市場調查報告書
商品編碼
1625275
到 2030 年的客戶經驗管理市場預測:按組件、接觸點、部署、公司規模、最終用戶和地區進行的全球分析Customer Experience Management Market Forecasts to 2030 - Global Analysis by Component, Touchpoint, Deployment Mode, Enterprise Size, End User and By Geography |
根據Stratistics MRC預測,2024年全球客戶經驗管理市場規模將達到141.8億美元,預計2030年將達到379億美元,預測期內複合年成長率為17.8%。
客戶經驗管理(CEM 或 CXM)是創建和最佳化品牌與客戶接觸的策略過程,以提高幸福感、忠誠度和擁護度。 CXM 需要了解所有接觸點(包括行銷、銷售和支援)的客戶需求、趨勢和行為。透過利用技術、回饋和資料分析,公司可以提供滿足消費者期望的無縫、個人化體驗。 CEM 旨在推動長期盈利、提高客戶維繫並建立情感聯繫。為了提高品牌知名度和競爭優勢,強大的 CEM 策略融合了跨職能舉措,確保客戶體驗的一致性並建立信任。
根據 HubSpot 研究,約 76% 的企業已投資提供多種客戶服務管道。
數位管道普及
數位管道的日益普及正在改變行業,企業可以透過社交媒體、行動應用程式和網站等眾多接觸點與客戶溝通。這項變更將促進溝通、改善客製化並提供有關消費行為的即時資訊。數位管道使企業能夠更好地滿足客戶需求,同時提供一致且有趣的體驗。將人工智慧 (AI) 和分析等最尖端科技融入 CEM 系統正在推動市場擴張和創新。
實施成本高
在客戶經驗管理(CEM)領域,高昂的實施成本是一個主要障礙,特別是對於中小型企業而言。在員工培訓、系統整合和尖端技術方面的前期投資可能是遙不可及的。這些費用阻礙了公司使用 CEM 解決方案,並限制了他們改善客戶關係和保持競爭力的能力。因此,公司可能會推遲或不購買這些關鍵設備,從而限制市場成長。
人工智慧和分析的進步
人工智慧和分析的進步正在徹底改變客戶經驗管理 (CXM) 領域,使企業能夠提供客製化的即時互動。透過人工智慧主導的解決方案分析大規模消費者資料,以改善互動、自動回應和預測行為。來自進階分析的可行見解可幫助企業增加收益、提高保留率並最佳化策略。隨著公司越來越注重無縫體驗,人工智慧和分析在改變 CXM 競爭格局方面發揮關鍵作用。
整合複雜度
整合挑戰正在阻礙該行業,使企業難以整合來自多個管道和平台的資料。決策延遲、效率低落和消費者體驗不均都是這種分散的結果。將過時的系統與現代CEM 解決方案整合所需的時間和資源使公司無法充分利用複雜的分析和客製化的客戶互動策略的承諾,使他們無法充分利用複雜的分析和客製化的客戶互動策略的承諾。
COVID-19 的爆發加速了客戶經驗管理 (CEM) 解決方案的採用,因為公司優先考慮數位化參與以應對不斷變化的消費行為。遠端互動、個人化溝通和高效解決問題已變得至關重要,推動了對人工智慧工具和全通路平台的需求。醫療保健、電子商務和金融服務等行業嚴重依賴 CEM 來在混亂和不斷變化的期望中保持客戶忠誠度。
預計醫療保健產業將是預測期內最大的產業。
由於對個人化服務、無縫通訊和高效問題解決的需求不斷成長,促使醫療保健提供者採用先進的 CEM 解決方案,預計醫療保健產業將在預測期內實現最高成長。人工智慧、遠端醫療和 CRM 系統等技術可以增強病人參與、簡化業務並提高滿意度。日益激烈的競爭、監管要求以及對患者保留的關注進一步推動了 CEM 的採用,將醫療保健定位為市場成長和創新的關鍵貢獻者。
預計行動應用領域在預測期內複合年成長率最高
行動應用程式產業預計在預測期內將出現最高的複合年成長率,因為它提供無縫通訊管道、即時支援以及基於用戶行為的客製化建議。推播通知、應用程式內回饋和人工智慧主導分析等功能使企業能夠主動回應客戶需求並提高滿意度。行動應用程式還可以透過獎勵計劃和簡化的體驗來培養忠誠度並確保便利性和參與度。隨著行動裝置使用量的增加,這些應用程式在提高客戶維繫方面發揮著至關重要的作用。
由於人工智慧和分析的普及以及先進的數位基礎設施的到位,預計北美將在預測期內佔據最大的市場佔有率。公司使用 CEM 來提高客戶忠誠度、增強客製化能力並獲得競爭優勢。全通路互動需求的不斷成長以及行動和電子商務平台的激增推動了市場擴張。此外,優先考慮消費者權利和資料保護的法規確保了先進的解決方案能夠培養各種企業的忠誠度和信任。
由於快速的數位轉型、智慧型手機普及率的提高以及消費者對個人化體驗的期望不斷提高,預計亞太地區在預測期內的複合年成長率最高。公司正在利用 CEM 解決方案來提高中國、印度和東南亞等競爭激烈的市場中的客戶滿意度和忠誠度。電子商務、社群媒體和高級分析的興起進一步加速了 CEM 的採用。此外,該地區多元化的文化和經濟動態鼓勵企業投資在地化資料主導策略,推動 CEM 市場的顯著成長。
According to Stratistics MRC, the Global Customer Experience Management Market is accounted for $14.18 billion in 2024 and is expected to reach $37.90 billion by 2030 growing at a CAGR of 17.8% during the forecast period. Customer Experience Management (CEM or CXM) is the strategic process of creating and optimizing each customer encounter with a brand in order to increase happiness, loyalty, and advocacy. It entails comprehending the requirements, inclinations, and actions of customers across all touchpoints, such as marketing, sales, and support. Businesses may provide seamless, individualized experiences that meet consumer expectations by utilizing technology, feedback, and data analytics. CEM seeks to foster long-term profitability, enhance client retention, and establish emotional bonds. In order to improve brand perception and competitive advantage, a strong CEM strategy incorporates cross-departmental initiatives, guaranteeing consistency and building trust throughout the customer experience.
According to a HubSpot survey, around 76% of businesses are investing more in offering multiple channels for customer service.
Growing Adoption of Digital Channels
The increasing use of digital channels is transforming the industry by allowing firms to communicate with customers via numerous touchpoints such as social media, mobile applications, and websites. This change facilitates communication, improves customisation, and offers real-time information about consumer behavior. Digital channels enable businesses to better meet client demands while providing consistent and interesting experiences. The incorporation of cutting-edge technology like artificial intelligence (AI) and analytics into CEM systems is propelling market expansion and innovation.
High Implementation Costs
High implementation costs are a key barrier in the Customer Experience Management (CEM) sector, particularly for small and medium-sized businesses (SMEs). Employee training, system integration, and the initial investment in cutting-edge technology might be unaffordable. These expenses can discourage companies from using CEM solutions, which would limit their capacity to improve client relations and maintain their competitiveness. As a result, businesses could put off or refrain from purchasing these crucial instruments, thus it limits market growth.
Advancements in AI and Analytics
AI and analytics advancements are transforming the Customer Experience Management (CXM) sector, allowing organizations to provide tailored, real-time interactions. Large-scale consumer data is analyzed by AI-driven solutions to improve interaction, automate answers, and forecast behavior. Actionable insights from advanced analytics help businesses increase revenue, enhance retention, and optimize strategy. AI and analytics are playing a key role in changing the competitive landscape of CXM as companies place a higher priority on seamless experiences.
Integration Complexities
Integration challenges impede the sector by making it difficult for firms to consolidate data from several channels and platforms. Decision-making delays, inefficiencies, and uneven consumer experiences are the results of this fragmentation. Businesses are unable to fully utilize the promise of sophisticated analytics and customized customer interaction strategies due to the time and resource commitment required to integrate outdated systems with contemporary CEM solutions, which hinders the growth of the market.
The COVID-19 pandemic accelerated the adoption of Customer Experience Management (CEM) solutions as businesses prioritized digital engagement to address changing consumer behaviors. Remote interactions, personalized communication, and efficient issue resolution became critical, driving demand for AI-powered tools and omnichannel platforms. Industries like healthcare, e-commerce, and financial services heavily relied on CEM to maintain customer loyalty amid disruptions and shifting expectations.
The healthcare segment is expected to be the largest during the forecast period
The healthcare segment is expected to be the largest during the forecast period due to increasing demand for personalized services, seamless communication, and efficient problem resolution has prompted healthcare providers to adopt advanced CEM solutions. Technologies like AI, telehealth, and CRM systems enhance patient engagement, streamline operations, and improve satisfaction. Rising competition, regulatory mandates, and focus on patient retention further boost CEM adoption, positioning healthcare as a critical contributor to the market's growth and innovation.
The mobile applications segment is expected to have the highest CAGR during the forecast period
The mobile applications segment is expected to have the highest CAGR during the forecast period as they provide seamless communication channels, instant access to support, and tailored recommendations based on user behavior. With features like push notifications, in-app feedback, and AI-driven analytics, businesses can proactively address customer needs and improve satisfaction. Mobile apps also foster loyalty through rewards programs and streamlined experiences, ensuring convenience and engagement. As mobile usage grows, these applications are pivotal in driving customer retention.
North America is projected to hold the largest market share during the forecast period because of the widespread use of AI and analytics, as well as sophisticated digital infrastructure. Companies use CEM to improve client loyalty, promote customization, and obtain a competitive edge. Market expansion is fueled by the growing need for omnichannel interaction as well as the spread of mobile and e-commerce platforms. Furthermore, regulations that prioritize consumer rights and data protection guarantee advanced solutions that promote loyalty and trust across a range of businesses.
Asia Pacific is projected to witness the highest CAGR over the forecast period due to rapid digital transformation, increasing smartphone penetration, and growing consumer expectations for personalized experiences. Businesses are leveraging CEM solutions to enhance customer satisfaction and loyalty in competitive markets like China, India, and Southeast Asia. The rise of e-commerce, social media, and advanced analytics further accelerates CEM adoption. Additionally, the region's diverse cultural and economic dynamics push companies to invest in localized, data-driven strategies, fostering significant growth in the CEM market.
Key players in the market
Some of the key players in Customer Experience Management market include Adobe Inc., Avaya Inc., Clarabridge, Freshworks Inc., Genesys, International Business Machines Corp., Medallia Inc., Miraway, Open Text Corp., Oracle Corporation, Qualtrics, SAP SE, SAS Institute Inc., Service Management Group (SMG), Tech Mahindra Ltd., Verint and Zendesk.
In December 2024, Pearl Academy has collaborated with Tech Mahindra to launch the Makers Lab, will serve as an innovation hub focused on advancing Generative AI (GenAI), the Metaverse, and Gaming. It marks a significant milestone in the convergence of creative education and cutting-edge technology.
In November 2024, Tech Mahindra has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to develop an Autonomous Networks Operations Platform (ANOP) designed for Communication Service Providers (CSPs) and enterprise customers.
In November 2024, Tech Mahindra announced the launch of TechM agentX-a comprehensive suite of GenAI-powered solutions designed to drive intelligent automation and enhance efficiency for enterprises globally.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.