維生素和礦物質·補充品(VMS)市場
市場調查報告書
商品編碼
1594215

維生素和礦物質·補充品(VMS)市場

Vitamins, Minerals & Supplements

出版日期: | 出版商: Nicholas Hall Group of Companies | 英文 | 訂單完成後即時交付

價格
簡介目錄

維生素和礦物質補充劑(VMS)市場多種多樣,在新的方向上迅速擴張並顯示出強勁的成長勢頭。維生素、礦物質和補充劑是消費者健康發展中最令人興奮的領域之一,擁有無與倫比的產品發布活動,並在電子商務和郵購等替代管道中佔有重要地位(銷售額超過 300 億美元,每年保持兩位數成長)。

在經歷了疫情引發的高潮之後,該類別正在進行調整,對免疫類產品的需求有所降溫,但其他領域正在出現機遇,包括能源、壓力、神經健康、睡眠、懷孕和產後護理以及心理健康。這些包括產後護理、心理健康、更年期和減肥。

本報告探討了全球維生素和礦物質補充劑 (VMS) 市場,深入研究了幾個感興趣的領域,並強調了獨特的機會以及影響市場的緊迫問題。我們深入研究八個核心市場並分析品牌表現和發布活動,探索尚未開發的潛力。

目錄

摘要整理

  • 世界 VMS 快照
  • 主要 VMS 市場有起有落
  • 消費者研究顯示需求領域
  • 類別評論
  • 展望、預測與機遇

美國

  • 概要
  • 綜合維他命
  • 單一維他命
  • 孕婦用維他命
  • 礦物
  • 眼的健康補充品
  • 毛髮·美容補充品
  • 性的健康補充品
  • 藥草·天然的補充品
  • 藥草·天然的關節的健康
  • 中草藥記憶和腦的健康
  • 中草藥抗憂鬱症藥
  • 中草藥更年期補充品
  • 免疫補充品
  • 益生菌
  • 展望,預測,機會

中國

日本

印度

義大利

巴西

德國

法國

其他的市場

  • 澳洲
  • 印尼
  • 墨西哥
  • 波蘭
  • 俄羅斯
  • 韓國

網際網路和郵購

  • 世界概述
  • 美國
  • 中國
  • 日本
  • 德國
  • 英國
  • 預測與預測

預測

  • 全球短期概要
  • 主要市場短期趨勢
  • GLP-1支援的VMS品牌的機會
  • 全球長期的概況
  • 主要市場長期的趨勢
簡介目錄

Investigating the Consumer Health Opportunities & Challenges in the Global VMS market

Key features of the report:

  • An in-depth exploration of the VMS market globally, including Probiotics, Multivitamins, Hair & beauty supplements, Tonics & cure alls, Immune supplements, Herbal & natural supplements and more
  • Coverage of 14 major markets from around the world, with topline sales, brand performances, latest developments, launches and promotional campaigns
  • Case studies of key brands, highlighting strategies and success factors, sales, NPD activity and consumer & HCP promotion
  • A dedicated chapter investigates the internet & mail order channel, examining the performances of top markets, players and brands
  • A look to the future includes long-term forecast sales for all categories and countries to 2028 & 2033, plus the most up-to-date short-term forecasts
  • As the single largest category in the global consumer health market (generating over 30% of CHC sales),
  • VMS is highly diverse, expanding rapidly in new directions and performing solidly. Worth over US$50bn globally, "Vitamins, Minerals & Supplements" form one of the most exciting areas of consumer health development, with unrivalled launch activity, and significant presence in alternative channels such as e-commerce and mail order (where sales generate over $30bn and grow by double digits annually).
  • The category is adjusting after pandemic-driven highs, with demand for immunity-focused products cooling but opportunities emerging elsewhere including for energy, stress, nerve health, sleep, pregnancy &
  • post-natal care, mental wellness, perimenopause, weight loss and many more.
  • This report will investigate pressing issues affecting the global VMS market, digging into multiple areas of interest and highlighting inherent opportunities. Examining eight core markets in detail (and additional key markets in brief), analysing brand performances and launch activity, our VMS report will investigate the untapped potential in this CHC category.
  • The report features the latest mid-2024 sales data from our dedicated DB6 database, including topline historical sales globally, by country and category, as well as individual brand performances, and long-term forecasts to 2028 and 2033.
  • Diving into the factors affecting the VMS market, from consumer trends and regulatory changes to A+P campaigns and new product launch activity, this report sheds light on trends & developments across 8 in-depth country profiles with insights and predictions, as well as shorter profiles of other key markets.

Categories covered in this report include:

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

  • Multivitamins
  • Single Vitamins
  • Pregnancy Vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Probiotics
  • Sexual health supplements *
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal antidepressants*
  • Herbal menopause supplements
  • Immune supplements*
  • Tonics & cure alls*
  • OTC tonic drinks*
  • Chyawanprash*

*selected markets only.

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

Assessing the short-term outlook, the report includes full year 2024 & 2025 forecasts for all categories in each market profiled.

With a high degree of launch activity among vitamins, minerals & supplements, new product development is explored across markets, including tracking trends in probiotics' positioning from market to market. Brand case studies evaluate the key lessons to be learned from rising star brands and established products, including consumer messaging, digital strategies, line extensions, portfolio development and brand strategies.

Key questions investigated in this report:

  • What are the key differences from market to market in terms of growth drivers, consumer choices and competitive landscape?
  • Which marketers and brands stand out and why?
  • Can the high level of NPD and launch activity be sustained and what are the ingredients to watch?
  • How will the expanding market for probiotics segment yet further in future?
  • What are the opportunities for e-commerce and digital marketing for VMS brands?
  • Can new niches and underserved demographics be identified?
  • What is the outlook for VMS and where can opportunities be found?

8 individual markets profiled in depth:

  • India
  • Japan
  • USA
  • Brazil
  • Italy
  • Germany
  • France
  • China

Plus additional markets in brief:

  • S Korea
  • Russia
  • Poland
  • Mexico
  • Indonesia
  • Australia

Table of Contents

Executive Summary

  • Global VMS snapshot
  • Leading VMS markets experience mixed fortunes
  • Consumer research points to likely areas of demand
  • Category review
  • Outlook, forecasts & opportunities

USA

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Sexual health supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal antidepressants
  • Herbal menopause supplements
  • Immune supplements
  • Probiotics
  • Outlook, forecasts & opportunities

China

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal menopause supplements
  • Probiotics
  • Tonics & cure alls
  • Outlook, forecasts & opportunities

Japan

  • Overview
  • Multivitamins
  • Single vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Probiotics
  • Tonics & cure alls
  • OTC tonic drinks
  • Outlook, forecasts & opportunities

India

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal menopause supplements
  • Immune supplements
  • Probiotics
  • Chyawanprash
  • Outlook, forecasts & opportunities

Italy

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal menopause supplements
  • Immune supplements
  • Probiotics
  • Tonics & cure alls
  • Outlook, forecasts & opportunities

Brazil

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Immune supplements
  • Probiotics
  • Outlook, forecasts & opportunities

Germany

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal antidepressants
  • Herbal menopause supplements
  • Immune supplements
  • Probiotics
  • Tonics & cure alls
  • Outlook, forecasts & opportunities

France

  • Overview
  • Multivitamins
  • Single vitamins
  • Pregnancy vitamins
  • Minerals
  • Eye health supplements
  • Hair & beauty supplements
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal memory & brain health
  • Herbal antidepressants
  • Herbal menopause supplements
  • Immune supplements
  • Probiotics
  • Tonics & cure alls
  • Outlook, forecast & opportunities

Additional Markets

  • Australia
  • Indonesia
  • Mexico
  • Poland
  • Russia
  • South Korea

Internet & Mail Order

  • Global snapshot
  • USA
  • China
  • Japan
  • Germany
  • UK
  • Prospects & forecasts

Outlook

  • Global short-term overview
  • Short-term trends in key markets
  • Opportunities for VMS brands in GLP-1 support
  • Global long-term overview
  • Long-term trends in key markets