市場調查報告書
商品編碼
1597118
2031 年亞太地區網球拍市場預測 - 區域分析 - 按最終用戶、材料(石墨、鈦、碳纖維等)和配銷通路(超市和大賣場、專賣店、線上零售等)Asia Pacific Tennis Racquet Market Forecast to 2031 - Regional Analysis - by End User, Material (Graphite, Titanium, Carbon Fiber, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others) |
2023年亞太地區網球拍市場價值為1.3207億美元,預計到2031年將達到2.0715億美元;預計2023年至2031年複合年成長率為5.8%。
網球拍採用環保材料推動亞太網球拍市場
從大多數網球消費者的角度來看,網球拍的生命週期只是從購買全新的球拍到扔掉破舊的球拍。然而,球拍的生命週期超出了考慮環境影響的範圍——從獲取原料到分解球拍。評估網球拍的生命週期為消費者開啟了另一個視角,特別是研究製造、運輸、分銷和回收網球拍所需的材料,這表明單一網球拍對環境的影響。 2022年2月,公共環境永續發展中心(PECSD)發現,收集的一噸半垃圾中,90%以上是塑膠瓶、杯子、袋子、攪拌器、器皿、防曬包裝紙、皮帶、玩具,甚至網球拍。因此,製造商正在採用先進技術來製造網球拍,以盡量減少網球拍浪費並鼓勵球員採用環保網球拍。例如,2022 年 4 月 22 日,威爾森體育用品宣布推出環保網球拍系列,以慶祝世界地球日。該環保系列包括三款高性能球拍,採用阿科瑪 Agiplast 技術的生物基和回收材料以及宣威威廉姆斯的水性塗料,最終減少了生產的每支球拍的佔地面積。另一方面,2023年5月,Luxilon發布了第一款用於網球拍的100%回收線。 Luxilon Eco Power 是一款高性能網球線,採用完全回收的舊塑膠瓶材料製成,簡約的包裝還減少了紙張用量,從而減少浪費。因此,Yonex Co., Ltd.、HEAD 和 Wilson Sporting Goods 等網球品牌在亞太網球拍市場的出現,提高了永續發展的力度。所有這些因素都可能在預測期內為網球拍市場提供利潤豐厚的機會。
亞太地區網球拍市場概況
亞太地區包括澳洲、中國、印度、日本、韓國等國。亞太地區是網球參與者最多的地區,其中有許多來自中國和印度等國家的運動員。根據體育活動委員會 (PAC) 的研究,亞太島民社區的參與度在過去三年(2019-2021 年)增加了 37%,到 2022 年該地區將有 240 萬人打網球。 ,亞太地區為網球拍市場的成長提供了巨大的機會。另一個亞太國家新加坡正在成為體育中心,並採取策略在該地區推廣女子網球。印尼和馬來西亞參與青少年網球計劃 (JTI) 計劃的兒童數量已大幅增加。此外,中國、日本、印度和泰國等亞太國家對網球的興趣也得益於該國頂尖職業網球選手的成功。這些球員激發了該地區人們對網球的興趣。此外,亞太國家政府也透過實施優惠政策鼓勵年輕一代參與遊戲。印度政府實施了 Khelo 印度國家計劃,以發展和發展該國的體育活動。此外,2022 年 12 月 27 日,職業網球協會 (ATP) 巡迴賽與 PacificPine Sports(中國領先的體育培訓和管理公司)合作,在中國大陸和香港創建官方授權的「網球發展中心」。這項將於 2023 年開始的多年合作夥伴關係將為 ATP 提供與該地區青少年網球運動員和年輕球迷互動的有利機會。政府的此類政策和全球網球協會的戰略合作夥伴計劃預計將促進整個地區的體育活動,為網球拍市場提供成長機會。
亞太地區網球拍市場收入及 2031 年預測(百萬美元)
亞太地區網球拍市場區隔
亞太地區網球拍市場分為最終用戶、材料、配銷通路和國家。
根據最終用戶,亞太地區網球拍市場分為成人和兒童。到 2023 年,成人細分市場將佔據更大的市場佔有率。
從材質來看,亞太地區網球拍市場分為石墨、鈦、碳纖維等。 2023年,碳纖維領域佔據最大的市場佔有率。
依配銷通路分類,亞太地區網球拍市場分為超市及大賣場、專賣店、線上零售等。 2023 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家/地區分類,亞太地區網球拍市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2023年,中國在亞太地區網球拍市場佔有率中佔據主導地位。
YONEX Co Ltd、Sumitomo Rubber Industries Ltd、HEAD、Babolat、Wilson Sporting Goods、GAMMA Sports、PACIFIC Holding GmbH、Maus Freres SA、Authentic Brands Group LLC 和 Freewill Infrastructures Pvt Ltd 是亞太地區網球領域的一些領先公司球拍市場。
The Asia Pacific tennis racquet market was valued at US$ 132.07 million in 2023 and is expected to reach US$ 207.15 million by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031 .
Adoption of Eco-Friendly Material for Tennis Racquets Boosts Asia Pacific Tennis Racquet Market
From most tennis consumers ' viewpoint, the life cycle of a tennis racket is just from purchasing a brand-new racket to tossing away a worn-out racquet. However, the life cycle of a racquet is beyond that when environmental impacts are considered - from obtaining raw materials to decomposing the racquet. Assessing the life cycle of the tennis racquet opens another standpoint for consumers, especially looking into the materials needed to make, transport, distribute, and recycle a tennis racquet, which indicates the impact of a single tennis racquet on the environment. In February 2022, the Public Environmental Center for Sustainable Development (PECSD) found that over 90% of the one-and-a-half tons of waste collected are plastic bottles, cups, bags, stirrers, utensils, sunscreen wrappers, belts, toys, and even tennis racquets. Hence, manufacturers are adopting advanced technologies in manufacturing tennis racquets to minimize tennis racquet waste and encourage players to adopt eco-friendly tennis racquets. For instance, on April 22, 2022, Wilson Sporting Goods announced the launch of their eco-friendly tennis racquet series in celebration of Earth Day. The eco-conscious collection, including three performance rackets, features bio-based and recycled material from Agiplast technology by Arkema and waterborne paints from Sherwin Williams, eventually decreasing the footprint of each racket produced. On the other hand, in May 2023, Luxilon released the first 100%-recycled string used in tennis racquets. Luxilon Eco Power is a performance tennis string innovated from entirely recycled materials composed of old plastic bottles, and the minimalist packaging also trims down on the amount of paper used to lower waste. Therefore, the presence of tennis brands, such as Yonex Co., Ltd., HEAD, and Wilson Sporting Goods worldwide, operating in the Asia Pacific tennis racquet market , has elevated sustainability efforts. All these factors are likely to provide lucrative opportunities for the tennis racquet market during the forecast period.
Asia Pacific Tennis Racquet Market Overview
The Asia Pacific region comprises Australia, China, India, Japan, South Korea, and other countries. Asia Pacific region has the most tennis participants due to many players from countries like China and India. According to Physical Activity Council (PAC) study, for the Asian Pacific Islander community, participation increased by 37% during the last three years (2019-2021), with 2.4 million people of the region playing tennis in 2022. With the growing number of tennis players, the Asia Pacific region offers massive opportunities for the growth of the tennis racquet market. Singapore, another country from the Asia Pacific, is becoming the sports hub and adopting strategies to promote women's tennis within the region. Indonesia and Malaysia have already seen considerable increases in children engaging in the Junior Tennis Initiative (JTI) program. Moreover, interest in tennis in various Asia Pacific countries such as China, Japan, India, and Thailand, has been helped by the success of top professional tennis players in the country. These players have sparked an increased interest in tennis among people from the region. Additionally, governments from Asia Pacific countries encourage the younger generation into the game by implementing favorable policies. The government of India has implemented Khelo India-National Program to develop and grow sports activities in the country. In addition, on December 27, 2022, the Association of Tennis Professionals (ATP) Tour and PacificPine Sports (a leading sports training and management company in China) partnered to create officially licensed 'Tennis Development Centers' in China & Hong Kong. The multi-year partnership, which begins in 2023, would provide a lucrative opportunity for the ATP to engage with junior tennis players and young fans across the region. Such policies from the governments and strategic partnership initiatives by the global tennis associations are expected to promote sports activities across the region, providing growth opportunities for the tennis racquet market.
Asia Pacific Tennis Racquet Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Tennis Racquet Market Segmentation
The Asia Pacific tennis racquet market is segmented into end user, material, distribution channel, and country.
Based on end user, the Asia Pacific tennis racquet market is bifurcated into adults and kids. The adults segment held a larger market share in 2023. Furthermore, the adults segment is sub segmented into men and women.
In terms of material, the Asia Pacific tennis racquet market is categorized into graphite, titanium, carbon fiber, and others. The carbon fiber segment held the largest market share in 2023.
By distribution channel, the Asia Pacific tennis racquet market is segmented into supermarkets & hypermarkets , specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest market share in 2023.
By country, the Asia Pacific tennis racquet market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific tennis racquet market share in 2023.
YONEX Co Ltd, Sumitomo Rubber Industries Ltd, HEAD, Babolat, Wilson Sporting Goods, GAMMA Sports, PACIFIC Holding GmbH, Maus Freres SA, Authentic Brands Group LLC, and Freewill Infrastructures Pvt Ltd are some of the leading companies operating in the Asia Pacific tennis racquet market.