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1603791

全球維生素市場預測（-2030）：按類型、形式、分銷管道、應用、最終用戶和地區進行分析

Vitamins Market Forecasts to 2030 - Global Analysis By Type (Fat-Soluble Vitamins and Water-Soluble Vitamins), Form (Tablets, Capsules, Powder, Liquid, Soft Gels, Gummies and Other Forms), Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球維生素市場規模為 68.2 億美元，預計預測期內複合年成長率為 8.2%，到 2030 年將達到 102.5 億美元。

維生素是人體正常生長、新陳代謝和整體健康所需的少量必需有機化合物。維生素支持多種身體功能，包括免疫系統健康、能量產生以及骨骼、皮膚和組織維護。大多數維生素不能由人體產生，必須從食品或補充品中獲取。有 13 種必需維生素，包括維生素 A、C、D、E 和 B 群維生素，每種維生素在身體的過程中都發揮特定的作用。

根據美國國家健康與營養調查，超過 50% 的美國表示在疫情期間服用了維生素膠囊。

提高整體健康意識

隨著人們越來越意識到保持健康的生活方式，越來越多的人轉向維生素和營養食品來支持免疫功能、能量水平和整體健康。這種心態的變化正在推動對必需維生素的需求，尤其是與免疫力、骨骼健康和護膚相關的維生素。此外，健身、心理健康和清潔飲食等健康趨勢的興起進一步激發了消費者對維生素作為整體健康和自我護理一部分的興趣，從而推動了市場成長。

副作用和安全問題

過量攝取某些維生素，尤其是脂溶性維生素，如維生素 A、D、E 和 K，會導致中毒，並導致噁心、頭痛和器官損傷。過量攝取維生素C等水溶性維生素也會導致消化不良。此外，不可靠和不受監管的產品將影響消費者的信任和信心，最終限制維生素市場的成長潛力。

提高免疫力的趨勢

隨著人們對維持免疫力重要性的認知不斷提高，消費者開始轉向維生素，尤其是維生素 C、維生素 D 和鋅，這些物質被認為可以增強免疫力。向預防性醫療保健的轉變正在推動對提供必需營養素的營養食品、強化食品以及功能性食品和飲料的需求。隨著越來越多的人優先考慮健康和免疫力，維生素市場持續成長。

市場過度飽和

維生素市場已經過度飽和，眾多品牌和產品湧入市場，每種產品都提供相似的健康益處。這種豐富性讓消費者感到困惑，並使個人難以選擇正確的產品。此外，許多品牌都採取激進的定價策略，降低了產品差異化和品牌忠誠度。其結果是市場分散、競爭加劇、成長潛力有限。

COVID-19 的影響

由於消費者對健康和免疫意識的提高，COVID-19 大流行極大地推動了維生素補充劑市場的發展。隨著人們尋找增強免疫系統的方法，對維生素（尤其是維生素 C、維生素 D 和複合維生素 B）的需求激增。雖然全球供應鏈的中斷和製造流程的變化影響了可得性，但線上銷售管道卻出現了成長。這次疫情加速了預防醫學的發展趨勢，導致感染後營養食品和機能性食品的市場持續擴張。

預計軟糖細分市場在預測期內將是最大的

預計軟糖細分市場將在整個預測期內獲得最大的市場佔有率。維生素軟糖越來越受歡迎，尤其是在喜歡以簡單有趣的方式服用補充品的兒童和成人中。這些咀嚼軟糖比傳統的錠劑或膠囊更偏好，對吞嚥錠劑有困難的人很有吸引力。對方便、美味和有效的補充品的需求不斷成長，推動了維生素軟糖市場在不同年齡層和人群中的擴張。

預計食品領域在預測期內複合年成長率最高

預計食品領域在預測期內複合年成長率最高。食品補充劑中的維生素廣泛用於支持整體健康、填補營養缺陷和增強特定的身體功能。這些補充品富含維生素 C、維生素 D 和 B 群維生素等必需維生素，可增強免疫力、提高能量水平並支持骨骼健康。人們對預防保健和自我護理的日益關注以及健​​康意識的增強正在推動全球市場對維生素營養食品的需求成長。

比最大的地區

在健康意識不斷提高、老年人口增加和可支配收入增加的推動下，亞太地區預計將在預測期內創下最大的市場佔有率。都市化進程的加速、預防性醫療保健的轉變以及對營養食品和強化食品的需求不斷增加為市場提供了支持。中國、印度、日本、韓國等國家是主要國家，國內外品牌逐漸受到歡迎。隨著這些趨勢的發展，市場預計將繼續成長。

複合年成長率最高的地區：

由於消費者對健康和保健產品的需求不斷成長，特別是在 COVID-19 大流行之後，預計北美在預測期內的複合年成長率最高。該市場受益於完善的補充品行業、預防保健意識的提高以及自我護理趨勢的上升。美國和加拿大是主要貢獻國，線上零售通路和機能性食品的普及進一步推動了市場擴張。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球維生素市場：按類型

  • 脂溶性維生素
    • 維生素A
    • 維生素D
    • 維生素E
    • 維生素K
  • 水溶性維生素
    • 複合維生素B
    • 維生素C

第6章全球維生素市場：依形式

  • 藥片
  • 膠囊
  • 粉末
  • 液體
  • 軟凝膠
  • 軟糖
  • 其他形式

第7章全球維生素市場：依通路分類

  • 藥局
  • 網路零售商
  • 健康與保健商店
  • 其他分銷管道

第8章全球維生素市場：依應用分類

  • 食品補充品
  • 強化食品和飲料
  • 動物飼料
  • 化妝品/個人護理
  • 運動營養
  • 其他用途

第9章全球維生素市場：依最終用戶分類

  • 孩子
  • 成人
  • 老年人
  • 孕婦
  • 運動員/運動愛好者
  • 其他最終用戶

第10章全球維生素市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東/非洲

第12章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第13章 公司概況

  • DSM Nutritional Products
  • BASF SE
  • Herbalife Nutrition Limited
  • Amway Corporation
  • Nature's Bounty Corporation
  • Glanbia PLC
  • NutraScience Labs
  • Arkopharma
  • GNC Holdings Inc.
  • Solgar Inc.
  • Swisse Wellness
  • Abbott Laboratories
  • Pfizer Inc.
  • Persona Nutrition
  • Shiseido Company
  • DuPont de Nemours Inc.
  • Archer Daniels Midland Company
  • Vitabiotics Corporation
  • New Chapter Inc.
  • Sports Research LLC
Product Code: SMRC27813

According to Stratistics MRC, the Global Vitamins Market is accounted for $6.82 billion in 2024 and is expected to reach $10.25 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Vitamins are essential organic compounds that the body requires in small amounts for normal growth, metabolism, and overall health. They support various bodily functions, such as immune system health, energy production, and the maintenance of bones, skin, and tissues. Since the body cannot produce most vitamins, they must be obtained from food or supplements. There are 13 essential vitamins, including vitamin A, C, D, E, and the B vitamins, each playing specific roles in bodily processes.

According to the U.S. National Health and Nutrition Examination Survey, more than 50% of the U.S. population has reported the consumption of vitamin capsules during the pandemic.

Market Dynamics:

Driver:

Growing awareness about overall health and wellness

As people become more conscious of maintaining a healthy lifestyle, they increasingly turn to vitamins and dietary supplements to support immune function, energy levels, and overall well-being. This shift in mindset has driven demand for essential vitamins, particularly those associated with immunity, bone health, and skin care. Additionally, the rise of wellness trends, such as fitness, mental health, and clean eating, has further fuelled consumer interest in vitamins as part of holistic health and self-care routines, boosting market growth.

Restraint:

Side effects and safety concerns

Overdosing on certain vitamins, particularly fat-soluble ones like Vitamins A, D, E, and K, can lead to toxicity, causing nausea, headaches, and organ damage. Excessive intake of water-soluble vitamins, like Vitamin C, can also cause digestive issues. Additionally, inconsistent quality and unregulated products can further raise concerns, affecting consumer trust and confidence, ultimately limiting the growth potential of the vitamins market.

Opportunity:

Immunity boosting trends

With heightened awareness around the importance of maintaining a strong immune system, consumers are increasingly turning to vitamins, particularly Vitamin C, D, and Zinc, known for their immune-supporting properties. This shift towards preventive healthcare has expanded the demand for dietary supplements, fortified foods, and functional beverages that provide essential nutrients. As more individuals prioritize health and immunity, the market for vitamins continues to thrive.

Threat:

Over-saturation of market

The vitamins market is experiencing over-saturation due to the large number of brands and products flooding the market, each offering similar health benefits. This abundance leads to consumer confusion, making it difficult for individuals to choose the right products. Additionally, many brands engage in aggressive pricing strategies, which can reduce product differentiation and brand loyalty. As a result, the market becomes fragmented, and competition increases, limiting the potential for growth.

Covid-19 Impact

The covid-19 pandemic significantly boosted the vitamins market, driven by increased consumer awareness of health and immunity. As people sought ways to strengthen their immune systems, demand for vitamins, particularly Vitamin C, D, and B complexes, surged. Disruptions in global supply chains and changes in manufacturing processes affected availability, but online sales channels saw growth. The pandemic accelerated trends toward preventive health, leading to sustained market expansion for dietary supplements and functional foods post-covid.

The gummies segment is expected to be the largest during the forecast period

The gummies segment is predicted to secure the largest market share throughout the forecast period. Vitamins in gummy form have gained significant popularity, particularly among children and adults who prefer an easy and enjoyable way to consume supplements. These chewable gummies offer a more palatable alternative to traditional pills or capsules, making them attractive for people with difficulty swallowing tablets. The growing demand for convenient, tasty, and effective supplements is driving the expansion of the gummy vitamins market across various age groups and demographics.

The dietary supplements segment is expected to have the highest CAGR during the forecast period

The dietary supplements segment is anticipated to witness the highest CAGR during the forecast period. Vitamins in dietary supplements are widely used to support overall health, fill nutritional gaps, and enhance specific bodily functions. These supplements are formulated with essential vitamins like Vitamin C, D, and B-complex to boost immunity, improve energy levels, and support bone health. The increasing focus on preventive healthcare and self-care, coupled with rising health awareness, has driven the growing demand for vitamin-based dietary supplements in the global market.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period driven by rising health awareness, a growing aging population, and increasing disposable incomes. The market is supported by expanding urbanization, a shift toward preventive healthcare, and growing demand for dietary supplements and fortified foods. Countries like China, India, Japan, and South Korea are key players, with both local and international brands gaining traction. The market is expected to continue growing due to these evolving trends.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period determined by rising consumer demand for health and wellness products, particularly after the covid-19 pandemic. The market benefits from a well-established supplement industry, increasing awareness of preventive healthcare, and a growing trend of self-care. The United States and Canada are key contributors, with online retail channels and the popularity of functional foods further driving market expansion.

Key players in the market

Some of the key players profiled in the Vitamins Market include DSM Nutritional Products, BASF SE, Herbalife Nutrition Limited, Amway Corporation, Nature's Bounty Corporation, Glanbia PLC, NutraScience Labs, Arkopharma, GNC Holdings Inc., Solgar Inc., Swisse Wellness, Abbott Laboratories, Pfizer Inc., Persona Nutrition, Shiseido Company, DuPont de Nemours Inc., Archer Daniels Midland Company, Vitabiotics Corporation, New Chapter Inc. and Sports Research LLC.

Key Developments:

In November 2024, Persona Nutrition introduced White Label Service, designed to help brands offer personalized vitamin subscription services under their own name. This service builds on Persona Nutrition's core expertise in customized vitamin packs, which are tailored to individual health needs through online assessments and recommendations.

In November 2024, DSM-Firmenich launched the new dry vitamin A formulation, aimed to solve stability challenges typically associated with vitamin A in infant formulas. This new formulation leverages advanced processing techniques to protect vitamin A from environmental factors like light, heat, and oxygen, which can cause the vitamin to break down in traditional formats.

Types Covered:

  • Fat-Soluble Vitamins
  • Water-Soluble Vitamins

Forms Covered:

  • Tablets
  • Capsules
  • Powder
  • Liquid
  • Soft Gels
  • Gummies
  • Other Forms

Distribution Channels Covered:

  • Pharmacies
  • Online Retailers
  • Health & Wellness Stores
  • Other Distribution Channels

Applications Covered:

  • Dietary Supplements
  • Fortified Foods & Beverages
  • Animal Feed
  • Cosmetics & Personal Care
  • Sports Nutrition
  • Other Applications

End Users Covered:

  • Children
  • Adults
  • Geriatrics
  • Pregnant Women
  • Athletes/Sports Enthusiasts
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Vitamins Market, By Type

  • 5.1 Introduction
  • 5.2 Fat-Soluble Vitamins
    • 5.2.1 Vitamin A
    • 5.2.2 Vitamin D
    • 5.2.3 Vitamin E
    • 5.2.4 Vitamin K
  • 5.3 Water-Soluble Vitamins
    • 5.3.1 Vitamin B Complex
    • 5.3.2 Vitamin C

6 Global Vitamins Market, By Form

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Capsules
  • 6.4 Powder
  • 6.5 Liquid
  • 6.6 Soft Gels
  • 6.7 Gummies
  • 6.8 Other Forms

7 Global Vitamins Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies
  • 7.3 Online Retailers
  • 7.4 Health & Wellness Stores
  • 7.5 Other Distribution Channels

8 Global Vitamins Market, By Application

  • 8.1 Introduction
  • 8.2 Dietary Supplements
  • 8.3 Fortified Foods & Beverages
  • 8.4 Animal Feed
  • 8.5 Cosmetics & Personal Care
  • 8.6 Sports Nutrition
  • 8.7 Other Applications

9 Global Vitamins Market, By End User

  • 9.1 Introduction
  • 9.2 Children
  • 9.3 Adults
  • 9.4 Geriatrics
  • 9.5 Pregnant Women
  • 9.6 Athletes/Sports Enthusiasts
  • 9.7 Other End Users

10 Global Vitamins Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 DSM Nutritional Products
  • 13.2 BASF SE
  • 13.3 Herbalife Nutrition Limited
  • 13.4 Amway Corporation
  • 13.5 Nature's Bounty Corporation
  • 13.6 Glanbia PLC
  • 13.7 NutraScience Labs
  • 13.8 Arkopharma
  • 13.9 GNC Holdings Inc.
  • 13.10 Solgar Inc.
  • 13.11 Swisse Wellness
  • 13.12 Abbott Laboratories
  • 13.13 Pfizer Inc.
  • 13.14 Persona Nutrition
  • 13.15 Shiseido Company
  • 13.16 DuPont de Nemours Inc.
  • 13.17 Archer Daniels Midland Company
  • 13.18 Vitabiotics Corporation
  • 13.19 New Chapter Inc.
  • 13.20 Sports Research LLC

List of Tables

  • Table 1 Global Vitamins Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Vitamins Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Vitamins Market Outlook, By Fat-Soluble Vitamins (2022-2030) ($MN)
  • Table 4 Global Vitamins Market Outlook, By Vitamin A (2022-2030) ($MN)
  • Table 5 Global Vitamins Market Outlook, By Vitamin D (2022-2030) ($MN)
  • Table 6 Global Vitamins Market Outlook, By Vitamin E (2022-2030) ($MN)
  • Table 7 Global Vitamins Market Outlook, By Vitamin K (2022-2030) ($MN)
  • Table 8 Global Vitamins Market Outlook, By Water-Soluble Vitamins (2022-2030) ($MN)
  • Table 9 Global Vitamins Market Outlook, By Vitamin B Complex (2022-2030) ($MN)
  • Table 10 Global Vitamins Market Outlook, By Vitamin C (2022-2030) ($MN)
  • Table 11 Global Vitamins Market Outlook, By Form (2022-2030) ($MN)
  • Table 12 Global Vitamins Market Outlook, By Tablets (2022-2030) ($MN)
  • Table 13 Global Vitamins Market Outlook, By Capsules (2022-2030) ($MN)
  • Table 14 Global Vitamins Market Outlook, By Powder (2022-2030) ($MN)
  • Table 15 Global Vitamins Market Outlook, By Liquid (2022-2030) ($MN)
  • Table 16 Global Vitamins Market Outlook, By Soft Gels (2022-2030) ($MN)
  • Table 17 Global Vitamins Market Outlook, By Gummies (2022-2030) ($MN)
  • Table 18 Global Vitamins Market Outlook, By Other Forms (2022-2030) ($MN)
  • Table 19 Global Vitamins Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 20 Global Vitamins Market Outlook, By Pharmacies (2022-2030) ($MN)
  • Table 21 Global Vitamins Market Outlook, By Online Retailers (2022-2030) ($MN)
  • Table 22 Global Vitamins Market Outlook, By Health & Wellness Stores (2022-2030) ($MN)
  • Table 23 Global Vitamins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 24 Global Vitamins Market Outlook, By Application (2022-2030) ($MN)
  • Table 25 Global Vitamins Market Outlook, By Dietary Supplements (2022-2030) ($MN)
  • Table 26 Global Vitamins Market Outlook, By Fortified Foods & Beverages (2022-2030) ($MN)
  • Table 27 Global Vitamins Market Outlook, By Animal Feed (2022-2030) ($MN)
  • Table 28 Global Vitamins Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
  • Table 29 Global Vitamins Market Outlook, By Sports Nutrition (2022-2030) ($MN)
  • Table 30 Global Vitamins Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 31 Global Vitamins Market Outlook, By End User (2022-2030) ($MN)
  • Table 32 Global Vitamins Market Outlook, By Children (2022-2030) ($MN)
  • Table 33 Global Vitamins Market Outlook, By Adults (2022-2030) ($MN)
  • Table 34 Global Vitamins Market Outlook, By Geriatrics (2022-2030) ($MN)
  • Table 35 Global Vitamins Market Outlook, By Pregnant Women (2022-2030) ($MN)
  • Table 36 Global Vitamins Market Outlook, By Athletes/Sports Enthusiasts (2022-2030) ($MN)
  • Table 37 Global Vitamins Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.