市場調查報告書
商品編碼
1494521
到 2030 年北美經銷商管理系統市場預測 - 區域分析 - 按部署和設備類型North America Dealer Management System Market Forecast to 2030 - Regional Analysis - by Deployment and Equipment Type |
北美經銷商管理系統市場預計將從2022年的26.9498億美元成長到2030年的59.7159億美元。
人工智慧整合徹底改變經銷商管理業務,推動北美經銷商管理系統市場
全球科技巨頭高度重視新技術的研究和創新,推動了先進技術在交通、建築、製造等產業的採用。人工智慧(AI)技術定位於經銷商管理系統市場下一代軟體技術的核心。它預測並提供訊息,為客戶提供高效、快速和個性化的體驗,並提高商店的盈利能力。透過增強客戶體驗以及經銷商與客戶的關係,退貨業務的可能性會大幅增加。人工智慧還幫助經銷商客製化橫幅廣告、電子郵件、文字和其他行銷活動,以便在正確的時間瞄準正確的客戶。
與人工智慧整合的經銷商管理系統可以提醒技術人員特定型號可能出現的問題。該系統可以提醒技術人員在問題發生之前先查找問題,使經銷商能夠避免汽車問題。人工智慧也專注於網路安全解決方案,以及早期識別威脅並偵測系統中的可疑活動。市場上的幾家公司非常傾向於提供基於人工智慧的經銷商管理系統。例如,專注於人工智慧技術的 Pulsar AI 可讓經銷商實現客戶互動、銷售線索和跟進的自動化。該產品可以節省時間並最佳化響應率。許多製造商正在專注於開發和實施採用聊天機器人和人工智慧技術的下一代經銷商管理系統(DMS),以簡化客戶和經銷商之間的互動。基於人工智慧的經銷商管理系統使經銷商能夠24/7為客戶提供服務,從而提高客戶滿意度。例如,2023 年 6 月,impel 開發了新的生成式人工智慧軟體,供汽車經銷商和汽車製造商客戶使用。該軟體旨在與現有的經銷商管理系統整合,幫助汽車經銷商與客戶進行親自互動,以增強他們的購買體驗。汽車經銷商正在利用人工智慧技術來了解客戶需求以及他們喜歡的競爭性選擇。因此,經銷商可以在基於人工智慧的經銷商管理系統的幫助下,更有效地瞄準客戶,並將買家與其庫存中合適的產品相匹配。
因此,人工智慧的整合徹底改變經銷商管理業務可能會推動未來幾年的市場成長。
北美經銷商管理系統市場概況
美國、加拿大和墨西哥是北美主要經濟體。由於對自動化和軟體的大量投資以及該地區經銷商店數量的不斷增加,北美在全球經銷商管理系統市場中佔據了顯著的佔有率。經銷商管理系統可協助企業管理持續訂單、進行行銷活動、了解客戶購買趨勢以及管理日常業務營運。例如,汽車製造商/汽車零件經銷商大量使用經銷商管理系統來管理和維護訂單。這些汽車經銷商利用現代經銷商管理系統的功能來提高經銷商的生產力和效率。許多系統提供者正在開發其現有的經銷商管理系統,以獲得更多來自汽車製造商的聯繫認證。例如,2023年7月,CDK Global Inc.獲得了加拿大寶馬集團(包括BMW和MINI零售商)作為經銷商管理系統提供者的官方認證。 CDK Global Inc. 是 BMW 和 MINI 加拿大網路的領先客戶關係管理 (CRM) 供應商。與汽車製造商的合作加強了 CDK Global Inc. 在美國和加拿大市場的地位。此外,各公司正致力於開發下一代經銷商管理系統,以協助用戶有效管理其日常業務營運。下一代經銷商管理系統不會面臨可訪問性問題,需要較低的資本投資,並且在技術上具有可擴展性。各種經銷商管理供應商,例如Wipro Limited,已經開始開發下一代經銷商管理解決方案;然而,仍有巨大的供需缺口需要填補,為市場上經營的供應商創造成長機會。
北美經銷商管理系統市場收入及 2030 年預測(百萬美元)
北美經銷商管理系統市場細分
北美經銷商管理系統市場按部署、設備類型和國家/地區進行細分。
根據部署,北美經銷商管理系統市場分為本地和雲端。 2022 年,雲端細分市場在北美經銷商管理系統市場中佔據更大佔有率。
在設備方面,北美經銷商管理系統市場細分為汽車、農林機械、建築設備、園藝設備、重型卡車、物料搬運和起重設備、採礦設備等。 2022年,汽車領域在北美經銷商管理系統市場中佔據最大佔有率。
根據國家/地區,北美經銷商管理系統市場分為美國、加拿大和墨西哥。 2022年,美國在北美經銷商管理系統市場佔據主導地位。
e-Emphasys Technologies Inc.、ANNATA Ehf、DealerBox SAS、Hitachi Solutions Ltd、XAPT Software Consulting LLC、CDK Global Inc、Cox Automotive、Constellation Software Inc 和 Tekion Corp 是北美經銷商管理系統領域的一些領先公司市場。
The North America dealer management system market is expected to grow from US$ 2,694.98 million in 2022 to US$ 5,971.59 million by 2030. It is estimated to record a CAGR of 10.5% from 2022 to 2030.
Integration of Artificial Intelligence to Revolutionize Dealer Management Business Fuels North America Dealer Management System Market
Technological giants worldwide are highly focused on research and innovation of new technologies, which fuels the adoption of advanced technologies in transportation, construction, manufacturing, and other industries. Artificial intelligence (AI) technology is positioned at the core of the next-generation software technologies in the dealer management system market. It predicts and delivers the information, enabling an efficient, fast, and personalized experience with customers and boosting store profitability. By enhancing customer experience, along with the dealership's relationship with them, the possibility of return business surges. AI also helps dealers customize banner ads, emails, texts, and other marketing efforts in order to target the right customers at the right time.
Dealer management systems integrated with AI can alert technicians about possible issues with specific models. The system enables dealers to avoid car problems by alerting technicians to look for the concern before it occurs. AI also focuses on cybersecurity solutions to identify threats early and detect suspicious activity in the system. Several companies operating in the market is highly inclined toward offering AI-based dealer management systems. For instance, Pulsar AI, which specializes in AI technology, allows dealers to automate their customer interactions, sales leads, and follow-ups. The product saves time and optimizes the response rate. Many manufacturers are focusing on developing and implementing a next-generation dealer management system (DMS) with Chatbot and AI technology to streamline interactions between customers and dealers. The AI-based dealer management system allows dealers to serve customers 24/7, thereby increasing customer satisfaction. For instance, in June 2023, impel developed new generative AI software used by auto dealers and automaker customers. The software is designed to integrate with pre-existing dealership management systems, which help the auto dealers to personally interact with customers to enhance their buying experience. Auto dealers are leveraging AI technology to understand customer demands as well as competitive options preferred by them. As a result, dealerships can target customers more efficiently and match buyers to the suitable units in their inventory with the help of AI-based dealer management systems.
Thus, the integration of artificial intelligence to revolutionize the dealer management business is likely to fuel the market growth in the coming years.
North America Dealer Management System Market Overview
The US, Canada, and Mexico are among the major economies in North America. North America captures a noteworthy share of the global dealer management system market owing to high investment in automation and software coupled with the growing number of dealership stores in this region. A dealer management system helps enterprises manage ongoing orders, run a marketing campaign, understand customer buying trends, and manage day-to-day business operations. For instance, a dealer management system is significantly used by automakers/auto part dealers to manage and maintain orders. These auto dealers leverage the capability of modern dealer management systems to increase the productivity and efficiency of their dealerships. Many system providers are developing their existing dealer management systems to receive more contact certifications from automotive manufacturers. For instance, in July 2023, CDK Global Inc. received an official certification as a dealer management system provider from BMW Group Canada, including BMW and MINI retailers. CDK Global Inc. serves as a leading customer relationship management (CRM) provider for the BMW and MINI Canadian network. The partnership with auto manufacturers strengthens CDK Global Inc.'s position in both the US and Canadian markets. Moreover, companies are focusing on developing next-generation dealer management systems to help users effectively manage their day-to-day business operations. A next-generation dealer management system does not face accessibility issues, requires lower capital investment, and is technically scalable. Various dealer management providers, such as Wipro Limited, have already started developing next-generation dealer management solutions; however, there is still a significant demand-supply gap that needs to be filled, thereby creating growth opportunities for vendors operating in the market.
North America Dealer Management System Market Revenue and Forecast to 2030 (US$ Million)
North America Dealer Management System Market Segmentation
The North America dealer management system market is segmented into deployment, equipment type, and country.
Based on deployment, the North America dealer management system market is bifurcated into on-premise and cloud. The cloud segment held a larger share of the North America dealer management system market in 2022.
In terms of equipment, the North America dealer management system market is segmented into automobile, agricultural & forestry machinery, construction equipment, garden equipment, heavy trucks, material handling & lifting equipment, mining equipment, and others. The automobile segment held the largest share of the North America dealer management system market in 2022.
Based on country, the North America dealer management system market is segmented into the US, Canada, and Mexico. The US dominated the North America dealer management system market in 2022.
e-Emphasys Technologies Inc., ANNATA Ehf, DealerBox SAS, Hitachi Solutions Ltd, XAPT Software Consulting LLC, CDK Global Inc, Cox Automotive, Constellation Software Inc, and Tekion Corp are some of the leading companies operating in the North America dealer management system market.