市場調查報告書
商品編碼
1562440
2030 年北美兒童自行車市場預測 - 區域分析 - 按產品類型(電池供電和手動)和配銷通路(超市和大賣場、專賣店、線上零售等)North America Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others) |
2022年北美兒童自行車市場價值為18.2729億美元,預計到2030年將達到25.1533億美元;預計2022年至2030年複合年成長率為4.1%。
對積極生活方式的日益重視推動了北美兒童自行車市場
對促進兒童積極生活方式的日益重視成為推動兒童自行車市場成長的關鍵驅動力。在當代社會,人們越來越意識到久坐的生活方式對兒童健康的不利影響。對兒童肥胖率上升和相關健康問題的擔憂促使家長、教育工作者和衛生專業人員提倡更多的體能活動。根據世界衛生組織的數據,2020 年有 3900 萬五歲以下兒童超重或肥胖。父母尤其認知到在孩子生命早期灌輸健康習慣的重要性。騎自行車提供了一種令人愉悅的體育活動形式,有助於孩子們的整體健康。對積極生活方式的重視與更廣泛的社會向健康和預防性健康措施的轉變相一致。因此,兒童自行車不僅被視為娛樂用品,也被視為從小培養健康生活方式的重要工具。教育機構對於推動人們重視積極的生活方式至關重要。體育教育計畫擴大將騎自行車視為一項基本活動,促進運動技能、協調性和心血管健康的發展。將自行車融入教育課程進一步鞏固了這樣的理念:自行車不僅是玩具,也是兒童身體發展不可或缺的一部分。數位時代也使人們對兒童的螢幕時間和久坐行為的擔憂成為焦點。作為對策,家長積極尋找途徑鼓勵孩子花更多時間在戶外並進行體育活動。騎自行車提供了一個完美的解決方案,讓孩子們探索周圍的環境,與同儕互動,體驗運動的樂趣。因此,推動積極的生活方式已成為一種文化和社會規範,極大地促進了市場對兒童自行車的強勁需求。
北美兒童自行車市場概況
由於人們對兒童肥胖的認知不斷提高,該地區對兒童自行車的需求不斷增加。由於人們對兒童肥胖和久坐行為的認知不斷提高,人們越來越重視促進兒童健康和積極的生活方式。隨著父母和照顧者優先考慮體育活動,對自行車作為兒童運動和戶外娛樂手段的需求不斷增加。騎自行車可以燃燒卡路里、促進健康、增強肌肉和協調性,使其成為健康發展的有趣且有效的工具。 COVID-19 大流行也推動了兒童自行車需求的成長。由於封鎖和限制限制了各種戶外運動和娛樂活動,家長們尋找其他方法來讓孩子們保持參與和活躍。騎自行車成為一種安全、愉快的戶外活動,孩子們可以在保持社交距離的同時享受和活躍,這一因素導致了對兒童自行車的需求增加。過去二十年來,美國俄勒岡州科瓦利斯學區(CSD)鼓勵學生步行和騎自行車上學。所有五年級學生都會參加為期一周的自行車安全課程,預計很快就會擴展到其他年級。根據安全上學路線 (SRTS) 計劃,家長、學校、社區領袖以及地方、州和聯邦政府正在支持和鼓勵步行和騎自行車上學,以改善兒童的健康和福祉。更輕的車架、改進的齒輪和創新的安全功能使兒童自行車比以往任何時候都更加有趣和方便用戶使用。因此,兒童自行車製造商不斷推出新產品。例如,2023 年 6 月,最大的自行車製造商之一 Specialized 推出了 Turbo Levo SL Kids 硬尾電動登山車。 Specialized兒童電動登山車配備24吋車輪,主要設計適合身高122公分至152公分的騎士。此外,兒童人口的成長預計也將推動兒童自行車的需求。根據美國人口普查局估計,2022年美國6-11歲兒童人口約為2420萬,預計到2030年將成長至2600萬。
北美兒童自行車市場收入及 2030 年預測(百萬美元)
北美兒童自行車市場細分
北美兒童自行車市場按產品類型、配銷通路和國家分類。
根據產品類型,北美兒童自行車市場分為電池驅動型和手動型。 2022 年,手動細分市場將佔據更大的市場佔有率。
從配銷通路來看,北美兒童自行車市場分為超市及大賣場、專賣店、網路零售等。 2022 年,超市和大賣場細分市場佔據最大市場佔有率。
按國家/地區分類,北美兒童自行車市場分為美國、加拿大和墨西哥。 2022年,美國在北美兒童自行車市場佔有率中佔據主導地位。
SCOTT Sports SA、Cycling Sports Group Inc、Merida Industry Co Ltd、BikeCo LLC、Kona Bicycles Co、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是北美兒童自行車市場上的一些領先公司。
The North America kids bicycle market was valued at US$ 1,827.29 million in 2022 and is expected to reach US$ 2,515.33 million by 2030; it is estimated to register a CAGR of 4.1% from 2022 to 2030.
Increasing Emphasis on Active Lifestyles Fuels North America Kids Bicycle Market
The increased emphasis on promoting an active lifestyle for kids stands out as a pivotal driver propelling the growth of the kids bicycle market. In contemporary society, there is a growing awareness of the detrimental effects of sedentary lifestyles on children's health. Concerns about rising rates of childhood obesity and related health issues have prompted parents, educators, and health professionals to advocate for more physically active pursuits. According to the World Health Organization, 39 million children under the age of five were overweight or obese in 2020. Bicycling has emerged as a favored solution with its dual benefits of exercise and outdoor engagement. Parents, in particular, recognize the importance of instilling healthy habits early in a child's life. Riding bicycles provides an enjoyable form of physical activity and contributes to the overall well-being of kids. The emphasis on an active lifestyle aligns with a broader societal shift toward wellness and preventive health measures. As a result, bicycles for kids are not only seen as recreational items but as essential tools for fostering a healthy lifestyle from a young age. Educational institutions are crucial in driving this emphasis on an active lifestyle. Physical education programs increasingly incorporate cycling as a fundamental activity, promoting the development of motor skills, coordination, and cardiovascular fitness. This integration of cycling into educational curricula further cements the idea that bicycles are not just toys but integral components of a child's physical development. The digital age has also brought concerns about screen time and sedentary behaviors among children to the forefront. As a countermeasure, parents actively seek avenues to encourage kids to spend more time outdoors and engage in physical activities. Bicycling provides a perfect solution, allowing children to explore their surroundings, interact with peers, and experience the joy of movement. Therefore, the push for an active lifestyle has become a cultural and societal norm, significantly contributing to the robust demand for kids bicycles in the market.
North America Kids Bicycle Market Overview
The region is witnessing increasing demand for kids bicycles owing to rising awareness of childhood obesity. A growing emphasis on promoting a healthy and active lifestyle for children is being driven by increasing awareness of childhood obesity and sedentary behavior. As parents and caretakers prioritize physical activity, the demand for bicycles as a means of exercise and outdoor recreation for children has risen. Cycling burns calories, promotes fitness, and builds muscle and coordination, making it a fun and effective tool for healthy development. The COVID-19 pandemic has also played a role in rising demand for kids bicycles. With lockdowns and restrictions limiting various outdoor sports and recreational activities, parents sought alternative ways to keep their children engaged and active. Bicycling emerged as a safe and enjoyable outdoor activity, where kids can enjoy and be active while maintaining social distancing, this factor contributed to the heightened demand for kids bicycles. For the past two decades, the Corvallis School District (CSD) in Oregon, US has encouraged students to walk and bike to school. All fifth-grade students participate in a weeklong bicycle safety class, which is expected to be soon expanded to include other grades. Under the Safe Routes to School (SRTS) programs, parents, schools, community leaders, and local, state, and federal governments are enabling and encouraging the walk and bicycling to schools to improve the health and well-being of children. Lighter frames, improved gears, and innovative safety features make kids bikes more enjoyable and user-friendly than ever before. Thus, manufacturers of kids bikes are constantly launching new products. For instance, in June 2023, Specialized, one of the largest cycling manufacturers, launched the Turbo Levo SL Kids hardtail electric mountain bike. The Specialized kids electric mountain bike has 24-inch wheels and is mainly designed to accommodate riders with height of 122 centimeters to 152 centimeters. Furthermore, the growing children population is also expected to drive the demand for kids bicycles. According to an estimate by the US Census Bureau, in the US, the population of children aged between 6-11 years was ~24.2 million in 2022 and is expected to grow to 26.0 million by 2030. The rising population of children propels the demand for kids bicycles in North America.
North America Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)
North America Kids Bicycle Market Segmentation
The North America kids bicycle market is categorized into product type, distribution channel, and country.
Based on product type, the North America kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.
In terms of distribution channel, the North America kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The supermarkets and hypermarket segment held the largest market share in 2022.
By country, the North America kids bicycle market is segmented into the US, Canada, and Mexico. The US dominated the North America kids bicycle market share in 2022.
SCOTT Sports SA, Cycling Sports Group Inc, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the North America kids bicycle market.