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歐洲兒童自行車市場預測至 2030 年 - 區域分析 - 按產品類型（電池供電和手動）和配銷通路（超市和大賣場、專賣店、線上零售等）

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1562449

歐洲兒童自行車市場預測至 2030 年 - 區域分析 - 按產品類型（電池供電和手動）和配銷通路（超市和大賣場、專賣店、線上零售等）

Europe Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others)

出版日期: 2024年07月04日 | 出版商:

The Insight Partners | 英文 84 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2022年歐洲兒童自行車市場價值為16.1341億美元，預計到2030年將達到22.8183億美元；預計2022年至2030年複合年成長率為4.4%。

關鍵參與者的策略性舉措推動歐洲兒童自行車市場

在不斷發展的行業中，公司利用各種策略來獲得競爭優勢、擴大市場佔有率並與目標受眾產生共鳴。一項突出的策略性舉措是併購。兒童自行車市場內的公司經常進行合併，以整合資源、增強產品組合併利用綜效。這些策略舉措不僅有助於單一公司的發展，也有助於市場的整體活力和競爭力。夥伴關係和合作也是兒童自行車產業主要參與者採取的值得注意的策略性舉措。公司可以透過與流行品牌、娛樂特許經營商或教育機構結盟，利用現有的網路並利用現有的粉絲群。協作努力使公司能夠結合各自的優勢，推出創新的產品和有效的行銷活動，與年輕消費者及其父母的偏好產生共鳴。

例如：

2023 年 9 月，鋰離子電池製造商 BMZ 集團收購了電動自行車品牌 NOX Cycles Austria、其在德國和瑞士的姊妹公司以及 Hawk Bikes 品牌。隨著 NOX 和 HAWK 的合併，BMZ 在城市、健行和 MTB 電動自行車領域累積了多年的產品開發、製造和市場專業知識。此次策略性前向整合將強化 BMZ 集團的專業知識，進一步擴大 BMZ 的產品組合。

策略行銷舉措在推動兒童自行車市場方面也發揮關鍵作用。公司經常使用創意和有針對性的行銷活動來建立品牌知名度並與受眾建立聯繫。這包括數位行銷工作、社交媒體參與和體驗式行銷活動，以與品牌建立令人難忘和積極的聯繫。此外，策略性地利用符合目標族群價值觀的影響者或品牌大使，進一步增強了兒童自行車的市場影響力。這些舉措共同塑造了消費者的認知，並在競爭激烈的市場環境中培養了品牌忠誠度。因此，主要參與者的策略性舉措推動了兒童自行車市場的發展。

歐洲兒童自行車市場概況

近年來，歐洲兒童自行車市場經歷了顯著的成長和演變，反映出消費者偏好的轉變、技術的進步以及對兒童健康和戶外活動的日益重視。作為更廣泛的自行車產業的一個組成部分，歐洲的兒童自行車市場變得越來越多樣化，迎合不同年齡和技能水平的需求。父母越來越認知到從小就鼓勵積極生活方式的重要性，這種趨勢已轉化為對高品質和安全兒童自行車的需求不斷成長。歐洲市場的製造商透過在設計、材料和安全功能方面進行創新來回應，以滿足父母和年輕騎士不斷變化的期望。 2023 年 7 月，Frog Bikes 推出了 City Bike 系列，其中包括 Frog City 53、61 和 67。、比利時、荷蘭和盧森堡。此外，2023 年 6 月，歐洲最大的兒童自行車訂閱供應商之一 Bike Club 收購了位於巴塞隆納的西班牙兒童自行車訂閱平台 Bicircular。收購公司通常會帶來獨特的經驗和技術，促進更安全、更先進、更美觀的兒童自行車的開發。這種協作創新方法使相關公司受益，並提高了市場上產品的品質和多樣性。因此，英國、德國和法國等經濟體對兒童健康和發展的日益關注、生活方式的改變、中產階級人口的增加以及人們購買力和可支配收入的增加，預計將推動兒童自行車市場的發展。

歐洲兒童自行車市場收入及 2030 年預測（百萬美元）

歐洲兒童自行車市場細分

歐洲兒童自行車市場按產品類型、配銷通路和國家分類。

根據產品類型，歐洲兒童自行車市場分為電池驅動型和手動型。 2022 年，手動細分市場將佔據更大的市場佔有率。

從配銷通路來看，歐洲兒童自行車市場分為超市及大賣場、專賣店、網路零售等。 2022 年，專賣店細分市場佔據最大的市場佔有率。

按國家/地區分類，歐洲兒童自行車市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2022 年，歐洲其他地區將主導歐洲兒童自行車市場佔有率。

SCOTT Sports SA、Cycling Sports Group Inc、GT Bicycles LLC、Merida Industry Co Ltd、Kona Bicycles Co、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是歐洲兒童自行車市場上的一些領先公司。

In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market. Partnerships and collaborations are also noteworthy strategic initiatives taken by the key players in the kids bicycle industry. Companies can tap into established networks and leverage existing fan bases by forming alliances with popular brands, entertainment franchises, or educational institutions. Collaborative efforts enable companies to combine their strengths, resulting in innovative product offerings and effective marketing campaigns that resonate with the preferences of young consumers and their parents.

For instance:

In September 2023, Lithium-ion battery manufacturer The BMZ Group acquired the e-bike brand NOX Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. With the incorporation of NOX and HAWK, BMZ accesses many years of product development, manufacturing, and market expertise in the e-bike segments of city, trekking and MTB. The strategic forward integration will intensify the BMZ group's know-how to increase the product portfolio of BMZ further.

Strategic marketing initiatives also play a pivotal role in driving the kids bicycle market. Companies often use creative and targeted marketing campaigns to build brand awareness and connect with their audience. This includes digital marketing efforts, social media engagement, and experiential marketing events to create memorable and positive associations with the brand. Moreover, the strategic use of influencers or brand ambassadors who align with the values of the target demographic further enhances the market presence of kids bicycles. These initiatives collectively shape consumer perceptions and foster brand loyalty in a competitive market landscape. Thus, strategic initiatives by key players propel the kids bicycle market.

Europe Kids Bicycle Market Overview

The Europe kids bicycle market has witnessed significant growth and evolution in recent years, reflecting a combination of shifting consumer preferences, technological advancements, and a growing emphasis on children's health and outdoor activities. As an integral segment of the broader bicycle industry, the market for kids bicycles in Europe has become increasingly diverse, catering to various age groups and skill levels. Parents increasingly recognize the importance of encouraging an active lifestyle from a young age, and this trend has translated into rising demand for high-quality and safe kids bicycles. The manufacturers operating in the European market have responded by innovating in design, materials, and safety features to meet the evolving expectations of both parents and young riders. In July 2023, Frog Bikes launched the City Bike range, which includes the Frog City 53, 61, and 67. It was initially launched in selected Independent Bike Stores in nine European locations, including France, Germany, Norway, Sweden, Denmark, Finland, Belgium, the Netherlands, and Luxembourg. In addition, in June 2023, Bike Club, one of Europe's largest subscription providers of kids bikes, acquired Bicircular, a Barcelona-based bike subscription platform for children in Spain. Acquiring companies often bring unique experiences and technologies, enabling the development of safer, more advanced, and aesthetically appealing kids bicycles. This collaborative approach to innovation benefits the companies involved and elevates the quality and diversity of products available in the market. Thus, a growing focus on kid's health and development, changing lifestyles, rising middle-class population, and increasing purchasing power and disposable income of people in economies, including the UK, Germany, and France, are expected to propel the kids bicycle market in Europe.

Europe Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)

Europe Kids Bicycle Market Segmentation

The Europe kids bicycle market is categorized into product type, distribution channel, and country.

Based on product type, the Europe kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.

In terms of distribution channel, the Europe kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

By country, the Europe kids bicycle market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe kids bicycle market share in 2022.

SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the Europe kids bicycle market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Europe Key Insights
2.2 Europe Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. Europe Kids Bicycle Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Distribution Channel

5. Europe Kids Bicycle Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Emphasis on Active Lifestyles
- 5.1.2 Strategic Initiatives by Key Players
5.2 Market Restraints
- 5.2.1 Safety Concerns
5.3 Market Opportunities
- 5.3.1 Proliferation of E-Commerce Industry
5.4 Future Trends
- 5.4.1 Rising Demand for E-Bicycles
5.5 Impact of Drivers and Restraints:

6. Kids Bicycle Market - Europe Market Analysis

6.1 Kids Bicycle Market Overview
6.2 Kids Bicycle Market Revenue (US$ Million), 2020-2030
6.3 Kids Bicycle Market Forecast Analysis

7. Europe Kids Bicycle Market Analysis - by Product Type

7.1 Battery Operated
- 7.1.1 Overview
- 7.1.2 Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Manual
- 7.2.1 Overview
- 7.2.2 Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Kids Bicycle Market Analysis - by Distribution Channel

8.1 Supermarkets & Hypermarket
- 8.1.1 Overview
- 8.1.2 Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Kids Bicycle Market - Country Analysis

9.1 Europe
- 9.1.1 Europe: Kids Bicycle Market, by Key Country, 2022 and 2030 (%)
  - 9.1.1.1 Europe: Kids Bicycle Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Germany: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.2.1 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.2.2 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.3 United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.3.1 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.3.2 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.4 France: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.4.1 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.4.2 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.5 Italy: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.5.1 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.5.2 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.6 Russia: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.6.1 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.6.2 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
  - 9.1.1.7 Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.7.1 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
    - 9.1.1.7.2 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players

11. Industry Landscape

11.1 Overview
11.2 Product launch

12. Company Profiles

12.1 SCOTT Sports SA
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Cycling Sports Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 GT Bicycles LLC
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Merida Industry Co Ltd
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Kona Bicycle Co
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Specialized Bicycle Components Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Trek Bicycle Corp
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Giant Manufacturing Co Ltd
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments

13. Appendix

13.1 About The Insight Partners

簡介目錄圖表

List Of Tables

Table 1. Europe Kids Bicycle Market Segmentation
Table 2. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 4. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 5. Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 6. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 7. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 8. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 9. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 10. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 11. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 12. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 13. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 14. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 15. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 16. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 17. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel

List Of Figures

Figure 1. Europe Kids Bicycle Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Kids Bicycle Market
Figure 4. Kids Bicycle Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Kids Bicycle Market Revenue (US$ Million), 2020-2030
Figure 7. Kids Bicycle Market Share (%) - by Product Type (2022 and 2030)
Figure 8. Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. Kids Bicycle Market Share (%) - by Distribution Channel (2022 and 2030)
Figure 11. Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Europe: Kids Bicycle Market, by Key Country - Revenue (2022) (US$ Million)
Figure 16. Europe: Kids Bicycle Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 17. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 18. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 19. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 20. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 21. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 22. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 23. Heat Map Analysis by Key Players