市場調查報告書
商品編碼
1592588
北美互動式顯示器市場預測至 2031 年 - 區域分析 - 按產品、面板尺寸、面板類型和垂直行業North America Interactive Display Market Forecast to 2031 - Regional Analysis - by Product, Panel Size, Panel Type, and Industry Vertical |
2023年北美互動顯示市場價值為31.0467億美元,預計到2031年將達到50.753億美元;預計2023年至2031年複合年成長率為6.3%。
互動零售顯示需求不斷成長推動北美互動顯示市場
互動式零售展示正在徹底改變顧客的購物方式。創新的顯示技術使店內購物體驗更具吸引力和個人化。我們鼓勵顧客使用觸控螢幕、運動感應器和擴增實境等技術與物品互動。互動式顯示器動態展示產品,允許演示使用情況,突出顯示各種功能,實現觸摸和感覺,並在消費者和產品之間建立更緊密的聯繫。因此,它們提供了一個引人入勝的平台來提供全面的產品資訊。例如,護膚品公司的互動式顯示器可以顯示成分、功效以及基於皮膚類型的個人化建議。互動展示為品牌與顧客之間建立了雙向溝通管道;客戶可以直接在顯示器上發表評論、參與調查或註冊獨家優惠。這種類型的互動改善了消費者的購物體驗,並為品牌提供了有關目標市場品味和習慣的重要資訊。互動性是櫥窗展示的另一個新興趨勢。零售商正在將各種互動元素融入他們的櫥窗購物體驗中,包括觸控感應櫥窗、提供全面產品資訊的2D碼以及動作啟動櫥窗投影。因此,零售業互動式顯示器的所有上述好處預計將在預測期內推動市場的成長。
北美互動顯示市場概況
由於各種市場參與者不斷致力於推動互動式顯示的發展,北美互動式顯示市場正在經歷巨大的成長。 2023 年 9 月,全球領先的視覺解決方案供應商 ViewSonic Corp. 推出了透過 Google 企業設備授權協議 (EDLA) 認證的 ViewBoard 互動式顯示器以及 IFP52 ED 系列。 ViewBoard IFP52 ED 系列顯示器為教育目的提供了強大的生產力和協作工具。 ViewSonic IFP52 ED 互動式顯示器已通過 Google GMS 認證。這些互動式顯示器具有強大的安全功能,可讓 Microsoft 和 Google 用戶透過 Google Play 商店存取各種應用程式,並且可以快速執行高級運算任務。因此,該地區市場參與者的此類產品創新推動了互動式顯示市場的成長。
北美互動顯示市場收入及 2031 年預測(百萬美元)
北美互動顯示市場區隔
北美互動式顯示市場按產品、面板尺寸、面板類型、垂直行業和國家/地區進行分類。
根據產品,北美互動式顯示市場分為互動式資訊亭、互動式白板、互動式桌子、互動式視訊牆和互動式監視器。 2023 年,互動式資訊亭細分市場佔據北美互動式顯示市場佔有率的最大佔有率。
從面板尺寸來看,北美互動顯示市場細分為17-32吋、32-65吋以及65吋以上。 2023年,65吋以上細分市場佔據北美互動顯示市場最大佔有率。
依面板類型,北美互動式顯示市場分為平板、軟性和透明。 2023 年,平板細分市場將佔據北美互動顯示市場的最大佔有率。
根據垂直行業,北美互動式顯示市場分為零售和酒店、醫療保健、BFSI、教育、娛樂等。 2023年,教育領域佔據北美互動顯示市場最大佔有率。
按國家/地區分類,北美互動式顯示市場分為美國、加拿大和墨西哥。 2023年,美國在北美互動顯示市場佔有率中佔據主導地位。
三星電子有限公司、PROMETHEAN LIMITED、LG 電子公司、京東方科技Group Limited、松下控股公司、夏普電子公司、日立有限公司、明基公司、SMART TECHNOLOGIES ULC 和 ViewSonic Corporation 是在北美營運的一些領先公司互動顯示市場。
The North America interactive display market was valued at US$ 3,104.67 million in 2023 and is expected to reach US$ 5,075.30 million by 2031; it is estimated to register a CAGR of 6.3% from 2023 to 2031.
Growing Demand for Interactive Retail Display Fuels North America Interactive Display Market
Interactive retail displays are revolutionizing the way customers shop. The innovative display technology is making the in-store shopping experience more engaging and individualized. Customers are encouraged to interact with items using technology such as touch screens, motion sensors, and augmented reality. Interactive displays dynamically showcase products, allowing for demonstrations of usage, highlighting various features, enabling touch and feel, and developing a greater connection between the consumer and the product. Thus, they provide an engaging platform for giving thorough product information. For example, an interactive display for a skincare company can display ingredients, benefits, and individualized suggestions based on skin type. Interactive displays enable a two-way communication channel between the brand and the customers; customers may leave comments, engage in surveys, or sign up for exclusive offers right from the display. This type of interaction improves the shopping experience for the consumer and provides brands with important information about the tastes and habits of their target market. Interactivity is another emerging trend in window displays. Retailers are incorporating various interactive elements into their window shopping experiences, including touch-sensitive windows, QR codes providing comprehensive product information, and motion-activated window projections. Thus, all the above benefits of interactive displays in the retail sector are expected to propel the growth of the market during the forecast period.
North America Interactive Display Market Overview
North America is witnessing tremendous growth in the interactive display market, owing to the presence of various market players who are continuously working on the advancement of interactive display. In September 2023, ViewSonic Corp., a leading global provider of visual solutions, launched the Google Enterprise Devices Licensing Agreement (EDLA)-certified ViewBoard interactive displays with the IFP52 ED series. The ViewBoard IFP52 ED series of displays offers a strong productivity and collaboration tool for educational purpose. The ViewSonic IFP52 ED interactive displays are Google GMS certified. These interactive displays come with robust security features, offer access to a wide range of applications through the Google Play Store for both Microsoft and Google users, and can perform advanced computing tasks quickly. Thus, such product innovations by the market players in the region fuel the growth of the interactive display market.
North America Interactive Display Market Revenue and Forecast to 2031 (US$ Million)
North America Interactive Display Market Segmentation
The North America Interactive Display Market is categorized into product, panel size, panel type, industry vertical, and country.
Based on product, the North America interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment held the largest share of North America interactive display market share in 2023.
In terms of panel size, the North America interactive display market is segmented into 17-32 inches, 32-65 inches, and above 65 inches. The above 65 inches segment held the largest share of North America interactive display market in 2023.
By panel type, the North America interactive display market is divided into flat, flexible, and transparent. The flat segment held the largest share of North America interactive display market in 2023.
Based on industry vertical, the North America interactive display market is categorized into retail & hospitality, healthcare, BFSI, education, entertainment, and others. The education segment held the largest share of North America interactive display market in 2023.
By country, the North America interactive display market is segmented into the US, Canada, and Mexico. The US dominated the North America interactive display market share in 2023.
Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC, and ViewSonic Corporation are some of the leading companies operating in the North America interactive display market.