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市場調查報告書
商品編碼
1662705
2030 年線上食品配送市場預測:按類型、食品類型、支付方式、平台類型、配送方式、配送速度、應用和地區進行全球分析Online Food Delivery Market Forecasts to 2030 - Global Analysis By Type (Restaurant-to-Consumer and Platform-to-Consumer ), Food Type, Payment Method, Platform Type, Delivery Mode, Delivery Speed, Application and By Geography |
根據 Stratistics MRC 的數據,全球線上食品配送市場規模預計將在 2024 年達到 4,648.7 億美元,預測期內的複合年成長率為 16.3%,到 2030 年達到 11,503.1 億美元。線上送餐是一種允許顧客透過網站或行動應用程式從餐廳、咖啡館和商店訂購餐點和雜貨的服務。該平台可以輕鬆瀏覽菜單、處理付款和即時追蹤訂單。配送由司機或宅配完成,將食物直接送到顧客家中或職場,為顧客提供便利。該服務因其易於使用、節省時間且易於訪問而廣受歡迎,提供各種各樣的食品以及按需或預定的送貨選項。
生活方式的改變與都市化
生活方式的改變和都市化導致對食品配送服務等便利、省時的解決方案的需求激增。隨著人們工作越來越忙,準備餐點的時間越來越少,網路外送成了人們的首選。此外,都市區可以透過這些平台提供各種各樣的美食和餐廳選擇,滿足不同消費者的偏好。此外,雙收入家庭的增加帶來了更多的可支配收入,使得人們可以更頻繁地使用這些服務。技術和行動應用程式的融合進一步簡化了訂購流程,使其成為現代生活方式的重要組成部分。
營運成本高
與送貨人員、燃料和車輛維護相關的費用正在使營運預算不斷膨脹。此外,應用程式開發、維護和資料安全等技術基礎設施成本正在侵蝕利潤率。旨在吸引顧客的折扣和宣傳活動進一步擠壓了收益,使得盈利變得更加困難。與餐廳合作通常需要支付費用,這會增加您的開支。這些累積成本降低了線上食品配送服務的財務永續性,阻礙了市場擴張和創新。
技術整合
先進的行動應用程式和人工智慧驅動的演算法可以實現個人化推薦和即時追蹤,從而提高用戶參與度。非接觸式配送方式和數位支付系統確保了顧客的便利性和安全性。機器學習和資料分析最佳化運送路線並減少等待時間。與雲端廚房和自動訂餐系統合作可以簡化餐廳營運並使其更具可擴展性。此外,物聯網設備和智慧廚房可以提高食品品質和新鮮度,滿足消費者對快速可靠服務日益成長的期望。
食品品質和配送問題
如果食物品質不佳(不新鮮或烹飪不當),會對您的聲譽產生負面影響並減少回頭客。送貨延遲會擾亂客戶的日程安排,並降低線上平台所承諾的便利性。運輸過程中處理不當可能會導致溢出、污染和安全問題。這些問題共同損害了外送平台及其合作餐廳的品牌聲譽。在競爭激烈的市場中,如果不解決品質和配送問題,顧客就會湧向競爭對手或傳統餐廳。
COVID-19 的影響
新冠疫情極大地促進了線上食品配送市場的發展,因為門市關閉和社交距離措施促使消費者轉向非接觸式配送服務。隨著餐廳適應線上訂餐以求生存,Uber Eats、DoorDash 和 Zomato 等平台的需求激增。出於健康考慮,我們引入了密封包裝和非接觸式交付等安全通訊協定。雖然市場在短期內受到供應鏈中斷和勞動力短缺的衝擊,但由於基本客群的不斷成長和數位支付的加速採用,市場強勢反彈,重塑了消費行為,再形成食品消費的便利性和安全性。
預計預測期內線上部分將成為最大的部分。
預計在預測期內,線上業務將佔據最大的市場佔有率,因為它可以確保為餐廳和餐飲服務業者穩定供應新鮮優質的食材。隨著消費者對從農場到餐桌的食品的需求不斷成長,食品宅配服務正在採購當地種植的食材以提高永續性和風味。智慧農業技術的整合使得糧食生產更有效率、精準,減少廢棄物,提高成本效益。此外,食品宅配公司和當地農民之間的夥伴關係支持了以地區為基礎食品網路的發展。因此,這種共生關係將推動市場成長並提高線上宅配產業的客戶滿意度。
預計旅遊業將成為預測期內最大的細分市場
由於對多樣化和便利食品選擇的需求不斷成長,預計旅遊業將在預測期內實現最高成長。旅客經常希望透過線上平台輕鬆取得當地和國際美食,尤其是在陌生的地方時。飯店和度假村正在與食品配送服務合作,為住宿提供更多種類的餐點並改善整體體驗。此外,日益成長的商務和休閒旅遊趨勢也鼓勵消費者為了方便而轉向線上送餐。因此,線上送餐服務將擴大其覆蓋範圍,滿足不同目的地遊客的需求。
受智慧型手機普及率數位化不斷提高的推動,預計亞太地區將在預測期內佔據最大的市場佔有率。消費者對便利性和更廣泛的餐飲選擇的需求正在推動市場擴張。 Zomato、Swiggy 和 Foodpanda 等大公司主導印度、中國和東南亞等主要市場。雲端廚房和餐廳合作關係的興起進一步推動了這一領域的發展。此外,都市化和生活方式的改變正在推動對快速、實惠的食品配送服務的需求。由於可支配收入的增加、配送基礎設施的改善和消費者偏好的演變,市場預計將繼續擴大。
在預測期內,由於消費者對便利性的需求不斷增加,預計北美將呈現最高的複合年成長率。 Uber Eats、DoorDash 和 Grub hub 等大型公司主導市場,提供廣泛的食品和配送選擇。行動裝置的使用和網際網路的普及進一步推動了對食品配送應用程式的需求。此外,基於訂閱的服務和人工智慧的整合以實現個人化推薦正在改變客戶體驗。隨著持續創新和對更健康、更永續的食品選擇的日益關注,預計未來幾年市場將穩步成長。
According to Stratistics MRC, the Global Online Food Delivery Market is accounted for $464.87 billion in 2024 and is expected to reach $1150.31 billion by 2030 growing at a CAGR of 16.3% during the forecast period. Online food delivery is a service that allows customers to order meals or groceries through websites or mobile applications from restaurants, cafes, or stores. The platform facilitates menu browsing, payment processing, and real-time order tracking. Delivery is carried out by drivers or couriers, providing convenience by bringing food directly to customers' homes or workplaces. This service is popular for its ease of use, time-saving benefits, and accessibility, offering a wide range of cuisines and options for on-demand or scheduled delivery.
Changing lifestyles and urbanization
Changing lifestyles and urbanization, the demand for convenient and time-saving solutions like food delivery services has surged. Increasing work commitments and busy schedules leave less time for meal preparation, making online food delivery a preferred choice. Urban areas also offer a wide variety of cuisines and restaurant options accessible through these platforms, catering to diverse consumer preferences. Additionally, the rise in dual-income households has increased disposable income, enabling frequent use of such services. The integration of technology and mobile apps has further simplified the ordering process, making it an integral part of modern lifestyles.
High operational costs
The expenses associated with delivery personnel, fuel, and vehicle maintenance inflate operational budgets. Additionally, technology infrastructure costs, including app development, maintenance, and data security, strain profit margins. Discounts and promotional offers to attract customers further cut into revenues, making profitability a challenge. Partnering with restaurants often requires commissions, adding another layer of expense. These cumulative costs reduce the financial sustainability of online food delivery services, deterring market expansion and innovation.
Integration of technology
Advanced mobile apps and AI-driven algorithms enable personalized recommendations and real-time tracking, enhancing user engagement. Contactless delivery methods, powered by digital payment systems, ensure convenience and safety for customers. Machine learning and data analytics help companies optimize delivery routes and reduce wait times. Partnerships with cloud kitchens and automated ordering systems streamline restaurant operations, boosting scalability. Additionally, IoT devices and smart kitchens increase food quality and freshness, meeting growing consumer expectations for fast and reliable service.
Food quality and delivery issues
Poor food quality, such as stale or improperly prepared meals, leads to negative reviews and loss of repeat customers. Delayed deliveries disrupt customer schedules and diminish the convenience factor that online platforms promise. Improper handling during transit can result in spillage or contamination, raising safety concerns. These issues collectively damage the brand reputation of delivery platforms and partner restaurants. In a competitive market, unresolved quality and delivery problems drive customers toward competitors or traditional dining options.
Covid-19 Impact
The COVID-19 pandemic significantly boosted the online food delivery market as lockdowns and social distancing measures drove consumers to rely on contactless delivery services. Platforms like Uber Eats, DoorDash, and Zomato witnessed surging demand as restaurants adapted to online orders for survival. Health concerns led to the introduction of safety protocols, including sealed packaging and no-contact delivery. While the market experienced short-term supply chain disruptions and labor shortages, it emerged stronger, with expanded customer bases and accelerated adoption of digital payments, reshaping consumer behaviour toward convenience and safety in food consumption.
The online segment is expected to be the largest during the forecast period
The online segment is expected to account for the largest market share during the forecast period, by ensuring a steady supply of fresh and quality ingredients for restaurants and food service providers. As consumer demand for farm-to-table meals increases, food delivery services source locally grown produce, enhancing sustainability and flavour. The integration of smart farming technologies allows for more efficient and precise food production, reducing waste and improving cost-effectiveness. Additionally, partnerships between food delivery companies and local farmers support the growth of community-based food networks. As a result, this symbiotic relationship fosters market growth and enhances customer satisfaction in the online food delivery industry.
The travel and tourism segment is expected to be the largest during the forecast period
Over the forecast period, the travel and tourism segment is predicted to witness the highest growth rate, due to increased demand for diverse and convenient food options. Travellers often seek easy access to local and international cuisines through online platforms, especially when staying in unfamiliar locations. Hotels and resorts collaborate with food delivery services to offer guests a broader range of meals, enhancing their overall experience. Additionally, the growing trend of business trips and leisure travel encourages consumers to use online food delivery for convenience. As a result, online food delivery services expand their reach and cater to the needs of tourists across various destinations.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by increasing smartphone penetration and digitalization. Consumer demand for convenience and a wide range of food options has accelerated market expansion. Major players like Zomato, Swiggy, and Foodpanda dominate key markets such as India, China, and Southeast Asia. The rise of cloud kitchens and partnerships with restaurants has further boosted the sector's development. Additionally, urbanization and changing lifestyles have led to an increase in demand for quick and affordable food delivery services. The market is expected to continue expanding due to growing disposable incomes, improving delivery infrastructure, and evolving consumer preferences.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increased consumer demand for convenience. Major players like Uber Eats, DoorDash, and Grub hub dominate the market, offering a wide range of cuisines and delivery options. The rise in mobile device usage and internet penetration has further fuelled the demand for food delivery apps. Additionally, subscription-based services and the integration of AI for personalized recommendations are transforming customer experiences. With continuous innovations and the expanding focus on health-conscious and sustainable food options, the market is expected to grow steadily in the coming years.
Key players in the market
Some of the key players profiled in the Online Food Delivery Market include Uber Eats, DoorDash, Grubhub, Deliveroo, Just Eat Takeaway, Zomato, Swiggy, Postmates, Foodpanda, Meituan Dianping, Delivery Hero, Glovo, Instacart, ChowNow, Olo, Waitr and iFood.
In January 2025, Uber Eats and BP have announced a global strategic partnership to enhance convenience delivery. The partnership aims to make over 3,000 retail locations available on Uber Eats by 2025, expanding their reach in markets such as Australia, New Zealand, Poland, South Africa, and the US.
In December 2024, Uber Eats has formed an exclusive partnership with Loop Restaurant to enhance its takeout and delivery services. This collaboration aims to improve customer access to the restaurant's menu while ensuring secure packaging and real-time tracking for deliveries.
In May 2024, Uber Eats has partnered with Lightspeed Commerce to integrate Uber's delivery services into its hospitality platform. This collaboration is designed to help merchants streamline their delivery processes and expand their reach through the Uber Eats marketplace.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.