市場調查報告書
商品編碼
1597108
亞太地區活動物流市場預測至 2031 年 - 區域分析 - 按類型和最終用戶Asia Pacific Event Logistics Market Forecast to 2031 - Regional Analysis - by Type and End User |
2023年亞太地區活動物流市場價值為236.242億美元,預計2031年將達到414.2446億美元;預計2023年至2031年複合年成長率為7.3%。
不斷成長的建築和可再生能源行業中企業展覽/活動的增加推動了亞太地區活動物流市場
亞太地區的各種再生能源公司正在增加企業活動或展覽的支出,從而增加了此類活動的數量。這些活動的重點是與各領域的社區建立關係,包括太陽能、風能、地熱能、波浪能、生物能源等。透過專門參加這些行業的頂級貿易展覽會,公司有機會提高品牌知名度,並在這個高度發展的再生能源產業中宣傳其產品和服務。此外,貿易展覽是一個強大的平台,允許公司在一個展位上展示其整個業務,從而提高公司在客戶中的知名度。公司可以專注於產品、服務及其工作文化和價值觀,以確保潛在客戶參觀其展位。因此,建立此類展台的支出將會增加,預計這將成為推動活動物流服務需求的未來主要趨勢。
每年都會安排建築業的活動或貿易展覽,重點是客戶參與、產品發布和創造業務成長機會等。一些頂級建築貿易展包括 Bauma China、印尼建築展、INTERMATASEAN、MCE - Mostra Convegno Expocomfort 和印度建築博覽會。例如,印尼建築展是在雅加達國際博覽會舉辦的主要貿易展,吸引了約 15,000 至 20,000 名參觀者和來自不同建築行業的 400 多家參展商。它擁有大型展覽區,並提供有關行業趨勢和技術的交流機會、研討會和工作坊。
因此,企業活動或貿易展覽的增加預計將推動未來幾年亞太地區活動物流市場的成長。
此外,太陽能、風能、地熱能、水力發電、海洋等再生能源技術是全球快速成長的發電技術。透過再生能源永續發電的意識和投資預計未來將會成長。為了展示或宣傳該行業的新技術和先進產品,公司或協會正在花錢安排企業活動或貿易展覽/展示。這將有利於公司透過採取夥伴關係、協作、協議等策略與市場上的其他競爭對手創造商機。根據EventsEye統計,2024年計畫舉辦400多個貿易展會,如歐洲太陽能展、世界氫能會議暨展覽會、太陽能博覽會、東協太陽能博覽會等。
亞太地區活動物流市場概覽
亞太地區活動物流市場進一步分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。印度、越南、印尼、中國、馬來西亞和泰國等一些經濟高度發展中國家的存在,是未來幾年可能為活動物流市場供應商創造新機會的主要因素之一。由於主要推動活動物流行業的企業和體育產業數量的增加,將推動這些國家的活動物流市場。此外,這些國家新興的媒體和娛樂產業是推動亞太地區活動物流成長的另一個主要因素。日本、印度、印尼和馬來西亞等國家的音樂會和其他娛樂節目數量的增加也推動了該地區活動物流的需求。
此外,各國國際企業不斷增加的外國直接投資正在推動亞太國家新企業的建立,這進一步可能為亞太國家的商務會議和活動創造新的機會。此外,印度和日本等人口稠密國家體育賽事數量的增加是推動該地區賽事物流成長的另一個主要因素。
亞太地區活動物流市場收入及 2031 年預測(百萬美元)
亞太地區活動物流市場細分
亞太地區活動物流市場按類型、最終用戶和國家分類。
根據類型,亞太地區活動物流市場分為庫存管理、交付管理、貨運代理、托盤和包裝服務等。 2023年,貨運代理領域佔據最大的市場佔有率。
就最終用戶而言,亞太地區活動物流市場分為媒體和娛樂、體育賽事、企業活動和貿易展覽會、文化活動等。 2023 年,企業活動和貿易展覽會細分市場佔最大市場。
依國家/地區分類,亞太地區活動物流市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。 2023年,中國在亞太地區活動物流市場佔有率中佔據主導地位。
CH Robinson Worldwide Inc、CEVA Logistics AG、DB Schenker、Deutsche Post AG、DSV AS、FedEx Corp、GEODIS SA、Kuehne + Nagel International AG 和 United Parcel Service Inc 是亞太地區活動物流市場的一些領先公司。
The Asia Pacific event logistics market was valued at US$ 23,624.20 million in 2023 and is expected to reach US$ 41,424.46 million by 2031; it is estimated to register a CAGR of 7.3% from 2023 to 2031.
Rise in Corporate Exhibition/Events in Growing Construction and Renewable Energy Industry Boost Asia Pacific Event Logistics Market
Various renewable energy companies in Asia Pacific are raising spending on corporate events or exhibitions, which is boosting the number of such events. These events are focused on building relations with the community in various sectors, including solar, wind, geothermal, wave energy, bioenergy, and others. By participating exclusively in the top trade fairs of these industries, companies have the opportunity to increase their brand awareness and make a statement about their products and services in this highly growing renewable energy industry. In addition, trade shows are a robust platform that allows companies to showcase their entire business at one booth, raising company awareness among customers. A company can focus on products, services, as well as its work culture and values to ensure that potential customers visit its exhibition stand. As a result, there is a rise in spending on establishing such exhibition stands, which is expected to be the key future trend in driving the demand for event logistics services.
Events or trade shows in the construction industry are arranged each year with a focus on client engagement, product launches, and creating opportunities for business growth, among others. A few of the top construction trade shows include the Bauma China, Construction Indonesia, INTERMAT ASEAN, MCE - Mostra Convegno Expocomfort, and India Construction Expo. For instance, Construction Indonesia is a major trade show held at the Jakarta International Expo, attracting around 15,000 to 20,000 visitors and over 400 exhibitors from various construction sectors. It features a large exhibition area and offers networking opportunities, seminars, and workshops on industry trends and technologies.
Thus, the rise in corporate events or trade shows is anticipated to fuel the Asia Pacific event logistics market growth in the coming years.
Furthermore, renewable energy technologies such as solar, wind, geothermal, hydropower, ocean, and others are highly growing power generation technologies across the globe. Rise in awareness and investment towards generation of electricity sustainably through the renewable sources is expected to grow in the future. To showcase or advertise the new and technologically advanced products in this industry, the companies or associations are spending arranging corporate events or trade exhibition/shows. This will benefit companies in creating business opportunities with other competitors in the market by adopting strategies such as partnership, collaboration, agreements, and others. According to EventsEye, there are more than 400 trade shows scheduled in the year 2024 such as Intersolar Europe, World Hydrogen Energy Conference and Exhibition, EXPO Solar, ASEAN Solar EXPO, and others.
Asia Pacific Event Logistics Market Overview
Asia Pacific event logistics market has been further categorized into Australia, China, India, Japan, South Korea, and Rest of Asia Pacific region. The presence of some of the highly economically developing countries such as India, Vietnam, Indonesia, China, Malaysia, and Thailand, is one of the major factors likely to generate new opportunities for event logistics market vendors in the coming years. The market for event logistics in these countries will be driven due to the rise in number of businesses and sports industry that mainly drives the event logistics industry. Further, the emerging media and entertainment sector across these countries is another major factor driving the growth for event logistics in the Asia Pacific region. Rise in number of music concerts and other entertainment shows across the countries such as Japan, India, Indonesia, and Malaysia, is also driving the demand for event logistics in the region.
Further, the rising FDI investments from the international businesses of different countries is pushing the establishment of new businesses in the Asia Pacific countries which is further likely to generate new opportunities for business conferences and events in the Asia Pacific countries. Moreover, the rise in number of sports events in the highly populated countries such as India and Japan are another major factor driving the growth for event logistics in the region.
Asia Pacific Event Logistics Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Event Logistics Market Segmentation
The Asia Pacific event logistics market is categorized into type, end user, and country.
Based on type, the Asia Pacific event logistics market is segmented inventory management, delivery management, freight forwarding, pallets and packaging services, and others. The freight forwarding segment held the largest market share in 2023.
In terms of end user, the Asia Pacific event logistics market is categorized into media and entertainment, sports events, corporate events and trade fairs, cultural events, and others. The corporate events and trade fairs segment held the largest market share in 2023.
By country, the Asia Pacific event logistics market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific event logistics market share in 2023.
C H Robinson Worldwide Inc, CEVA Logistics AG, DB Schenker, Deutsche Post AG, DSV AS, FedEx Corp, GEODIS SA, Kuehne + Nagel International AG, and United Parcel Service Inc are some of the leading companies operating in the Asia Pacific event logistics market.