市場調查報告書
商品編碼
1575785
全球維生素市場 - 2024-2031Global Vitamin Market - 2024-2031 |
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報告概述
2023年全球維生素市場規模達57.9億美元,預計2031年將達到81.2億美元,2024-2031年預測期間複合年成長率為4.32%。
消費者越來越意識到維生素在支持整體健康、免疫力和疾病預防方面的好處,導致對維生素補充劑的需求激增。這一趨勢在已開發市場尤其明顯,預防性醫療保健已成為主要焦點,因為消費者積極尋求透過膳食補充劑來改善健康。
維生素市場上的公司正在利用這一趨勢,提供個人化維生素包和訂閱服務,消費者可以每月獲得根據其獨特健康目標量身定做的維生素補充劑。對個人化需求的不斷成長正在重塑維生素市場的格局,鼓勵創新並促進消費者和品牌之間更緊密的聯繫。
例如,20223年8月14日,美國維生素、礦物質和補充劑供應商營養研究公司推出了一系列旨在增強免疫力的新補充劑。此新產品系列包括三種專有的維生素 C 和 D3 混合物,劑量分別為 1000 和 2000 國際單位 (IU)。該公司的目標是擴大其全球影響力,幫助個人實現並維持最佳健康。透過採購優質成分,確保其可吸收範圍為身體提供最大的營養吸收能力。
運動營養需求
隨著越來越多的人採取積極的生活方式並進行定期的體育活動,對支持能量、耐力和肌肉恢復的營養產品的需求激增。複合 B 群和維生素 D 等維生素以及維生素 C 和 E 等抗氧化劑在能量代謝、肌肉修復和免疫支持方面發揮重要作用,是運動營養產品的重要成分。這一趨勢正在促進全球維生素市場的擴張。
消費者尋求符合其獨特健身目標和營養需求的客製化維生素解決方案。這導致運動營養領域客製化維生素補充劑的興起,消費者可以根據具體的表現結果選擇產品。將維生素融入個人化運動營養方案正在推動創新,也推動全球維生素市場的公司開發有針對性的產品,以滿足消費者不斷變化的偏好。
例如,2023 年 4 月 12 日,Wellbeing Nutrition 推出了世界上首款全天然眼部維生素,名為「Melts Eye Care」。這種突破性的產品是其著名的 Melts 品牌的一部分,利用先進的奈米技術將維生素直接輸送到血液中。與傳統膠囊和片劑相比,這種創新方法確保維生素具有更高的生物利用度和生物活性。
消費者關注美容和保養品
消費者對美容和護膚的日益關注是全球維生素市場的重要動力,特別是當消費者越來越意識到維生素對改善外觀和維持皮膚健康的好處時。這種日益成長的興趣正在深刻影響市場動態,推動對 A、C、E 和生物素等特定維生素的需求。整體健康的趨勢正在推動維生素的消費成為日常護膚程序的一部分,從而擴大了美容相關補充劑的市場。
維生素,特別是那些以其抗氧化特性而聞名的維生素,正在被配製到美容產品中或作為獨立補充劑出售,以滿足消費者對皮膚老化天然解決方案日益成長的需求。隨著美容消費者越來越青睞非侵入性方法來改善外表,這為維生素市場的成長提供了巨大的機會,美容品牌將維生素納入其產品線,進一步鞏固了其市場地位。
原物料價格波動
原物料價格波動是限制全球維生素市場成長的重要因素。維生素的生產,尤其是大批量的生產,在很大程度上依賴關鍵原料的穩定供應,包括水果、蔬菜和植物等天然來源以及合成化學品。然而,這些原料的供應和定價的波動可能會嚴重影響市場的穩定性。
不利的天氣條件、地緣政治緊張局勢、農業產量波動和運輸問題等因素可能導致原料成本不一致。原料供應鏈通常是國際性的,這意味著該行業特別容易受到全球經濟狀況和貿易中斷的影響。原料價格的不穩定性也會阻礙小公司進入市場,因為它們可能缺乏消化此類成本的財務靈活性,從而限制了行業的競爭和創新。
細分市場分析
全球維生素市場根據來源、類型、成分、配銷通路、應用和地區進行細分。
提高維生素 D 的認知與創新
維生素 D 佔據全球維生素市場的最大佔有率。人們越來越認知到維生素 D 在支持免疫功能、骨骼健康和心理健康方面的重要性,這推動了其在市場上的主導地位。隨著消費者越來越了解這種維生素的重要性,特別是在預防性健康和慢性病管理方面,對維生素 D 補充劑的需求正在激增,使其成為全球維生素市場的領先部分。
強調維生素 D 益處的研究和臨床研究的擴展也有助於其在全球維生素市場中的突出地位。正在進行的研究不斷發現維生素 D 的新潛在益處,例如其在心理健康和認知功能中的作用。隨著支持這些益處的科學證據不斷增加,消費者對維生素 D 補充劑的信心也在增強。
例如,2022 年 5 月 3 日,以其便利、個人化的長期健康解決方案而聞名的一流數位醫療保健公司 Everlywell 宣布擴大其健康和保健服務。 Everlywell 推出了一系列新的維生素和補充劑,採用高品質、實證成分製成,可支持全面健康。
市場地域佔有率
亞太地區人口快速老化和慢性病發生率上升
由於亞太地區的人口趨勢,例如日本、韓國和中國等國家的人口迅速老化,這些國家在市場成長中發揮著至關重要的作用,該地區有望主導全球維生素市場。老年人擴大尋找保持健康和活力的方法,導致對支持關節健康、認知功能和整體老化福祉的維生素的需求更大。
包括糖尿病和心血管疾病在內的慢性疾病發病率的上升進一步推動了市場的發展,因為維生素通常被用作預防措施或支持此類疾病的管理。這種人口結構的變化不僅增加了消費,還推動了維生素配方的創新,因為製造商開發了滿足老年人特定需求的產品。
例如,2024 年 2 月 23 日,Wedjat Health Solutions 宣布推出印度第一個醫生配製的維生素軟糖品牌 Health Etc.。這些創新的咀嚼軟糖為傳統藥丸補充劑提供了有趣且有效的替代品,旨在滿足特定的營養需求。該系列即將推出的產品包括專為糖尿病、皮膚健康和兒童需求而量身定做的軟糖。
市場競爭格局
該市場的主要全球參與者包括 DSM、Glanbia Plc、ADM、BASF SE、Sternvitamin GmbH & Co. KG、Farbest Brands、Adisseo、Rabar Pty Ltd、BTSA Biotecnologias Aplicadas SL 和 G&G Food Supplies Ltd。
俄羅斯-烏克蘭戰爭對全球產業產生了重大影響,維生素市場也不例外。衝突造成供應鏈中斷,加劇地緣政治不穩定,並導致經濟制裁,對全球維生素市場產生連鎖反應。最直接的影響是維生素生產所必需的原料的供應和定價。
俄羅斯和烏克蘭都是農產品、能源和其他商品的重要供應商,這些商品在維生素生產中發揮重要作用,特別是那些來自天然來源的維生素。戰爭造成了供應鏈瓶頸、運輸成本增加以及這些原料的獲取減少,給全球維生素市場帶來壓力並影響了成長。
植物
動物
合成的
維生素A
維生素B
維生素C
維生素D
維生素E
其他
片劑和膠囊
軟膠囊
粉末
其他
超級市場和大賣場
便利商店
網路商店
其他
食品和飲料
動物飼料
個人護理
其他
北美洲
我們
加拿大
墨西哥
歐洲
德國
英國
法國
義大利
西班牙
歐洲其他地區
南美洲
巴西
阿根廷
南美洲其他地區
亞太
中國
印度
日本
澳洲
亞太其他地區
中東和非洲
2024 年3 月18 日,全球消費品巨頭寶潔公司(Procter & Gamble) 旗下子公司寶潔健康有限公司(Procter & Gamble Health Ltd) 宣布擴大其維生素、礦物質和補充劑(VMS) 範圍,特別關注神經營養維生素。
2024 年 2 月 26 日,卡迪拉製藥公司宣布推出首款水性維生素 D 注射液,這是一種膽鈣化醇的新型配方。這種突破性的注射劑將為現有的油性膽鈣化醇製劑提供更有效的替代品,從而徹底改變維生素 D 治療。
2024 年 6 月 6 日,Nutriburst 與 Universal Products & Experiences 合作,很高興地宣布推出其最新產品線:Nutriburst 兒童 Minions 維生素。這個充滿活力的新系列即將在英國首次亮相,靈感來自於 Illumination 的《卑鄙的我 4》,並以深受喜愛的小小兵角色為特色。
根據來源、類型、成分、配銷通路、應用和區域可視化全球維生素市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel 電子表格包含維生素市場的綜合資料集,涵蓋所有細分級別。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
全球維生素市場報告將提供約 78 個表格、78 個圖表和 206 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
Global Vitamins Market reached US$ 5.79 billion in 2023 and is expected to reach US$ 8.12 billion by 2031, growing with a CAGR of 4.32% during the forecast period 2024-2031.
Consumers are becoming more aware of the benefits of vitamins in supporting overall well-being, immunity and disease prevention, leading to a surge in demand for vitamin supplements. This trend is particularly pronounced in developed markets, where preventive healthcare has become a major focus, as consumers proactively seek to improve their health through dietary supplements.
Companies in the vitamins market are capitalizing on this trend by offering personalized vitamin packs and subscription services, where consumers can receive monthly vitamin supplements tailored to their unique health goals. This growing demand for personalization is reshaping the landscape of the vitamins market, encouraging innovation and fostering closer connections between consumers and brands.
For instance, on August 14, 20223, Nutritional Research Company, a US supplier of vitamins, minerals and supplements, launched a new range of supplements designed to enhance immunity. This new lineup includes three proprietary blends of vitamin C and D3, with dosages of 1000 and 2000 international units (IU). The company aims to broaden its impact globally, helping individuals achieve and sustain optimal health. By sourcing high-quality ingredients, it ensures that its absorbable range offers maximum nutrient absorbability for the body.
Demand for Sports Nutrition
As more individuals adopt active lifestyles and engage in regular physical activity, the need for nutritional products that support energy, endurance and muscle recovery has surged. Vitamins such as B-complex and vitamin D and antioxidants like Vitamin C and E are essential components in sports nutrition products due to their role in energy metabolism, muscle repair and immune support. This trend is contributing to the expansion of the global vitamins market.
Consumers seek tailored vitamin solutions that match their unique fitness goals and nutritional needs. This is leading to the rise of customized vitamin supplements within the sports nutrition sector, where consumers can choose products based on specific performance outcomes. The integration of vitamins into personalized sports nutrition regimens is driving innovation and also pushing companies in the global vitamins market to develop targeted products that address the evolving preferences of consumers.
For instance, on April 12, 2023, Wellbeing Nutrition introduced the world's first all-natural eye vitamins, named 'Melts Eye Care'. This groundbreaking product, part of their renowned Melts brand, utilizes advanced nano technology to deliver vitamins directly into the bloodstream. This innovative approach ensures that the vitamins are more bioavailable and bioactive compared to traditional capsules and tablets.
Consumer Focus on Beauty and Skincare
The increasing consumer focus on beauty and skincare is a significant driver of the global vitamins market, particularly as consumers become more aware of the benefits that vitamins offer for enhancing physical appearance and maintaining skin health. This growing interest is deeply influencing market dynamics, pushing demand for specific vitamins like A, C, E and biotin. The trend towards holistic wellness is propelling the consumption of vitamins as part of everyday skincare routines, thereby expanding the market for beauty-related supplements.
Vitamins, particularly those known for their antioxidative properties, are being formulated into beauty products or sold as standalone supplements to meet the growing consumer demand for natural solutions to skin aging. As beauty consumers increasingly favor non-invasive methods to enhance their appearance, this is opening substantial opportunities for growth in the vitamins market, with beauty brands incorporating vitamins into their product lines, further strengthening their market position.
Volatility in the Prices of Raw Materials
Volatility in the prices of raw materials is a significant factor restraining the growth of the global vitamins market. The production of vitamins, especially in large quantities, relies heavily on a stable supply of key raw materials, including natural sources like fruits, vegetables and plants, as well as synthetic chemicals. However, fluctuations in the availability and pricing of these raw materials can severely impact the market's stability.
Factors such as adverse weather conditions, geopolitical tensions, agricultural yield variability and transportation issues can lead to inconsistent raw material costs. The supply chain for raw materials is often international, meaning that the industry is particularly vulnerable to global economic conditions and trade disruptions. The instability in raw material pricing can also deter smaller companies from entering the market, as they may lack the financial flexibility to absorb such costs, thereby limiting competition and innovation in the industry.
Market Segment Analysis
The global vitamins market is segmented based on source, type, composition, distribution channel, application and region.
Increasing Awareness and Innovations of Vitamin D
Vitamin D holds the largest share of the global vitamins market. The increasing awareness of vitamin D's significance in supporting immune function, bone health and mental well-being is driving its dominant position in the market. As consumers become more informed about the importance of this vitamin, particularly in the context of preventive health and chronic disease management, the demand for vitamin D supplements is surging, positioning it as a leading segment in the global vitamins market.
The expansion of research and clinical studies highlighting the benefits of vitamin D has also contributed to its prominence in the global vitamins market. Ongoing research continues to uncover new potential benefits of vitamin D, such as its role in mental health and cognitive function. As scientific evidence supporting these benefits grows, so does consumer confidence in vitamin D supplements.
For instance, on May 3, 2022, Everlywell, a premier digital healthcare company renowned for its convenient and personalized long-term health solutions, announced the expansion of its health and wellness services. Everlywell introduces a new line of vitamins and supplements, crafted with high-quality, evidence-based ingredients to support comprehensive well-being.
Market Geographical Share
Rapidly Aging Population and Rising Incidence of Chronic Diseases in Asia-Pacific
The region is poised to dominate the global vitamins market due to demographic trends in Asia-Pacific, such as the rapidly aging population in countries like Japan, South Korea and China, which are playing a crucial role in market growth. Older populations are increasingly looking for ways to maintain health and vitality, leading to greater demand for vitamins that support joint health, cognitive function and overall aging well-being.
The rising incidence of chronic diseases, including diabetes and cardiovascular conditions, further boosts the market as vitamins are often used as preventative measures or to support the management of such conditions. This demographic shift is not only increasing consumption but also driving innovation in vitamin formulations, as manufacturers develop products that cater to the specific needs of older adults.
For instance, on February 23, 2024, Wedjat Health Solutions, announced the launch of Health Etc., India's first doctor-formulated gummy vitamin brand. These innovative, chewable gummies provide a fun and effective alternative to traditional pill supplements, designed to meet specific nutritional needs. Upcoming additions to the range will include gummies tailored for diabetes, skin health and children's requirements.
Market Competitive Landscape
The major global players in the market include DSM, Glanbia Plc, ADM, BASF SE, Sternvitamin GmbH & Co. KG, Farbest Brands, Adisseo, Rabar Pty Ltd, BTSA Biotecnologias Aplicadas S.L and G&G Food Supplies Ltd.
The Russia-Ukraine war has had significant repercussions across global industries and the vitamins market is no exception. The conflict has caused disruptions in supply chains, heightened geopolitical instability and resulted in economic sanctions that have created ripple effects in the global vitamins market. The most immediate impact has been on the availability and pricing of raw materials essential for vitamin production.
Both Russia and Ukraine are important suppliers of agricultural products, energy resources and other commodities that play a role in the production of vitamins, particularly those derived from natural sources. The war has caused supply chain bottlenecks, increased transportation costs and reduced access to these raw materials, putting pressure on global vitamins markets and has impacted growth.
Plants
Animals
Synthetic
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin E
Others
Tablets and Capsules
Softgels
Powders
Others
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Food and Beverage
Animal Feed
Personal Care
Others
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
On March 18, 2024, Procter & Gamble Health Ltd, a subsidiary of the global consumer goods giant Procter & Gamble, announced an expansion of its range of vitamins, minerals and supplements (VMS), with a particular focus on neurotrophic vitamins, according to Managing Director.
On February 26, 2024, Cadila Pharmaceuticals announced the launch of the first-ever aqueous Vitamin D injection, a novel formulation of cholecalciferol. This groundbreaking injection is set to revolutionize Vitamin D treatment by offering a more effective alternative to existing oil-based cholecalciferol preparations.
On June 6, 2024, Nutriburst, in partnership with Universal Products & Experiences, is excited to announce the launch of its newest product line: Nutriburst Kids' Minions Vitamins. Set to debut in the U.K., this vibrant new range is inspired by Illumination's "Despicable Me 4" and features beloved Minions characters.
To visualize the global vitamins market segmentation based on source, type, composition, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the Vitamins Market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
The global vitamins market report would provide approximately 78 tables, 78 figures and 206 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies