市場調查報告書
商品編碼
1494544
2030 年歐洲家庭用品市場預測 - 區域分析 - 按產品類型和配銷通路Europe Housewares Market Forecast to 2030 - Regional Analysis - by Product Type and Distribution Channel |
2022年歐洲家庭用品市場價值為743.4404億美元,預計到2030年將達到988.7216億美元;預計2022年至2030年複合年成長率為3.6%。
關鍵參與者的策略發展措施推動歐洲家庭用品市場
製造商在產品開發、業務擴張、併購、合作夥伴關係等方面進行了大量投資,以滿足日益成長的家庭用品需求。主要市場參與者致力於研發,推出創新的家居用品,以吸引龐大的消費者群。例如,2021 年 10 月,提供無毒炊具的 Caraway 公司推出了 5 種顏色的烘焙用具。這些烘焙用具(包括不沾鍋)均帶有陶瓷塗層,且不含重金屬。此類產品的推出推動了家庭用品市場的成長。
家居用品市場的知名企業正在收購其他業務,以增強其全球市場佔有率。 2021 年 10 月,Lenox Corporation 收購了 Oneida Consumer LLC 及其餐具、餐具和刀具等桌上用品產品線。該聯盟的成立是為了宣傳重要的品牌和先進產品組合,透過各種零售管道提高客戶認知度。此外,公司也與其他製造商合作以維持其市場地位。 2021年4月,博西家電公司宣布與Plum合作生產下一代廚房電器,以滿足不斷變化的消費者需求。
因此,家庭用品市場主要參與者的此類策略發展措施正在推動該地區的市場成長。
歐洲家庭用品市場概況
歐洲的家庭用品市場分為德國、義大利、法國、英國、俄羅斯和歐洲其他國家。不斷成長的城市人口和越來越多的由成年人組成的獨立生活家庭引發了歐洲國家對家用產品和電器的需求。根據歐盟統計,2022年,歐洲國家有7,190萬未婚成年人。此外,有 4820 萬人作為沒有孩子的夫婦生活,而 3060 萬人作為夫婦與孩子一起生活。與這些數字一致的是,家庭烹飪的趨勢不斷上升,以及對時尚實用的廚房和餐飲產品的重視,極大地促進了歐洲家庭用品市場的成長。此外,對永續性和環保產品的關注鼓勵消費者投資耐用且環保的家居用品,進而推動家居用品行業的創新和產品開發。
歐洲家庭用品市場收入及 2030 年預測(百萬美元)
歐洲家庭用品市場細分
歐洲家庭用品市場根據產品類型、配銷通路和國家進行細分。根據產品類型,歐洲家庭用品市場分為炊具和烘焙用具、餐具、廚房用具、浴室必需品等。 2022年,廚房電器領域佔據最大的市場佔有率。
從配銷通路來看,歐洲家居用品市場分為超市及大賣場、專賣店、網路零售等。 2022 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家分類,歐洲家居用品市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2022 年,歐洲其他地區主導了歐洲家庭用品市場。
Denby Pottery Co Ltd、Inter Ikea Holding Bv、Newell Brands Inc、BSH Hausgerate Gmbh 和 Kohler Co 是歐洲家居用品市場的一些領導者。
The Europe housewares market was valued at US$ 74,344.04 million in 2022 and is expected to reach US$ 98,872.16 million by 2030; it is estimated to record a CAGR of 3.6% from 2022 to 2030.
Strategic Development Initiatives by Key Players Fuel Europe Housewares Market
Manufacturers are investing significantly in product developments, business expansions, mergers & acquisitions, partnerships, etc., to cater to the increasing demand for housewares. Key market players engage in research & development to launch innovative housewares to attract a large consumer base. For instance, in October 2021, Caraway, a company offering nontoxic cookware, launched bakeware in 5 color variants. These bakeware items, including non-stick pans, come with a ceramic coating and are free from heavy metal. Such product launched propel the houseware market growth.
Well-established players operating in the housewares market are acquiring other businesses to enhance their global market presence. In October 2021, Lenox Corporation acquired Oneida Consumer LLC along with its product line of tabletop items such as flatware, tableware, and cutlery. The alliance was formed to advertise a significant portfolio of brands and advanced products to boost client awareness through various retail channels. Additionally, companies are partnering with other manufacturers to maintain their market positions. In April 2021, BSH Home Appliances Corporation announced its partnership with Plum to manufacture next-generation kitchen appliances to meet ever-changing consumer demand.
Thus, such strategic development initiatives by key players in the houseware market are driving market growth in the region.
Europe Housewares Market Overview
The housewares market in Europe is segmented into Germany, Italy, France, the UK, Russia, and the Rest of Europe. Growing urban populations and the increasing number of households composed of adults living independently trigger the demand for household products and appliances in European countries. According to the European Union, in 2022, 71.9 million unmarried adults were living in European countries. Furthermore, 48.2 million individuals lived as couples without children, while 30.6 million individuals lived as couples along with their children. In tandem with these numbers, the rising trend of home-cooked meals, and the emphasis on stylish and functional kitchen as well as dining products contributes significantly to the housewares market growth in Europe. Moreover, the focus on sustainability and eco-friendly products encourages consumers to invest in durable and eco-friendly housewares, in turn, driving innovations and product development in the housewares industry.
Europe Housewares Market Revenue and Forecast to 2030 (US$ Million)
Europe Housewares Market Segmentation
The Europe housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Europe housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Europe housewares market is segmented into supermarkets and hypermarkets, speciality stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Europe housewares market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe housewares market share in 2022.
The Denby Pottery Co Ltd, Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Europe housewares market.