市場調查報告書
商品編碼
1494409
北美電動髮刷市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路North America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
北美電動髮刷市場預計將從2022年的1.966億美元成長到2030年的3.1198億美元。
名人代言與社群媒體活動
如今,行銷已經超越了商業廣告。近年來,社群媒體平台不斷崛起,成為促進企業發展的首要方式。 YouTube 影片和 Instagram 和 Twitter 等社群媒體平台上的名人宣傳顯著增加了全球對電動髮刷等護髮器具的需求。因此,這類名人代言和製造商的宣傳活動影響了粉絲和消費者使用電動髮刷。此外,在社群媒體平台上推廣護髮器具的趨勢正在興起。這些平台還擁有綜合購物設施,允許影響者和髮型師在線銷售電動髮刷。 YouTube、Facebook 和 Pinterest 等社群媒體論壇上越來越多的時尚風格宣傳活動在提高人們對改善儀容各個方面的認知方面發揮了至關重要的作用。這種趨勢在所有年齡層都是不可避免的,特別是大學生和年輕的工薪階層專業人士。
因此,社群媒體和名人影響力有望進一步創造電動髮刷市場的新趨勢。
北美電動髮刷市場概況
北美電動髮刷市場分為美國、加拿大和墨西哥。北美在電動髮刷市場中佔有重要佔有率。頭髮造型產品數量的不斷增加、年輕人對外觀和外表的日益關注以及女性電動護髮器具使用量的激增是促進該地區市場成長的重要因素。
在美國,女性對個人外表的興趣日益濃厚,男性對個人儀容的意識不斷提高,以及電動髮刷產品的日益普及,都促進了市場的成長。智慧美容和個人護理電器的日益普及進一步推動了該地區對電動髮刷產品的需求。主要參與者正在投資開發具有自動關閉、溫度控制以及透過行動應用程式實現智慧連接等新功能的電動髮刷。例如,2021 年 12 月,寶潔 (P&G) 申請了一項髮刷或梳子專利,該髮刷或梳子使用感測器來分析刷牙的時間、速度和力度,並收集和儲存資料以與使用者進行通訊。此外,Revlon Inc.、Drybar Products LLC、Conair LLC、L'ange Hair Inc.、Apalus Inc.、Rocket Commercial LLC 和 Tre Milano LLC 等知名企業在該地區的存在也促進了市場的成長。在加拿大和墨西哥,電動髮刷的多功能性和便利性是促進該地區市場成長的重要因素之一。此外,透過社群媒體和美容影響者加大對電動髮刷的推廣進一步推動了市場的成長。
北美電動髮刷市場收入及 2030 年預測(百萬美元)
北美電動髮刷市場細分
北美電動髮刷市場按產品類型、類別、配銷通路和國家細分。
根據產品類型,北美電動髮刷市場分為圓刷和扁刷。 2022 年,扁平刷細分市場在北美電動髮刷市場中佔據更大佔有率。
根據類別,北美電動髮刷市場分為男士
女性和男女通用。 2022 年,女性細分市場在北美電動髮刷市場中佔據最大佔有率。
根據配銷通路,北美電動髮刷市場分為超市和大賣場、專賣店、線上零售等。 2022年,超市和大賣場佔據北美電動髮刷市場的最大佔有率。
依國家分類,北美電動髮刷市場分為美國、加拿大和墨西哥。 2022年,美國主導北美電動髮刷市場。
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Drybar Products LLC、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc、Apalus Inc、Rocket Commercial LLC 和 Tre Milano LLC 是在該領域營運的一些領先公司。北美電髮刷市場。
The North America electric hair brush market is expected to grow from US$ 196.60 million in 2022 to US$ 311.98 million by 2030. It is estimated to grow at a CAGR of 5.9% from 2022 to 2030.
Celebrity Endorsements and Social Media Campaigns
Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.
Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
North America Electric Hair Brush Market Overview
The North America electric hair brush market is segmented into the US, Canada, and Mexico. North America holds a significant share of the electric hair brush market. The increasing number of hairs styling products, growing concerns about look and appearance among the young population, and surging use of electric hair care appliances among women are among the significant factors contributing to the growth of the market in the region.
In the US, the growing interest in personal appearance among women, rising awareness about personal grooming among men, and increasing availability of electric hair brush products have contributed to the market growth. The increasing popularity of smart beauty and personal care appliances is further driving the demand for electric hair brush products in the region. Key players are investing in developing electric hair brushes with new features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications. For instance, in December 2021, Procter & Gamble (P&G) filed a patent for a hairbrush or comb that uses a sensor to analyze the time, speed, and force of brushing and collects and stores data to communicate with its users. Further, the presence of prominent players, such as Revlon Inc., Drybar Products LLC, Conair LLC, L'ange Hair Inc., Apalus Inc., Rocket Commercial LLC, and Tre Milano LLC, in the region is contributing to the market growth. In Canada and Mexico, the versatility and convenience of electric hair brushes is one of the significant factors contributing to the market growth in the region. In addition, increased promotion of electric hair brushes through social media and beauty influencers further propels the market growth.
North America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
North America Electric Hair Brush Market Segmentation
The North America electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the North America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the North America electric hair brush market in 2022.
Based on category, the North America electric hair brush market is segmented into men
women, and unisex. The women segment held the largest share of the North America electric hair brush market in 2022.
Based on distribution channel, the North America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America electric hair brush market in 2022.
Based on country, the North America electric hair brush market is segmented into the US, Canada, and Mexico. The US dominated the North America electric hair brush market in 2022.
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC are some of the leading companies operating in the North America electric hair brush market.