網路釣魚防護市場規模和預測、全球和地區佔有率、趨勢和成長機會分析報告範圍：按產品、部署、類型、企業規模和垂直行業

Phishing Protection Market Size and Forecast, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Offering, Deployment, Type, Enterprise Size, and Vertical

出版日期: 2024年04月01日 | 出版商:

The Insight Partners | 英文 150 Pages | 商品交期: 1-5個工作天內

價格

簡介目錄

2022年網路釣魚防護市場價值為23.9億美元，預計到2030年將達到59.5億美元；預計2022年至2030年複合年成長率為12.1%。

人們越來越認知到網路釣魚防護解決方案和服務所帶來的好處，包括即時保護、敏感資料保護、緩解技術和多因素身份驗證 (MFA) 等，從而推動了網路釣魚防護市場的發展。隨著消費者採用更客製化和有效的網路釣魚安全策略來保護其機密訊息，基於風險的身份驗證越來越受歡迎。此方法會評估多個因素，例如裝置類型、位置和使用者行為，以確定與每次登入嘗試相關的風險等級。在高風險登入的情況下，需要額外的身份驗證因素，例如多重身份驗證（MFA）來驗證使用者的身份並防止未經授權的存取。這種透過保證針對網路釣魚攻擊的強大保護而不干擾合法用戶體驗來平衡安全性和可用性的策略正在推動網路釣魚防護市場的發展。

根據部署，網路釣魚防護市場分為本地和雲端。預計到 2030 年，雲端細分市場將佔據重要的網路資料防護市場。全球許多企業都在大力投資雲端技術，以保護其資料和資訊免受網路釣魚攻擊。例如，網路釣魚防護市場的主要參與者（例如 Mimecast Services Limited 和 Broadcom Inc）正在投資開發基於雲端的電子郵件安全軟體，以支援其客戶防止網路釣魚電子郵件，從而推動該細分市場的發展。基於雲端的網路釣魚防護軟體可以輕鬆滿足大型和小型企業以及快速發展的公司的需求。該軟體支援企業適應不斷變化的需求，並提供針對網路釣魚攻擊的即時保護。基於雲端的網路釣魚防護軟體透過在電子郵件、文字和其他通訊管道到達用戶郵箱之前對其進行過濾來主動監控和阻止網路釣魚嘗試，預計這將有利於雲端細分市場在預測期內的成長。

由於對人工智慧、機器學習、深度學習、雲端等尖端技術開發的投資不斷增加，預計北美的網路釣魚防護市場在預測期內將錄得顯著的複合年成長率。解決方案將實現自動化回應並改善企業的整體網路安全狀況，從而增加了對網路釣魚防護解決方案和服務的需求。

網路釣魚防護市場分析是透過識別和評估市場中的主要參與者來進行的，例如Microsoft Corp、Barracuda Networks Inc、SlashNext Inc、IRONSCALES LTD、Proofpoint Inc、Mimecast Services Limited、Open Text Corp、Paubox Inc、Trustwave Holdings Inc、也分析了其他幾家網路釣魚防護市場參與者，以全面了解市場及其生態系統。市場預測可以幫助該市場的利害關係人規劃他們的成長策略。

整體網路釣魚防護市場規模是使用主要和次要來源得出的。為了開始市場研究過程，我們利用內部和外部來源進行了詳細的次要研究，以獲得與市場相關的定性和定量資訊。該過程還旨在獲得所有細分市場的網路釣魚防護市場成長概況和市場預測。此外，我們還與行業參與者和評論員進行了多次主要訪談，以驗證資料並獲得有關該主題的更多分析見解。該流程的參與者包括副總裁、業務開發經理、市場情報經理和國家銷售經理等行業專家，以及專門從事網路釣魚防護市場的外部顧問，如估值專家、研究分析師和關鍵意見領袖。

The phishing protection market is being driven by the rising awareness about the benefits provided by phishing protection solutions and services, including real-time protection, sensitive data protection, mitigation techniques, and multi-factor authentication (MFA), among others. Risk-based authentication is gaining traction as consumers adopt more customized and effective phishing security tactics for protecting their confidential information. This method evaluates several factors, such as device type, location, and user behavior, to determine the level of risk linked with each login attempt. In the case of high-risk logins, additional authentication factors, such as multi-factor authentication (MFA) are required to verify the user's identity and prevent unauthorized access. This strategy balancing security and usability by guaranteeing robust protection against phishing assaults without interfering with legitimate users' experience is boosting the phishing protection market.

On the basis of deployment, the phishing protection market is divided into on-premise and cloud. The cloud segment is anticipated to hold a significant phishing protection market share by 2030. The cloud platform plays a major role in the protection of information and data in any organization. Many businesses across the globe are heavily investing in cloud technology to protect their data and information from phishing attacks. For instance, key players in the phishing protection market such as Mimecast Services Limited and Broadcom Inc are investing in the development of cloud-based email security software to support their customers in preventing phishing emails, which is driving the segment. Cloud-based phishing protection software can easily accommodate the needs of large and small businesses as well as rapidly growing companies. This software supports the business to adapt to changing requirements and provides real-time protection against phishing attacks. Cloud-based phishing protection software actively monitors and blocks phishing attempts by filtering emails, texts, and other communication channels before they reach the user's mailbox, which is expected to favor the growth of the cloud segment during the forecast period.

The phishing protection market in North America is projected to record a notable CAGR during the forecasted period due to growing investments in the development of cutting-edge technologies such as AI, ML, deep learning, cloud, etc. AI-enabled phishing protection solutions automate response and improve the overall cybersecurity posture of businesses, boosting the demand for phishing protection solutions and services.

The phishing protection market analysis is carried out by identifying and evaluating key players in the market such as Microsoft Corp, Barracuda Networks Inc, SlashNext Inc, IRONSCALES LTD, Proofpoint Inc, Mimecast Services Limited, Open Text Corp, Paubox Inc, Trustwave Holdings Inc, and Cisco Systems Inc. Several other phishing protection market players were also analyzed for a holistic view of the market and its ecosystem. The market forecast can help stakeholders in this marketplace plan their growth strategies.

The overall phishing protection market size has been derived using both primary and secondary sources. To begin the market research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and market forecast of the phishing protection market growth with respect to all market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights about the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the phishing protection market.

1. Introduction

1.1 Scope of the Study
1.2 Market Definition, Assumptions and Limitations
1.3 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness Analysis

3. Research Methodology

4. Phishing Protection Market Landscape

4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
- 4.3.1 List of Vendors in the Value Chain

5. Phishing Protection Market - Key Market Dynamics

5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends
5.5 Impact Analysis of Drivers and Restraints

6. Phishing Protection Market - Global Market Analysis

6.1 Phishing Protection - Global Market Overview
6.2 Phishing Protection - Global Market and Forecast to 2030

7. Phishing Protection Market - Revenue Analysis (USD Million) - By Offering, 2020-2030

7.1 Overview
7.2 Solution
7.3 Service

8. Phishing Protection Market - Revenue Analysis (USD Million) - By Deployment, 2020-2030

8.1 Overview
8.2 On-premise
8.3 Cloud

9. Phishing Protection Market - Revenue Analysis (USD Million) - By Type, 2020-2030

9.1 Overview
9.2 Email-based Phishing
9.3 Non-email-based Phishing

10. Phishing Protection Market - Revenue Analysis (USD Million) - By Enterprise Size, 2020-2030

10.1 Overview
10.2 Large Enterprise
10.3 Small and Medium Enterprise (SMEs)

11. Phishing Protection Market - Revenue Analysis (USD Million) - By Vertical, 2020-2030

11.1 Overview
11.2 BFSI
11.3 Media and Entertainment
11.4 IT and Telecom
11.5 Retail and E-Commerce
11.6 Government and Public Sector
11.7 Others

12. Phishing Protection Market - Revenue Analysis (USD Million), 2020-2030 - Geographical Analysis

13. Industry Landscape

13.1 Mergers and Acquisitions
13.2 Agreements, Collaborations, Joint Ventures
13.3 New Product Launches
13.4 Expansions and Other Strategic Developments

14. Competitive Landscape

14.1 Heat Map Analysis by Key Players
14.2 Company Positioning and Concentration

15. Phishing Protection Market - Key Company Profiles

15.1 Microsoft Corp
- 15.1.1 Key Facts
- 15.1.2 Business Description
- 15.1.3 Products and Services
- 15.1.4 Financial Overview
- 15.1.5 SWOT Analysis
- 15.1.6 Key Developments

Note - Similar information would be provided for below list of companies