市場調查報告書
商品編碼
1587700
到 2030 年冷壓果汁市場預測:按類型、分銷管道和地區分類的全球分析Cold Pressed Juice Market Forecasts to 2030 - Global Analysis By Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球冷壓果汁市場規模將達到 13.4 億美元,預計到 2030 年將達到 20.8 億美元,預測期內複合年成長率為 7.7%。
冷壓榨汁是一種利用水壓從水果和蔬菜中提取汁液的方法,而不是使用加熱或高速刀片的傳統方法。該技術保留了產品的營養成分、酵素和天然風味,創造出充滿活力且營養豐富的飲料。冷壓果汁生產通常涉及將水果和蔬菜研磨成果肉,然後施加巨大壓力來提取果汁,而無需施加會劣化重要營養物質的熱量。冷壓果汁通常比傳統果汁含有更高濃度的維生素、礦物質和抗氧化劑。
根據世界衛生組織 (WHO) 統計,全球有 8.44 億人患有慢性肝病,每年有 200 萬人死亡。
對有機和非基因改造產品的需求不斷成長
隨著越來越多的人尋求天然、未加工的食品,冷壓果汁因其營養保留和明亮的風味而成為首選。配方保留了傳統果汁製作過程中可能損失的必需維生素、礦物質和酶,吸引了注重健康的消費者。向有機和非基因改造成分的轉變與永續和道德消費的更廣泛趨勢是一致的。因此,優先考慮有機認證和非基因改造聲明的品牌正在增加競爭,並吸引要求透明度和品質的忠實客戶群。
分銷成本
分銷成本對冷壓果汁市場產生重大影響,影響盈利和定價策略。與傳統果汁不同,冷壓果汁需要小心處理和快速運輸,以保持新鮮度和營養價值。這需要特殊的包裝和冷藏運輸,這兩者都增加了成本。冷壓果汁的保存期限通常較短,迫使製造商實施更快的分銷管道,從而進一步增加成本。因此,生產商可能在進入更廣泛的市場和維持價格競爭方面面臨挑戰。
健身與生活方式的融合
健身與生活方式的融合透過將營養益處與整體健康實踐相結合,正在徹底改變冷壓果汁產業。這種方法不僅關注榨汁的健康益處,例如高維生素含量和自然排毒,而且還關注榨汁如何補充積極的生活方式。將冷壓果汁納入健身可以最佳化水分、支持肌肉恢復並提高能量水平。此外,品牌越來越注重永續採購和有機成分,以吸引注重健康、重視環境影響的消費者。這種整合促進了一種更周到的營養方法,冷壓果汁被認為是促進整體健康的機能性食品。
監管挑戰
冷壓果汁產業面臨阻礙其成長和市場進入的重大監管挑戰。其中一個主要問題是遵守嚴格的食品安全標準,這些標準因地區而異。這些法規通常需要對微生物安全、農藥殘留和營養標籤進行廣泛的測試,導致生產成本增加和時間延誤。該行業必須遵守複雜的包裝法規,特別是有關永續性和可回收性聲明的法規。由於消費者要求透明度和清潔標籤,公司可能難以滿足這些不斷變化的期望,同時保持遵守法規。
COVID-19 大流行對冷壓果汁產業產生了重大影響。最初,隨著人們健康意識的增強並尋求增強免疫力的選擇,對健康飲料的需求激增。以其營養價值而聞名的冷壓果汁在零售店和線上平台上的銷量有所增加。然而,由於停工和運輸挑戰造成的供應鏈中斷阻礙了生產和分銷。許多小型果汁企業面臨財務困難,被迫暫時關閉或改變經營方式。隨著消費者購買模式的變化和家庭消費的增加,品牌透過增強電子商務能力和提供宅配服務來適應。
預計混合果汁細分市場將成為預測期內最大的細分市場
由於混合果汁市場專注於創新風味組合和營養豐富的成分,預計在預測期內將佔據最大佔有率。我們的混合果汁源自於有機蔬菜和水果,以確保高品質、新鮮的原料,最大限度地提高風味和營養價值。該公司還在探索獨特的混合物,其中包含螺旋藻和奇亞籽等超級食品,以提高其果汁的健康狀況。我們也推出了環保的永續包裝解決方案。此外,透過有吸引力的行銷宣傳活動,混合果汁向消費者宣傳冷壓,與傳統果汁生產方法相比,冷壓保留了更多的維生素和酵素。
便利商店產業預計在預測期內複合年成長率最高。
預計便利商店領域將在預測期內快速成長。與傳統的果汁萃取方法相比,冷壓果汁以保留營養和風味而聞名,吸引了尋求新鮮、天然成分的注重健康的消費者。便利商店對此做出了回應,擴大了冷壓果汁的選擇,其中包括各種水果和蔬菜,通常添加了超級食品和益生菌和適應原等功能性成分。這些策略改進不僅使這些商店在競爭激烈的市場中脫穎而出,而且符合偏好健康和永續性的消費者趨勢。此外,引人注目的包裝和外帶的形式使冷壓果汁成為想要保持健康生活方式的忙碌人士的有吸引力的選擇。這些因素正在推動該細分市場的成長。
預計北美地區將透過推出各種獨特且注重健康的口味來滿足不斷變化的消費者偏好,從而在整個預測期內保持最大的市場佔有率。認知到對新鮮、營養飲料的需求不斷成長,該公司利用最先進的萃取技術來保存維生素和酶,以確保最大的新鮮度和口味。該公司的新產品系列包括創新組合,例如注入薑黃的柑橘混合物和注入超級食品的綠色蔬菜,以吸引尋求風味和功能性的健康意識消費者。
據估計,歐洲在預測期內的複合年成長率最高。隨著消費者的健康意識和環保意識越來越強,他們越來越尋求營養和永續的飲料。冷壓果汁以其高營養保留和新鮮風味而聞名,完全符合這些價值。它的吸引力在於其天然成分,通常來自當地農民,滿足食品採購透明度和品質的需求。此外,冷壓果汁通常不含人工添加劑,對那些尋求潔淨標示產品的人很有吸引力。這些區域趨勢受到口味和組合多樣化的推動,吸引消費者探索新的口味體驗。
According to Stratistics MRC, the Global Cold Pressed Juice Market is accounted for $1.34 billion in 2024 and is expected to reach $2.08 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Cold pressed juice is a method of extracting juice from fruits and vegetables using hydraulic pressure, rather than traditional methods that involve heat or high-speed blades. This technique preserves the nutrients, enzymes, and natural flavors of the produce, resulting in a vibrant, nutrient-dense beverage. The process typically involves grinding the fruits and vegetables into a pulp and then applying significant pressure to extract the juice without introducing heat, which can degrade vital nutrients. Cold pressed juices often boast higher concentrations of vitamins, minerals, and antioxidants compared to juices made with conventional methods.
According to World Health Organization, globally, 844 million people have chronic liver diseases, with a mortality rate of two million deaths per year.
Rising demand for organic and non-GMO products
As more individuals seek natural and unprocessed food options, cold-pressed juices have emerged as a preferred choice due to their nutrient retention and vibrant flavors. This method preserves essential vitamins, minerals, and enzymes that can be lost during traditional juicing processes, appealing to health-conscious consumers. The shift towards organic and non-GMO ingredients aligns with a broader trend of sustainable and ethical consumption, as people are increasingly concerned about the environmental and health impacts of conventional farming practices. As a result, brands that prioritize organic certifications and non-GMO labels are gaining a competitive edge, attracting a loyal customer base eager for transparency and quality.
Distribution costs
Distribution costs significantly impact the cold-pressed juice market, affecting profitability and pricing strategies. Unlike traditional juices, cold-pressed varieties require careful handling and rapid transportation to maintain their freshness and nutritional integrity. This necessitates specialized packaging and refrigerated transport, both of which drive up expenses. Cold-pressed juices often have a shorter shelf life, compelling manufacturers to implement faster distribution channels, further increasing costs. As a result, producers may face challenges in reaching wider markets or keeping prices competitive.
Fitness and lifestyle integration
Fitness and Lifestyle Integration is revolutionizing the cold-pressed juice industry by aligning nutritional benefits with holistic wellness practices. This approach emphasizes not just the juice's health advantages, such as high vitamin content and natural detoxification, but also how it complements an active lifestyle. By incorporating cold-pressed juices into fitness routines, individuals can optimize hydration, support muscle recovery, and boost energy levels. Moreover, brands are increasingly focusing on sustainable sourcing and organic ingredients, appealing to health-conscious consumers who value environmental impact. This integration encourages a more mindful approach to nutrition, where cold-pressed juices are seen as functional foods that enhance overall well-being.
Regulatory challenges
The cold-pressed juice industry faces significant regulatory challenges that can hinder its growth and market access. One major issue is compliance with stringent food safety standards, which vary widely across regions. These regulations often require extensive testing for microbial safety, pesticide residues, and nutritional labeling, leading to increased production costs and time delays. The industry must navigate complex packaging regulations, particularly concerning sustainability and recyclability claims. As consumers demand transparency and clean labeling, companies may struggle to meet these evolving expectations while adhering to regulations.
The COVID-19 pandemic significantly impacted the cold-pressed juice industry. Initially, there was a surge in demand for healthy beverages as people became more health-conscious, seeking immunity-boosting options. Cold-pressed juices, known for their nutritional benefits, saw increased sales in retail outlets and online platforms. However, supply chain disruptions, due to lockdowns and transportation challenges, hindered production and distribution. Many small juice businesses faced financial strain, leading to temporary closures or shifts in operations. Changes in consumer purchasing patterns, with a rise in home consumption, prompted brands to adapt by enhancing their e-commerce capabilities and offering home delivery services.
The Blend Juice segment is expected to be the largest during the forecast period
Blend Juice segment is expected to dominate the largest share over the estimated period, by focusing on innovative flavor combinations and nutrient-rich ingredients. By sourcing organic fruits and vegetables, Blend Juice ensures high-quality, fresh produce that maximizes flavor and nutritional value. The company is also exploring unique blends, incorporating superfoods like spirulina and chia seeds, to boost the health profile of their juices. Sustainable packaging solutions are being introduced to align with environmentally friendly practices. Furthermore, through engaging marketing campaigns, Blend Juice is educating consumers on the benefits of cold pressing, which retains more vitamins and enzymes compared to traditional juicing methods.
The Convenience Stores segment is expected to have the highest CAGR during the forecast period
Convenience Stores segment is estimated to grow at a rapid pace during the forecast period. Cold-pressed juice, known for retaining more nutrients and flavor compared to traditional juice extraction methods, appeals to health-conscious shoppers seeking fresh, natural ingredients. Convenience stores are responding by curating a diverse selection of cold-pressed juices that include a variety of fruits and vegetables, often fortified with superfoods and functional ingredients like probiotics or adaptogens. This strategic enhancement not only differentiates these stores in a competitive market but also aligns with consumer trends favoring wellness and sustainability. Furthermore, eye-catching packaging and grab-and-go formats make cold-pressed juices an attractive choice for busy individuals looking to maintain a healthy lifestyle. These elements are enhancing the segmental growth.
North America region is poised to hold the largest share of the market throughout the extrapolated period, by introducing a range of unique and health-focused flavors that cater to evolving consumer preferences. Recognizing the growing demand for fresh, nutrient-dense beverages, the company is leveraging cutting-edge extraction techniques to preserve vitamins and enzymes, ensuring maximum freshness and taste. Their new lineup includes innovative combinations like turmeric-infused citrus blends and superfood-packed greens, appealing to health-conscious consumers seeking both flavor and functionality.
Europe region is estimated to witness the highest CAGR during the projected time frame. As consumers become increasingly health-conscious and environmentally aware, they seek nutritious and sustainable beverage options. Cold-pressed juices, known for their high nutrient retention and fresh flavors, align perfectly with these values. The appeal lies in their natural ingredients, often sourced from local farms, which cater to a demand for transparency and quality in food sourcing. Additionally, cold-pressed juices are often free from artificial additives, appealing to those looking for clean label products. This regional trend is bolstered by an expanding array of flavors and combinations, enticing consumers to explore new taste experiences.
Key players in the market
Some of the key players in Cold Pressed Juice market include Bolthouse Farms Inc, Campbell Soup Company, Coca-Cola Company, Greenhouse Juice Co Group, PepsiCo Inc, Starbucks Corporation, Suja Life LLC, The Hain Celestial Group, Inc, Tropicana Brands Group and Village Juicery Limited.
In April 2024, Pressed Juicery launched a nootropics collection with three new beverages and three functional ritual packs. These products are categorized under ready-to-drink functional beverages.
In March 2024, Wonder Juice launched cold-pressed Wonder Melon and Wonder Lemon juice in sustainable packaging. The company claims that every bottle of juice boasts organic, non-GMO ingredients sourced directly from organic farms in eco-friendly, sustainable packaging.
In January 2024, Suja Organic, the market leader in cold-pressed, organic beverages, officially introduced Suja Organic Protein Shakes, a fresh range of premium ready-to-drink (RTD) protein shakes. The product provides 16g of protein derived from peas, rice, and hemp. It offers an easy and transparent source of nourishment from plants.
In December 2023, Re.juve, a Singaporean cold-pressed juice producer, installed a vending machine for their cold-pressed juices in Tanglin Mall. The machine is situated on Level B1, adjacent to Market Blue and across from B for Bagel.
In September 2023, India-based cold pressed juice startup RYNA Juice launched cold pressed juices which are marketed in Poland, Europe, and India. The juices are available in various flavors, namely Mango, Litchi, Guava, Pineapple, Pomegranate, and mixed fruit.
In January 2023, Omjoos introduced two new cold-pressed juice flavors: Orange and ABC (Apple, Beetroot, and Carrot). The Orange juice is made from fresh oranges, while the ABC juice combines apple, beetroot, and carrot for a nutritious blend. These new offerings aim to enhance Omjoos' product lineup, catering to health-conscious consumers seeking fresh and natural beverage options. The launch reflects the brand's commitment to providing high-quality, cold-pressed juices.
In March 2022, Kayco Beyond launched Wonder Lemon, a 100% organic cold-pressed juice with zero added sugar, making its debut at the Natural Products Expo West 2022 in Anaheim, California. This innovative juice responds to the rising demand for organic beverages and offers a fresh citrus flavor along with health benefits, particularly in boosting immunity.
In February 2022, U.S.-based Puregreen announced its plans to launch new cold pressed juice products across the country. The products mainly include The Foodgod Tonic and Pink Grape Cold Pressed Juice that supports gut health and improves health immunity.