period
Functional Foods segment is expected to be the largest during the forecast period by integrating specific ingredients or components known to provide physiological benefits beyond basic nutrition. These foods are designed not just to satisfy hunger but to actively promote health and well-being. Examples include probiotic yogurts that support gut health, fortified cereals with added vitamins and minerals, and omega-3 enriched products that aid cardiovascular health. The growth of the functional foods segment underscores a shift in consumer preferences towards preventive health measures and holistic well-being.
The Gluten-Free segment is expected to have the highest CAGR during the forecast period
Gluten-Free segment is expected to have the highest CAGR during the forecast period by catering to a growing consumer demand for dietary choices that promote well-being and address health concerns. Gluten, a protein found in wheat, barley, and rye, can cause adverse reactions in individuals with gluten sensitivity or celiac disease, making gluten-free products essential for their diet. This segment extends beyond necessity-driven consumption, appealing to health-conscious consumers who perceive gluten-free foods as lighter, easier to digest, and potentially beneficial for weight management.
Asia Pacific region commanded the largest share of the market over the projected period, driven by a growing awareness of the importance of nutrition in maintaining quality of life and longevity. As people age, there is a heightened concern for managing chronic conditions and enhancing overall well-being, which has led to an increased demand for foods that promote health benefits such as improved immune function, cardiovascular health and cognitive function across the region. This demographic trend has created a lucrative market for products that offer functional ingredients like probiotics, omega-3 fatty acids, antioxidants, and vitamins tailored to address specific health concerns of older adults throughout the region.
Europe region is estimated to hold substantial growth during the extrapolated period due to proactive government initiatives and regulations. Authorities across the region have implemented policies aimed at promoting healthier dietary habits and improving public health outcomes across the region. This includes measures such as clearer nutritional labeling, restrictions on unhealthy ingredients like trans fats, and support for organic and locally sourced produce throughout the region. Moreover, governments have encouraged research and development in the health food industry, fostering innovation in areas such as functional foods and dietary supplements.
Key players in the market
Some of the key players in Health and Wellness Food market include Barilla Group, Coca-Cola Company, Eden Foods, Glanbia plc, Herbalife Nutrition Ltd, Kellogg Company, Nature's Bounty Co, Nestle SA, PepsiCo, Inc and Unilever.
In July 2023, Cleantech Solar and Kellogg Strengthen Partnership in Malaysia with 3.1 MWp Rooftop Solar PV System. As part of the partnership, Cleantech Solar has commissioned and installed the second phase of a rooftop solar PV system for Kellogg Asia Products Sdn. Bhd. at their manufacturing facility in Bandar Enstek, Malaysia.
In December 2022, Barilla Group, known for its Italian heritage and brands, is expanding its portfolio with the acquisition of the Back to Nature line from B&G Foods, a branded foods holding company out of Parsippany, N.J. With this addition, the Parma, Italy-headquartered Barilla Group will now offer a variety of plant-based, non-GMO snacks to U.S. retailers, including cookies, granola, nuts and trail mix products..
In May 2022, Oreo introduced a new line of gluten-free Oreos in the US, while Oreo Zero, Lacta Intense and Cara Milk were introduced in China, Brazil and Australia, respectively. These goods are the result of innovative formulas created for health-conscious consumers since the company continues to put a strong emphasis on health and well-being.
In May 2022, Nestle launched Jaggery-based Mishti Doi. The product has a characteristic caramelized jaggery flavor and is very creamy and silky. The classic mishti with gur has a unique flavor. The effort to provide the customers with this lovely experience is represented by Nestle a+ Mishti Doi with jaggery. Jaggery has a very rich texture in addition to its well-known healthiness, which enhances the flavor of the new Nestle a+ Mishti Doi.
In May 2021, PepsiCo launched Soulboost, a beneficial beverage made with sparkling water. There are two types of the product: Lift, which is meant to enhance mental acuity and Ease, which is meant to help relaxation.