首頁 > 市場調查報告書 > 消費品

健康美容口腔衛生

市場調查報告書

商品編碼

1662591

2030 年牙線市場預測：按產品類型、材料類型、分銷管道、最終用戶和地區進行的全球分析

Dental Floss Market Forecasts to 2030 - Global Analysis By Product Type, Material Type (Nylon, PTFE and Other Material Types), Distribution Channel, End User and By Geography

出版日期: 2025年02月02日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球牙線市場規模預計在 2024 年達到 6.454 億美元，到 2030 年將達到 9.524 億美元，預測期內的複合年成長率為 6.7%。

牙線是一種細的線狀物質，用於清潔牙齒之間，去除刷牙無法去除的食物顆粒和牙菌斑。它們通常由尼龍或塑膠細絲製成，在牙齦下和牙齒之間滑動，破壞導致牙齦疾病和蛀牙的細菌群落。定期刷牙和使用牙線對於保持適當的口腔衛生和避免牙齒問題非常重要。

根據美國疾病管制與預防中心（CDC）的數據，超過 90% 的美國成年人都面臨蛀牙問題，四分之一的人患有未治療的蛀牙。

提高口腔衛生意識

口腔衛生意識的增強是牙線市場發展的主要動力。牙科專業人員、政府措施和私人公司的教育宣傳活動強調了使用牙線對預防蛀牙、牙齦疾病和口臭的重要性。這導致了消費行為的改變，越來越多的人將使用牙線納入日常生活。透過數位平台和社群媒體獲取資訊的管道增多，進一步強化了使用牙線的習慣，尤其是在注重健康的年輕一代中，從而推動了全球對牙線的需求。

消費者知識有限

許多消費者沒有意識到使用牙線作為口腔衛生的一部分的重要性。對於使用牙線必要性的誤解和缺乏正確使用牙線的教育限制了牙線的廣泛應用。此外，有些消費者沒有充分利用牙線，因為他們不知道牙線產品種類繁多，包括上蠟、無蠟和環保牙線產品。這種知識差距阻礙了市場成長，尤其是在牙齒健康意識和預防保健資訊擷取管道較低的地區。

拓展網路零售通路

網路零售為消費者提供了更多樣化的產品，包括特色產品和環保產品，以及宅配的便利性。數位平台可以進行價格比較、客戶評論和詳細的產品描述，以幫助客戶做出明智的購買決定。智慧型手機和安全的線上付款方式的興起進一步推動了這一趨勢，使得線上管道成為製造商的重要成長途徑。

健康和安全問題

某些含有 PFAS 等有害化學物質的牙線產品所帶來的健康問題對市場成長構成了威脅。這些化學物質與癌症和免疫系統問題等不良健康影響有關的研究引起了消費者的擔憂。此外，對非生物分解牙線材料的環境擔憂也導致了負面看法。

COVID-19 的影響

由於供應鏈中斷和消費者對非必需品支出的減少，COVID-19 疫情最初擾亂了牙線市場。然而，疫情期間人們個人衛生意識的增強，導致對牙線等自我護理產品的需求增加。從實體門市到線上平台的轉變加速了透過電子商務管道的銷售。疫情最終凸顯了口腔衛生的重要性，因為消費者在疫情期間優先考慮預防性護理，以避免去看牙醫。

牙線棒市場預計將成為預測期內最大的市場

預計在預測期內，牙線棒將佔據最大的市場佔有率，因為與傳統牙線相比，牙線棒使用起來更方便、更簡單。它們特別受那些行動不便或牙齒間隙狹窄的人的歡迎。推動這一領域成長的因素包括口味精選產品和生物分解性產品等創新，以滿足有環保意識的消費者的需求。牙線籤便攜性極高，適合外出時使用，因此受到不同群體的歡迎，確保了其在市場上的持續主導地位。

預計預測期內線上部分將以最高的複合年成長率成長。

由於消費者越來越偏好提供便利和多樣性的電子商務平台，預計線上市場將在預測期內見證最高成長。線上通路提供各種各樣的牙線產品，包括環保牙線和特殊牙線等小眾產品。客戶評論、競爭性定價和訂閱模式等功能改善了用戶體驗。智慧型手機的廣泛普及和安全付款系統的進步進一步推動了這一領域的高速成長。

比最大的地區

在預測期內，由於人們對口腔衛生的認知度高且醫療保健基礎設施強大，預計北美將佔據最大的市場佔有率。大型公共衛生宣傳活動提倡定期牙齒檢查，並強調使用牙線等預防保健。該地區的可支配收入較高，消費者有能力投資購買優質的口腔清潔用品。此外，主要市場參與企業提供創新解決方案的強大影響力也有助於北美在全球市場佔據主導地位。

複合年成長率最高的地區

在預測期內，由於中國和印度等國家人們對口腔衛生的認知不斷提高以及可支配收入的增加，預計亞太地區將呈現最高的複合年成長率。政府主導的促進預防性醫療保健的健康措施正在推動對牙線產品的需求。隨著該地區老年人口的不斷成長，老年人尋求有效的解決方案來維護口腔健康，這將進一步推動採用。電子商務平台的擴張正在提高可訪問性，使亞太地區成為市場的主要成長區域。

免費客製化服務

訂閱此報告的客戶可享有以下免費自訂選項之一：

公司簡介
- 對其他市場參與企業（最多 3 家公司）進行全面分析
- 主要企業的 SWOT 分析（最多 3 家公司）
地理細分
- 根據客戶興趣對主要國家進行市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭性基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 歐洲其他地區
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第10章主要進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第11章公司概況

Procter & Gamble Company
Colgate-Palmolive Company
Johnson & Johnson Services, Inc.
Prestige Consumer Healthcare Inc.
Dr. Fresh LLC
Church & Dwight Co. Inc.
Lion Corporation
Dr Wild & Co. AG
Sunstar Suisse SA
The Humble Co. AB
3M Company
Perrigo Company plc
Alfred Becht GmbH
Shantou Oral Health Co. Ltd.
Water Pik Inc.
RANIR LLC
AVACO Corporation
Simply Natural Corporation

簡介目錄圖表

Product Code: SMRC28452

According to Stratistics MRC, the Global Dental Floss Market is accounted for $645.4 million in 2024 and is expected to reach $952.4 million by 2030 growing at a CAGR of 6.7% during the forecast period. A thin, string-like substance called dental floss is used to clean in between teeth, getting rid of food particles and plaque that brushing cannot get rid of. Usually composed of nylon or plastic filaments, it slides beneath the gum line and between teeth, upsetting bacterial colonies that lead to gum disease and cavities. Brushing and flossing on a regular basis are crucial for maintaining proper oral hygiene and averting dental issues.

According to the Centers for Disease Control and Prevention (CDC), over 90% of adults in the United States experience issues with cavities, and one in four have untreated cavities.

Market Dynamics:

Driver:

Increasing awareness of oral health

The rising awareness of oral hygiene significantly drives the dental floss market. Educational campaigns by dental professionals, government initiatives, and private companies emphasize the importance of flossing to prevent cavities, gum disease, and bad breath. This has led to a shift in consumer behavior, with more individuals incorporating flossing into their daily routines. Increased access to information through digital platforms and social media further reinforces the practice, particularly among health-conscious younger generations, boosting the demand for dental floss globally.

Restraint:

Limited consumer knowledge

Many individuals lack awareness about the importance of flossing as a part of oral hygiene routines. Misconceptions regarding its necessity, combined with inadequate education on proper usage, limit its adoption. Additionally, some consumers are unaware of the variety of floss products available, such as waxed, unwaxed, or eco-friendly options, leading to underutilization. This knowledge gap hinders market growth, especially in regions with lower dental health awareness or access to preventive care information.

Opportunity:

Expansion of online retail channels

Online retail offers consumers access to a wide variety of products, including specialized and eco-friendly options, with the convenience of home delivery. Digital platforms enable price comparisons, customer reviews, and detailed product descriptions, empowering informed purchasing decisions. The growing adoption of smartphones and secure online payment methods further drives this trend, making online channels a key growth avenue for manufacturers.

Threat:

Health and safety concerns

Health concerns related to certain dental floss products containing harmful chemicals like PFAS pose a threat to market growth. Studies linking these chemicals to adverse health effects such as cancer and immune system issues have raised consumer apprehensions. Additionally, environmental concerns about non-biodegradable floss materials contribute to negative perceptions.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted the dental floss market due to supply chain interruptions and reduced consumer spending on non-essential items. However, heightened awareness of personal hygiene during the pandemic led to increased demand for self-care products like dental floss. The shift from offline stores to online platforms accelerated sales through e-commerce channels. As consumers prioritized preventive healthcare to avoid dental visits during lockdowns, the pandemic ultimately reinforced the importance of oral hygiene.

The floss picks segment is expected to be the largest during the forecast period

The floss picks segment is expected to account for the largest market share during the forecast period due to their convenience and ease of use compared to traditional floss. They are particularly popular among individuals with dexterity issues or tight interdental spaces. The segment's growth is driven by innovations such as flavored picks and biodegradable options catering to environmentally conscious consumers. Floss picks' portability and suitability for on-the-go use make them a preferred choice across diverse demographics, ensuring their continued dominance in the market.

The online segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online segment is predicted to witness the highest growth rate due to increasing consumer preference for e-commerce platforms offering convenience and variety. Online channels provide access to a broad range of dental floss products, including niche options like eco-friendly or specialty flosses. Features such as customer reviews, competitive pricing, and subscription models enhance user experience. The proliferation of smartphones and advancements in secure payment systems further fuel this segment's high growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high awareness about oral hygiene and robust healthcare infrastructure. Regular dental check-ups emphasize preventive care practices like flossing, supported by extensive public health campaigns. The region's high disposable income enables consumers to invest in premium oral care products. Additionally, a strong presence of key market players offering innovative solutions contributes to North America's dominant position in the global market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing awareness about oral hygiene and rising disposable incomes in countries like China and India. Government-led health initiatives promoting preventive care drive demand for dental floss products. The region's growing elderly population further boosts adoption as older adults seek effective solutions for maintaining oral health. Expanding e-commerce platforms enhance accessibility, making Asia Pacific a key growth region for the market.

Key players in the market

Some of the key players in Dental Floss Market include Procter & Gamble Company, Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Prestige Consumer Healthcare Inc., Dr. Fresh LLC, Church & Dwight Co. Inc., Lion Corporation, Dr Wild & Co. AG, Sunstar Suisse SA, The Humble Co. AB, 3M Company, Perrigo Company plc, Alfred Becht GmbH, Shantou Oral Health Co. Ltd., Water Pik Inc., RANIR LLC, AVACO Corporation and Simply Natural Corporation.

Key Developments:

In April 2024, Lion Corporation launched the new brand "OCH-TUNE," which offers a new way to select oral care through style. Lion will launch new toothpastes, toothbrushes, and mouthwashes in the two styles of FAST and SLOW.

In January 2021, Waterpik published clinical research showing the Waterpik water flosser is up to 2X more effective than string floss for removing bacterial plaque and improving gum health.

Product Types Covered:

Waxed Floss
Unwaxed Floss
Dental Tape
Specialty Floss
Floss Picks

Material Types Covered:

Nylon (Multi-filament)
PTFE (Monofilament)
Other Material Types

Distribution Channels Covered:

Offline
Online

End Users Covered:

Individual Consumers/Households
Dental Professionals

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Dental Floss Market, By Product Type

5.1 Introduction
5.2 Waxed Floss
5.3 Unwaxed Floss
5.4 Dental Tape
5.5 Specialty Floss
- 5.5.1 Super Floss
- 5.5.2 Interdental Floss
- 5.5.3 Expanding Floss
5.6 Floss Picks

6 Global Dental Floss Market, By Material Type

6.1 Introduction
6.2 Nylon (Multi-filament)
6.3 PTFE (Monofilament)
6.4 Other Material Types

7 Global Dental Floss Market, By Distribution Channel

7.1 Introduction
7.2 Offline
- 7.2.1 Supermarkets/Hypermarkets
- 7.2.2 Pharmacies and Drug Stores
- 7.2.3 Dental Supply Stores
7.3 Online
- 7.3.1 E-commerce Platforms
- 7.3.2 Company Websites

8 Global Dental Floss Market, By End User

8.1 Introduction
8.2 Individual Consumers/Households
8.3 Dental Professionals

9 Global Dental Floss Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 Procter & Gamble Company
11.2 Colgate-Palmolive Company
11.3 Johnson & Johnson Services, Inc.
11.4 Prestige Consumer Healthcare Inc.
11.5 Dr. Fresh LLC
11.6 Church & Dwight Co. Inc.
11.7 Lion Corporation
11.8 Dr Wild & Co. AG
11.9 Sunstar Suisse SA
11.10 The Humble Co. AB
11.11 3M Company
11.12 Perrigo Company plc
11.13 Alfred Becht GmbH
11.14 Shantou Oral Health Co. Ltd.
11.15 Water Pik Inc.
11.16 RANIR LLC
11.17 AVACO Corporation
11.18 Simply Natural Corporation

簡介目錄圖表

List of Tables

Table 1 Global Dental Floss Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Dental Floss Market Outlook, By Product Type (2022-2030) ($MN)
Table 3 Global Dental Floss Market Outlook, By Waxed Floss (2022-2030) ($MN)
Table 4 Global Dental Floss Market Outlook, By Unwaxed Floss (2022-2030) ($MN)
Table 5 Global Dental Floss Market Outlook, By Dental Tape (2022-2030) ($MN)
Table 6 Global Dental Floss Market Outlook, By Specialty Floss (2022-2030) ($MN)
Table 7 Global Dental Floss Market Outlook, By Super Floss (2022-2030) ($MN)
Table 8 Global Dental Floss Market Outlook, By Interdental Floss (2022-2030) ($MN)
Table 9 Global Dental Floss Market Outlook, By Expanding Floss (2022-2030) ($MN)
Table 10 Global Dental Floss Market Outlook, By Floss Picks (2022-2030) ($MN)
Table 11 Global Dental Floss Market Outlook, By Material Type (2022-2030) ($MN)
Table 12 Global Dental Floss Market Outlook, By Nylon (Multi-filament) (2022-2030) ($MN)
Table 13 Global Dental Floss Market Outlook, By PTFE (Monofilament) (2022-2030) ($MN)
Table 14 Global Dental Floss Market Outlook, By Other Material Types (2022-2030) ($MN)
Table 15 Global Dental Floss Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 16 Global Dental Floss Market Outlook, By Offline (2022-2030) ($MN)
Table 17 Global Dental Floss Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
Table 18 Global Dental Floss Market Outlook, By Pharmacies and Drug Stores (2022-2030) ($MN)
Table 19 Global Dental Floss Market Outlook, By Dental Supply Stores (2022-2030) ($MN)
Table 20 Global Dental Floss Market Outlook, By Online (2022-2030) ($MN)
Table 21 Global Dental Floss Market Outlook, By E-commerce Platforms (2022-2030) ($MN)
Table 22 Global Dental Floss Market Outlook, By Company Websites (2022-2030) ($MN)
Table 23 Global Dental Floss Market Outlook, By End User (2022-2030) ($MN)
Table 24 Global Dental Floss Market Outlook, By Individual Consumers/Households (2022-2030) ($MN)
Table 25 Global Dental Floss Market Outlook, By Dental Professionals (2022-2030) ($MN)