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市場調查報告書
商品編碼
1625316
強制入口市場至2030年的預測:按產品、最終用戶和地區分類的全球分析Captive Portal Market Forecasts to 2030 - Global Analysis By Offering, End User and by Geography |
根據 Stratistics MRC 的資料,2024年全球強制入口市場規模將達到 10.6億美元,預計到2030年將達到 25億美元,預測期內年複合成長率為 15.4%。
強制入口是使用者首次連接到 Wi-Fi 網路時出現的網頁,通常在咖啡店、機場和住宿設施等公共環境中。它們用於在允許用戶存取網際網路之前驗證用戶、收集資料並顯示條款和條件。此外,強制入口經常用於商業和安全目的,例如收集客戶資訊和提供優質網路服務。當使用者連接到網路時,他們會被重新導向到入口網頁,可能會被要求註冊、登入、同意網路的服務條款等。
據 Wi-Fi 聯盟表示,全球公共 Wi-Fi 熱點數量預計將從2018年的1.69億個成長到2023年的6.28億個,管理和保護這些連接對於推動強制入口的需求非常重要。
對安全公共 Wi-Fi 的需求不斷成長
隨著對免費或低成本公共 Wi-Fi 的需求不斷成長,特別是在機場、咖啡店、飯店、購物中心和交通樞紐等人流量大的地方,確保安全存取已成為首要任務。強制入口對於企業在允許使用者存取網路之前驗證使用者並防止惡意或詐欺的存取非常重要。此外,隨著行動裝置的使用和數位經濟的增加,對安全可靠的Wi-Fi 存取的需求進一步增加,企業使用強制入口來保護敏感的用戶資料和網路基礎設施。
安裝和維護費用
公司可能需要大量資源來建立和維護強制入口。創建和修改符合安全法規、品牌和使用者體驗標準的強制入口需要技術知識和財務承諾。公司還需要定期更新和維護這些系統,以確保它們安全、可運作並符合不斷變化的標準和法律。還涵蓋新功能和增強功能的引進、定期軟體更新和網路安全性修補程式。
改進了客戶互動的客製化
零售、飯店和娛樂等行業的競爭變得越來越激烈,公司正致力於改善客戶體驗。強制入口提供了個人化互動的特殊機會。透過收集用戶資料,公司可以開發超越簡單存取控制的個人化體驗。此外,公司還可以根據透過強制入口收集的用戶偏好和行為來提供在地化內容、產品推薦和有針對性的折扣。透過將人工智慧和機器學習融入門戶,可立即為每個用戶自訂行銷訊息和內容,以實現更大的個人化。
網路安全風險與弱點
潛在的網路安全漏洞是強制入口市場面臨的主要危險之一。由於強制入口充當網路的入口點,駭客可以以強制入口為目標,試圖利用安全漏洞。如果沒有強大的安全措施,強制入口可能容易受到網路釣魚、DNS 欺騙和中間人(MitM)攻擊。這些攻擊可能會危及使用者資訊、網路安全,甚至允許未授權存取個人資料。此外,不良的加密、劣質的身份驗證程序和不正確的配置也可能導致安全缺陷。
強制入口市場受到 COVID-19 大流行的嚴重影響,這主要是由於對非接觸式安全遠端網路存取的需求增加。由於遠距工作和教育活動的廣泛轉變以及對數位服務的依賴日益增加,企業和機構已經考慮實施強制入口來控制和保護越來越多的用戶的網路存取。為了因應大流行而加劇的健康和安全問題,更多企業採用了非接觸式 Wi-Fi 系統。然而,由於大流行,許多組織面臨財務限制,推遲了強制入口系統的採用或升級。
預計平台領域在預測期內將是最大的
預計在預測期內,平台領域將佔據強制入口市場的最大佔有率。該領域包括公司用於推出和維護強制入口的基礎設施和軟體。透過這些平台的使用者身份驗證、資料收集和分析等功能,企業可以為其客戶提供安全且受監管的Wi-Fi 存取。此外,企業與客戶互動和收集有用資料的需求,以及對安全 Wi-Fi 連線不斷成長的需求,是平台空間擴展的主要驅動力。
預計旅行和運輸業在預測期內的年複合成長率最高
預計在預測期內,旅遊和交通領域將成為強制入口市場中年複合成長率最高的領域。這種擴張是由火車站、機場和其他交通樞紐對個人化和安全 Wi-Fi 服務日益成長的需求所推動的。在這個行業中,強制入口允許交通機構為乘客提供便利的網路存取、收集有用的用戶資訊並顯示相關廣告。此外,隨著對有效和安全連接解決方案的需求增加,旅行和運輸領域的強制入口整合預計將繼續成長。
由於客戶參與不斷提高、資料收集和分析以及訪客 Wi-Fi 接入需求不斷成長等因素,預計強制入口市場將由北美主導。該地區擁有先進的技術基礎設施,包括強大的行動電話網路和廣泛的高速網際網路接入,促進了各行業使用強制入口。此外,由於自帶設備(BYOD)政策的盛行,對受控和安全網路存取的需求不斷增加,北美主導了市場。
預計強制入口市場將成為亞太地區(APAC)地區年複合成長率最高的市場。該地區的公司擴大使用強制入口來提高網路安全性、收集有用資料並提高客戶參與,推動市場成長。由於亞太地區數位轉型的快速發展、行動裝置的激增以及對安全網路存取的要求,強制入口解決方案的需求日益增加。此外,隨著亞太地區的組織繼續強調安全和客製化的使用者體驗,強制入口的採用預計將會增加,這將進一步推動市場擴張。
According to Stratistics MRC, the Global Captive Portal Market is accounted for $1.06 billion in 2024 and is expected to reach $2.50 billion by 2030 growing at a CAGR of 15.4% during the forecast period. A captive portal is a webpage that users see when they initially connect to a Wi-Fi network, usually in public settings like coffee shops, airports, or lodging facilities. Before granting access to the internet, it is utilized to verify users, collect data, or display terms and conditions. Moreover, captive portals are frequently used for business and security objectives, like gathering client information or providing premium internet services. When users connect to the network, they are redirected to the portal page, where they might be prompted to register, log in, or accept the network's terms of use.
According to the Wi-Fi Alliance, the number of public Wi-Fi hotspots worldwide is expected to grow from 169 million in 2018 to 628 million by 2023, driving the demand for captive portals to manage and secure these connections.
Growing need for safe public Wi-Fi
Ensuring secure access has become a top priority as the demand for free or inexpensive public Wi-Fi keeps growing, particularly in high-traffic areas like airports, coffee shops, hotels, shopping malls, and transportation hubs. Captive portals are essential because they enable companies to verify users before allowing them to access the internet, preventing malicious or unauthorized access. Additionally, the need for safe, dependable Wi-Fi access is further increased by the rise in mobile device usage and the digital economy, which forces businesses to use captive portals to safeguard sensitive user data as well as their network infrastructure.
Costs of implementation and maintenance
Businesses may need a lot of resources to set up and maintain captive portals. It takes technical know-how and financial commitment to create and modify a captive portal that complies with security regulations, branding, and user experience standards. To keep these systems secure, operational, and in line with changing standards and laws, businesses also need to update and maintain them on a regular basis. Furthermore, this covers the introduction of new features or enhancements, regular software updates, and cybersecurity patches.
Improved customization for interaction with customers
Businesses are concentrating more on improving customer experiences as a result of increased competition in industries like retail, hospitality, and entertainment. A special chance for individualized interaction is provided by captive portals. Businesses can develop personalized experiences that surpass simple access control by gathering user data. Moreover, businesses can, for instance, provide localized content, product recommendations, and targeted discounts based on user preferences and behaviors gathered through the captive portal. By incorporating AI and machine learning into the portal, personalization can be further improved by instantly customizing marketing messages and content for each user.
Cybersecurity dangers and weaknesses
The possibility of cybersecurity breaches is one of the main dangers facing the captive portal market. Because captive portals serve as a network's entry point, hackers may target them in an attempt to take advantage of security flaws. Captive portals may be vulnerable to phishing, DNS spoofing and man-in-the-middle (MitM) attacks in the absence of strong security measures. These assaults have the potential to jeopardize user information, network security, and even grant unauthorized access to private data. Additionally, security flaws can result from inadequate encryption, shoddy authentication procedures, and bad configuration.
The market for captive portals was significantly impacted by the COVID-19 pandemic, mainly because it increased demand for contactless, secure, and remote network access. Businesses and institutions looked to deploy captive portals in order to control and secure internet access for an increasing number of users as a result of the widespread shift to remote work, educational activities, and a greater reliance on digital services. Contactless Wi-Fi systems were adopted by more businesses as a result of the pandemic's increased health and safety concerns. However, many organizations faced financial constraints as a result of the pandemic, which caused delays in the adoption or upgrade of captive portal systems.
The Platform segment is expected to be the largest during the forecast period
Over the course of the forecast period, the platform segment is expected to hold the largest share in the captive portal market. The infrastructure and software that let companies set up and maintain captive portals are included in this section. With the help of these platforms' features like user authentication, data collection, and analytics, businesses can give their clients safe, regulated Wi-Fi access. Moreover, the need for businesses to interact with customers and collect useful data, as well as the rising demand for secure Wi-Fi connectivity, is the main drivers of the platform segment's expansion.
The Travel & Transportation segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the Travel & Transportation segment is expected to have the highest CAGR in the Captive Portal Market. The rising need for individualized and safe Wi-Fi services in train stations, airports, and other transit hubs is what's driving this expansion. In this industry, captive portals allow transportation providers to provide passengers with easy access to the internet, gather useful user information, and show relevant ads, all of which improve the overall travel experience. Additionally, as the demand for effective and secure connectivity solutions increases, it is anticipated that the integration of captive portals in the travel and transportation sector will keep growing.
The market for captive portals is expected to be dominated by North America due to factors like improved customer engagement, data collection and analytics, and the growing demand for guest Wi-Fi access. The region's sophisticated technology infrastructure, which includes strong cellular networks and extensive high-speed internet access, facilitates the use of captive portals in a variety of industries. Furthermore, North America's dominant market position can be attributed to the growing popularity of Bring Your Own Device (BYOD) policies, which have increased demand for controlled and secure network access.
The captive portal market is expected to grow at the highest CAGR in the Asia Pacific (APAC) region. Businesses in the area are increasingly using captive portals to improve network security, gather useful data, and increase customer engagement, which is driving this growth. The demand for captive portal solutions is rising as a result of the APAC region's quick digital transformation, the widespread use of mobile devices, and the requirement for secure network access. Moreover, captive portal adoption is anticipated to increase as APAC organizations continue to place a high priority on safe and customized user experiences, which will further fuel market expansion.
Key players in the market
Some of the key players in Captive Portal market include Cisco Systems Inc., Adentro, Juniper Networks, Inc, Extreme Networks, Inc, Boingo Wireless Inc, Intelsat S.A., Nexnet Solutions, Arista Networks, Inc, Enea AB, Netgear Inc., Satcom Direct Inc, Kloudspot Inc, Aruba Networks, Skyfii Inc and WatchGuard Inc.
In November 2024, Cisco and MGM Resorts International announce that the companies have signed a Whole Portfolio Agreement (WPA), empowering MGM Resorts with the majority of Cisco's software portfolio. This includes cybersecurity, software defined networking, software defined-WAN, digital experience assurance, full-stack observability, data center and services.
In January 2024, Juniper Networks, Inc. and Hewlett Packard Enterprise announced that the companies have entered a definitive agreement under which HPE will acquire Juniper in an all-cash transaction for $40.00 per share, representing an equity value of approximately $14 billion.
In March 2023, SD Government has entered into an agreement for the sale of the COMSAT Southbury, CT. and Santa Paula, CA. teleports to UK-based Goonhilly Earth Station Ltd. Upon closing of the asset sale, the East and West coast U.S. ground stations will be operated and managed by Goonhilly, which is making the acquisition to support its growth in the sector.