市場調查報告書
商品編碼
1558268
到 2030 年拉麵市場預測:按產品、風味、材料、包裝、分銷管道、最終用戶和地區進行的全球分析Ramen Noodles Market Forecasts to 2030 - Global Analysis By Product, Flavour, Ingredient, Packaging, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球拉麵市場預計到 2024 年將達到 586.4 億美元,到 2030 年將達到 902.8 億美元,預測期內複合年成長率為 4.6%。拉麵是一種日本麵條,由麵粉、水、鹽和一種稱為甘水的鹼性礦物質製成,具有獨特的質地和黃色。
煮熟後一般與肉片、蔬菜、雞蛋等各種配料一起煮湯食用。拉麵起源於中國,傳播於日本,現已成為世界各地的主食。
根據世界泡麵協會統計,2022年全球拉麵消費量為1,212億份,與前一年同期比較成長2.6%。
對快速簡便的膳食解決方案的需求不斷成長
隨著生活方式變得越來越忙碌,消費者正在尋求方便且省時的食品選擇。拉麵以製作簡單快速而聞名,完美滿足了這些需求。尤其即時泡麵,它是一種方便快速的即食食品,對忙碌的個人、學生和專業人士很有吸引力。單人家庭和做飯時間有限的城市居民的增加進一步推動了這一需求。隨著消費者偏好繼續轉向方便的膳食解決方案,拉麵市場預計將擴大。
飲食限制
對拉麵的飲食限制源於對高鈉含量、麩質和人工添加劑的擔憂。許多泡麵的鈉含量很高,會帶來高血壓等健康風險,而傳統食譜中則含有麩質,限制了乳糜瀉或麩質不耐症患者的選擇。人工防腐劑和調味料的存在也讓注重健康的消費者卻步。這些因素排除了某些消費群組並創造了對可能尚未廣泛使用的更健康替代品的需求,從而限制了市場成長。
拓展電商通路
線上平台使拉麵品牌能夠覆蓋傳統零售店之外的更廣泛的都市區消費者。電子商務讓您可以輕鬆比較產品、宣傳活動促銷以及存取更廣泛的口味和品牌。它還促進直接面對消費者的銷售,使品牌能夠與客戶建立更牢固的關係並收集有價值的市場洞察。此外,線上評論和評分可以提高品牌知名度和可信度。電子商務的成長,加上智慧型手機使用的增加和網際網路的普及,正在創造擴大市場覆蓋範圍和推動銷售的重大機會。
供應鏈問題
拉麵供應鏈問題通常源自於原物料採購中斷、製造延誤和物流挑戰。這些問題導致小麥和包裝材料等原料短缺,影響生產水準和分配效率。因此,零售商可能會因成本增加而面臨缺貨和價格上漲的情況。這種干擾可能會減少產品供應、引起消費者不滿,並可能導致銷售下降,從而阻礙市場成長。
COVID-19 的影響
由於人們待在家用,對方便且保存期限長的食品的需求增加,COVID-19 大流行極大地提振了拉麵市場。封鎖和社交距離措施導致家庭烹飪的數量激增,而泡麵由於易於即時且價格實惠而成為一種受歡迎的選擇。然而,供應鏈中斷和原料短缺影響了生產和分銷。
預計即時市場在預測期內將是最大的市場
在估計和預測期內,即時業務預計將成為最大的業務。即時是一種快速方便的餐點選擇,具有已烹調乾麵和風味包。通常包裝在杯子、碗或包裝中,烹飪所需的只是沸水。泡麵以其實惠的價格和較長的保存期限即時聞名於世界各地,有多種口味,包括雞肉、牛肉和海鮮。
住宅領域預計在預測期內複合年成長率最高
預計住宅領域在預測期內的複合年成長率最高。拉麵作為一種快速、方便且經濟實惠的膳食而廣受歡迎。即時型只需要沸水,生食型只需幾分鐘的烹飪時間,因其易於製備而廣受歡迎。住宅消費者喜歡各種口味和包裝選擇,從單份杯麵到多包裝。拉麵用途廣泛,可根據蔬菜、肉類和醬汁等原料進行客製化,以增強風味和營養價值。
在亞太地區,拉麵市場因文化親和性強、消費率高而佔據最大佔有率。日本、中國和韓國等國家有著豐富的拉麵傳統,即時和生食都很受歡迎。該市場受益於快速的都市化、可支配收入的增加以及對方便和負擔得起的食品的日益偏好。風味和包裝創新進一步激發了消費者的興趣,而拉麵在國際上的日益普及也支持了該地區的市場成長。
在北美,隨著消費者尋求方便且實惠的食品選擇,拉麵市場正在不斷成長。多樣化的國際烹飪趨勢增加了人們對拉麵的興趣,即時拉麵和餐廳風格的拉麵越來越受歡迎。風味創新和健康意識選擇(例如低鈉和有機產品)正在吸引更廣泛的消費者。家庭飲食和烹飪的增加也支持了市場的成長,拉麵是提供快速和令人滿意的膳食的簡單解決方案。
According to Stratistics MRC, the Global Ramen Noodles Market is accounted for $58.64 billion in 2024 and is expected to reach $90.28 billion by 2030 growing at a CAGR of 4.6% during the forecast period. Ramen noodles are a type of Japanese noodle made from wheat flour, water, salt, and an alkaline mineral called kansui, which gives them their distinctive texture and yellow colour. They are typically boiled and then served in a broth with various toppings, such as sliced meat, vegetables, and egg. Originating in China and popularized in Japan, ramen has become a global culinary staple.
According to the World Instant Noodles Association, in 2022, the global consumption of ramen noodles reached a record 121.2 billion servings, up 2.6% from the previous year.
Growing demand for quick and easy meal solutions
As lifestyles become increasingly hectic, consumers seek convenient and time-saving food options. Ramen noodles, known for their ease of preparation and quick cooking time, perfectly address this need. Instant ramen, in particular, offers a fast, ready-to-eat meal that requires minimal effort, appealing to busy individuals, students, and working professionals. This demand is further driven by the increasing number of single-person households and urban dwellers with limited time for cooking. As consumer preferences continue to shift toward convenient meal solutions, the ramen noodles market is expected to expand.
Dietary restrictions
Dietary restrictions with ramen noodles arise from concerns over high sodium content, gluten, and artificial additives. Many instant ramen varieties are high in sodium, which poses health risks such as hypertension, while traditional recipes contain gluten, limiting options for those with celiac disease or gluten intolerance. The presence of artificial preservatives and flavor enhancers also deters health-conscious consumers. These factors restrict market growth by excluding certain consumer groups and creating demand for healthier alternatives, which may not yet be widely available.
Expanding e-commerce channels
Online platforms enable ramen brands to reach a broader audience beyond traditional retail locations, catering to both urban and rural areas. E-commerce allows for easy comparison of products, promotional offers, and access to a wider variety of flavours and brands. It also facilitates direct-to-consumer sales, enabling brands to build stronger relationships with their customers and gather valuable market insights. Additionally, online reviews and ratings can boost brand visibility and credibility. The growth of e-commerce, combined with increasing smartphone usage and internet penetration, creates a substantial opportunity for expanding market reach and driving sales.
Supply chain issues
Supply chain issues with ramen noodles often arise from disruptions in ingredient sourcing, manufacturing delays, and logistical challenges. These issues can lead to shortages of raw materials like wheat and packaging supplies, impacting production levels and distribution efficiency. Consequently, retailers may face stock outs, and prices may rise due to increased costs. Such disruptions can hamper market growth by reducing product availability, creating consumer dissatisfaction, and potentially leading to decreased sales.
Covid-19 Impact
The covid-19 pandemic significantly boosted the ramen noodles market due to increased demand for convenient, long-shelf-life foods as people stayed home. Lockdowns and social distancing measures led to a surge in at-home meal preparation, with instant ramen being a popular choice for its ease of preparation and affordability. However, supply chain disruptions and ingredient shortages impacted production and distribution.
The instant ramen segment is expected to be the largest during the forecast period
The instant ramen segment is estimated to be the largest during the forecast period. Instant ramen is a quick and convenient meal option featuring pre-cooked, dried noodles and a flavouring packet. Typically packaged in cups, bowls, or packets, it requires just boiling water to prepare. Known for its affordability and long shelf life, instant ramen is popular worldwide, with a variety of flavours including chicken, beef, and seafood.
The residential segment is expected to have the highest CAGR during the forecast period
The residential segment is anticipated to witness the highest CAGR during the forecast period. Ramen noodles are a popular choice for quick, convenient, and budget-friendly meals. They are favored for their ease of preparation, requiring only boiling water for instant versions or a few minutes of cooking for fresh varieties. Residential consumers appreciate the wide range of flavours and packaging options, from single-serving cups to multi-packs. Ramen noodles offer versatility, allowing for customization with added ingredients like vegetables, meats, or sauces to enhance taste and nutritional value.
In the Asia-Pacific region, the ramen noodles market is thriving to have largest share due to strong cultural affinity and high consumption rates. Countries like Japan, China, and South Korea have a rich tradition of ramen, with both instant and fresh varieties being popular. The market benefits from rapid urbanization, rising disposable incomes, and a growing trend of convenient and affordable meals. Innovations in flavours and packaging further drive consumer interest, while the increasing popularity of ramen internationally also supports regional market growth.
In North America, the ramen noodles market is expanding as consumers seek convenient and affordable meal options. The growing trend of diverse and international cuisines has led to increased interest in ramen, with both instant and restaurant-style varieties gaining popularity. Innovations in flavours and health-conscious options, such as low-sodium and organic choices, are attracting a broader audience. The rise in at-home dining and cooking also supports market growth, as ramen offers an easy solution for quick and satisfying meals.
Key players in the market
Some of the key players profiled in the Ramen Noodles Market include Nissin Foods, Nestle, Kikkoman Corporation, Samyang Foods, Ottogi Corporation, Maruchan Inc., Indomie, Myojo Foods, Sapporo Ichiban, Nongshim Corporation, Acecook Vietnam, Universal Robina Corporation, Vitasoy International Holdings Limited, Kabuto Noodles, Mamee-Double Decker and Paldo Corporation.
In July 2024, Nissin Foods announced the new, limited-edition Cup Noodles flavor. The instant ramen was described as a "gooey, sweet noodle experience." Cup Noodles Campfire S'mores transports consumers to a new kind of campfire moment wherever they are by combining the unmistakable blend of decadent chocolate, marshmallow and graham cracker flavors with a smokey note for a truly unique s'mores experience.
In November 2023, Nestle Maggi launched barbeque-flavoured Korean noodles with two flavours: BBQ Chicken and BBQ Veg. They are priced at Rs 60 and Rs 55 respectively for a 90g pack. This launch represents Nestle Maggi's strategic move to diversify its product offerings and cater to evolving consumer tastes in the instant noodle segment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.