市場調查報告書
商品編碼
1324837
2030 年中東肉湯市場預測 - COVID-19 影響和按類型、類別和配銷通路進行的區域分析Middle East Broth Market Forecast to 2030 - Regional Analysis by Type, Category, and Distribution Channel |
中東肉湯市場規模預計將從2022年的1.9883億美元成長到2030年的2.5246億美元;預計2022年至2030年年複合成長率為3.1%。
肉湯是一種鹹味液體,通過煨肉、蔬菜、動物骨頭、香料和香草以及其他成分製成,以獲得所需的產品稠度。通常將液體肉湯噴霧乾燥以形成粉末肉湯或肉湯塊。雞湯和牛肉湯在中東被廣泛消費。它主要以脫水形式食用,例如塊狀和粉末狀。這些肉湯/高湯塊是中東家庭中常見的物品。考慮到伊斯蘭教的指導方針,這些食品由肉類提取物組成,這些肉類提取物是由沒有羽毛、腿或脖子的無骨肉塊製成的。肉湯中還添加了其他添加劑,如調味劑、穩定劑和抗結劑、酸度調節劑和香料。這些添加劑必須符合該地區食品安全當局製定的規定。肉類提取物為添加肉湯的食物(包括餐食、咖哩和湯)提供了牛肉和雞肉的原始風味。增味劑,特別是味精 (MSG),在允許的水平內廣泛用於肉湯中。
根據產品類型,中東肉湯市場分為雞湯、牛肉湯、海鮮湯、蔬菜湯、骨湯等。 2023年,雞湯細分市場在中東肉湯市場中佔據最大佔有率,骨湯細分市場預計也將成為預測期內成長最快的細分市場。骨湯是用雞肉或牛肉的骨頭和軟骨製成的湯狀製劑。由於其多樣化的營養成分和高蛋白質含量,對骨湯的需求正在快速成長。骨湯富含膠原蛋白,有助於減肥、緩解關節疼痛、逆轉皮膚衰老。骨湯還含有鈣和鎂等必需礦物質,有助於改善骨骼健康。中東人口健康意識的不斷提高,加上對肉湯健康益處的認知,正在推動中東肉湯市場的成長。
中東肉湯市場分為沙烏地阿拉伯、阿拉伯聯合大公國、卡達、科威特、約旦、阿曼、巴林和中東其他地區。 2022年,沙烏地阿拉伯在中東肉湯市場中佔據最大佔有率,而卡達預計在預測期內將以最高的年複合成長率成長。卡達是中東肉湯的重要市場之一。對方便又營養的食品的需求不斷成長,以及肉類產品的大量消費,正在推動該國對肉湯的需求。根據卡達開發銀行的報告,2020 年卡達的肉類消費量約為 205,000 噸。肉湯和湯塊是卡達家庭準備膳食、米飯、湯和燉菜的重要原料,以增強肉味。卡達的消費者正在探索新的品牌和產品,這為肉湯製造商在全國範圍內擴大業務提供了強勁的成長潛力。電子商務領域的強大立足點使卡達消費者可以輕鬆獲得不同的肉湯品牌,預計這將進一步推動中東肉湯市場的成長。
由於全國封鎖、貿易禁令和旅行限製造成的供應鏈限制,在沙烏地阿拉伯、阿拉伯聯合大公國、卡達、科威特、阿曼、巴林和約旦等中東國家經營的肉湯製造商面臨著重大挑戰。供應鏈中斷導致原料短缺,影響各種產品的生產和分銷,最終導致價格上漲。由於肉湯是該地區家庭的常規食品,因此在COVID-19大流行初期的恐慌性購買傾嚮導致了肉湯產品的短缺。然而,在政府實施的封鎖期間,製造商不允許滿負荷運轉,從而造成了供需缺口。
2021年,中東國家政府宣布放鬆此前實施的封鎖、貿易禁令和旅行禁令等限制。阿拉伯聯合大公國是該地區第一個放鬆限制的國家,大多數購物中心、超市和雜貨店被允許滿負荷重新開業。所有這些因素導致中東肉湯市場更快復甦。
Paarman Foods (Pty) Ltd、Podravka Inc、Basamh Marketing Co、Sottolestelle SRL、The Manischewitz Co、Campbell Soup Co、Kettle & Fire Inc、Brite Start LLC、Nestle SA 和 Unilever Plc 是中東肉湯領域的領先企業市場。這些公司正在採取併購和產品發布等策略來擴大其地域影響力和消費者基礎。
中東肉湯市場的總體規模是通過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部來源進行了詳盡的二次研究,以獲得與市場相關的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證數據並獲得更多分析見解。該流程的參與者包括副總裁、業務開發經理、市場情報經理和國家銷售經理等行業專家,以及專門研究中東肉湯市場的外部顧問,包括估值專家、研究分析師和關鍵意見領袖。
The Middle East broth market size is expected to grow from US$ 198.83 million in 2022 to US$ 252.46 million by 2030; it is expected to register a CAGR of 3.1% from 2022 to 2030.
Broth is a savory liquid made by simmering meat, vegetables, animal bones, spices and herbs, and other ingredients to obtain the desired consistency of the product. The liquid broth is usually spray dried to form powdered broth or broth cubes. Chicken broth and beef broth are widely consumed in the Middle East. It is mostly consumed in dehydrated forms-such as cubes and powder. These broth/stock cubes are regular items found in Middle Eastern households. Considering the Islamic guidelines, these food items consist of meat extracts made from boneless meat pieces with no feathers, legs, or neck. Other additives such as flavoring agents, stabilizers and anticaking agents, acidity regulators, and spices are also added to the broth. These additives must meet the regulations set by the food safety authorities in the region. The meat extracts provide the original flavors of beef and chicken to the foods to which the broth is added, including meals, curries, and soups. Flavor enhancers, particularly monosodium glutamate (MSG), are widely used in broth within permissible levels.
Based on product type, the Middle East broth market is segmented into chicken broth, beef broth, seafood broth, vegetable broth, bone broth, and others. In 2023, the chicken broth segment held the largest share in the Middle East broth market, and the bone broth segment is also expected to be the fastest-growing segment during the forecast period. Bone broth is a soupy preparation of bones and cartilage of chicken or beef. The demand for bone broth is rising at a rapid pace due to its versatile nutritional composition and the high protein content. Bone broth is rich in collagen which aids weight loss, relieves joint pain, and reverses skin aging. Bone broth also contains essential minerals such as calcium and magnesium which helps to improve bone health. The rising health consciousness among the Middle East population coupled with awareness of health benefits of broth are driving the Middle East broth market growth.
The Middle East broth market is segmented into Saudi Arabia, the UAE, Qatar, Kuwait, Jordan, Oman, Bahrain, and Rest of Middle East. In 2022, Saudi Arabia held the largest share of the Middle East broth market whereas Qatar expected to grow at the highest CAGR over the forecast period. Qatar is one of the important markets for broth in the Middle East. The rising demand for convenience yet nutritious food items and the substantial consumption of meat-based products is driving the demand for broth in the country. According to the Qatar Development Bank report, meat consumption in Qatar accounted for ~205,000 metric ton in 2020. Broth and stock cubes are essential ingredients to prepare meals, rice, soups, and stews with enhanced meaty flavor in Qatari households. The consumers in Qatar are exploring new brands and products, presenting strong growth potential for the broth manufacturers to expand their presence across the country. The strong foothold of the e-commerce sector enables the easy availability of different broth brands to consumers in Qatar, which is expected to further boost the growth of the Middle East broth market.
Broth manufacturers operating in Middle Eastern countries such as Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain, and Jordan faced significant challenges due to supply chain constraints caused by nationwide lockdowns, trade bans, and travel restrictions. Disruptions in supply chains resulted in a shortage of raw materials, which affected the production and distribution of various products, eventually leading to price hikes. As broth is a regular grocery item in households in this region, the panic buying tendency during the initial phase of the COVID-19 pandemic led to the shortage of broth products. However, manufacturers were not permitted to operate at full capacities amid the lockdowns implemented by governments, which created a demand-supply gap.
In 2021, the governments of Middle East countries announced relaxations in previously imposed restrictions such as lockdowns, trade bans, and travel bans. The UAE was the first country in the region to relax the restrictions, and a majority of the shopping malls, supermarkets, and grocery stores were permitted to reopen at full capacity. All these factors resulted in faster recovery of the Middle East broth market.
Paarman Foods (Pty) Ltd, Podravka Inc, Basamh Marketing Co, Sottolestelle SRL, The Manischewitz Co, Campbell Soup Co, Kettle & Fire Inc, Brite Start LLC, Nestle SA, and Unilever Plc are among the leading players in the Middle East broth market. These companies are adopting strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer bases.
The overall Middle East broth market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, including valuation experts, research analysts, and key opinion leaders-specializing in the Middle East broth market.