查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1551337

到 2030 年銷售團隊自動化市場預測：按部署、公司規模、應用程式、最終用戶和地區進行的全球分析

Sales Force Automation Market Forecasts to 2030 - Global Analysis by Deployment (Cloud-based and On-premise), Enterprise Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球銷售團隊自動化市場規模將達到 120.3 億美元，預計到 2030 年將達到 206.3 億美元，預測期內複合年成長率為 9.4%。

銷售團隊自動化（SFA）是指使用軟體工具和技術來簡化和自動化銷售流程。 SFA 將銷售線索管理、銷售追蹤、聯絡人管理和預測等功能整合到一個統一的平台中。 銷售團隊自動化系統透過自動化日常任務、提高資料準確性和提供分析見解來提高銷售團隊的生產力。這使組織能夠更有效地管理客戶關係、最佳化銷售工作流程並推動收益成長。

據 Gartner 稱，到 2025 年，75% 的 B2B 銷售組織將透過人工智慧引導的銷售解決方案增強其傳統銷售策略。這顯示人工智慧驅動的銷售團隊自動化工具在產業中的重要性與日俱增。

簡化銷售流程的需求日益增加

對銷售流程效率不斷成長的需求是銷售團隊自動化 (SFA) 市場的關鍵驅動力。隨著企業面臨日益激烈的競爭和提高生產力的壓力，SFA 工具提供的解決方案可以簡化銷售活動、減少人工工作量並提高整體績效。這些系統會自動執行重複性任務，提供即時資料洞察，並促進更好的客戶關係管理。提高效率使銷售團隊能夠專注於建立關係和完成交易等高價值活動，最終導致收益增加和市場成長。

實施成本高

SFA 系統所需的初始投資（包括軟體許可證、硬體升級和員工培訓）可能會很大，特別是對於中小型企業而言。此外，持續的維護和升級成本也會增加總擁有成本。這些財務障礙可能會阻礙組織採用 SFA 解決方案，特別是那些預算有限或投資回報不確定的組織。這些限制因素可能會減緩市場成長，特別是在價格敏感的細分市場和地區。

人工智慧和機器學習的成長

人工智慧 (AI) 和機器學習 (ML) 的成長為 SFA 市場帶來了巨大機會。這些技術可以透過提供預測分析、個人化建議和自動化決策功能來增強 SFA 系統。人工智慧和機器學習提高了案源計分、預測準確性和客戶洞察力，使銷售團隊能夠更有效率、更有效地工作。這些技術的進步為更複雜、更聰明的 SFA 解決方案打開了大門，這些解決方案可以適應不斷變化的市場條件和個人負責人行為，從而促進創新和市場擴張。

快速的技術變革

快速的技術創新對銷售團隊自動化市場構成了威脅。由於技術快速發展，現有的 SFA 系統很快就會過時，需要頻繁更新或更換。這可能會給供應商和用戶帶來挑戰，以跟上最新的進步並確保與其他業務系統的兼容性。此外，新技術的出現可能會顛覆傳統的 SFA 模型，使某些解決方案變得不那麼有效甚至無關緊要。

COVID-19 的影響：

隨著公司轉向遠距工作，COVID-19 的爆發加速了 SFA 解決方案的採用。對遠端管理銷售流程的數位工具的需求推動了對雲端基礎的SFA 系統的需求。此次疫情也凸顯了資料主導決策和高效能客戶關係管理的重要性，進一步推動了這段期間SFA市場的成長。

雲端基礎的細分市場預計將在預測期內成為最大的細分市場

基於雲端基礎的細分市場在銷售團隊自動化市場中的主導地位有幾個因素。雲端解決方案靈活、擴充性且可訪問，因此您的銷售團隊可以隨時隨地存取關鍵資訊。與本地解決方案相比，雲端基礎的SFA 系統通常還具有更低的初始成本和更簡單的實施流程。此外，它還允許自動更新並與其他雲端基礎的業務工具無縫整合，從而提高整體效率和生產力。這些優勢使得雲端基礎的SFA 解決方案對各種規模的企業都具有吸引力，為市場成長做出了重大貢獻。

銷售額預測部分預計在預測期內複合年成長率最高

銷售團隊自動化市場中銷售額預測領域的高複合年成長率是由於準確預測在產業計畫和決策中的重要性日益增加。先進的銷售預測工具利用人工智慧和機器學習演算法來分析銷售業績和市場趨勢以及其他相關因素，以提供更準確、更可靠的預測。這使企業能夠最佳化資源分配、改善庫存管理並做出明智的策略決策。隨著公司尋求透過資料主導策略獲得競爭優勢，銷售額預測領域有望快速成長。

佔比最大的地區：

北美在銷售團隊自動化市場的主導地位有幾個因素。該地區技術精湛的公司高度集中， IT基礎設施成熟，促進了先進 SFA 解決方案的採用。領先的 SFA 供應商的存在和創新文化有助於持續的產品開發和市場開拓。此外，對提高各行業銷售效率和客戶關係管理的關注正在推動該地區對 SFA 工具的需求。強調資料主導的決策和雲端技術的早期採用進一步鞏固了北美在 SFA 市場的主導地位。

複合年成長率最高的地區：

亞太地區銷售團隊自動化市場的快速成長背後有多個因素。快速成長的經濟體，尤其是中國和印度等國家的經濟體，正在推動數位技術在各行業的採用。這些市場的競爭正在加劇，公司尋求更有效率的銷售流程和更好的客戶參與策略。此外，雲端技術的日益普及以及對 SFA 解決方案優勢的日益認知也推動了市場擴張。亞太地區政府推動數位轉型和電子商務興起的舉措也推動了亞太地區 SFA 市場的複合年成長率。

免費客製化服務：

訂閱此報告的客戶將免費獲得以下自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球銷售團隊自動化市場：依部署

  • 雲端基礎
  • 本地

第6章全球銷售團隊自動化市場：依公司規模分類

  • 小型企業
  • 主要企業

第7章全球銷售團隊自動化市場：依應用分類

  • 潛在客戶管理
  • 銷售額預測
  • 管理訂單和申請
  • 機會管理
  • 其他用途

第8章全球銷售團隊自動化市場：依最終使用者分類

  • 銀行、金融服務和保險 (BFSI)
  • 衛生保健
  • 零售
  • 製造業
  • 資訊科技和通訊
  • 政府
  • 其他最終用戶

第9章全球銷售團隊自動化市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Salesforce, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Zoho Corporation
  • Aptean, Inc.
  • INFOR
  • SugarCRM
  • Creatio
  • CRMNEXT
  • Pegasystems Inc.
  • Keap
  • HubSpot
  • Pipedrive
  • Freshsales
  • IBM Corporation
  • Adobe Systems
  • Zendesk Sell
Product Code: SMRC27120

According to Stratistics MRC, the Global Sales Force Automation Market is accounted for $12.03 billion in 2024 and is expected to reach $20.63 billion by 2030 growing at a CAGR of 9.4% during the forecast period. Sales force automation (SFA) refers to the use of software tools and technologies to streamline and automate sales processes. It integrates functions like lead management, sales tracking, contact management, and forecasting into a unified platform. Sales force automation systems enhance sales team productivity by automating routine tasks, improving data accuracy, and providing insights through analytics. This enables organizations to manage customer relationships more effectively, optimize sales workflows, and drive revenue growth.

According to Gartner, by 2025, 75% of B2B sales organizations will augment traditional sales playbooks with AI-guided selling solutions. This indicates the growing importance of AI-powered sales force automation tools in the industry.

Market Dynamics:

Driver:

Increased need for efficiency in sales processes

The growing need for efficiency in sales processes is a significant driver for the Sales Force Automation (SFA) market. As businesses face increasing competition and pressure to improve productivity, SFA tools offer solutions to streamline sales activities, reduce manual tasks, and enhance overall performance. These systems automate repetitive tasks, provide real-time data insights, and facilitate better customer relationship management. By improving efficiency, SFA enables sales teams to focus more on high-value activities like relationship building and closing deals, ultimately leading to increased revenue and market growth.

Restraint:

High implementation costs

The initial investment required for SFA systems, including software licenses, hardware upgrades, and staff training, can be substantial, especially for small and medium-sized enterprises. Additionally, ongoing maintenance and upgrade costs contribute to the total cost of ownership. These financial barriers may deter some organizations from adopting SFA solutions, particularly those with limited budgets or those uncertain about the return on investment. This restraint can slow market growth, especially in price-sensitive segments or regions.

Opportunity:

Growth of artificial intelligence and machine learning

The growth of artificial intelligence (AI) and machine learning (ML) presents a significant opportunity for the Sales Force Automation market. These technologies can enhance SFA systems by providing predictive analytics, personalized recommendations, and automated decision-making capabilities. AI and ML can improve lead scoring, forecast accuracy, and customer insights, enabling sales teams to work more efficiently and effectively. As these technologies advance, they offer the potential for more sophisticated, intelligent SFA solutions that can adapt to changing market conditions and individual sales representative behaviors, driving innovation and market expansion.

Threat:

Rapid technological changes

Rapid technological changes pose a threat to the sales force automation market. The fast-paced evolution of technology can lead to the quick obsolescence of existing SFA systems, requiring frequent updates or replacements. This can create challenges for both vendors and users in terms of keeping up with the latest advancements and ensuring compatibility with other business systems. Additionally, the emergence of new technologies may disrupt traditional SFA models, potentially rendering some solutions less effective or irrelevant.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of Sales Force Automation solutions as businesses shifted to remote work. The need for digital tools to manage sales processes remotely drove increased demand for cloud-based SFA systems. The pandemic also highlighted the importance of data-driven decision-making and efficient customer relationship management, further boosting the SFA market's growth during this period.

The cloud-based segment is expected to be the largest during the forecast period

The cloud-based segment's dominance in the sales force automation market is driven by several factors. Cloud solutions offer greater flexibility, scalability, and accessibility, allowing sales teams to access critical information from anywhere, at any time. Cloud-based SFA systems also typically have lower upfront costs and easier implementation processes compared to on-premise solutions. Additionally, they provide automatic updates and seamless integration with other cloud-based business tools, enhancing overall efficiency and productivity. These advantages make cloud-based SFA solutions attractive to businesses of all sizes, contributing significantly to market growth.

The sales forecasting segment is expected to have the highest CAGR during the forecast period

The sales forecasting segment's high CAGR in the sales force automation market is attributed to the increasing importance of accurate predictions in business planning and decision-making. Advanced sales forecasting tools leverage AI and machine learning algorithms to analyze historical data, market trends, and other relevant factors, providing more accurate and reliable forecasts. This helps businesses optimize resource allocation, improve inventory management, and make informed strategic decisions. As companies seek to gain competitive advantages through data-driven strategies, the sales forecasting segment is poised for rapid growth.

Region with largest share:

North America's dominance in the sales force automation market is driven by several factors. The region has a high concentration of technology-savvy businesses and a mature IT infrastructure, facilitating the adoption of advanced SFA solutions. The presence of major SFA vendors and a culture of innovation contribute to continuous product development and market growth. Additionally, the region's focus on improving sales efficiency and customer relationship management across various industries fuels demand for SFA tools. The strong emphasis on data-driven decision-making and the early adoption of cloud technologies further solidify North America's leading position in the SFA market.

Region with highest CAGR:

The Asia Pacific region's rapid growth in the sales force automation market is attributed to several factors. The region's fast-growing economies, particularly in countries like China and India, are driving increased adoption of digital technologies across various industries. Rising competition in these markets is pushing businesses to seek more efficient sales processes and better customer engagement strategies. Additionally, the growing penetration of cloud technologies and increasing awareness of the benefits of SFA solutions are fueling market expansion. Government initiatives promoting digital transformation and the rise of e-commerce in the region further contribute to the high CAGR in the Asia Pacific SFA market.

Key players in the market

Some of the key players in Sales Force Automation market include Salesforce, Inc., Microsoft Corporation, Oracle Corporation, SAP SE, Zoho Corporation, Aptean, Inc., INFOR, SugarCRM, Creatio, CRMNEXT, Pegasystems Inc., Keap, HubSpot, Pipedrive, Freshsales, IBM Corporation, Adobe Systems, and Zendesk Sell.

Key Developments:

In September 2023, Oracle has added new artificial intelligence (AI) capabilities in Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience. The latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.

In March 2023, Salesforce, the global leader in CRM, launched Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI.

In March 2023, Microsoft announcing the next generation of AI product updates across our business applications portfolio, including the launch of the new Microsoft Dynamics 365 Copilot - providing interactive, AI-powered assistance across business functions. Dynamics 365 Copilot takes advantage of recent advancements in generative AI to automate these tedious tasks and unlock the full creativity of the workforce. Dynamics 365 Copilot puts CRM and ERP to work for business users to accelerate their pace of innovation and improve business outcomes in every line of business.

Deployments Covered:

  • Cloud-based
  • On-premise

Enterprise Sizes Covered:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Applications Covered:

  • Lead Management
  • Sales Forecasting
  • Order & Invoice Management
  • Opportunity Management
  • Other Applications

End Users Covered:

  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare
  • Retail
  • Manufacturing
  • IT & Telecom
  • Government
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Sales Force Automation Market, By Deployment

  • 5.1 Introduction
  • 5.2 Cloud-based
  • 5.3 On-premise

6 Global Sales Force Automation Market, By Enterprise Size

  • 6.1 Introduction
  • 6.2 Small and Medium-sized Enterprises (SMEs)
  • 6.3 Large Enterprises

7 Global Sales Force Automation Market, By Application

  • 7.1 Introduction
  • 7.2 Lead Management
  • 7.3 Sales Forecasting
  • 7.4 Order & Invoice Management
  • 7.5 Opportunity Management
  • 7.6 Other Applications

8 Global Sales Force Automation Market, By End User

  • 8.1 Introduction
  • 8.2 Banking, Financial Services and Insurance (BFSI)
  • 8.3 Healthcare
  • 8.4 Retail
  • 8.5 Manufacturing
  • 8.6 IT & Telecom
  • 8.7 Government
  • 8.8 Other End Users

9 Global Sales Force Automation Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Salesforce, Inc.
  • 11.2 Microsoft Corporation
  • 11.3 Oracle Corporation
  • 11.4 SAP SE
  • 11.5 Zoho Corporation
  • 11.6 Aptean, Inc.
  • 11.7 INFOR
  • 11.8 SugarCRM
  • 11.9 Creatio
  • 11.10 CRMNEXT
  • 11.11 Pegasystems Inc.
  • 11.12 Keap
  • 11.13 HubSpot
  • 11.14 Pipedrive
  • 11.15 Freshsales
  • 11.16 IBM Corporation
  • 11.17 Adobe Systems
  • 11.18 Zendesk Sell

List of Tables

  • Table 1 Global Sales Force Automation Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Sales Force Automation Market Outlook, By Deployment (2022-2030) ($MN)
  • Table 3 Global Sales Force Automation Market Outlook, By Cloud-based (2022-2030) ($MN)
  • Table 4 Global Sales Force Automation Market Outlook, By On-premise (2022-2030) ($MN)
  • Table 5 Global Sales Force Automation Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 6 Global Sales Force Automation Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2022-2030) ($MN)
  • Table 7 Global Sales Force Automation Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 8 Global Sales Force Automation Market Outlook, By Application (2022-2030) ($MN)
  • Table 9 Global Sales Force Automation Market Outlook, By Lead Management (2022-2030) ($MN)
  • Table 10 Global Sales Force Automation Market Outlook, By Sales Forecasting (2022-2030) ($MN)
  • Table 11 Global Sales Force Automation Market Outlook, By Order & Invoice Management (2022-2030) ($MN)
  • Table 12 Global Sales Force Automation Market Outlook, By Opportunity Management (2022-2030) ($MN)
  • Table 13 Global Sales Force Automation Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 14 Global Sales Force Automation Market Outlook, By End User (2022-2030) ($MN)
  • Table 15 Global Sales Force Automation Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2022-2030) ($MN)
  • Table 16 Global Sales Force Automation Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 17 Global Sales Force Automation Market Outlook, By Retail (2022-2030) ($MN)
  • Table 18 Global Sales Force Automation Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 19 Global Sales Force Automation Market Outlook, By IT & Telecom (2022-2030) ($MN)
  • Table 20 Global Sales Force Automation Market Outlook, By Government (2022-2030) ($MN)
  • Table 21 Global Sales Force Automation Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.