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商品編碼

1616437

終端用戶體驗監測的全球市場規模:各零件，存取類型，各業界，各地區，範圍及預測

Global End User Experience Monitoring Market Size By Component (Products, Services), By Access Type (Web, Mobile), By Vertical (BFSI, IT and Telecommunications), By Geographic Scope And Forecast

出版日期: 2024年07月19日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

終端用戶體驗監控市場規模與預測

2024 年，終端用戶體驗監控市場規模估值為 21.9 億美元，預計到 2031 年將達到 81.7 億美元，2024 年至 2031 年複合年增長率為 19.70%。終端用戶體驗監控 (EUEM) 是追蹤和分析使用者與應用程式、系統和服務的互動以確定使用者滿意度和整體體驗的過程。這需要收集有關應用程式效能、回應時間和使用者行為的信息，並且通常使用提供即時分析和見解的工具來完成。 EUEM 廣泛應用於各種行業，包括 IT 服務、軟體開發和客戶支持，可協助公司發現和管理可能損害使用者體驗的問題。使用 EUEM 的公司可以提高應用程式速度、提高用戶滿意度並提供無縫的數位體驗，這在當今的競爭格局中至關重要。

隨著數位轉型的不斷推進，EUEM的未來前景預計將大幅拓展。隨著雲端服務、行動應用程式和遠端工作環境的使用不斷增加，企業將需要更複雜的 EUEM 解決方案，以更深入地了解跨多個平台的使用者互動。將人工智慧 (AI) 和機器學習 (ML) 納入 EUEM 解決方案預計將提高預測分析能力，使公司能夠主動預測和管理使用者體驗問題。

隨著用戶期望的變化，EUEM 將在推動產品開發和客戶互動策略方面發揮越來越重要的作用，幫助企業持續響應用戶需求，您將能夠保持競爭優勢。

全球終端用戶體驗監控市場動態

塑造全球終端用戶體驗監控市場的關鍵市場動態

主要市場驅動因子

採用遠距工作：

遠距工作的盛行顯著增加了對最終用戶體驗監控 (EUEM) 解決方案的需求，Gartner 報告稱，82% 的企業領導者計劃在疫情後讓員工至少兼職。人打算允許全職遠距工作。這一轉變涉及公司更好地監控和改善其分散式員工的數位體驗，並正在推動 EUEM 解決方案的擴展。

顧客體驗的重要性日益增加：

越來越關注客戶體驗作為關鍵差異化因素，正在推動最終用戶體驗監控 (EUEM) 行業的發展。根據普華永道的報告，73% 的消費者在做出購買決策時優先考慮客戶體驗，42% 的消費者願意為吸引人的體驗支付更多費用。企業越來越多地轉向 EUEM 解決方案來主動識別和管理可能影響多個數位接觸點的客戶互動的問題。

IT 基礎架構的複雜性不斷增加：

隨著 IT 基礎架構變得更加複雜，包括多雲部署和微服務架構，對徹底的終端用戶體驗監控的需求也隨之增加。根據 IBM 研究，85% 的企業現在在多雲環境中運營，平均每家公司使用多達八個不同的雲端供應商。這種複雜性要求企業實施全面的 EUEM 解決方案，以保持一致的效能並在潛在問題影響最終用戶之前識別它們。

主要問題

資料隱私問題：

隨著公司越來越依賴監控系統來捕獲用戶數據，對數據隱私和安全的擔憂日益增加。 GDPR 和 CCPA 等更嚴格的規則要求公司對其資料收集策略保持謹慎，這可能會阻礙 EUEM 解決方案的採用。這種困難會影響監控的有效性，因為公司必須平衡洞察力需求與可能限制資料收集範圍的監管限制。

可擴充性問題：

隨著業務擴展和數位環境變得更加複雜，EUEM 解決方案必須適應。然而，並非所有監控技術都能處理更高的資料量和使用者互動。這種限制可能會導致效能瓶頸和有限的監控能力，從而限制公司快速回應使用者體驗問題的能力。可擴展性問題會影響組織解決問題的敏捷性，進而影響使用者滿意度。

改變客戶期望：

隨著客戶期望的變化，公司必須不斷調整其監控策略以滿足不斷變化的需求。挑戰在於預測動態數位世界中的使用者偏好和行為。未能適應不斷變化的期望可能會導致監控不足和無法回應使用者需求。這項挑戰影響消費者的幸福感和忠誠度，進而影響業務績效和成長。

主要趨勢

越來越多地使用人工智慧和機器學習：

將人工智慧 (AI) 和機器學習 (ML) 納入 EUEM 系統正在徹底改變使用者體驗管理。這些技術使企業能夠快速可靠地分析大量數據、發現模式並在潛在問題影響用戶之前對其進行預測。對具有可行見解的智慧監控解決方案的需求不斷增長，推動了 EUEM 市場中人工智慧和機器學習的採用，從而改善了用戶體驗。

專注於全通路體驗：

隨著客戶透過多種管道與品牌建立聯繫，人們越來越重視提供一致、無縫的體驗。 EUEM 解決方案越來越多地追蹤跨多個平台的用戶交互，包括行動裝置、網路和店內。這一趨勢是由公司需要提供一致的體驗來滿足客戶期望並培養品牌忠誠度所推動的。透過監控全通路體驗，企業可以發現差距並提高用戶滿意度。

擴展基於雲端的解決方案：

向雲端運算的轉變使企業能夠更靈活、更經濟地安裝監控工具，從而推動 EUEM 解決方案的發展。基於雲端的 EUEM 解決方案可實現即時監控、可擴展性以及與其他雲端服務的輕鬆整合。隨著企業尋求更敏捷、更有效的方法來管理動態數位環境中的使用者體驗，這一趨勢正在推動市場向前發展。

End User Experience Monitoring Market size was valued at USD 2.19 Billion in 2024 and is projected to reach USD 8.17 Billion by 2031 , growing at a CAGR of 19.70% from 2024 to 2031. End User Experience Monitoring (EUEM) is the process of tracking and analyzing user interactions with applications, systems, or services to determine their satisfaction and overall experience. This entails gathering information about application performance, response times, and user behavior, which is frequently accomplished using tools that provide real-time analytics and insights. EUEM is widely utilized in a variety of industries, including IT services, software development, and customer support, allowing firms to discover and manage issues that may impair the user experience. Companies that use EUEM can improve application speed, increase user satisfaction, and provide a seamless digital experience, which is critical in today's competitive landscape.

As digital transformation continues, the future scope of EUEM is expected to expand significantly. With the growing usage of cloud services, mobile applications, and remote work settings, businesses will need more complex EUEM solutions that provide deeper insights into user interactions across several platforms. The incorporation of artificial intelligence (AI) and machine learning (ML) into EUEM solutions is expected to improve predictive analytics capabilities, allowing firms to anticipate and manage user experience issues in advance.

As user expectations evolve, EUEM will play an increasingly important role in driving product development and customer interaction strategies, ensuring that firms remain responsive to user needs and maintain a competitive advantage in the marketplace.

Global End User Experience Monitoring Market Dynamics

The key market dynamics that are shaping the global end-user experience monitoring market include:

Key Market Drivers:

Remote Work Adoption:

The widespread adoption of remote work has significantly increased the demand for End User Experience Monitoring (EUEM) solutions, with Gartner reporting that 82% of company leaders intend to allow employees to work remotely at least part-time following the pandemic, and 47% will allow full-time remote work. This change involves enterprises successfully monitoring and improving the digital experience for their distributed workforce, which fuels the expansion of EUEM solutions.

Rising Importance of Customer Experience:

The growing emphasis on customer experience as a key differentiator is propelling growth in the End User Experience Monitoring (EUEM) industry. According to a PwC report, 73% of consumers prioritize customer experience in their purchasing decisions, with 42% prepared to pay more for a nice and inviting encounter. Organizations are increasingly using EUEM solutions to proactively identify and manage issues that may impact customer interactions across many digital touchpoints.

Increasing IT Infrastructure Complexity:

As IT infrastructures get more complex, with multi-cloud deployments and microservices architectures, the requirement for thorough end-user experience monitoring grows. According to IBM research, 85% of enterprises now operate in multi-cloud settings, with the average enterprise using up to eight different cloud providers. Due to this complexity, enterprises must install comprehensive EUEM solutions to maintain consistent performance and identify possible issues before they affect end users.

Key Challenges:

Data Privacy Concerns:

As firms rely more on monitoring systems to acquire user data, worries about data privacy and security have grown. Stricter rules, such as GDPR and CCPA, require businesses to be cautious about data-gathering tactics, which can impede the implementation of EUEM solutions. This difficulty has an impact on monitoring efficacy as firms must balance the demand for insights with regulatory constraints, which may limit the extent of data collecting.

Scalability Issues:

As businesses expand and their digital surroundings become more complex, EUEM solutions must adapt. However, not all monitoring technologies are intended to handle larger data quantities or user interactions. This constraint might cause performance bottlenecks and limited monitoring capabilities, limiting businesses' ability to respond rapidly to user experience issues. Scalability issues have an impact on an organization's problem-solving agility, which, in turn, influences user happiness.

Changing Customer Expectations:

As customer expectations shift, firms must continually adapt their monitoring tactics to match these changing demands. The problem is to anticipate user preferences and behaviors in a dynamic digital world. Failure to keep up with changing expectations can lead to insufficient monitoring and a lack of response to user needs. This difficulty has an impact on consumer happiness and loyalty, which, in turn, affects corporate performance and growth.

Key Trends:

Increased Use of AI and Machine Learning:

The incorporation of artificial intelligence (AI) and machine learning (ML) into EUEM systems is transforming user experience management. These technologies let enterprises swiftly and reliably analyze massive amounts of data, discovering patterns and predicting possible issues before they affect users. The increased demand for intelligent monitoring solutions with actionable insights is driving the adoption of AI and ML in the EUEM market, resulting in better user experiences.

Focus on Omnichannel Experiences:

As customers connect with brands through many channels, there is a greater emphasis on providing consistent and seamless experiences. EUEM solutions are growing to track user interactions across multiple platforms, such as mobile, web, and in-store. This trend is motivated by enterprises' need to create consistent experiences that fulfill customer expectations and foster brand loyalty. Monitoring omnichannel experiences helps firms detect gaps and improve user satisfaction.

Expansion of Cloud-Based Solutions:

The shift to cloud computing has aided the growth of EUEM solutions by allowing enterprises to install monitoring tools more flexibly and affordably. Cloud-based EUEM solutions enable real-time monitoring, scalability, and effortless integration with other cloud services. This trend is propelling the market forward as firms seek more agile and effective ways to manage user experiences in dynamic digital environments.

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Global End User Experience Monitoring Market Regional Analysis

Here is a more detailed regional analysis of the global end-user experience monitoring market:

North America:

North America is currently the dominant region in the End User Experience Monitoring (EUEM) market. significantly, owing to fast digital transformation and the concentration of major technology enterprises in the region. North America is expected to maintain the greatest market share throughout this time, owing to strong job growth in computer and information technology occupations, which the US Bureau of Labor Statistics predicts would increase by 15% between 2021 and 2031. This suggests a greater emphasis on digital technology and a corresponding demand for EUEM solutions to improve user experiences.

The COVID-19 epidemic has accelerated the shift to remote work, emphasizing the importance of good EUEM technologies for monitoring and improving remote user interactions. According to a Pew Research Center report, 59% of US workers who can work from home do so all or most of the time, emphasizing the importance of firms investing in comprehensive monitoring solutions.

Rising knowledge of rigorous data privacy requirements, such as the California Consumer Privacy Act (CCPA), has driven firms to prioritize compliance, with an IAPP and EY survey finding that 56% of organizations consider regulatory compliance to be a key priority. This simultaneous focus on improving employee experience and data security is driving the widespread adoption of EUEM products across North America.

Asia Pacific:

The Asia Pacific region is experiencing significant growth in the End User Experience Monitoring (EUEM) market, owing to fast digital transformation, rising internet penetration, and increased mobile device usage. According to the International Telecommunication Union (ITU), internet penetration in the region will reach 64.1% in 2023, up from 51.8% in 2019, creating a large demand for digital services and, as a result, the adoption of EUEM solutions. GSMA Intelligence predicts that mobile internet users in Asia Pacific will reach 3.1 billion by 2025, highlighting the importance of robust EUEM technologies to enable optimal user experiences across varied devices and networks.

This rise is pulled even more by a significant emphasis on improving digital customer experiences, with an IDC poll indicating that 68% of firms in the region see it as a major priority for the next two years. As firms attempt to satisfy consumer expectations, advanced EUEM solutions are becoming more popular. The Asia Cloud Computing Association's Cloud Readiness Index 2023 identifies rising cloud usage, with an average score of 65.7 out of 100, posing problems for monitoring user experiences across multiple contexts.

According to the Asian Development Bank, Southeast Asia's digital economy will grow to USD 1 Trillion by 2030, up from USD 300 Billion in 2021, creating a strong market for EUEM solutions as firms strive to maximize their digital services and remain competitive advantages.

Global End User Experience Monitoring Market: Segmentation Analysis

The Global End User Experience Monitoring Market is Segmented on the basis of Component, Access Type, Vertical, And Geography.

End User Experience Monitoring Market, By Component

Products
Services

Based on Component, the market is fragmented into Products and Services. Products are currently dominating, owing to the growing demand for complete software solutions that allow enterprises to track user experiences in real time and analyze performance data across several digital channels. These technologies offer essential insights into improving user engagement and happiness. The services segment is the fastest expanding, driven by the growing need for customized monitoring solutions, implementation support, and ongoing consulting services that assist enterprises in adapting their EUEM strategy to changing digital landscapes. As organizations seek to maximize their digital offerings, the need for specialist services is rapidly increasing.

End User Experience Monitoring Market, By Access Type

Web
Mobile

Based on Access Type, the market is segmented into Web and Mobile. The web segment presently dominates, driven by the increased usage of web applications and the need for organizations to ensure maximum performance and user happiness across their online platforms. Organizations prioritize web experience monitoring in order to improve consumer engagement, increase conversion rates, and resolve potential issues as soon as possible. The Mobile sector is the fastest growing, driven by increased reliance on mobile applications and an increase in mobile internet users. As businesses attempt to provide flawless user experiences on mobile devices, the demand for powerful monitoring solutions customized to mobile applications grows significantly.

End User Experience Monitoring Market, By Vertical

BFSI
IT and Telecommunications
Government and Public Sector

Based on Vertical, the market is segmented into BFSI, IT and Telecommunications, and Government and Public Sector. The BFSI (Banking, Financial Services, and Insurance) market is currently dominating due to the vital requirement for secure rapid digital transactions, where user experience has a direct impact on customer trust and happiness. The Government and Public Sector market is the fastest expanding, owing to increased digitalization efforts and the need for agencies to improve citizen involvement through effective online services. As governments engage in enhancing their digital infrastructures, the need for EUEM solutions in this sector expands rapidly.

End User Experience Monitoring Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global End User Experience Monitoring Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the end user experience monitoring (EUEM) market due to its excellent technology infrastructure, significant emphasis on digital transformation, and tight data protection rules. The Asia Pacific region is witnessing the fastest growth, owing to rapid economic expansion, increased internet penetration, and rising demand for digital services.

Key Players

The "Global End User Experience Monitoring Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Dynatrace, Upland One, LogicMonitor, New Relic, Catchpoint, Pingdom, Datadog, Splunk, Applitools, ThousandEyes, WebPageTest, LoadView, Keynote, Gomez, RUMify, Riverbed SteelCentral, Akamai mPulse, and PingMeter.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

End User Experience Monitoring Market Recent Developments
In January 2024, Dynatrace will acquire Qosmos, a network performance monitoring leader to expand its full-stack monitoring capabilities and provide deeper insights into user experience across the whole digital delivery pipeline.
In March 2023, eG Innovations released the latest version of their main product, eG Enterprise v7.2, which is marketed as a full observability solution for modern IT systems.

1 INTRODUCTION OF GLOBAL END USER EXPERIENCE MONITORING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL END USER EXPERIENCE MONITORING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework

5 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY COMPONENT

5.1 Overview
5.2 Products
5.3 Synthetic Monitoring
5.4 Real User Monitoring
5.5 Others
5.6 Services
5.7 Professional Services
5.8 Managed Services

6 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY ACCESS TYPE

6.1 Overview
6.2 Web
6.3 Mobile

7 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY DEPLOYMENT TYPE

7.1 Overview
7.2 Large Enterprises
7.3 Small and Medium-Sized Enterprises

8 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY DEPLOYMENT TYPE

8.1 Overview
8.2 On-premises
8.3 Cloud

9 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY VERTICAL

9.1 Overview
9.2 Banking, Financial Services, and Insurance
9.3 IT and Telecommunications
9.4 Government and Public Sector
9.5 Retail and Consumer Goods
9.6 Healthcare and Life Sciences
9.7 Others

10 GLOBAL END USER EXPERIENCE MONITORING MARKET, BY GEOGRAPHY

10.1 Overview
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 U.K.
- 10.3.3 France
- 10.3.4 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Argentina
10.6 Rest of the World
- 10.5.1 Middle East and Africa
- 10.5.2 South America

11 GLOBAL END USER EXPERIENCE MONITORING MARKET COMPETITIVE LANDSCAPE

11.1 Overview
11.2 Company Market Share
11.3 Vendor Landscape
11.4 Key Development Strategies

12 COMPANY PROFILES

12.1 Dynatrace
- 12.1.1 Overview
- 12.1.2 Financial Performance
- 12.1.3 Product Outlook
- 12.1.4 Key Developments
12.2 Cisco AppDynamics
- 12.2.1 Overview
- 12.2.2 Financial Performance
- 12.2.3 Product Outlook
- 12.2.4 Key Developments
12.3 Upland One
- 12.3.1 Overview
- 12.3.2 Financial Performance
- 12.3.3 Product Outlook
- 12.3.4 Key Developments
12.4 LogicMonitor
- 12.4.1 Overview
- 12.4.2 Financial Performance
- 12.4.3 Product Outlook
- 12.4.4 Key Developments
12.5 New Relic
- 12.5.1 Overview
- 12.5.2 Financial Performance
- 12.5.3 Product Outlook
- 12.5.4 Key Developments
12.6 Catchpoint
- 12.6.1 Overview
- 12.6.2 Financial Performance
- 12.6.3 Product Outlook
- 12.6.4 Key Developments
12.7 Pingdom
- 12.7.1 Overview
- 12.7.2 Financial Performance
- 12.7.3 Product Outlook
- 12.7.4 Key Developments
12.8 Datadog
- 12.8.1 Overview
- 12.8.2 Financial Performance
- 12.8.3 Product Outlook
- 12.8.4 Key Developments
12.9 Splunk
- 12.9.1 Overview
- 12.9.2 Financial Performance
- 12.9.3 Product Outlook
- 12.9.4 Key Developments