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市場調查報告書
商品編碼
1617203
到 2030 年廣播自動化軟體市場預測:按產品、解決方案、應用和地區分類的全球分析Broadcast Automation Software Market Forecasts to 2030 - Global Analysis By Product (On-premise, Cloud-Based and Hybrid), Solution (Software and Service), Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球廣播自動化軟體市場規模將達到 20.2 億美元,預計到 2030 年將達到 64.1 億美元,預測期內複合年成長率為 21.2%。
廣播自動化軟體是一種複雜的工具,可以簡化和自動化與廣播和電視廣播相關的各種任務。該軟體有助於有效的調度、播出管理和內容傳送,以確保跨不同管道和平台的順利運作。透過整合媒體資產管理、流量和收費以及即時分析等功能,最佳化了工作流程,減少了人為干預,並最大限度地減少了錯誤。
據 NewscastStudio 稱,廣播公司擴大採用 SMPTE ST 2110 IP 影片,因為其低延遲、未壓縮的工作流程提高了廣播品質和靈活性。
遷移到多平台電視
隨著消費者越來越偏好跨多個平台(包括社群媒體、直播電視和隨選串流服務)消費內容,對廣播自動化軟體的需求也不斷增加。在此類系統的幫助下,廣播公司可以跨不同平台和格式監督工作流程。簡化商業調度、內容播放和分發程序,確保傳統線性電視和數位平台的統一分發。此外,廣播公司可以透過資料分析和即時監控等功能快速回應不斷變化的觀眾偏好,這在競爭激烈的媒體環境中至關重要。
與目前基礎設施整合的複雜性
通常需要將廣播自動化軟體與遺留系統整合,並且由於相容性問題可能會很困難。許多廣播公司使用新舊設備的組合,確保這些系統之間的順暢通訊需要大量的技術知識和客製化。如果整合問題或延遲擾亂了日常業務,廣播公司可能不願意採用新的解決方案。此外,廣播標準的持續發展(例如轉向基於 IP 的工作流程)帶來了額外的複雜性。
利用雲端基礎的廣播技術
由於成本效益、擴充性和遠端訪問,雲端基礎的廣播系統變得越來越流行。雲端基礎的廣播自動化軟體可以滿足對遠端和靈活的製作工作流程日益成長的需求,特別是在大流行之後。借助這些解決方案,廣播公司可以減少對本地基礎設施的依賴,並快速回應不斷變化的消費者偏好和內容需求的意外成長。
對傳統廣播的一些介紹
儘管自動化有很多好處,但由於將自動化軟體與遺留基礎設施整合的複雜性以及對變革的抵制,許多傳統廣播公司仍然依賴手動流程,這是我繼續這樣做的主要原因。這限制了廣播自動化軟體的市場潛力,特別是在採用新技術緩慢的地區和機構。此外,說服這些廣播公司轉換需要大量的行銷和支持,這是昂貴且耗時的。
廣播自動化軟體市場受到 COVID-19 大流行的嚴重影響,隨著廣播公司適應遠端操作和社交距離通訊協定,自動化工具的採用加速了。為了確保無縫的內容創建、調度和分發,廣播公司被迫關閉工作室並缺乏現場人才,導致他們越來越依賴自動化軟體。由於自動化改進了內容管理工作流程, Over-The-Top平台的出現以及封鎖期間數位內容需求的激增進一步推動了市場的發展。
雲端基礎的細分市場預計將在預測期內成為最大的細分市場
廣播自動化軟體市場預計將由雲端基礎的細分市場主導。這項優勢主要歸因於雲端解決方案提供的顯著優勢,例如成本效益、擴充性和靈活性。廣播公司擴大使用雲端基礎的自動化軟體來最佳化播出、分發和內容管理程式。這使得地理上分散的團隊能夠遠端協作和存取內容。此外,動態調整資源以滿足需求的能力,尤其是在現場活動等尖峰時段,可提高營運效率並降低基礎設施成本。
預計娛樂業在預測期內將經歷最高的複合年成長率。
在廣播自動化軟體市場中,娛樂領域預計將以最高的複合年成長率成長。娛樂產業對高效內容管理系統不斷成長的需求以及對高品質內容不斷成長的需求是這一成長的主要驅動力。隨著串流媒體平台和數位內容提供商擴展其產品,越來越需要自動化軟體來最佳化媒體調度、播出和交付流程。此外,多媒體串流應用程式的激增推動了對先進廣播自動化解決方案的需求,這些解決方案可以有效處理大量內容,同時保持法規遵循。
隨著技術創新和主要廣播網路的存在,廣播產業得到發展,預計北美地區將佔據全球廣播自動化軟體市場的最大佔有率。由於數位化的快速轉變以及雲端運算、人工智慧和機器學習等最尖端科技的融合,廣播領域對自動化解決方案的需求大大增加。此外,北美精通科技的觀眾及其不斷變化的內容消費習慣正促使廣播公司投資先進的自動化工具,以提高觀眾參與度並加快工作流程。
廣播自動化軟體市場預計將以亞太地區 (APAC) 最高複合年成長率成長。中國、日本和印度等國家的快速數位轉型是這項成長的關鍵驅動力。網路普及率的提高、OTTOver-The-Top的出現以及媒體和娛樂產業的成長正在推動這些國家對尖端廣播解決方案的巨大需求。此外,由於支持數位廣播的政府計劃以及亞太地區擴大使用雲端基礎的混合自動化解決方案,該市場正在擴大。
According to Stratistics MRC, the Global Broadcast Automation Software Market is accounted for $2.02 billion in 2024 and is expected to reach $6.41 billion by 2030 growing at a CAGR of 21.2% during the forecast period. A sophisticated tool for streamlining and automating a variety of tasks related to radio and television broadcasting is broadcast automation software. This software ensures smooth operation across various channels and platforms by facilitating effective scheduling play out management, and content delivery. Workflows are optimized, human intervention is decreased, and errors are minimized by incorporating features like media asset management, traffic and billing, and real-time analytics.
According to NewscastStudio, broadcasters are indeed increasingly adopting SMPTE ST 2110 IP video for its low-latency, uncompressed workflows, which enhance broadcast quality and flexibility.
Transition to multi-platform television
The need for broadcast automation software has grown as consumer's preferences for consuming content across multiple platforms-including social media, live TV and on-demand streaming services-have grown. With the help of these systems, broadcasters can oversee workflows across various platforms and formats. They guarantee uniform delivery across conventional linear TV and digital platforms by streamlining the scheduling of commercials, content play out, and distribution procedures. Furthermore, broadcasters can quickly adjust to changing audience preferences with the aid of features like data analytics and real-time monitoring, which are essential in a competitive media environment.
Intricacy of integrating with current infrastructure
Integrating broadcast automation software with legacy systems is frequently necessary, but it can be difficult because of compatibility problems. Many broadcasters use a combination of new and old equipment, and it can take a lot of technical know-how and customization to ensure smooth communication between these systems. Broadcasters may be reluctant to embrace new solutions if integration issues or delays cause disruptions in their daily operations. Moreover, a further layer of complexity is introduced by the continuous development of broadcast standards, such as the switch to IP-based workflows.
Utilizing cloud-based broadcasting technologies
Due to their cost effectiveness, scalability, and remote accessibility, cloud-based broadcasting systems are becoming more popular. Cloud-based broadcast automation software can meet the growing need for remote and flexible production workflows, particularly in the wake of a pandemic. With the help of these solutions, broadcasters can lessen their dependency on on-premise infrastructure and quickly adjust to shifting consumer preferences or unexpected increases in demand for their content.
Low uptake in conventional broadcasting
The intricacy of integrating automation software with legacy infrastructure or resistance to change is the main reasons why many traditional broadcasters continue to rely on manual processes in spite of the advantages of automation. This hesitancy restricts the market potential for broadcast automation software, especially in areas or institutions where adoption of new technologies is sluggish. Furthermore, persuading these broadcasters to make the switch necessitates intensive marketing and support initiatives, which can be expensive and time-consuming.
The market for broadcast automation software was significantly impacted by the COVID-19 pandemic, which sped up the adoption of automation tools as broadcasters adjusted to remote operations and social distancing protocols. In order to guarantee seamless content creation, scheduling, and distribution, broadcasters increasingly resorted to automation software as studios were forced to close and on-site personnel became scarce. As automation improved content management workflows, the market was further stimulated by the emergence of OTT (over-the-top) platforms and a surge in demand for digital content during lockdowns.
The Cloud-Based segment is expected to be the largest during the forecast period
The market for broadcast automation software is projected to be dominated by the cloud-based segment. The main cause of this dominance is the substantial benefits that cloud solutions provide, including cost-effectiveness, scalability, and flexibility. Cloud-based automation software is being used by broadcasters more and more to optimize their play out, distribution, and content management procedures. This enables geographically scattered teams to collaborate and access content remotely. Additionally, operational efficiency is improved and infrastructure costs are decreased when resources can be dynamically adjusted in response to demand, especially during peak loads like live events.
The Entertainment segment is expected to have the highest CAGR during the forecast period
In the market for broadcast automation software, the entertainment segment is anticipated to grow at the highest CAGR. The entertainment industry's growing need for effective content management systems and the rising demand for high-quality content are the main drivers of this growth. Automation software is becoming increasingly necessary to optimize media scheduling, playout, and distribution processes as streaming platforms and digital content providers broaden their product offerings. Furthermore, the surge in multimedia streaming applications has increased the need for advanced broadcast automation solutions that can effectively handle enormous amounts of content while maintaining regulatory compliance.
Due to a developed broadcasting sector marked by technological innovation and the presence of major broadcast networks, the North American region is anticipated to hold the largest share of the global market for broadcast automation software. The need for automation solutions in broadcasting has been greatly increased by the quick shift to digitalization and the uptake of cutting-edge technologies like cloud computing, AI, and machine learning. Additionally, broadcasters have been urged to invest in advanced automation tools that improve audience engagement and expedite workflows by the tech-savvy North American audience and their changing content consumption habits.
The broadcast automation software market is anticipated to grow at the highest CAGR in the Asia-Pacific (APAC) region. Rapid digital transformation in nations like China, Japan, and India is the main driver of this growth. These nations have significant demand for cutting-edge broadcasting solutions as a result of rising internet penetration, the emergence of over-the-top (OTT) platforms, and the growth of the media and entertainment sectors. Furthermore, the market is also expanding as a result of government programs supporting digital broadcasting and the increasing use of cloud-based and hybrid automation solutions in APAC.
Key players in the market
Some of the key players in Broadcast Automation Software market include Amagi Corporation, Evertz Microsystems, Snell Limited, Dovecher, AMC Networks Inc., Mediagenix NV, ENCO Systems Inc., Chetu Inc, WideOrbit Inc, Advanced Broadcast Services Limited, Unimedia Technologies, The Chyron Corporation, Imagine Communications Corp., Axel Technology Srl and Evoux Inc.
In September 2024, AMC Networks and Charter Communications, Inc. announced they have agreed to an early renewal of their distribution agreement that will allow Charter to carry AMC Networks' portfolio of linear cable networks for multiple years to come.
In July 2024, ENCO Systems, Inc., and Compass Media Networks have announced that they have entered into an agreement with Beasley Media Group, LLC, to provide their SPECai product to Beasley's local advertising executive's companywide. The deal will bring the award-winning AI-powered spec spot creator to all 59 owned and operated radio stations in 11 U.S.
In November 2023, Amagi announced it has signed a definitive agreement to acquire the business of Tellyo, a leading real-time live cloud remote production, clipping/editing, and social sharing platform. This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.