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市場調查報告書
商品編碼
1662846
2030 年寵物食品和零食市場預測:按產品類型、寵物、成分類型、分銷管道和地區進行的全球分析Pet Food and Treats Market Forecasts to 2030 - Global Analysis By Product Type, Pet, Ingredient Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球寵物食品零食市場規模預計在 2024 年達到 1,101 億美元,到 2030 年將達到 1,615 億美元,預測期內的複合年成長率為 6.6%。
寵物食品和零食對於滿足狗、貓、鳥和小型哺乳動物等家養動物的營養需求至關重要。寵物食品提供蛋白質、碳水化合物、脂肪、維生素和礦物質等必需的營養物質,以支持整體健康、生長和能量水平。高品質的寵物食品是針對特定的生命階段、飲食需求和健康狀況而配製的。另一方面,寵物零食是作為獎勵、訓練或偶爾給予的補充零食。零食有很多類型,每種都有不同的用途,例如促進牙齒健康或鼓勵良好行為。兩者均應根據寵物的年齡、大小、品種和飲食需求進行選擇,飼主主人應優先選擇高品質成分,避免有害的添加劑和填充劑。透過均衡的寵物食品和健康的零食提供適當的營養將有助於您的寵物的長壽、活力和整體幸福感。
根據美國寵物產品協會 (APPA) 的數據,2021 年,美國在寵物用品上的花費為 1,236 億美元,包括寵物食品和零食、消耗品、獸醫護理等。
寵物擁有增加和寵物人性化
全球範圍內寵物擁有量的增加很大程度上是由於寵物日益人性化。如今,人們將寵物視為家庭的一部分,增加了在奢侈品和服務上的支出。寵物與飼主之間的情感紐帶促進了對高品質、營養豐富的寵物食品和零食的需求。這一趨勢在都市區尤其明顯,因為生活方式的改變和家庭規模的縮小使得寵物成為重要的伴侶。擁有寵物並熱衷於寵愛寵物的千禧世代和 Z 世代的數量不斷增加,這將進一步推動市場成長。
高級產品高成本
優質寵物食品和零食的高價可能是市場成長的一大障礙。許多寵物飼主可能發現很難購買這類產品,尤其是在經濟衰退期間。高級產品通常由於採用上等原料和嚴格的品管標準而價格更高。這些成本因素可能會使更多人難以取得這些產品。此外,對價格敏感的消費者可能會選擇更便宜的替代品,從而影響整體市場動態。
提高對寵物健康和保健的認知
寵物飼主越來越意識到寵物健康和保健的重要性。這種變化推動了對更健康、有機和天然寵物食品的需求。寵物飼主擴大尋求具有功能性益處的產品,例如改善消化、關節健康和體重管理。這一趨勢對於那些不斷創新並推出迎合注重健康的消費者的產品的製造商來說,代表著巨大的成長機會。寵物保健產品(包括補充品和牙齒護理產品)的日益普及進一步推動了市場擴張。
家常菜競賽
自製食物的日益普及對商業寵物食品市場構成了威脅。許多寵物飼主認為,在家做飯可以讓他們更好地控制寵物食物的成分和品質。這種 DIY 方式正在獲得越來越多的支持,尤其是那些關心市售產品安全性和透明度的人。網路上可以找到自製寵物餵食的食譜和指導,讓飼主可以輕鬆做出這個選擇。因此,自製食品的競爭可能會影響商業寵物食品和零食的銷售。
COVID-19 的影響
COVID-19 疫情正在以多種方式影響寵物食品零食市場。一方面,人們在家中度過的時間更多,導致寵物收養增加,增加了對寵物食品和零食的需求。然而,供應鏈中斷和經濟不確定性影響了生產和分銷,帶來了短期挑戰。隨著世界從疫情中復甦,在寵物擁有量持續增加的推動下,市場預計將趨於穩定並成長。疫情過後,對寵物健康和保健的重視將進一步推動市場成長。
預測期內,乾寵物食品市場預計將佔據主導地位
由於乾寵物食品方便、保存期限長、成本效益高,預計在預測期內乾寵物食品將佔據最大的市場佔有率。寵物飼主很欣賞乾糧產品易於儲存和餵食的特點。為了滿足不同寵物的需求,各種口味和配方也隨之增加。確保營養均衡的乾燥寵物食品配方的進步進一步推動了這一領域的成長。
預計預測期內植物來源部分將以最高的複合年成長率成長。
由於寵物飼主的素食主義和純素食生活方式日益流行,並且這種趨勢也延伸到了寵物的飲食中,預計植物性食品部分將在預測期內出現最高成長率。人們對環境永續性和動物福利的日益關注也推動了這一領域的成長。製造商正在不斷創新,提供營養全面、偏好極佳的植物性寵物食品。人們越來越意識到植物性飲食對寵物的益處,這也促進了這一領域的快速擴張。
由於寵物擁有率高且該地區有主要行業參與企業,預計北美將在預測期內佔據最大的市場佔有率。該地區對寵物健康和保健的關注,加上各種高級產品的供應,也支持了市場的成長。此外,北美擁有發達的零售基礎設施,可以輕鬆獲得寵物食品和零食。知名品牌不斷的產品創新和行銷策略進一步鞏固了其在該地區的市場地位。
預計預測期內亞太地區將呈現最高的複合年成長率。這是因為中國和印度等國家快速的都市化、可支配收入的增加和生活方式的改變正在推動對寵物食品和零食的需求。人們對寵物健康和寵物人性化的認知不斷提高也促進了該地區市場的成長。此外,寵物零售業和電子商務平台的擴張使得寵物產品種類更加豐富。在經濟發展和寵物愛好者人數不斷增加的推動下,亞太市場預計將出現強勁成長。
According to Stratistics MRC, the Global Pet Food and Treats Market is accounted for $110.1 billion in 2024 and is expected to reach $161.5 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Pet food and treats are essential for the nutritional needs of domesticated animals like dogs, cats, birds, and small mammals. Pet food provides essential nutrients like proteins, carbohydrates, fats, vitamins, and minerals to support overall health, growth, and energy levels. High-quality pet food is tailored to specific life stages, dietary requirements, and health conditions. Pet treats, on the other hand, are supplementary snacks given as rewards, training, or occasional indulgences. They come in various types and serve different functions like promoting dental health or reinforcing good behavior. Both should be selected based on a pet's age, size, breed, and dietary needs, with owners prioritizing high-quality ingredients and avoiding harmful additives or fillers. Proper nutrition through balanced pet food and healthy treats contributes to a pet's longevity, vitality, and overall well-being.
According to the American Pet Products Association (APPA), in 2021, USD 123.6 billion was spent on pets including pet food & treats, supplies, vet care, and others in the U.S. In 2021, the highest sales in the country, amounting to USD 50.0 billion, were attributed to pet food and treats.
Rising pet ownership and humanization of pets
The global rise in pet ownership is significantly driven by the increasing humanization of pets. People today are treating their pets as family members, leading to higher spending on premium products and services. The emotional bond between pets and their owners fosters demand for high-quality, nutritious pet food and treats. This trend is particularly notable in urban areas, where lifestyle changes and smaller household sizes make pets important companions. The market growth is further propelled by the increasing adoption of pets among millennials and Gen Z, who are more inclined to pamper their pets.
High cost of premium products
The high cost of premium pet food and treats can be a significant barrier to market growth. Many pet owners may find it challenging to afford these products, especially during economic downturns. Premium products often come with higher price tags due to superior ingredients and rigorous quality control standards. This cost factor can limit the accessibility of these products to a broader audience. Additionally, price-sensitive consumers may opt for more affordable alternatives, impacting the overall market dynamics.
Increasing awareness of pet health and wellness
There is a growing awareness among pet owners about the importance of pet health and wellness. This shift is driving the demand for healthier, organic, and natural pet food options. Pet owners are increasingly seeking products that offer functional benefits, such as improved digestion, joint health, and weight management. This trend presents a significant growth opportunity for manufacturers to innovate and introduce products that cater to these health-conscious consumers. The rising popularity of pet wellness products, including supplements and dental care items, further supports market expansion.
Competition from homemade diets
The rising trend of homemade diets poses a threat to the commercial pet food and treats market. Many pet owners believe that preparing food at home offers better control over the ingredients and quality of their pets' diet. This DIY approach is gaining traction, particularly among those concerned about the safety and transparency of commercial products. The availability of online recipes and guidance on homemade pet diets makes it easier for owners to opt for this alternative. Consequently, the competition from homemade diets could potentially impact the sales of commercial pet food and treats.
Covid-19 Impact
The Covid-19 pandemic has had a mixed impact on the pet food and treats market. On one hand, the increased time spent at home led to a rise in pet adoptions, which in turn boosted the demand for pet food and treats. However, supply chain disruptions and economic uncertainties affected production and distribution, leading to short-term challenges. As the world recovers from the pandemic, the market is expected to stabilize and grow, driven by the sustained increase in pet ownership. The emphasis on maintaining pet health and wellness post-pandemic further supports market growth.
The dry pet food segment is expected to be the largest during the forecast period
The dry pet food segment is expected to account for the largest market share during the forecast period due to the convenience, long shelf life, and cost-effectiveness of dry pet food. Pet owners appreciate the ease of storage and feeding associated with dry food products. The demand is also driven by the wide variety of flavors and formulations available to cater to different pet needs. Advancements in dry pet food formulations, ensuring balanced nutrition, further boost this segment's growth.
The plant-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plant-based segment is predicted to witness the highest growth rate fuelled by the growing trend of vegan and vegetarian lifestyles among pet owners, extending to their pets' diets. Increasing concerns about environmental sustainability and animal welfare also drive this segment's growth. Manufacturers are innovating to provide nutritionally complete and palatable plant-based pet food options. The rising awareness of the benefits of plant-based diets for pets contributes to the segment's rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share attributed to the high pet ownership rates and the presence of key industry players in the region. The region's focus on pet health and wellness, along with the availability of a wide range of premium products, supports market growth. Additionally, North America's advanced retail infrastructure facilitates easy access to pet food and treats. Continuous product innovations and marketing strategies by leading brands further bolster the region's market position.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to the rapid urbanization, increasing disposable incomes, and changing lifestyles in countries like China and India drive the demand for pet food and treats. The growing awareness of pet health and the humanization of pets in this region also contribute to market growth. Additionally, the expansion of the pet retail sector and e-commerce platforms facilitates wider product availability. The Asia Pacific market is set to experience robust growth, driven by economic development and a rising pet-loving population.
Key players in the market
Some of the key players in Pet Food and Treats market include Diamond Naturals, Hill's Pet Nutrition, Inc, LUPUS Alimentos, Merrick Pet Care , Natural Treats, Nestle Purina, Pedigree(R), Purina PetCare, Saturn Petcare Group, The Dog Treat Company, The J.M. Smucker Company, Total Alimentos, Tyson Foods and Wellness Pet Company.
In January 2024, Hill's Pet nutrition to launch "welcome home" adoption campaign; commits up to $130,000 to help cover adoption costs and provides hill's science diet to adopters in January
In June 2024, Kennelpak has expanded its exclusive distributor partnership with grain-free and natural pet food producer Diamond Pet Foods. This new range, along with Taste of the Wild, will serve the premium and quality natural pet food market in the UK.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.