市場調查報告書
商品編碼
1561641
電動髮刷市場報告按產品類型(扁平、圓形)、性別(女、男)、配銷通路(超市和大賣場、美容店、線上商店等)、最終用途(家用、商業)和地區 2024- 2032Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2024-2032 |
2023年,全球電動髮刷市場規模達到2.865IMARC Group美元。技術進步、護髮意識的增強以及消費者可支配收入水準的提高是市場成長的主要推動力。
美麗意識不斷增強
不斷上升的美容意識確實是推動電動髮刷市場成長的重要推動力。消費者擴大尋求方便且高效的護髮產品。例如,根據IMARC Group的數據,2023 年全球護髮市場規模將達到 869 億美元。 。電動髮刷為日常造型和維護提供快速、簡單的解決方案,減少日常護髮所需的時間。此外,女性髮型設計普及率的不斷提高也推動了對電動髮刷的需求。例如,根據 NPD 對美國護髮習慣的分析,三分之一的女性每週造型一次或更少。除此之外,美髮工具的使用也越來越多,因為它們提供了沙龍般的頭髮,這也使得電動髮刷的採用不斷增加。除此之外,年輕族群優先考慮個人修飾,並且是新美容技術的早期採用者,包括符合他們生活方式和美學偏好的電動髮刷。例如,根據 Retail Brew 2022 年 5 月發表的一篇文章,近 44% 的 Z 世代購買髮型設計工具。這進一步提高了電動髮刷的市場佔有率。
沙龍數量不斷增加
沙龍數量的增加極大地推動了電動髮刷市場的成長。例如,根據專業美容協會提供的 2020 年報告,美國的非雇主和沙龍企業數量比過去十年成長了 36%,而銷售額成長了 63%。此外,根據 Trafft 發表的一篇文章,理髮和造型是美國美容院最受歡迎的服務。 2019年,他們貢獻了約55.2%的總收入。此外,剪髮和造型的日益普及也增加了對專業美髮工具的需求。例如,Statista根據美國人口普查資料和西蒙斯全國消費者調查(NHCS)計算得出的資料顯示,2020年約有5902萬美國人接受了四次或以上理髮。性推動了創新是電動髮刷製造商之一。他們致力於創造滿足沙龍專業人士特定需求的產品,例如理順選項或更好的熱量分佈。例如,2022 年 11 月,專業髮型師產品製造商 Olivia Garden 推出了兩款全新 LUXE 刷子系列:OG Brush LUXE 系列和 Ceramic + Ion LUXE 系列。 OG Brush LUXE 系列是一款全新限量版環保刷子,具有溫暖的金屬色調。該系列由 100% 可回收塑膠製成,包括四種金屬色刷子(三種解纏結選項)以及一款造型刷,可打造任何造型。這些因素進一步推動了產業的成長。
技術進步
技術進步是推動電動髮刷市場成長需求的關鍵因素之一。配備離子技術的電動髮刷可發射負離子,有助於中和靜電和毛躁,使頭髮更光滑、更有光澤。該技術還可以更快地分解水分子,從而縮短乾燥時間。例如,2024年4月,美髮工具製造商Wavytalk推出了離子直髮刷。這款獨特的二合一髮刷結合了梳子和直髮器的功能,徹底改變了家庭髮型,輕鬆提供沙龍品質的效果。刷子具有負離子開關和精美的藍色負離子指示,可深入滲透髮絲,修復燙髮和染髮造成的損傷,減少靜電,改善頭髮整體健康。除此之外,現代電動髮刷具有多種加熱設置,可讓使用者根據自己的頭髮類型和造型需求自訂溫度。這有助於最大限度地減少熱損傷並確保最佳結果。例如,2023 年 4 月,Shark 推出了一款名為 SpeedStyle 的新美髮產品。 Shark SpeedStyle 是一款獨立的吹風機,包括擴散器、可最大程度減少毛躁和飛散的定型器、快速平滑刷、即時修飾刷、渦輪集中器和寬齒梳。它具有三種加熱和空氣設定以獲得最佳外觀。這些因素進一步加劇了電動髮刷的需求。
The global electric hair brush market size reached US$ 286.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 422.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
IMARC Group provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, gender, distribution channel, and end use.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
The report has provided a detailed breakup and analysis of the market based on the gender. This includes female and male.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, beauty stores, online stores, and others.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
The report has provided a detailed breakup and analysis of the market based on the end use. This includes household and commercial.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)