市場調查報告書
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1591414
歐洲客戶服務 BPO 市場規模和預測、區域佔有率、趨勢和成長機會分析報告範圍:按解決方案、最終用戶和國家/地區Europe Customer Care BPO Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Solution, End User, and Country |
2023年歐洲客戶服務BPO市場規模為233.6億美元,預計2031年將達426.5億美元;預計2023年至2031年複合年成長率為7.6%。
歐洲客戶服務 BPO 市場分為六個主要國家:德國、法國、英國、義大利、西班牙和歐洲其他國家。英國在 2023 年佔據市場主導地位,其次是德國和法國。英國是歐洲最發達、最重要的經濟體之一。根據英國國家統計局 (ONS) 的數據,與 2021 年第二季相比,2023 年第二季該國 HHFCE 成長了 3.9%。 。這些因素預計將有力推動該國對客戶服務的需求。此外,英國企業和私營部門的數位化和技術採用正在穩步成長。根據英國工業聯合會 (CBI) 的數據,熟練勞動力短缺主要推動了英國的技術採用。 CBI 也指出,新創公司和規模化企業是英國科技業的基石,僱用了超過 160 萬人。數位化的成長也促進了對技術支援服務的需求,促進了客戶服務BPO產業的成長。 Capgemini SE、Capita PLC 和 Infosys Ltd 都是全國著名的客戶服務 BPO 服務供應商。
此外,德國也見證了領先的客戶服務 BPO 市場參與者所進行的各種與成長相關的活動。例如,2023 年 1 月,freenet AG 與 Capita PLC 簽署了為期七年的續約契約,為該公司超過 800 萬客戶提供客戶服務支援。同樣,2022年12月,Webhelp收購了時尚品牌H&M的紐倫堡客戶服務中心,該中心擁有500名員工。 Webhelp 是全球領先的 CX BPO 參與者,在 60 個國家/地區擁有超過 100,000 名員工。此次收購旨在透過引入代表該公司的 500 名 H&M 客戶服務員工來加強 Webhelp 在德國的影響力,並進一步加強與 H&M 的密切合作。
根據最終用戶,歐洲客戶服務 BPO 市場分為 BFSI、IT 和電信、製造、零售和電子商務、醫療保健和製藥、旅遊和酒店、媒體和通訊、汽車、公共部門和公用事業、和其他人。由於該產業對客戶服務 BPO 的需求增加,IT 和電信領域在 2023 年的企業規模市場中佔據主導地位。該行業競爭的加劇導致獲客成本的增加。因此,一些電信組織無法負擔內部客戶服務,這導致這些服務外包的增加。
電信對於每個國家來說都是一個重要部門,需要無縫管理和支援來為現有和新用戶提供服務。透過利用外包客戶服務 BPO 服務的力量,電信公司可以確保不間斷的服務交付,而不會壓垮其內部團隊。此外,歐盟表示,歐盟為2030年企業數位化設定了兩個目標:90%以上的中小企業應至少達到基本的數位強度水平,約75%的歐盟企業應使用雲端運算服務。歐洲各行業數位化的興起預計將刺激對 BPO 服務的需求,進而有望推動未來幾年的市場成長。
Teleperformance SE、Foundever、Concentrix Corporation、Stroer X GmbH、regiocom SE、Bosch Service Solutions GmbH、gevekom GmbH、KiKxxl GmbH、Telus International、Walter Services GmbH、INDECA Business GmbH、Mplus Group、Transcom、Rhenus 集團、getaita 蓋、Euroanswer、MCI、LC、Infosys Limited 和TTEC 是本市場研究中介紹的歐洲客戶服務BPO 市場主要參與者。
歐洲整體客戶服務 BPO 市場規模是透過主要和次要來源得出的。我們利用內部和外部來源進行了詳盡的次要研究,以獲得與歐洲客戶服務 BPO 市場規模相關的定性和定量資訊。該過程還有助於獲得所有細分市場的市場概況和預測。此外,我們還與業界參與者進行了多次初步訪談,以驗證資料並獲得分析見解。該流程包括副總裁、業務開發經理、市場情報經理和國家銷售經理等行業專家,以及估值專家、研究分析師和關鍵意見領袖等外部顧問,專門研究歐洲客戶服務 BPO 市場。
The Europe customer care BPO market size was valued at US$ 23.36 billion in 2023 and is expected to reach US$ 42.65 billion by 2031; it is estimated to record a CAGR of 7.6% from 2023 to 2031.
The Europe customer care BPO market is segmented into six major countries-Germany, France, UK, Italy, Spain, and rest of Europe. UK dominated the market in 2023, followed by Germany and France, respectively. The UK is one of the most developed and significant economies in Europe. As per the UK Office of National Statistics (ONS), HHFCE in the country increased by 3.9% in Q2 of 2023 compared to Q2 of 2021. The major growth contributions were from tourism, transport, housing, water, electricity, and gas and other fuels. Such factors are expected to strongly promote the country's demand for customer care services. Moreover, digitalization and technology adoption in corporate and private sectors is growing steadily in the UK. As per the Confederation of British Industry (CBI), the skilled labor shortage primarily drives technology adoption in the UK. CBI also states that startups and scaleups are the keystones of the UK tech sector and employ more than 1.6 million people. Such growth in digitalization also promotes the demand for technical support services, promoting the growth of the customer care BPO industry. Capgemini SE, Capita PLC, and Infosys Ltd are among the country's prominent customer care BPO service providers.
In addition, Germany is also witnessing various growth-related activities from leading customer care BPO market players. For instance, in January 2023, freenet AG signed a seven-year contract extension with Capita PLC for providing customer services support to the company's over 8 million customers. Similarly, in December 2022, Webhelp acquired the fashion brand H&M's Nuremberg customer service center, which had 500 employees. Webhelp is a leading global CX BPO player that employs over 100,000 employees across 60 countries. The acquisition was aimed at strengthening Webhelp's presence in Germany by bringing in the 500 employees of H&M customer care under the company's representation and further intensifying the close collaboration with H&M.
On the basis of end-users, the European customer care BPO market is divided into BFSI, IT and telecommunication, manufacturing, retail and E-commerce, healthcare and pharmaceutical, travel and hospitality, media and communication, automotive, public sector and utilities, and others. The IT and telecommunication segment dominated the market for enterprise size in 2023 owing to rise in demand for customer care BPO in the sector. The rising competition in this industry is leading to an increase in the cost of customer acquisition. Therefore, several telecommunication organizations cannot afford in-house customer care services, which is leading to the rise in outsourcing of these services.
Telecommunication is an important sector for every country and requires seamless management and support to serve both existing and new users. By leveraging the power of outsourcing customer care BPO services, telecommunications companies can ensure uninterrupted service delivery without overwhelming their internal teams. Moreover, according to the European Union, the EU has set two goals for the digitalization of businesses by 2030: over 90% of SMEs should attain at least a basic level of digital intensity and ~75% of EU companies should use cloud computing services. Such a rise in digitalization across various sectors in Europe is expected to fuel the demand for BPO services, which, in turn, is expected to boost the market growth in the coming years.
Teleperformance SE, Foundever, Concentrix Corporation, Stroer X GmbH, regiocom SE, Bosch Service Solutions GmbH, gevekom GmbH, KiKxxl GmbH, Telus International, Walter Services GmbH, INDECA Business GmbH, Mplus Group, Transcom, Rhenus Group, getaline GmbH, Capita plc, Euroanswer, MCI, LC, Infosys Limited, and TTEC are among the key Europe customer care BPO market players that are profiled in this market study.
The overall Europe customer care BPO market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe customer care BPO market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe customer care BPO market.