市場調查報告書
商品編碼
1494415
歐洲電動髮刷市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路Europe Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel |
歐洲電動髮刷市場預計將從2022年的1.766億美元成長到2030年的2.8724億美元。
髮型設計產品的技術進步
在不斷發展的時尚和美容世界中,髮型設計對於定義個人風格和增強整體外觀至關重要。科技進步改變了髮型設計的面貌,提供了廣泛的創新器具和技術。例如,2022 年,露華濃更新了其廣受歡迎的 One-Step Volumizer,推出了全新增強型 One-Step Volumizer Plus 2.0。新推出的產品是原始 One-Step Volumizer 的柔和版本。該公司推出了 One-Step Root Booster,這是一款適合較短造型器和瀏海的造型器。 2020年8月,英國護髮產品製造商GHD(Good Hair Day)Hair推出了新款GHT-rise髮刷。這款豐盈熱髮刷採用 Ultra-zone SMART 技術,旨在將頭髮體積增加兩倍。此外,2020年,三益株式會社的旗艦品牌ION-Sei以專利尖端技術ION Sei電動牙刷進軍全球市場。該新產品在英國、愛爾蘭和德國取得成功後,又在美國推出。因此,預計關鍵市場參與者的技術進步將在預測期內為電動髮刷市場提供利潤豐厚的機會。
歐洲電動髮刷市場概況
歐洲電動髮刷市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。提供多樣化產品的本地和國際品牌的強大影響力推動了該地區的市場成長。 Koninklijke Philips NV、L'Oreal SA 和 Dyson Limited 是市場上的知名參與者。這些參與者積極採取合併、收購和合作等策略性舉措,以滿足電動髮刷不斷成長的需求。此外,該地區的技術進步進一步促進了市場的成長。該地區的製造商正在整合可調節熱量設定、離子技術和陶瓷或電氣石塗層刷毛等功能,以減少毛躁和靜電,從而提高性能和用戶體驗。例如,2023 年 3 月,歐萊雅開發了一款電動髮刷裝置,該裝置結合了導熱齒和蒸汽分配器,可有效、輕鬆地刷牙和造型。德國、英國和法國等國家化妝品支出的增加和男士美容意識的提高預計將推動市場成長。該地區的美容趨勢,包括時尚、直髮、鬆散波浪和自然造型等,正在興起,為電動髮刷市場創造了成長機會。在義大利,美容潮流往往青睞自然、輕鬆的髮型,這使得電動髮刷的需求激增。此外,該地區的影響者和美容部落客對消費者的選擇產生了重大影響。來自可信賴來源的正面評價和認可影響了特定電動髮刷的流行。隨著環保意識的增強,對節能且由永續材料製成的環保電動髮刷的需求激增,進一步為該地區提供了市場成長機會。
歐洲電動髮刷市場收入及 2030 年預測(百萬美元)
歐洲電動髮刷市場細分
歐洲電動髮刷市場按產品類型、類別、配銷通路和國家細分。
根據產品類型,歐洲電動髮刷市場分為圓刷和扁刷。 2022 年,扁刷細分市場在歐洲電動髮刷市場中佔有更大佔有率。
根據類別,歐洲電動髮刷市場分為男士、女士和男女通用。 2022 年,女性細分市場在歐洲電動髮刷市場中佔據最大佔有率。
根據配銷通路,歐洲電動髮刷市場分為超市和大賣場、專賣店、線上零售等。 2022年,超市和大賣場佔據歐洲電動髮刷市場的最大佔有率。
根據國家/地區,歐洲電動髮刷市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。 2022年歐洲其他地區主導歐洲電動髮刷市場
Koninklijke Philips NV、Revlon Inc、Vega Industries Pvt Ltd、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc 和 Apalus Inc 是歐洲電動髮刷市場上的一些領先公司。
The Europe electric hair brush market is expected to grow from US$ 176.60 million in 2022 to US$ 287.24 million by 2030. It is estimated to grow at a CAGR of 6.3% from 2022 to 2030.
Technological Advancements in Hair Styling Products
In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in 2022, Revlon updated its popular One-Step Volumizer with the introduction of its new and enhanced One-Step Volumizer Plus 2.0. The newly launched product is a softer version of the original One-Step Volumizer. The company launched One-Step Root Booster, a styler for shorter stylers and bangs. in August 2020, GHD (Good Hair Day) Hair, a UK-based manufacturer of hair care products, introduced its new GHT-rise hairbrush. This volumized hot hairbrush is intended to increase hair volume twice using Ultra-zone SMART technology. Also, in 2020, The flagship brand of Sanyei Co., Ltd., ION-Sei, entered the global market with patented cutting-edge technology, the ION Sei electric toothbrush. The new product was introduced in the US after success in the UK, Ireland, and Germany. Thus, technological advancements by crucial market players are anticipated to offer lucrative opportunities for the electric hairbrush market during the forecast period.
Europe Electric Hair Brush Market Overview
The Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The strong presence of local and international brands offering a diverse range of products has propelled the market growth in the region. Koninklijke Philips N.V., L'Oreal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oreal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling. Increasing spending on cosmetic products and rising consciousness about men's grooming in countries such as Germany, the UK, and France is expected to propel the market growth. Beauty trends, including sleek, straight hair, loose wave, and natural-looking styles, are growing in the region, creating a growth opportunity for the electric hair brush market. In Italy, beauty trends are often favored by natural and effortless hairstyles, surging the demand for electric hair brushes. Further, the influencers and beauty bloggers in the region had a significant impact on consumer's choices. Positive reviews and endorsements from trusted sources influenced the popularity of specific electric hair brushes. The increasing environmental consciousness has surged the demand for eco-friendly electric hair brush options that are energy-efficient and made from sustainable materials, further providing market growth opportunities in the region.
Europe Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
Europe Electric Hair Brush Market Segmentation
The Europe electric hair brush market is segmented into product type, category, distribution channel, and country .
Based on product type, the Europe electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Europe electric hair brush market in 2022.
Based on category , the Europe electric hair brush market is segmented into men, women, and unisex . The women segment held the largest share of the Europe electric hair brush market in 2022.
Based on distribution channel, the Europe electric hair brush market is segmented int o the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Europe electric hair brush market in 2022.
Based on country, the Europe electric hair brush market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Europe electric hair brush market.