市場調查報告書
商品編碼
1494533
歐洲雞肉萃取物市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路Europe Chicken Extract Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2022年歐洲雞肉萃取物市場價值為6.6826億美元,預計到2030年將達到8.9552億美元;預計2022年至2030年複合年成長率為3.7%。
電子商務產業的激增推動歐洲雞萃取物市場
近年來,有組織的零售業經歷了巨大的轉變。由於電子商務能夠改變客戶的購物體驗,因此其接受度大幅提高。此外,新興技術的便捷獲取、人們購買力的增強、網際網路和智慧型手機普及率的提高以及透過線上零售平台隨時隨地購物的便利性是推動電子商務成長的關鍵因素。根據歐盟委員會的數據,2021 年,歐盟 74% 的網路使用者在網路上購物。因此,隨著電商平台在一些地區的滲透率不斷上升,各種食品和飲料(例如雞精)透過這些平台的銷售正在增加。
人們更喜歡在線零售平台購買這些產品,因為這些產品可以以實惠的價格提供各種品牌、詳細的產品描述、消費者評級和評論以及送貨上門服務。此外,雞肉萃取物製造商更喜歡透過電子商務平台向大客戶銷售產品,因為它需要的投資最少。雞肉萃取物製造商正在採取主動,透過合作和夥伴關係在線上平台上推出他們的產品。在線提供產品的電子商務平台的激增,為雞肉提取物製造商擴大產品範圍、擴大其消費者基礎和地理覆蓋範圍提供了有利可圖的機會。
歐洲雞萃取物市場概況
由於幾個相互關聯的原因,歐洲雞肉萃取物市場正在大幅成長。首先,歐洲越來越重視烹飪多樣性和對全球美食的探索。隨著消費者對烹飪的追求變得更加富有冒險精神,他們尋求雞肉提取物等成分來增加各種菜餚的深度和風味,無論是傳統的歐洲食譜還是國際融合菜餚。
日益成長的健康意識推動了歐洲對雞肉萃取物的需求。注重健康的消費者正在轉向那些能夠增強膳食味道而不添加過多熱量、鹽或人工添加劑的產品。雞肉萃取物提供了一種天然、低脂肪的方式來增強風味,符合追求更健康飲食習慣的個人的喜好。
食品生產的永續性和道德採購趨勢是歐洲雞肉萃取物市場激增的另一個重要因素。消費者越來越有興趣了解他們的食物來自哪裡以及如何生產。雞肉萃取物,特別是那些由負責任飼養和採購的雞肉製成的萃取物,吸引了具有生態意識的消費者群,使其越來越受歡迎。
最後,食品服務業在促進歐洲雞肉萃取物的消費方面發揮關鍵作用。餐廳、咖啡館和食品製造商將雞肉萃取物融入他們的烹飪作品中,以提供一致且美味的風味。食品服務業採用雞肉萃取物對消費市場產生了連鎖反應,因為人們在外出用餐時會接觸到這些味道,並試圖在家中複製它們。總體而言,這些相互關聯的因素正在推動歐洲雞肉萃取物市場的激增。
歐洲雞肉萃取物市場收入及 2030 年預測(百萬美元)
歐洲雞精市場細分
歐洲雞肉萃取物市場根據產品類型、類別、配銷通路和國家進行細分。
根據產品類型,歐洲雞肉萃取物市場分為雞粉、肉湯和雞湯以及雞肉醬。 2022 年,肉湯和高湯細分市場佔據最大佔有率。
從類別來看,歐洲雞肉萃取物市場分為有機和傳統。 2022 年,傳統細分市場將佔據更大佔有率。
依配銷通路分類,歐洲雞肉萃取物市場分為超市和大賣場、便利商店、網路零售等。 2022 年,超市和大賣場細分市場佔據最大佔有率。
根據國家/地區,歐洲雞肉萃取物市場分為德國、法國、英國、義大利、西班牙和歐洲其他地區。 2022年,德國在歐洲雞肉萃取物市場佔據主導地位。
歐洲雞肉萃取物市場的主要參與者包括金寶湯公司、卡夫亨氏公司、李錦記有限公司、Huegli Cenovis GmbH、Princes Ltd、聯合利華公司和荷美爾食品公司等。
The Europe chicken extract market was valued at US$ 668.26 million in 2022 and is expected to reach US$ 895.52 million by 2030; it is estimated to record a CAGR of 3.7% from 2022 to 2030.
Proliferation of E-Commerce Industry Fuels Europe Chicken Extract Market
In recent years, the organized retail sector has undergone a massive transformation. The acceptance of e-commerce has increased considerably due to its ability to transform customers' shopping experience. Further, easy access to emerging technologies, increasing purchasing power of people, rising penetration of the internet and smartphones, and the convenience of shopping from anywhere at any time via online retail platforms are among the key factors propelling the growth of e-commerce. As per the European Commission, in 2021, 74% of internet users in the European Union shopped online. Thus, with the rising penetration of e-commerce platforms in several regions, the sale of various food and beverages, such as chicken extract, is increasing through these platforms.
People prefer online retail platforms to buy these products owing to the availability of various brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. Moreover, chicken extract manufacturers prefer e-commerce platforms to sell their products to large customers as it requires minimal investments. Chicken extract manufacturers are taking initiatives through collaboration and partnership to launch their products on online platforms. The proliferation of e-commerce platforms to provide products online is a lucrative opportunity to expand products for chicken extract manufacturers to increase their consumer base and geographical reach.
Europe Chicken Extract Market Overview
The market for chicken extracts is experiencing substantial growth in Europe for several interconnected reasons. To begin with, there is an increasing emphasis on culinary diversity and the exploration of global cuisines in Europe. As consumers become more adventurous in their culinary pursuits, they seek ingredients such as chicken extracts to add depth and flavor to dishes from various cuisines, whether a traditional European recipe or an international fusion dish.
The growing health and wellness awareness drives the demand for chicken extracts in Europe. Health-conscious consumers are turning to products that can enhance the taste of their meals without adding excessive calories, salt, or artificial additives. Chicken extracts offer a natural and low-fat way to boost flavor, aligning with the preferences of individuals striving for healthier eating habits.
The trend toward sustainability and ethical sourcing in food production is another significant factor behind the surge in the chicken extract market in Europe. Consumers are increasingly interested in knowing where their food comes from and how it is produced. Chicken extracts, especially those made from responsibly raised and sourced chickens, appeal to the eco-conscious consumer base, contributing to their rising popularity.
Lastly, the food service industry is pivotal in catalyzing the consumption of chicken extracts in Europe. Restaurants, cafes, and food manufacturers incorporate chicken extracts into their culinary creations to deliver consistent and delicious flavors. The food service sector's adoption of chicken extracts has a ripple effect on the consumer market, as people are exposed to these flavors when dining out and seek to replicate them at home. Overall, these interconnected factors are driving the surge in the European chicken extract market.
Europe Chicken Extract Market Revenue and Forecast to 2030 (US$ Million)
Europe Chicken Extract Market Segmentation
The Europe chicken extract market is segmented based on product type, category, distribution channel, and country.
Based on product type, the Europe chicken extract market is segmented into chicken powder, broth and stock, and chicken paste. The broth and stock segment held the largest share in 2022.
In terms of category, the Europe chicken extract market is bifurcated into organic and conventional. The conventional segment held a larger share in 2022.
By distribution channel, the Europe chicken extract market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share in 2022.
Based on country, the Europe chicken extract market is categorized into Germany, France, the UK, Italy, Spain, and the Rest of Europe. Germany dominated the Europe chicken extract market in 2022.
Key players operating in the Europe chicken extract market are Campbell Soup Co, The Kraft Heinz Co, Lee Kum Kee Co Ltd, Huegli Cenovis GmbH, Princes Ltd, Unilever Plc, and Hormel Foods Corp, among others.