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市場調查報告書
商品編碼
1679205
2030 年不乾膠標籤市場預測:按標籤類型、黏合劑類型、材料、技術、應用和地區進行的全球分析Self-Adhesive Labels Market Forecasts to 2030 - Global Analysis By Label Type (Release Liner Labels and Linerless Labels), Adhesive Type, Material, Technology, Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球不乾膠標籤市場價值為 548.5 億美元,預計到 2030 年將達到 705.2 億美元,預測期內的複合年成長率為 7.5%。
自黏標籤具有預先塗抹的壓敏黏著劑,可將其貼在表面上,而無需添加膠水或水。標籤由三層組成:面材、黏膠層、背襯層。它易於使用、耐用且耐潮濕和化學腐蝕。不乾膠標籤為企業提供了一種經濟高效的標籤解決方案。
根據世界貿易組織 (WTO) 2024 年生產者責任義務(包裝和包裝廢棄物)條例,英國包裝製造商將實施回收標籤。
不斷發展的電子商務產業
隨著網路購物的激增,企業需要高品質的標籤來進行產品識別、追蹤和品牌推廣。自黏標籤具有便利性、耐用性和可自訂性,使其成為電子商務包裝的理想選擇。此外,高效的庫存管理和供應鏈營運對條碼和 RFID 標籤的需求也進一步推動了需求。隨著電子商務在全球的擴張,不乾膠標籤的市場持續成長。
黏合性和耐久性的技術限制
黏附性和耐久性的技術限制源自於表面相容性、環境條件和材料品質等因素。有些黏合劑難以黏附在低能量表面上,極端溫度、濕度和化學物質會降低標籤的性能。企業可能會選擇其他標籤解決方案,從而錯失機會。這限制了汽車、工業和醫療保健等需要高耐用性的行業的應用,並阻礙了市場成長。
加大品牌和行銷力度
品牌建立和行銷力度的加強推動了對高品質、視覺吸引力強的標籤的需求,這些標籤可以增強產品形象和消費者參與度。公司使用客製化標籤來實現品牌差異化、產品訊息傳遞和促銷宣傳活動。先進的印刷技術可以實現生動的設計、2D碼和智慧標籤,使包裝更具互動性。隨著快速消費品、飲料和化妝品等行業競爭日益激烈,各家公司都在投資優質、永續和創新的標籤來吸引客戶,最終擴大不乾膠標籤解決方案的市場。
原料成本波動
由於供應鏈中斷、原油價格波動和環境法規的影響,不乾膠標籤原料成本的波動受到紙張、薄膜、黏合劑和油墨價格波動的影響。成本上升增加了生產費用,擠壓了製造商的利潤率並限制了最終用戶的購買能力。此外,成本上升可能導致需求轉向替代標籤解決方案,從而減緩市場成長。
COVID-19 疫情對不乾膠標籤市場產生了多方面影響。包裝食品、電子商務和藥品的需求不斷增加,使得標籤對於產品追蹤和品牌推廣至關重要,從而推動了市場成長。然而,供應鏈中斷、原料短缺和勞動力限制影響了生產和分銷。預計疫情後的復甦將受到自動化和數位印刷技術進步的推動,從而推動市場的長期成長。
預測期內,數位印刷市場預計將成為最大的市場
預計在預測期內,數位印刷領域將佔據最大的市場佔有率,因為它具有高品質、高成本效益以及可針對不同行業進行客製化的解決方案。其鮮豔的色彩、可變的資料列印和複雜的設計使其成為品牌推廣和個性化的理想選擇。
預計零售和消費品產業在預測期內將實現最高複合年成長率
預計零售和消費品領域將在預測期內實現最高成長率。自黏標籤透過提供產品資訊、品牌和安全功能在零售和消費品產業中發揮著至關重要的作用。標籤用於定價、條碼、促銷和防篡改,既能提高消費者的興趣,又能提高業務效率。隨著對智慧標籤和永續材料的需求不斷成長,不乾膠標籤不斷發展。
由於電子商務、零售和製造業的擴張,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家正透過增加消費品產量和嚴格的監管標籤要求來推動需求。都市化加快、可支配收入增加以及向永續包裝解決方案的轉變進一步推動了市場擴張。亞太地區在醫藥、食品飲料和物流實力雄厚,預計將成為全球不乾膠標籤成長最快的市場。
在預測期內,預計北美將呈現最高的複合年成長率,這得益於電子商務、食品和飲料、製藥和物流等行業的強勁需求。美國因其高消費品消費量和不斷擴張的零售業而佔據市場主導地位。加拿大和墨西哥也因工業化和包裝需求的不斷成長做出了重大貢獻。數位印刷、RFID 標籤和環保黏合劑等技術創新進一步推動了市場成長,使北美成為全球不乾膠標籤產業的主要參與者。
According to Stratistics MRC, the Global Self-Adhesive Labels Market is accounted for $54.85 billion in 2024 and is expected to reach $70.52 billion by 2030 growing at a CAGR of 7.5% during the forecast period. Self-adhesive labels are pre-coated with a pressure-sensitive adhesive, allowing them to stick to surfaces without the need for additional glue or water. They consist of three layers: a face material, an adhesive layer, and a backing liner. They offer easy application, durability, and resistance to moisture or chemicals. Self-adhesive labels provide a cost-effective and efficient labelling solution for businesses.
According to the World Trade Organization (WTO), about the regulation 2024 of Producer Responsibility Obligation (packaging and packaging waste), UK packaging producers are set to implement the recycling labels.
Growing e-commerce industry
With a surge in online shopping, businesses require high-quality labels for product identification, tracking, and branding. Self-adhesive labels offer convenience, durability, and customization, making them ideal for e-commerce packaging. Additionally, the need for barcode and RFID-enabled labels for inventory management and supply chain efficiency further boosts demand. As e-commerce expands globally, the market for self-adhesive labels continues to grow.
Technical limitations in adhesion and durability
Technical limitations in adhesion and durability arise due to factors like surface compatibility, environmental conditions, and material quality. Some adhesives struggle to stick to low-energy surfaces, while extreme temperatures, moisture, and chemicals can degrade label performance. Businesses may opt for alternative labeling solutions, leading to lost opportunities. This hampers market growth by limiting applications in industries requiring high durability, such as automotive, industrial, and healthcare.
Increased branding & marketing efforts
Increased branding and marketing efforts drive the demand for high-quality, visually appealing labels that enhance product identity and consumer engagement. Businesses use customized labels for brand differentiation, product information, and promotional campaigns. Advanced printing technologies enable vibrant designs, QR codes, and smart labels, making packaging more interactive. With rising competition across industries like FMCG, beverages, and cosmetics, companies invest in premium, sustainable, and innovative labels to attract customers, ultimately expanding the market for self-adhesive labeling solutions.
Fluctuations in raw material costs
Fluctuations in raw material costs for self-adhesive labels stem from price volatility in paper, films, adhesives, and inks, driven by supply chain disruptions, crude oil price changes, and environmental regulations. Rising costs increase production expenses, squeezing profit margins for manufacturers and limiting affordability for end-users. Additionally, higher costs may shift demand toward alternative labeling solutions, slowing market growth.
The covid-19 pandemic had a mixed impact on the self-adhesive labels market. Increased demand for packaged foods, e-commerce, and pharmaceuticals drove market growth, as labelling became essential for product tracking and branding. However, supply chain disruptions, raw material shortages, and labour constraints affected production and distribution. Post-pandemic recovery, driven by automation and digital printing advancements, is expected to boost the market's long-term growth.
The digital printing segment is expected to be the largest during the forecast period
The digital printing segment is expected to account for the largest market share during the forecast period owing to its high-quality, cost-effective, and customizable solutions for various industries. digital printing eliminates the need for printing plates, enabling faster production and short-run flexibility. It allows for vibrant colours, variable data printing, and intricate designs, making it ideal for branding and personalization.
The retail & consumer goods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the retail & consumer goods segment is predicted to witness the highest growth rate. Self-adhesive labels play a crucial role in the retail and consumer goods industry by providing essential product information, branding, and security features. They are used for pricing, barcoding, promotions, and tamper-evidence, enhancing both consumer engagement and operational efficiency. With growing demand for smart labelling and sustainable materials, self-adhesive labels continue to evolve.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding e-commerce, retail, and manufacturing industries. Countries like China, India, and Japan drive demand with increasing consumer goods production and stringent regulatory labelling requirements. Rising urbanization, growing disposable incomes, and a shift towards sustainable packaging solutions further boost market expansion. With a strong presence in pharmaceuticals, food & beverages, and logistics, Asia-Pacific is expected to be the fastest-growing market for self-adhesive labels globally.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by strong demand from industries like e-commerce, food & beverages, pharmaceuticals, and logistics. The U.S. dominates the market due to high consumer goods consumption and expanding retail sectors. Canada and Mexico also contribute significantly, with increasing industrialization and packaging needs. Innovations in digital printing, RFID-enabled labels, and eco-friendly adhesives further fuel market growth, making North America a key player in the global self-adhesive labels industry.
Key players in the market
Some of the key players in Self-Adhesive Labels market include Avery Dennison Corporation, CCL Industries Inc., Multi-Color Corporation, UPM Raflatac, Coveris, 3M Company, Huhtamaki OYJ, LINTEC Corporation, Mondi, Optimum Group, HERMA, Fuji Seal International, Lecta Group, Honeywell International Inc., Amcor plc, Ace Label Systems, Inc., Top Label Co. Label Printing Company, Labelneeds Limited, August Faller GmbH & Co. KG and AKO GROUP.
In October 2024, UPM Raflatac introduced the OptiCut(TM) WashOff linerless label, designed for returnable and reusable plastic food containers, including PP, HDPE, and PET crates used in food logistics. This label offers excellent washability, allowing for easy, adhesive residue-free separation during industrial processes and home washing.
In January 2021, Avery Dennison launched the market's first recycled uncoated direct thermal paper label material. This innovation provides an eco-friendly option for direct thermal printing applications, maintaining high print speed and image resolution while utilizing recycled content.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.