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1577231

消費者安全市場至2030年的預測：按類型、部署模式、應用程式、最終用戶和地區的全球分析

Consumer Security Market Forecasts to 2030 - Global Analysis By Type (Software and Services), Deployment Mode (On-Premises and Cloud-Based), Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的資料，全球消費者安全市場在預測期內將以 11.0%的年複合成長率成長。

在與企業和服務供應商的交易中保護私人權利、財務資訊和個人資訊稱為消費者安全。為了防止網路風險和未授權存取，使用資料加密、身份驗證、安全付款系統和詐騙檢測等技術。在數位世界中，制定強力的網路安全程序、遵守 CCPA 和 GDPR 等法律以及對客戶進行安全線上行為教育非常重要。透過有效的消費者安全措施在消費者和企業之間建立信任，使線上和線下市場更加安全。還應該提供客戶有關安全網路實踐的教育，例如避免網路釣魚詐騙和使用安全密碼。

根據 Fortinet 去年發布的雲端安全報告，多名網路安全專業人士被問及他們公司最常使用的雲端服務和工作負載。位居榜首的是安全服務（58%），其次是運算（56%）、儲存（55%）和虛擬（53%）。

網路攻擊的頻率和複雜度不斷增加

網路威脅的增加增加了對複雜消費者安全解決方案的需求。為了保護敏感資訊並維持客戶信任，公司必須大力投資網路安全措施。因此，消費者安全市場預計將以約 9%的年複合成長率成長。隨著客戶越來越意識到網路風險並期望公司提供強力的資料保護措施，公司改進其網路安全策略，這推動市場成長。

實施全面安全解決方案的成本

由於最新網路安全措施（包括硬體、軟體和維護）的初始成本高昂，中小型企業可能無法實施必要的安全解決方案。此外，當資源分配給網路安全而不是其他重要領域時，可能會導致公司預算有限，並抑制創新和公司整體成功。

連網型設備快速增加

隨著越來越多的小工具連接到網際網路，消費者越來越關注安全和隱私。研究表明，相當多的人對連網型設備不信任。統計資料顯示，每週針對智慧家庭設備的網路攻擊嘗試次數高達 12,000 次。連網型設備的增加有可能增加網路攻擊的入口點數量，凸顯了改善安全措施的迫切需求。

免費或低成本安全軟體的可用性

提供優質安全軟體的公司的定價策略可能會被免費的防毒安全程式擊敗，導致競爭加劇和市場整合。認為免費軟體就足夠的客戶可能會低估複雜的安全解決方案。即時掃描、客戶援助和高級惡意軟體防護只是非免費安全軟體的付費版本​​中的一些功能。因此，使用者可能會陷入一種錯誤的安全感，並且在發生侵害之前沒意識到自己沒有得到充分的保護。

COVID-19 的影響：

COVID-19 的疫情對消費者安全市場產生了重大影響，推動了對強大網路安全解決方案的需求增加。隨著企業迅速過渡到遠端工作，增強的安全措施變得非常重要，導致對網路安全工具和服務的投資增加。對資料外洩的擔憂急劇上升，44%的消費者感覺網路犯罪的風險比疫情大流行之前更大。在預測期內，市場成長率預計約為 9%，因為此類變化促使企業優先考慮網路安全，適應更危險的威脅情勢。

預計軟體產業在預測期內將是最大的產業

在預測期內，由於消費者比例的增加，軟體產業預計將佔據市場佔有率。 70%的消費者重視具有整合安全功能的商品，並將網路安全作為購買時的首要任務。意識的提高和防火牆、入侵檢測系統和防毒軟體等多樣化應用推動這一趨勢向通用軟體解決方案發展。這種多樣性允許客戶選擇客製化的解決方案並改善他們的整體安全狀況。

預計行動裝置安全領域在預測期內將出現最高的年複合成長率。

由於行動裝置的普及導致安全意識的提高導致對防毒軟體和加密工具等行動安全應用程式的需求不斷增加，預計行動裝置安全領域在預測期內將呈現出市場上最高的年複合成長率。這對於保護財務和資料非常重要。行動裝置的激增創造了各種適合個人用戶和企業的安全解決方案。

佔有率最大的地區

由於政府、醫療保健和金融等行業的數位轉型擴大了網路威脅的攻擊面，並且需要強大的網路安全解決方案來保護基礎設施和敏感資料，北美地區將在預測期內繼續成長，預計將佔最大期內市場佔有率。網路攻擊的複雜性和頻率日益增加，導致企業和個人優先考慮安全措施，推動了對先進消費者安全解決方案的需求。

年複合成長率最高的地區：

預計亞太地區在預測期內將實現最高的年複合成長率。這是因為日常業務中對智慧型手機和其他連接設備的依賴日益增加，推動了對行動安全解決方案的需求。由於更嚴格的隱私和資料保護法，公司採取更廣泛的安全措施，這推動市場擴張。物聯網設備的激增也帶來了新的漏洞，需要整合的安全解決方案來保護這些網路系統免受網路攻擊。

提供免費客製化：

訂閱此報告的客戶將收到以下免費自訂選項之1：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多3家公司）
    • 主要企業SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球消費者安全市場：依類型

  • 軟體
    • 防毒軟體
    • 反間諜軟體/反惡意軟體
    • 防火牆
    • 端點設備控制
    • 入侵防禦
    • 端點應用控制
    • 身分和存取管理（IAM）
    • 網路防護
    • 加密軟體
    • 備份和復原軟體
    • 其他軟體
  • 服務
    • 專業服務
    • 資安管理服務
    • 安裝服務
    • 維修服務
    • 監控服務

第6章 全球消費安全市場：依部署模式

  • 本地
  • 雲端基礎

第7章 全球消費者安全市場：依應用分類

  • 線上保護
  • 家長監控
  • 行動裝置安全
  • 金融和交易安全
  • 遠端設備管理
  • 其他用途

第8章 全球消費者安全市場：依最終用戶分類

  • 個人用戶
  • 家庭/家庭
  • 家庭辦公室
  • 小型企業
  • 教育機構
  • 其他最終用戶

第9章 全球消費者安全市場：依地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Avast Software
  • Blue Coat Systems
  • CipherCloud
  • Cisco Systems
  • Digital Guardian
  • Forcepoint
  • Fortinet
  • HP
  • IBM
  • McAfee
  • Microsoft
  • NortonLifeLock Inc
  • Panda Security
  • RSA Security
  • SafeNet
  • Trend Micro
  • Trustwave
  • WatchGuard Technologies
Product Code: SMRC27550

According to Stratistics MRC, the Global Consumer Security Market is growing at a CAGR of 11.0% during the forecast period. The safeguarding of private rights, financial information, and personal information during business or service provider transactions is known as consumer security. To stop cyber risks and illegal access, it uses techniques such data encryption, identity verification, secure payment systems, and fraud detection. Implementing strong cybersecurity procedures, adhering to laws like the CCPA and GDPR, and educating customers about safe online conduct are essential in the digital world establishing trust between consumers and businesses through effective consumer security makes both online and offline marketplaces safer. It also entails educating customers about safe internet practices, such as avoiding phishing scams and using secure passwords.

According to Fortinet's Cloud Security Report last year, several cybersecurity experts were questioned about the cloud services and workloads that their companies use the most. The top of the list is made up of security services (58%), then computing (56%), storage (55%), and virtualization (53%).

Market Dynamics:

Driver:

Rising frequency and sophistication of cyberattacks

The need for sophisticated consumer security solutions has increased as a result of the rise in cyberthreats. To safeguard confidential information and uphold client confidence, businesses should make significant investments in cybersecurity defenses. The market for consumer security is predicted to grow at a CAGR of about 9% as a result of this. Businesses are improving their cybersecurity strategy as a result of customers' growing awareness of cyber risks and their expectations that strong data protection measures be provided by corporations drives the market growth.

Restraint:

Expense associated with implementing comprehensive security solutions

Small and medium-sized businesses (SMEs) may be discouraged from implementing essential security solutions due to the hefty upfront costs of modern cybersecurity measures, which include hardware, software, and maintenance. The budget of a company may also be strained if resources are allocated to cybersecurity rather than other important areas, which could impede innovation and overall corporate success.

Opportunity:

Exponential increase in connected devices

Concerns over security and privacy are growing among consumers as more gadgets connect to the internet. According to studies, a sizable portion of people have mistrust for connected devices because they think they're susceptible to data breaches and eavesdropping. With statistics indicating up to 12,000 cyberattack attempts on smart home devices in a single week, the growth of connected devices also increases the possible entry points for cyberattacks, underscoring the urgent need for improved security measures.

Threat:

Availability of free or low-cost security software

The pricing tactics of companies that offer premium security software may be undercut by free antivirus and security programs, which could result in less competition and market consolidation. Customers who think free software will suffice for their purposes may undervalue sophisticated security solutions. Real-time scanning, customer assistance, and advanced malware protection are just a few of the features that are frequently absent from free security software that are present in paid versions. Users may have a false sense of security as a result, not realizing they are not adequately protected until a breach happens.

Covid-19 Impact:

The COVID-19 pandemic has significantly impacted the consumer security market, driving heightened demand for robust cybersecurity solutions. As businesses rapidly transitioned to remote work, the need for enhanced security measures became critical, leading to increased investments in cybersecurity tools and services. Concerns over data breaches surged, with 44% of consumers feeling more at risk from cybercrime than before the pandemic. This shift has prompted organizations to prioritize cybersecurity, resulting in a projected market growth rate of approximately 9% during the forecast period as they adapt to a more perilous threat landscape.

The software segment is expected to be the largest during the forecast period

Over the forecasted timeframe, the software segment is anticipated to dominate the market share owing to the growing percentage of consumers-70% of them value items with integrated security features-are giving cybersecurity top priority when making purchases. Increased awareness and a variety of applications including as firewalls, intrusion detection systems, and antivirus software are driving this trend toward general software solutions. This variety improves the overall security posture of customers by enabling them to choose customized solutions.

The mobile device security segment is expected to have the highest CAGR during the forecast period

The mobile device security segment is projected to have the highest CAGR in the market during the extrapolated period due to mobile security apps like antivirus software and encryption tools are in high demand as a result of growing security awareness brought about by the proliferation of mobile devices. For the protection of financial and personal data, this is essential. The widespread usage of mobile devices has given rise to a variety of security solutions that are suitable for both individual users and businesses.

Region with largest share:

North America is expected to have the largest market share over the projection period due to the expansion of cyber threats' attack surface due to digital transformation in industries such as government, healthcare, and finance calls for strong cybersecurity solutions to safeguard infrastructure and sensitive data. Advanced consumer security solutions are in high demand as a result of enterprises and individuals prioritizing security measures due to the increased sophistication and frequency of cyberattacks.

Region with highest CAGR:

The Asia Pacific region is projected to achieve the highest CAGR during the forecast period owing to the rising reliance of customers on smartphones and other connected devices for daily tasks is fueling the demand for mobile security solutions. More extensive security measures are being adopted by enterprises as a result of stricter privacy and data protection laws, which is driving market expansion. Integrated security solutions are required to safeguard these networked systems against cyberattacks because the proliferation of IoT devices also results in new vulnerabilities.

Key players in the market

Some of the key players in Consumer Security Market include Avast Software, Blue Coat Systems, CipherCloud, Cisco Systems, Digital Guardian, Forcepoint, Fortinet, HP, IBM, McAfee, Microsoft, NortonLifeLock Inc, Panda Security, RSA Security, SafeNet , Trend Micro, Trustwave and WatchGuard Technologies.

Key Developments:

In October 2024, The NFL and Cisco have announced that the league is now leveraging Cisco's industry-leading enterprise networking and cybersecurity solutions to connect and protect the 2024 NFL International Games and the 2025 NFL Madrid Game.

In September 2024, IBM announced the completion of its latest expansion of the IBM Quantum Data Center in Poughkeepsie, New York, which operates the highest number of available utility-scale quantum computers at a single location in the world.

In July 2024, Cisco, the announced the signing of a Memorandum of Understanding (MOU) to pilot 5G and AI technologies to enhance Singapore's homeland security. These projects aim to empower the Home Team to address evolving threats to public safety in Singapore.

Types Covered:

  • Software
  • Services

Deployment Modes Covered:

  • On-Premises
  • Cloud-Based

Applications Covered:

  • Online Protection
  • Parental Controls
  • Mobile Device Security
  • Financial & Transactional Security
  • Remote Device Management
  • Other Applications

End Users Covered:

  • Individual Users
  • Families/Households
  • Home Offices
  • Small & Medium-Sized Enterprises (SMEs)
  • Educational Institutions
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Consumer Security Market, By Type

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 Anti-Virus
    • 5.2.2 Anti-Spyware/Anti-Malware
    • 5.2.3 Firewall
    • 5.2.4 Endpoint Device Control
    • 5.2.5 Intrusion Prevention
    • 5.2.6 Endpoint Application Control
    • 5.2.7 Identity & Access Management (IAM)
    • 5.2.8 Web Protection
    • 5.2.9 Encryption Software
    • 5.2.10 Backup & Recovery Software
    • 5.2.11 Other Softwares
  • 5.3 Services
    • 5.3.1 Professional Services
    • 5.3.2 Managed Security Services
    • 5.3.3 Installation Services
    • 5.3.4 Maintenance Services
    • 5.3.5 Monitoring Services

6 Global Consumer Security Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 On-Premises
  • 6.3 Cloud-Based

7 Global Consumer Security Market, By Application

  • 7.1 Introduction
  • 7.2 Online Protection
  • 7.3 Parental Controls
  • 7.4 Mobile Device Security
  • 7.5 Financial & Transactional Security
  • 7.6 Remote Device Management
  • 7.7 Other Applications

8 Global Consumer Security Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Users
  • 8.3 Families/Households
  • 8.4 Home Offices
  • 8.5 Small & Medium-Sized Enterprises (SMEs)
  • 8.6 Educational Institutions
  • 8.7 Other End Users

9 Global Consumer Security Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Avast Software
  • 11.2 Blue Coat Systems
  • 11.3 CipherCloud
  • 11.4 Cisco Systems
  • 11.5 Digital Guardian
  • 11.6 Forcepoint
  • 11.7 Fortinet
  • 11.8 HP
  • 11.9 IBM
  • 11.10 McAfee
  • 11.11 Microsoft
  • 11.12 NortonLifeLock Inc
  • 11.13 Panda Security
  • 11.14 RSA Security
  • 11.15 SafeNet
  • 11.16 Trend Micro
  • 11.17 Trustwave
  • 11.18 WatchGuard Technologies

List of Tables

  • Table 1 Global Consumer Security Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Consumer Security Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Consumer Security Market Outlook, By Software (2022-2030) ($MN)
  • Table 4 Global Consumer Security Market Outlook, By Anti-Virus (2022-2030) ($MN)
  • Table 5 Global Consumer Security Market Outlook, By Anti-Spyware/Anti-Malware (2022-2030) ($MN)
  • Table 6 Global Consumer Security Market Outlook, By Firewall (2022-2030) ($MN)
  • Table 7 Global Consumer Security Market Outlook, By Endpoint Device Control (2022-2030) ($MN)
  • Table 8 Global Consumer Security Market Outlook, By Intrusion Prevention (2022-2030) ($MN)
  • Table 9 Global Consumer Security Market Outlook, By Endpoint Application Control (2022-2030) ($MN)
  • Table 10 Global Consumer Security Market Outlook, By Identity & Access Management (IAM) (2022-2030) ($MN)
  • Table 11 Global Consumer Security Market Outlook, By Web Protection (2022-2030) ($MN)
  • Table 12 Global Consumer Security Market Outlook, By Encryption Software (2022-2030) ($MN)
  • Table 13 Global Consumer Security Market Outlook, By Backup & Recovery Software (2022-2030) ($MN)
  • Table 14 Global Consumer Security Market Outlook, By Other Softwares (2022-2030) ($MN)
  • Table 15 Global Consumer Security Market Outlook, By Services (2022-2030) ($MN)
  • Table 16 Global Consumer Security Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 17 Global Consumer Security Market Outlook, By Managed Security Services (2022-2030) ($MN)
  • Table 18 Global Consumer Security Market Outlook, By Installation Services (2022-2030) ($MN)
  • Table 19 Global Consumer Security Market Outlook, By Maintenance Services (2022-2030) ($MN)
  • Table 20 Global Consumer Security Market Outlook, By Monitoring Services (2022-2030) ($MN)
  • Table 21 Global Consumer Security Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 22 Global Consumer Security Market Outlook, By On-Premises (2022-2030) ($MN)
  • Table 23 Global Consumer Security Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 24 Global Consumer Security Market Outlook, By Application (2022-2030) ($MN)
  • Table 25 Global Consumer Security Market Outlook, By Online Protection (2022-2030) ($MN)
  • Table 26 Global Consumer Security Market Outlook, By Parental Controls (2022-2030) ($MN)
  • Table 27 Global Consumer Security Market Outlook, By Mobile Device Security (2022-2030) ($MN)
  • Table 28 Global Consumer Security Market Outlook, By Financial & Transactional Security (2022-2030) ($MN)
  • Table 29 Global Consumer Security Market Outlook, By Remote Device Management (2022-2030) ($MN)
  • Table 30 Global Consumer Security Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 31 Global Consumer Security Market Outlook, By End User (2022-2030) ($MN)
  • Table 32 Global Consumer Security Market Outlook, By Individual Users (2022-2030) ($MN)
  • Table 33 Global Consumer Security Market Outlook, By Families/Households (2022-2030) ($MN)
  • Table 34 Global Consumer Security Market Outlook, By Home Offices (2022-2030) ($MN)
  • Table 35 Global Consumer Security Market Outlook, By Small & Medium-Sized Enterprises (SMEs) (2022-2030) ($MN)
  • Table 36 Global Consumer Security Market Outlook, By Educational Institutions (2022-2030) ($MN)
  • Table 37 Global Consumer Security Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.