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市場調查報告書
商品編碼
1482012
歐洲鋼筆市場預測至 2030 年 - 區域分析 - 按類別、產品類型和配銷通路Europe Pens Market Forecast to 2030 - Regional Analysis - By Category, Product Type, and Distribution Channel |
2022年歐洲鋼筆市場價值為38.2356億美元,預計到2030年將達到44.7048億美元;預計 2022 年至 2030 年複合年成長率為 2.0%。
環保鋼筆推動歐洲鋼筆市場
環保鋼筆的興起為歐洲鋼筆市場帶來了重大機會。隨著環保意識的增強,消費者在購買決策中擴大尋求永續且具有生態意識的替代品。環保筆通常由回收材料或可生物分解材料製成,並透過提供更環保的選擇來滿足這一需求。因此,這些鋼筆吸引了具有環保意識的消費者,使製造商能夠進入優先考慮永續發展的利基市場領域。市場上許多公司都提供環保鋼筆,例如 Ingli Scotland、Pilot 和 Wagtail Industries。
環保筆符合許多企業和組織採用的企業社會責任 (CSR) 措施。公司越來越注重減少生態足跡和促進永續發展。選擇環保筆用於企業贈品、品牌推廣和促銷目的可以讓這些實體展示他們對環保實踐的承諾。這為鋼筆製造商提供了一個機會,可以與希望將環保產品納入其行銷策略、擴大客戶群並增加銷售額的企業合作。各國政府和機構正在實施法規和政策,以減少一次性塑膠並推廣環保替代方案。環保筆是一種永續的書寫工具,完全可以從此類法規中受益。在具有嚴格環境準則的地區運作的公共機構、教育組織和企業可能會發現環保筆是遵守這些法規的一個令人信服的選擇。這為製造商供應滿足這些不斷變化的要求的筆創造了潛在的市場機會。
歐洲鋼筆市場概況
由於德國、法國、義大利、英國和俄羅斯等許多歐洲國家對藝術、文學和手寫交流有著強烈的文化欣賞,歐洲鋼筆市場正經歷激增。歐洲人有著重視書寫文字的悠久傳統,並將書寫工具視為功能性工具和創造力的象徵。這種對手寫的文化尊重促進了對傳統鋼筆的持續需求,即使在數位時代也是如此。歐洲消費者越來越意識到環境的永續性。許多歐洲鋼筆製造商已透過生產由環保材料製成的鋼筆、使用可填充墨盒並實施負責任的製造實踐來滿足這一需求。這種具有生態意識的方法引起了具有環保意識的消費者的共鳴,促使他們選擇傳統鋼筆而不是一次性替代品。例如,瑞典 INGLI 是一家促銷和禮品鋼筆供應商,提供各種環保鋼筆。在這個系列中,該公司擁有多種由比傳統新生產塑膠對環境影響更小的材料製成的筆。例如,該公司提供由 Ingeo PLA、再生 ABS、PET 塑膠、含有 40% 麥稈的小麥混合塑膠和再生紙製成的筆。歐洲對手工藝和手工產品的興趣重新興起。鋼筆製造商通常優先考慮手工設計和高品質材料,這符合歐洲人對精緻工藝品的欣賞。消費者願意投資能夠提供流暢書寫體驗並體現該地區工藝技能和傳統的鋼筆,進一步推動歐洲鋼筆市場的成長。例如,成立於 1905 年的 Conway Stewart 提供手工製作的精美書寫工具,頌揚書法藝術並激發創造力。該公司提供將傳統工藝與現代設計和材料相結合的鋼筆。歐洲不斷成長的教育部門也促進了該地區歐洲鋼筆市場的成長。根據歐盟統計局的數據,25-64歲人口中受教育程度較高的人口比例從2010年的24.6增至2020年的32.8。 。因此,教育部門的成長最終會增加對筆的需求。
歐洲鋼筆市場收入及 2030 年預測(百萬美元)
歐洲鋼筆市場細分
歐洲鋼筆市場根據類別、產品類型、配銷通路和國家進行細分。
根據類別,歐洲鋼筆市場分為可填充鋼筆和一次性鋼筆。 2022 年,可再填充細分市場將佔據更大佔有率。
依產品類型分類,歐洲鋼筆市場分為原子筆、鋼筆、中性筆等。 2022 年,原子筆細分市場佔最大佔有率。
依配銷通路,歐洲鋼筆市場分為超市及大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔最大佔有率。
根據國家/地區,歐洲鋼筆市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2022 年,歐洲其他地區主導了歐洲鋼筆市場。
AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 是一些領先公司經營歐洲鋼筆市場。
The Europe pens market was valued at US$ 3,823.56 million in 2022 and is expected to reach US$ 4,470.48 million by 2030; it is estimated to grow at a CAGR of 2.0% from 2022 to 2030.
Eco-Friendly Pens Fuel the Europe Pens Market
The rise of eco-friendly pens presents a significant opportunity within the Europe pens market. As environmental awareness grows, consumers increasingly seek sustainable and eco-conscious alternatives in their purchasing decisions. Eco-friendly pens, often made from recycled or biodegradable materials, cater to this demand by offering a more environmentally responsible option. As a result, these pens appeal to environmentally conscious consumers, allowing manufacturers to tap into a niche market segment that prioritizes sustainability. Many companies in the market offer eco-friendly pens, such as Ingli Sweden, Pilot, and Wagtail Industries.
Eco-friendly pens align with corporate social responsibility (CSR) initiatives many businesses and organizations adopt. Companies are increasingly focused on reducing their ecological footprint and promoting sustainability. Choosing eco-friendly pens for corporate giveaways, branding, and promotional purposes allows these entities to showcase their commitment to environmentally friendly practices. This presents an opportunity for pen manufacturers to partner with businesses looking to incorporate eco-friendly products into their marketing strategies, expanding their customer base and increasing sales. Governments and institutions are implementing regulations and policies to reduce single-use plastics and promote eco-friendly alternatives. Eco-friendly pens, a sustainable writing instrument, are well-positioned to benefit from such regulations. Public institutions, educational organizations, and businesses operating within regions with strict environmental guidelines may find eco-friendly pens a compelling choice to comply with these regulations. This creates a potential market opportunity for manufacturers to supply pens that meet these evolving requirements.
Europe Pens Market Overview
The Europe pens market is experiencing a surge in Europe as there is a robust cultural appreciation for art, literature, and handwritten communication across many European countries, such as Germany, France, Italy, the UK, and Russia. Europeans have a long-standing tradition of valuing the written word and view writing instruments as functional tools and symbols of creativity. This cultural reverence for handwriting has contributed to a sustained demand for traditional pens, even in the digital age. European consumers are increasingly conscious of environmental sustainability. Many European pen manufacturers have responded to this demand by producing pens made from eco-friendly materials, using refillable ink cartridges, and implementing responsible manufacturing practices. This eco-conscious approach has resonated with environmentally aware consumers, driving them to choose traditional pens over disposable alternatives. For instance, INGLI Sweden, a promotional and gift pens supplier, offers a wide range of eco pens. In this range, the company has a variety of pens made of materials with less environmental impact than traditional, newly-produced plastic. For example, the company offers pens made of Ingeo PLA, recycled ABS, PET plastic, wheat hybrid plastic with 40% wheat straw, and recycled paper. Europe has witnessed a resurgence of interest in craftsmanship and artisanal products. Pen makers often prioritize handcrafted designs and high-quality materials, aligning with the European appreciation for finely crafted goods. Consumers are willing to invest in pens that offer a smooth writing experience and reflect the artisanal skills and heritage of the region, further fueling the growth of the Europe pens market. For instance, Conway Stewart, founded in 1905, offers handcrafted exquisite writing instruments that celebrate the art of penmanship and inspire creativity. The company offers pens that combine traditional craftsmanship with modern design and materials. The increasing education sector in Europe is also contributing to the growth of the Europe pens market in the region. According to Eurostat, the proportion of the population aged 25-64 years with a high level of education attainment increased from 24.6 in 2010 to 32.8 in 2020. The growth of education sector leads to an increase in schools and universities, creating the demand for pens. Thus, an increase in the education sector ultimately increases the need for pens.
Europe Pens Market Revenue and Forecast to 2030 (US$ Million)
Europe Pens Market Segmentation
The Europe pens market is segmented based on category, product type, distribution channel, and country.
Based on category, the Europe pens market is bifurcated into refillable and single-use. The refillable segment held a larger share in 2022.
By product type, the Europe pens market is segmented into ballpoint, fountain, gel, and others. The ball point segment held the largest share in 2022.
By distribution channel, the Europe pens market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the Europe pens market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe pens market in 2022.
A T Cross Co LLC, C Josef Lamy GmbH, Flair Writing Industries Ltd, Montblanc-Simplo GmbH, Pelikan International Corp, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and The Parker Pen Co are some of the leading companies operating in the Europe pens market.