市場調查報告書
商品編碼
1551250
2030 年 Salesforce 諮詢服務市場預測:按服務類型、部署類型、諮詢合約模型、最終用戶和地區進行全球分析Salesforce Consulting Service Market Forecasts to 2030 - Global Analysis By Service Type, Deployment Type, Consulting Engagement Model, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球 Salesforce 諮詢服務市場規模為 185.2 億美元,預計到 2030 年將達到 556.1 億美元,在預測期內複合年成長率為 16.2%。
Salesforce 顧問服務可協助公司充分利用銷售團隊 CRM 平台。顧問將評估您的業務需求,設計滿足您需求的解決方案,實施 Salesforce 功能,並為成功採用和利用提供培訓和支援。目標是有效利用 Salesforce 功能來增強業務流程、提高客戶參與並推動成長。這些服務對於最大化 Salesforce 的投資報酬率和實現策略目標至關重要。
根據《今日會計》的一項研究,78% 的小型企業尋求值得信賴的顧問。
對 CRM 解決方案的需求不斷成長
認知到需要有效的客戶關係管理來增強銷售、行銷和客戶服務,公司向顧問尋求客製化解決方案、整合和培訓。隨著公司尋求利用 Salesforce 功能來獲得競爭優勢、簡化業務並提高客戶參與,這種對客製化和支援的需求正在推動 Salesforce 諮詢服務市場的發展。因此,隨著越來越多的公司投資專家指導來實施和最佳化 Salesforce,該市場正在不斷成長。
銷售團隊解決方案的複雜性
Salesforce 解決方案的複雜性源自於其豐富的功能和自訂選項,這可能會讓使用者和組織不知所措。這種複雜性阻礙了 Salesforce 諮詢服務市場,因為它增加了實施時間和成本,並可能導致計劃延遲和資源分配問題。由於面臨的挑戰,公司可能會對採用 Salesforce 猶豫不決,從而導致諮詢服務的成長率放緩。此外,需要熟練的顧問來應對這種複雜性,從而限制了可獲得的專業知識並進一步限制了市場擴張。
擴大數位轉型投資
企業越來越依賴諮詢服務來實施、客製化和最佳化銷售團隊,並希望利用該平台廣泛的 CRM 功能。公司可以利用這些服務來改善資料管理、提高客戶滿意度並簡化營運。此外,隨著雲端基礎的解決方案變得越來越普遍,靈活的業務策略變得越來越重要,我們需要駕馭銷售團隊複雜的生態系統,以最終在數位時代競爭並推動市場擴張,這使得專家建議變得更加重要。
實施成本高
Salesforce 諮詢服務的高實施成本源自於最佳使用所需的客製化、整合和培訓的複雜性。這些成本阻礙了小型企業投資 Salesforce,並限制了市場成長。除了諮詢費之外,持續的維護和支援成本也是一筆巨大的財務負擔,降低了整體採用率並阻礙了市場擴張。因此,高成本成為更廣泛的市場滲透和成長的障礙。
COVID-19 的影響
COVID-19 加速了數位技術的採用,並顯著推動了 Salesforce 諮詢服務市場的發展。疫情增加了對遠距工作解決方案、CRM系統和數位轉型的需求,以適應業務環境的變化。該公司尋求 Salesforce 諮詢來簡化業務、增強客戶參與並確保業務永續營運。然而,疫情也為一些公司帶來了挑戰,例如諮詢服務中斷和預算限制,影響了市場動態。
企劃為基礎的諮詢業務預計將在預測期內成為最大的業務
企劃為基礎的諮詢領域預計將出現利潤豐厚的成長。在以企劃為基礎的諮詢中, 銷售團隊諮詢服務專注於為特定時間限制的計劃提供客製化解決方案。顧問設計、實施和最佳化 Salesforce 系統,以滿足系統遷移、整合和新功能推出等計劃需求。這種方法使公司能夠回應即時需求,並在定義的計劃參數內有效地實現目標成果。
預計大型企業領域在預測期內的複合年成長率最高
大型企業領域預計在預測期內複合年成長率最高。 Salesforce 針對大型企業的諮詢服務專注於最佳化複雜的 CRM 實施,包括系統客製化、與現有平台的整合以及進階分析。我們還提供策略指導,使 Salesforce 功能與業務目標保持一致、支援使用者採用並確保資料安全性和合規性。這種客製化方法使大型企業能夠最大限度地發揮其 Salesforce 投資的價值。
在亞太地區,由於數位轉型措施的不斷增加以及對先進 CRM 解決方案的需求不斷成長,Salesforce 諮詢服務市場正在迅速擴張。各行各業的公司都在使用 Salesforce 來提高客戶參與並簡化業務。該地區蓬勃發展的技術產業、 IT基礎設施投資的增加以及向資料主導決策的轉變正在推動市場發展。
在北美,由於對先進 CRM 解決方案和數位轉型的高需求,Salesforce 諮詢服務市場正在經歷強勁成長。各行業的組織都依賴 Salesforce 來改善客戶關係、簡化流程並獲得資料洞察。該地區成熟的技術環境、強大的IT基礎設施以及對數位解決方案的大量投資正在推動這一成長。
According to Stratistics MRC, the Global Salesforce Consulting Service Market is accounted for $18.52 billion in 2024 and is expected to reach $55.61 billion by 2030 growing at a CAGR of 16.2% during the forecast period. Salesforce Consulting Services help organizations optimize their use of Salesforce's Customer Relationship Management (CRM) platform. Consultants assess business needs, design tailored solutions, implement Salesforce features, and provide training and support to ensure successful adoption and utilization. The goal is to enhance business processes, improve customer engagement, and drive growth by leveraging Salesforce's capabilities effectively. These services are crucial for maximizing ROI and achieving strategic objectives with Salesforce.
According to Accounting Today survey, 78% of small businesses want a consultant who's a trusted advisor.
Increasing demand for CRM solutions
As businesses recognize the need for effective customer relationship management to enhance sales, marketing, and customer service, they turn to consultants for tailored solutions, integrations, and training. This demand for customization and support accelerates the market for Salesforce consulting services, as firms look to leverage Salesforce's capabilities to gain competitive advantages, streamline operations, and improve customer engagement. Consequently, the market expands as more businesses invest in expert guidance for Salesforce adoption and optimization.
Complexity of salesforce solutions
The complexity of salesforce solutions arises from their extensive features and customization options, which can overwhelm users and organizations. This complexity hampers the Salesforce Consulting Service Market by increasing implementation time and costs, leading to potential project delays and resource allocation issues. Businesses may hesitate to adopt Salesforce due to the perceived challenges, resulting in a slower growth rate for consulting services. Moreover, the need for skilled consultants to navigate this complexity further constrains market expansion, limiting accessible expertise.
Growing investments in digital transformation
Businesses are depending progressively more on consulting services for salesforce implementation, customisation, and optimisation as they look to take use of the platform's extensive CRM features. Businesses can improve data management, increase customer satisfaction, and streamline operations with the help of these services. Moreover, as cloud-based solutions become more prevalent and flexible business tactics become more crucial, professional advice is even more crucial for navigating salesforce's intricate ecosystem and, in the end, driving market expansion as companies compete in the digital age.
High implementation costs
High implementation costs in salesforce consulting services arise from the complexity of customization, integration, and training required for optimal use. These expenses can deter small and medium-sized enterprises from investing in Salesforce, limiting market growth. The financial burden of consulting fees, coupled with ongoing maintenance and support costs, can be prohibitive, reducing the overall adoption rate and impeding market expansion. As a result, the high costs create barriers for broader market penetration and growth.
Covid-19 Impact
Covid-19 accelerated the adoption of digital technologies, significantly boosting the Salesforce Consulting Service market. The pandemic increased demand for remote work solutions, CRM systems, and digital transformation to adapt to changing business environments. Organizations sought Salesforce consulting to streamline operations, enhance customer engagement, and ensure business continuity. However, the pandemic also posed challenges, such as disrupted consulting services and budget constraints for some businesses, affecting market dynamics.
The project-based consulting segment is expected to be the largest during the forecast period
The project-based consulting segment is estimated to have a lucrative growth. In project-based consulting, salesforce consulting services focus on delivering customized solutions for specific, time-bound projects. Consultants work to design, implement, and optimize salesforce systems tailored to project requirements, such as system migrations, integrations, or new feature rollouts. This approach allows businesses to address immediate needs and achieve targeted outcomes efficiently within defined project parameters.
The large enterprises segment is expected to have the highest CAGR during the forecast period
The large enterprises segment is anticipated to witness the highest CAGR growth during the forecast period. Salesforce consulting services for large enterprises focus on optimizing complex CRM implementations, including system customization, integration with existing platforms, and advanced analytics. They also provide strategic guidance to align Salesforce features with business goals, support user adoption, and ensure data security and compliance. This tailored approach helps large enterprises maximize the value of their Salesforce investments.
In the Asia-Pacific region, the salesforce consulting service market is expanding rapidly due to increasing digital transformation initiatives and growing demand for advanced CRM solutions. Businesses across diverse sectors are adopting Salesforce to enhance customer engagement and streamline operations. The market is driven by the region's booming technology sector, rising investments in IT infrastructure, and a shift towards data-driven decision-making.
In North America, the Salesforce Consulting Service market is robust and growing, driven by high demand for advanced CRM solutions and digital transformation. Organizations across various industries are leveraging Salesforce to improve customer relationships, streamline processes, and gain data insights. The region's mature technology landscape, strong IT infrastructure, and significant investments in digital solutions fuel this growth.
Key players in the market
Some of the key players profiled in the Salesforce Consulting Service Market include Deloitte, Accenture, Capgemini, Cognizant, IBM, Salesforce Inc., Ernst & Young, Infosys, TCS, Wipro, Veeva Systems, Slalom Consulting, Appirio, Bluewolf, Traction on Demand and NetSuite.
In March 2024, Salesforce announced the general availability of Pro Suite, a flexible, scalable, all-in-one offering to help small businesses get started and scale on the #1 AI CRM. Powered by Salesforce's Einstein 1 Platform and Data Cloud, Pro Suite helps customers grow their operations with one ready-to-use and easy-to-implement solution.
In September 2022, Deloitte Digital announced the rollout of Wave, a free training program which will expand on its commitment with Salesforce to help create more diverse workforces and launch career paths for racially and ethnically diverse individuals. The global training program, debuting first in the U.S. and expanding to the U.K. and other regions, will provide hands-on training opportunities that help bridge the gap between credentials and job offer extensions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.