市場調查報告書
商品編碼
1597170
北美瓦斯燒烤爐市場預測至 2030 年 - 區域分析 - 按類型(內建式和獨立式)和配銷通路(超市和大賣場、專賣店、線上零售等)North America Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type (Built-in and Freestanding) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
2022年北美瓦斯烤肉爐市場價值為20.7853億美元,預計到2030年將達到30.1101億美元;預計 2022 年至 2030 年複合年成長率為 4.7%。
從線上購物平台購買燃氣燒烤爐的偏好不斷上升,推動了北美燃氣燒烤爐市場
由於網購人數不斷增加、智慧型手機用戶數量增加以及人們追求更高生活水準等因素,全球各國線上零售業正在快速成長。這些平台的眾多優勢,包括多種產品選擇、便利訪問、優惠券和折扣、特別優惠、輕鬆退換貨、準時交貨等,促進了不同產品的線上銷售。此外,將人工智慧等先進技術融入電商平台,為電商分銷管道提供了許多成長前景。消費者非常喜歡線上零售平台來研究烤架並與不同品牌和零售商比較功能和價格。電子商務購物提供的產品資訊和內容的獲取以及便利性吸引了許多尋求最佳價值燒烤產品的人。此外,產品內容中的擴增實境提供了真實世界的可視化,人們可以看到他們的新烤架的外觀和適合他們的空間。這增強了人們對產品的信心並激發了人們的興奮感。各種燒烤爐製造商都專注於在線銷售產品,因為這樣可以更好地接觸消費者,並且還可以進行相關的交叉銷售。
此外,COVID-19大流行的出現推動了不同產品的線上零售銷售。由於封鎖和其他社會限制,人們被迫使用線上平台來獲取必需品。 2020 年增加了許多新的線上買家。
此外,由於網際網路的存在,產品製造商變得比以前更容易接近。許多消費者喜歡直接從製造商購買燒烤爐,因為他們可以在品牌的電子商務網站上直接與品牌的支援團隊交談,並且可以獲得有關問題的最佳建議。直接從製造商購買的其他好處包括更好的保固優惠、專家服務、更低的價格以及客製化產品以滿足確切的需求。所有這些好處都會影響消費者直接從製造商的網站上購買烤肉架。燒烤架製造商,例如 Weber、Bull Outdoor Products 等,正在透過自己的網站銷售他們的產品。許多製造商喜歡直接向消費者銷售產品,以與客戶建立更好的關係,並控制定價、客戶資料、品牌和聲譽。因此,從線上購物平台購買燃氣燒烤爐的偏好不斷上升的趨勢預計將推動研究期間北美燃氣燒烤爐市場的成長。
北美瓦斯燒烤爐市場概況
在北美,家庭燒烤和後院烹飪活動的增加推動了燃氣燒烤爐市場。該地區的許多人選擇在戶外度過假期,其中燒烤是人們普遍喜歡的活動。消費者經常選擇在慶祝活動和場合進行燒烤。根據壁爐、露臺和燒烤協會 (HPBA) 的統計,超過 60% 的顧客會在夏季週末或任何特殊場合進行燒烤。他們也喜歡在獨立紀念日、感恩節、聖誕節和除夕等國定假日野餐。對戶外燒烤爐上的爆米花、烤肉、熱狗和其他食品等食品的偏好推動了對燃氣燒烤爐的需求。
此外,為了滿足對燃氣燒烤爐不斷成長的需求,製造商專注於研發活動和新產品發布。例如,2021 年,BBQGuys 宣布該公司推出了新系列「Victory」烤架。 Victory 系列首次推出兩款出色的烤架:Victory Gas Grill 和 Victory Pellet Grill。 2022 年,Nexgrill 推出了 Neevo 智慧燒烤爐系列,為戶外燒烤帶來了新的發展——首款帶有氣炸鍋的戶外智慧燃氣燒烤爐。市場參與者的此類發展進一步推動了該地區的市場成長。
北美瓦斯燒烤爐市場收入及 2030 年預測(百萬美元)
北美瓦斯燒烤爐市場細分
北美瓦斯燒烤爐市場根據類型、配銷通路和國家/地區進行細分。
根據類型,北美瓦斯燒烤爐市場分為內置式和獨立式。 2022 年,獨立式細分市場將佔更大佔有率。
從配銷通路來看,北美瓦斯燒烤爐市場分為超市及大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔最大佔有率。
根據國家/地區,北美燃氣燒烤爐市場分為美國、加拿大和墨西哥。 2022年,美國將主導北美瓦斯燒烤爐市場。
The Coleman Co Inc、Bull Outdoor Products Inc、Lynx Gills Inc、Nexgrill Industries Inc、RH Peterson Co、Ningbo Huige Outdoor Products Co Ltd、Sub-Zero Group Inc、Weber Inc 和Monument Grills LLC 是在該地區營運的一些領先公司。
The North America gas barbecue grills market was valued at US$ 2,078.53 million in 2022 and is expected to reach US$ 3,011.01 million by 2030; it is estimated to register at a CAGR of 4.7% from 2022 to 2030.
Rising Preferences to Buy Gas Barbecue Grills from Online Shopping Platforms Fuel North America Gas Barbecue Grills Market
The online retail sector is growing rapidly in various countries across the world due to factors such as the growing number of people shopping online, the high number of smartphone users, and the inclination toward a better standard of living. Numerous advantages of these platforms, including the availability of multiple product choices, easy accessibility, coupons and discounts, special offers, easy return and exchange, and on-time delivery, promote the online sales of different products. Moreover, integrating advanced technologies such as AI in e-commerce platforms provides many growth prospects for e-commerce distribution channels. Consumers highly prefer online retail platforms to research grills and compare features and pricing against different brands and retailers. The access to product information and content and convenience offered by e-commerce shopping appeal to many people looking for grill products for the best value. In addition, augmented reality in product content provides real-world visualization, and people can see how their new grills will look and fit in their space. This is instilling confidence and garnering excitement in people for the product. Various grill manufacturers focus on selling their products online as they have greater access to consumers, and they can also do relevant cross-selling.
Further, the emergence of the COVID-19 pandemic has fueled online retail sales of different products. People were compelled to use online platforms to get their essentials due to lockdown and other social restrictions. Many new online buyers were added in 2020. The sale of different types of grills flourished under the economic uncertainty wrought by the COVID-19 pandemic.
Furthermore, due to the internet, product manufacturers have become more accessible than previously. Many consumers prefer buying barbecue grills directly from manufacturers as they can talk directly with the brand's support team on the brand's e-commerce website, and they can get the best advice on their questions. Other benefits of buying directly from a manufacturer include better deals on warranties, expert service, lower prices, and customization of products to suit exact needs. All these benefits influence consumers to buy barbecue grills directly from manufacturers on their websites. Barbecue grill manufacturers, such as Weber, Bull Outdoor Products, and others, are selling their products through their own websites. Various manufacturers prefer selling their products directly to consumers to build better relationships with customers and to have control over pricing, customer data, brand, and reputation. Thus, the trend of rising preferences to buy gas barbecue grills from online shopping platforms is expected to boost the North America gas barbecue grills market growth during the studied period.
North America Gas Barbecue Grills Market Overview
In North America, the increase in home barbecue grilling and backyard cooking activities drives the gas barbecue grills market. Many people from the region choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose to barbecue quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. Preference for food products such as poppers, grilled meat, hotdogs, and other food products on outdoor grills drives the demand for gas barbecue grills.
Further, to fulfill the growing demand for gas barbecue grills, the manufacturers focus on research & development activities and new product launches. For instance, in 2021, BBQGuys announced that the company had launched a new line of "Victory" grills. The Victory line debuts with two outstanding grills: Victory Gas Grill and Victory Pellet Grill. In 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. Such developments by the players operating in the market further boost the market growth in the region.
North America Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)
North America Gas Barbecue Grills Market Segmentation
The North America gas barbecue grills market is segmented based on type, distribution channel, and country.
Based on type, the North America gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.
In terms of distribution channel, the North America gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the North America gas barbecue grills market is categorized into the US, Canada, and Mexico. The US dominated the North America gas barbecue grills market in 2022.
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, Weber Inc, and Monument Grills LLC are some of the leading companies operating in the North America gas barbecue grills market.