市場調查報告書
商品編碼
1494410
亞太地區電動髮刷市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路Asia Pacific Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
亞太地區電動髮刷市場預計將從2022年的2.5301億美元成長到2030年的3.8649億美元。
主要市場參與者推出創新產品
電動髮刷市場正在顯著成長並呈上升趨勢。製造商正在大力投資推出創新產品,以吸引大量消費者。例如,2021 年 12 月,印度電動美髮器具製造商 Vega 推出了新型 X-Star 直髮刷“VHSB-03”,採用 Thermo Protect 技術來拉直和梳理頭髮。它是該公司目前直髮刷系列中最先進、最新的產品,具有防毛躁、防燙傷、牙齒、陶瓷塗層和熱保護技術。此外,電動刷市場的知名企業正在擴大其產品組合,以獲得可觀的市場。例如,2022 年7 月,皇家飛利浦NV 推出了飛利浦防紫外線直髮器7000 系列和具有礦物質離子護理功能以降低紫外線損傷的飛利浦防紫外線直髮器5000 系列,具有2 倍離子護理功能以最大程度地減少熱損傷,以及飛利浦5000系列具有離子功能的加熱直髮刷。因此,主要市場參與者推出的創新產品正在推動電動髮刷的需求。
亞太地區電動髮刷市場概況
亞太地區的電動髮刷市場分為中國、日本、韓國、澳洲、印度和亞太其他地區。這些發展中國家的中產階級人口和城市化正在快速成長,這為主要市場參與者提供了許多機會。在中國、日本和印度,電動髮刷產品創新的增加正在推動市場發展。例如,2021 年 12 月,印度電動美髮器具製造商 Vega 推出了新型 X-Star 直髮刷“VHSB-03”,採用 Thermo Protect 技術來拉直和梳理頭髮。此外,2023 年 8 月,皇家飛利浦 NV 宣布推出飛利浦直髮刷,瞄準印度 Z 世代和千禧世代客戶。時尚影響者和時尚偶像在 Instagram、Facebook、YouTube 和 Pinterest 等社交媒體論壇上增加促銷活動和活動,在促進該地區的頭髮美容方面發揮了至關重要的作用。例如,2023 年 2 月,皇家飛利浦 NV 透過一場由著名寶萊塢明星阿莉亞·巴特 (Alia Bhatt) 主演的新活動#YourHairYourWay 展示了其直發系列。因此,名人代言和製造商的宣傳活動影響粉絲和消費者使用電動髮刷。此外,由於女性在家中對沙龍式髮型的需求激增,電動髮刷在澳洲越來越受歡迎。此外,Instagram網紅對電髮刷的推廣也進一步推動了需求。例如,自從雪梨髮型師 Janet Nguyen 在 Instagram 上拍攝了使用「旋轉熱風刷」的影片後,Anko 品牌旗下的一家折扣店對「旋轉熱風刷」的需求激增。在韓國,消費者優先考慮護髮和頭皮健康,這導致產品需求激增。具有紅外線技術或頭皮按摩功能等功能的電動髮刷因促進頭髮健康而受到歡迎。上述因素預計將推動該地區的電動髮刷市場。
亞太地區電動髮刷市場收入及 2030 年預測(百萬美元)
亞太地區電動髮刷市場區隔
亞太地區電動髮刷市場按產品類型、類別、配銷通路和國家細分。
根據產品類型,亞太地區電動髮刷市場分為圓刷和扁刷。 2022 年,扁平刷細分市場在亞太地區電動髮刷市場中佔有更大佔有率。
根據類別,亞太地區電動髮刷市場分為男性、女性和男女通用。 2022 年,女性細分市場在亞太地區電動髮刷市場中佔據最大佔有率。
根據配銷通路,亞太地區電動髮刷市場分為超市和大賣場、專賣店、線上零售等。 2022年,超市和大賣場佔據亞太地區電動髮刷市場最大佔有率
依國家/地區分類,亞太地區電動髮刷市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2022年中國主導亞太電動髮刷市場
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc 和 Apalus Inc 是亞太地區電動髮刷市場的一些領先公司。
The Asia Pacific electric hair brush market is expected to grow from US$ 253.01 million in 2022 to US$ 386.49 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.
Innovative Product Launches by Key Market Players
The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company's current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology. Moreover, well-established players operating in the electric brush market are expanding their product portfolio to gain a considerable market. For instance, in July 2022, Koninklijke Philips N.V. launched Philips UV Protect Hair Straightener 7000 series and Philips UV Protect Hair Dryer with mineral ionic care feature to lower UV damage, Philips Hair Straightener 5000 series with 2x ionic care to minimize heat damage and Philips 5000 Series Heated Straightening Brush with Ionic feature. Hence, innovative product launches by key market players are driving the demand for electric hair brushes.
Asia Pacific Electric Hair Brush Market Overview
The electric hair brush market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. These developing countries are witnessing rapid growth in the middle-class population and urbanization, which offers several opportunities for the key market players. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region. For instance, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Further, electric hair brushes have gained popularity in Australia owing to women's surging demand for salon-style hair at home. In addition, Instagram influencers' promotion of electric hair brushes has further propelled the demand. For instance, the demand for the "Rotating Hot Air Brush" from a discount store owned by the brand Anko surged since Sydney hairstylist Janet Nguyen filmed using it on an Instagram video. In South Korea, consumers prioritize hair care and scalp health, which has surged the product demand. The electric hair brush with features such as infrared technology or scalp massaging function has gained popularity to promote hair health. The factors mentioned above are expected to drive the region's electric hair brush market.
Asia Pacific Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Electric Hair Brush Market Segmentation
The Asia Pacific electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the Asia Pacific electric hair brush market is Bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Asia Pacific electric hair brush market in 2022.
Based on category, the Asia Pacific electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the Asia Pacific electric hair brush market in 2022.
Based on distribution channel, the Asia Pacific electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific electric hair brush market in 2022
Based on country, the Asia Pacific electric hair brush market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Asia Pacific electric hair brush market.