 |
市場調查報告書
商品編碼
1616376
電動髮刷市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Electric Hairbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
||||||
2023 年，全球電動髮刷市場估值為17 億美元，預計2024 年至2032 年複合年成長率為6.9%。護理並尋求方便的美容程序。隨著人們對美容的投入越來越多，對可在家中使用的專業級工具的需求不斷成長。電動髮刷透過提供電離、可調節加熱設定和多功能性等尖端功能來滿足這一需求，使用戶足不出戶即可獲得沙龍品質的效果。線上教學和美容影響者的影響力有助於促進家庭護髮。
這些平台展示了電動髮刷的功效，指導消費者進行各種髮型和護理。人們對個人化美容程序日益成長的需求進一步推動了這一趨勢，使電動髮刷在美容愛好者中廣受歡迎。市場根據類型進行細分，扁平和圓形電動髮刷是主要類別。扁平刷將在 2023 年引領市場，收入約為 11 億美元，預計在預測期內複合年成長率為 7.2%。它們的大表面積可以有效地拉直和控制捲曲，這使得它們對頭髮較長或較厚的人特別有吸引力。從電源來看，市面上分為有線和無線電動髮刷。到 2023 年，無線市場的佔有率約為 51.4%，預計未來幾年將以 6% 的複合年成長率成長。
無線型號的日益普及歸因於其便利性和便攜性。這些髮刷由可充電電池供電，讓使用者能夠靈活地造型，不受電源插座的限制，非常適合經常旅行或喜歡隨身造型的人。亞太地區成為領先市場，到 2023 年將佔據總市場佔有率的約 35.2%。儀表。隨著該地區的消費者尋求將便利性與專業效果相結合的先進護髮解決方案，對電動髮刷的需求持續飆升。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 17億美元 |
| 預測值 | 31億美元 |
| 複合年成長率 | 6.9% |
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 干擾
- 未來展望
- 製造商
- 經銷商
- 衝擊力
- 成長動力
- 居家護髮越來越受歡迎
- 技術進步與創新
- 越來越注重個人修飾
- 產業陷阱與挑戰
- 高價位
- 產品無效的風險和安全問題
- 成長動力
- 成長潛力分析
- 監管環境
- 定價分析
- 技術概覽
- 波特的分析
- PESTEL分析
- 消費者購買行為分析
- 人口統計概覽
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按類型，2021 - 2032
- 主要趨勢
- 平坦的
- 圓形的
第 6 章：市場估計與預測：按電源分類，2021 - 2032 年
- 主要趨勢
- 有線
- 無線
第 7 章：市場估計與預測：依價格範圍，2021 - 2032
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：市場估計與預測：依應用分類，2021 - 2032
- 主要趨勢
- 理順
- 平滑
- 造型
- 軟化
- 其他
第 9 章：市場估計與預測：按配銷通路，2021 - 2032 年
- 主要趨勢
- 線上
- 電商平台
- 公司網站
- 離線
- 大型超市/超市
- 專賣店
- 其他零售店
第 10 章：市場估計與預測：按地區，2021 - 2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
第 11 章：公司簡介
- Braun GmbH
- Conair Corporation
- Dyson Limited
- Helen of Troy Limited
- InStyler, Inc.
- Jemella Group Limited
- Kao Corporation
- Koninklijke Philips NV
- L'Oreal SA
- Mermade Hair Pty Ltd
- Panasonic Corporation
- Revlon, Inc.
- Spectrum Brands Holdings, Inc.
- T3 Micro, Inc.
- Target Corporation
- Wahl Clipper Corporation
The Global Electric Hairbrush Market was valued at USD 1.7 billion in 2023 and is projected to grow at 6.9% CAGR from 2024 to 2032. A significant driver of this growth is the increasing trend of at-home hair care, as consumers prioritize self-care and seek convenient beauty routines. As people become more invested in their grooming, there is a rising demand for professional-grade tools that can be used at home. Electric hairbrushes address this need by offering cutting-edge features such as ionization, adjustable heat settings, and multifunctionality, enabling users to achieve salon-quality results without leaving their homes. The influence of online tutorials and beauty influencers help promote at-home hair care.
These platforms showcase the effectiveness of electric hairbrushes, guiding consumers on various hairstyles and treatments. This trend is further fueled by the growing desire for personalized grooming routines, making electric hairbrushes popular among beauty enthusiasts. The market is segmented based on type, with flat and round electric hairbrushes being the primary categories. The flat segment led the market in 2023, accounting for approximately USD 1.1 billion in revenue and anticipated to grow at a CAGR of 7.2% during the forecast period.These brushes, characterized by their paddle-like design, are particularly effective for detangling and smoothing hair. Their large surface area allows for efficient straightening and frizz control, making them especially appealing to individuals with longer or thicker hair. In terms of power source, the market is divided into corded and cordless electric hairbrushes. The cordless segment held a share of about 51.4% in 2023 and is projected to grow at a CAGR of 6% in the coming years.
The increasing popularity of cordless models is attributed to their convenience and portability. These hairbrushes, powered by rechargeable batteries, offer users the flexibility to style their hair without the limitations of power outlets, making them ideal for those who travel frequently or prefer on-the-go styling options. The Asia-Pacific region emerged as the leading market, capturing approximately 35.2% of the total market share in 2023. This region is experiencing commendable growth in the electric hairbrush market, attributed to the rising disposable incomes, urbanization, and an increasing emphasis on personal grooming. As consumers in this region seek advanced hair care solutions that combine convenience with professional results, the demand for electric hairbrushes continues to soar.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.7 Billion |
| Forecast Value | $3.1 Billion |
| CAGR | 6.9% |
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Disruptions
- 3.1.3 Future outlook
- 3.1.4 Manufacturers
- 3.1.5 Distributors
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising popularity of at-home hair care
- 3.2.1.2 Technological advancements and innovations
- 3.2.1.3 Growing focus on personal grooming
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 High price points
- 3.2.2.2 Risk of product inefficacy and safety concerns
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.5 Pricing analysis
- 3.6 Technological overview
- 3.7 Porter's analysis
- 3.8 PESTEL analysis
- 3.9 Consumer buying behaviour analysis
- 3.10 Demographic overview
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Flat
- 5.3 Round
Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2032, (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Corded
- 6.3 Cordless
Chapter 7 Market Estimates & Forecast, By Price range, 2021 - 2032, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Detangle
- 8.3 Smoothing
- 8.4 Styling
- 8.5 Softening
- 8.6 Others
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce platforms
- 9.2.2 Company websites
- 9.3 Offline
- 9.3.1 Hypermarkets/Supermarkets
- 9.3.2 Specialty stores
- 9.3.3 Other retail stores
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
Chapter 11 Company Profiles
- 11.1 Braun GmbH
- 11.2 Conair Corporation
- 11.3 Dyson Limited
- 11.4 Helen of Troy Limited
- 11.5 InStyler, Inc.
- 11.6 Jemella Group Limited
- 11.7 Kao Corporation
- 11.8 Koninklijke Philips N.V.
- 11.9 L'Oreal S.A.
- 11.10 Mermade Hair Pty Ltd
- 11.11 Panasonic Corporation
- 11.12 Revlon, Inc.
- 11.13 Spectrum Brands Holdings, Inc.
- 11.14 T3 Micro, Inc.
- 11.15 Target Corporation
- 11.16 Wahl Clipper Corporation
