市場調查報告書
商品編碼
1420200
南美洲和中美洲防偽包裝市場預測至 2030 年 - 區域分析 - 按技術和應用South & Central America Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application |
南美洲和中美洲防偽包裝市場預計將從2022年的1,949萬美元成長到2030年的4,620萬美元。預計2022年至2030年CAGR為11.4%。
發展中國家防偽包裝意識不斷增強推動南美洲和中美洲防偽包裝市場
根據國家打擊盜版和非法行為論壇 (Forum Nacional de Combate a Pirataria ea Ilegalidade) 的數據,2021 年,假冒相關行為對巴西經濟造成約 820 億美元的損失。此外,在發展中國家,產業協會、貿易組織和消費者權益團體等利害關係人擴大合作共同解決假冒問題。這些合作提高了意識,分享最佳實踐,並促進防偽包裝解決方案的採用。產業參與者的共同努力為採取防偽措施創造了有利的環境。此外,發展中國家的消費者也越來越意識到假冒產品的風險,並且需要正品、安全和值得信賴的商品。隨著消費者積極尋求可靠且經過認證的產品,這種意識推動了對具有適當防偽包裝的產品的需求。優先考慮防偽措施的企業可以透過滿足消費者對產品真實性的期望來獲得競爭優勢。因此,發展中國家對防偽包裝意識的不斷增強預計將為未來幾年的市場成長提供有利可圖的機會。
南美洲及中美洲防偽包裝市場概況
南美洲和中美洲防偽包裝市場分為巴西、阿根廷以及南美洲和中美洲其他地區。在南美洲和中美洲,對廉價商品的高需求正在創造一個假冒產品的市場,這些假冒產品的售價往往低於正品。智慧財產權執法不力、監管措施不力,進一步加劇了造假案件,讓造假者有機可乘。據IPKEY稱,南美洲和中美洲國家的玩具、遊戲、珠寶、服裝、香水、化妝品、皮革製品、手袋和鞋類等多種產品的業務受到嚴重影響。假冒產品可能有害、不合格或無效,對個人帶來風險並損害品牌聲譽。因此,公司擴大轉向防偽包裝解決方案,以保護其產品和消費者免於購買欺詐性仿製品。此外,國際貿易的擴大和供應鏈的全球化使該地區更容易受到假貨的侵害。南美洲和中美洲是重要的製造和分銷中心,造假者更容易用仿冒品滲透市場。電子商務平台和線上市場的成長進一步擴大,這增加了風險,因為造假者利用線上平台的匿名性和影響力來銷售假冒商品。為此,企業正在尋求強而有力的防偽包裝措施,以阻止造假者並在整個供應鏈中保持產品的完整性。根據巴西包裝協會(ABRE)統計,2020年巴西包裝總產值達172億美元,較2019年增加22.3%。所有這些因素預計將推動中南部地區的成長預測期內南美洲和中美洲的美國防偽包裝市場。
南美洲及中美洲防偽包裝市場營收及 2030 年預測(百萬美元)
南美洲和中美洲防偽包裝市場細分
南美洲和中美洲防偽包裝市場分為技術、應用和國家。
根據技術,南美洲和中美洲防偽包裝市場分為安全油墨和塗料、無線射頻識別(RFID)、法醫標記、防篡改、全像圖、條碼等。 2022年,條碼細分市場在中南美洲防偽包裝市場中佔據最大佔有率。
根據應用,南美洲和中美洲防偽包裝市場分為食品和飲料;製藥;個人護理和化妝品;電氣和電子產品;紡織和服裝;汽車;和別的。 2022年,食品和飲料領域在南美洲和中美洲防偽包裝市場中佔據最大佔有率。
依國家分類,南美洲和中美洲防偽包裝市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022年,巴西在南美洲和中美洲防偽包裝市場中佔據最大佔有率。
Antares Vision SpA、Arjo AB、Avery Dennison Corp、Brady Corp、CCL Industries Inc、Gestion Groupe Optel Inc 和 KURZ Transfer Products LP 是南美洲和中美洲防偽包裝市場上的一些領先公司。
The South & Central America anti-counterfeit packaging market is expected to grow from US$ 19.49 million in 2022 to US$ 46.20 million by 2030. It is estimated to grow at a CAGR of 11.4% from 2022 to 2030.
Growing Awareness of Anti-Counterfeit Packaging in Developing Countries Drive South & Central America Anti-Counterfeit Packaging Market
According to the National Forum to Combat Piracy and Illegality (Forum Nacional de Combate a Pirataria e a Ilegalidade), in 2021, counterfeiting-related practices cost the Brazilian economy ~US$ 82 billion. Furthermore, in developing countries, stakeholders such as industry associations, trade organizations, and consumer advocacy groups are increasingly collaborating to address counterfeiting issues collectively. These collaborations raise awareness, share best practices, and promote the adoption of anti-counterfeit packaging solutions. Joint efforts by industry players create a conducive environment for the adoption of anti-counterfeit measures. Moreover, consumers in developing countries are becoming more aware of the risks associated with counterfeit products and are demanding genuine, safe, and trusted goods. This awareness drives the demand for products with proper anti-counterfeit packaging as consumers actively seek reliable and authenticated products. Businesses prioritizing anti-counterfeit measures can gain a competitive advantage by meeting consumer expectations for product authenticity. Thus, the growing awareness of anti-counterfeit packaging in developing countries is expected to offer lucrative opportunities for market growth in the coming years.
South & Central America Anti-Counterfeit Packaging Market Overview
The South & Central America anti-counterfeit packaging market is segmented into Brazil, Argentina, and the Rest of South & Central America. In South & Central America, the high demand for inexpensive goods is creating a market for counterfeit products, which are often sold at lower prices than genuine items. Weak intellectual property rights enforcement and insufficient regulatory measures further exacerbate counterfeiting cases, allowing counterfeiters to operate easily. According to the IPKEY, several businesses of various products such as toys, games, jewelry, clothes, perfumery, cosmetics, leather articles, handbags, and footwear have been severely affected in South & Central American countries. Counterfeit products can be harmful, substandard, or ineffective, posing risks to individuals and damaging the reputation of brands. Consequently, companies are increasingly turning to anti-counterfeit packaging solutions to protect their products and consumers from purchasing fraudulent imitations. In addition, the expansion of international trade and globalization of supply chains have made the region more vulnerable to counterfeit goods. South & Central America is an important manufacturing and distribution hub, making it easier for counterfeiters to infiltrate the market with fake products. The growth of e-commerce platforms and online marketplaces has further amplified, this increases risk, as counterfeiters exploit the anonymity and reach of online platforms to sell their counterfeit goods. In response, businesses are seeking robust anti-counterfeit packaging measures to deter counterfeiters and maintain the integrity of their products throughout the supply chain. According to the Brazilian Packaging Association (ABRE), Brazil reached a gross value of US$ 17.2 billion in packaging production in 2020, and registered growth of 22.3% compared to 2019. All these factors are expected to propel the growth of the South & Central America anti-counterfeit packaging market in South & Central America during the forecast period.
South & Central America Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Anti-Counterfeit Packaging Market Segmentation
The South & Central America anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the South & Central America anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the South & Central America anti-counterfeit packaging market.
Based on application, the South & Central America anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the South & Central America anti-counterfeit packaging market.
Based on country, the South & Central America anti-counterfeit packaging market is segmented into Brazil, Argentina, and the Rest of South & Central America. In 2022, Brazil registered the largest share in the South & Central America anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Gestion Groupe Optel Inc, and KURZ Transfer Products LP are some of the leading companies operating in the South & Central America anti-counterfeit packaging market.