市場調查報告書
商品編碼
1597124
歐洲網球拍市場預測至 2031 年 - 區域分析 - 按最終用戶、材料(石墨、鈦、碳纖維等)和配銷通路(超市和大賣場、專賣店、線上零售等)Europe Tennis Racquet Market Forecast to 2031 - Regional Analysis - by End User, Material (Graphite, Titanium, Carbon Fiber, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others) |
2023年歐洲網球拍市場價值為1.5089億美元,預計到2031年將達到2.1056億美元;預計2023年至2031年複合年成長率為4.3%。
政府對運動的支持不斷增加推動歐洲網球拍市場
各國政府對體育運動的日益重視,為網球等體育運動開闢了新的機遇,而此前網球通常只在歐洲溫布頓網球公開賽期間進行。然而,現在網球已在英聯邦運動會和奧運會等許多其他賽事中廣泛進行。除此之外,地方政府也持續興建更多設施,包括網球場、兒童公園和公共場所內的戶外健身區。因此,預計政府不斷採取的措施和支持將擴大網球運動的範圍,從而為市場成長創造充足的機會,並在預測期內擴大球拍的用途。此外,如今,網球器材,例如具有標準尺寸和形狀且主要由層壓木材製成的球拍框架,突然以各種形狀、尺寸和材料製成,最重要的里程碑是金屬框架的引入。過去幾年,體育協會和政府一直處於發展的最前線。在英國等國家,人們高度重視提高運動參與度(尤其是網球)的努力。例如,2019年,草地網球協會(LTA)宣布未來十年在英國各地社區擴建數百個新的室內網球場,預計將使超過300萬運動員受益。
歐洲網球拍市場概況
歐洲由多個重要經濟體組成,包括德國、法國、義大利、英國、俄羅斯等。網球是該地區最受歡迎的運動之一。 2022年12月,國際網球總會(ITF)的報告顯示,在歐洲,有16,102名球員(8,711名男孩和7,391名女孩)參加了國際網球聯合會(ITF)2021年的「世界網球巡迴賽青少年組」賽事,擊敗了超過 2019 年 14,832 名選手的最佳成績。因此,歐洲各地新興的運動員群體預計將在未來幾年幫助網球運動的普及。此外,國際網球總會(ITF)在2022年2月發表文章提到,註冊教練數最多(59.9%)在歐洲。因此,歐洲的教練與網球運動員的比例最高(每位教練對應 253 名球員)。 2019年,歐洲也是參加大滿貫賽事最多的地區,青少年球員佔55.1%,職業球員佔65.2%。因此,教練比例最高,加上大滿貫賽事的代表性,提高了網球在該地區的受歡迎程度。此外,各種組織正在該地區舉辦網球錦標賽和賽事,推動體育愛好者的參與。例如,Tennis Europe是歐洲網球聯合會,有50個成員國,每年舉辦約1,200場網球賽事。這些組織透過批准、管理和支持不同的國際網球賽事來鼓勵該地區的人們參與網球運動,從而有可能推動歐洲網球拍市場的成長。諾瓦克·德約科維奇、安迪·穆雷、馬林·西里奇、金·克里斯特爾斯、賈斯汀·海寧等世界著名網球運動員都來自歐洲,他們激勵著該地區許多年輕的運動愛好者,這有望進一步推動該地區的網球運動。由於龐大的客戶群和高產品需求,網球拍製造商有潛在的成長機會在整個歐洲擴展其業務營運。此外,該地區快速發展的有組織的零售業使體育商品變得更加容易獲得和容易獲得,這極大地有利於網球拍市場的成長。
歐洲網球拍市場收入及 2031 年預測(百萬美元)
歐洲網球拍市場細分
歐洲網球拍市場分為最終用戶、材料、配銷通路和國家。
根據最終用戶,歐洲網球拍市場分為成人和兒童。到 2023 年,成人細分市場將佔據更大的市場佔有率。
從材質上來說,歐洲網球拍市場分為石墨、鈦、碳纖維等。 2023年,碳纖維領域佔據最大的市場佔有率。
依配銷通路分類,歐洲網球拍市場分為超市及大賣場、專賣店、線上零售等。 2023 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家分類,歐洲網球拍市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2023年,德國在歐洲網球拍市場佔有率中佔據主導地位。
YONEX Co Ltd、住友橡膠工業有限公司、HEAD、Babolat、Wilson Sporting Goods、GAMMA Sports、PACIFIC Holding GmbH、Maus Freres SA 和 Authentic Brands Group LLC 是歐洲網球拍市場上的一些領先公司。
The Europe tennis racquet market was valued at US$ 150.89 million in 2023 and is expected to reach US$ 210.56 million by 2031; it is estimated to register a CAGR of 4.3% from 2023 to 2031 .
Rising Government Support to Sports Drives Europe Tennis Racquet Market
The rising commitment of governments to sports has opened up new opportunities for sports such as tennis as opposed to earlier times when tennis was generally played only during Wimbledon in Europe. However, now, tennis has been widely played during numerous other events such as Commonwealth Games and Olympics. In addition to this, local governments continue to build additional facilities, including tennis courts., children's parks, and outdoor fitness areas within public spaces. Therefore, rising government initiatives and support are anticipated to facilitate the scope of tennis, thus creating ample opportunities for market growth and expanding the utility of racquets during the forecast period. Moreover, nowadays, tennis equipment such as racquets frames that had been of a standard size and shape and constructed primarily of laminated wood were suddenly manufactured in a varied choice of shapes, sizes, and materials, the most substantial milestones being the introduction of metal frames. Sports associations and governments have been at the forefront of developments over the last few years. Efforts for rising sports participation, concentrating on tennis, have been highly observed in countries such as the UK. For instance, in 2019, the Lawn Tennis Association (LTA) announced the expansion of hundreds of new indoor tennis courts in communities across the UK over the next ten years, which is projected to benefit over three million players.
Europe Tennis Racquet Market Overview
Europe comprises of various significant economies, including Germany, France, Italy, the UK, Russia, among others. Tennis is amongst the most popular sports in the region. In December 2022, the report by the International Tennis Federation (ITF) revealed that in Europe, 16,102 players (8,711 boys and 7,391 girls) competed at the International Tennis Federation (ITF)'s 'World Tennis Tour Juniors' events in 2021, beating the previous best of 14,832 in 2019. Hence, the emerging group of players across Europe is projected to aid the adoption of tennis over the coming years. Moreover, the International Tennis Federation (ITF) published an article in February 2022 mentioning that the greatest number of coaches (59.9%) are registered in Europe. Consequently, Europe boasts the highest proportion of coaches relative to tennis players (253 players to every coach). In 2019, Europe was also the most represented region at Grand Slam tournaments, with 55.1% of junior players and 65.2% of professional players. Hence, the highest proportion of coaches, coupled with the representation of Grand Slam tournaments, have increased the popularity of tennis in the region. Further, various organizations are organizing tennis championships and events across the region, driving sports enthusiasts' participation. For instance, Tennis Europe is the European Tennis Federation, which has 50 member countries and organizes approximately 1,200 tennis events annually. Such organizations encourage people across the region to participate in tennis by sanctioning, managing, and supporting different international tennis events, potentially driving the growth of the Europe tennis racquet market. Some of the world-famous tennis players, including Novak Djokovic, Andy Murray, Marin Cilic, Kim Clijsters, and Justine Henin, among others, are from Europe that are inspiring many young sports enthusiasts across the region, which is expected to further boost the tennis racquet market growth over the forecast period. Manufacturers of tennis racquets have potential growth opportunities to expand their business operations across Europe owing to the presence of a large customer base coupled with high product demand. Moreover, the rapidly developing organized retail sector across the region is enabling high accessibility and easy availability of sports merchandise, which extensively favors the tennis racquet market growth.
Europe Tennis Racquet Market Revenue and Forecast to 2031 (US$ Million)
Europe Tennis Racquet Market Segmentation
The Europe tennis racquet market is segmented into end user, material, distribution channel, and country.
Based on end user, the Europe tennis racquet market is bifurcated into adults and kids. The adults segment held a larger market share in 2023. Furthermore, the adults segment is sub segmented into men and women.
In terms of material, the Europe tennis racquet market is categorized into graphite, titanium, carbon fiber, and others. The carbon fiber segment held the largest market share in 2023.
By distribution channel, the Europe tennis racquet market is segmented into supermarkets & hypermarkets , specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest market share in 2023.
By country, the Europe tennis racquet market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe tennis racquet market share in 2023.
YONEX Co Ltd, Sumitomo Rubber Industries Ltd, HEAD, Babolat, Wilson Sporting Goods, GAMMA Sports, PACIFIC Holding GmbH, Maus Freres SA, and Authentic Brands Group LLC are some of the leading companies operating in the Europe tennis racquet market.