市場調查報告書
商品編碼
1597175
歐洲瓦斯燒烤爐市場預測至 2030 年 - 區域分析 - 按類型(內建式和獨立式)和配銷通路(超市和大賣場、專賣店、線上零售等)Europe Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type (Built-in and Freestanding) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
2022年歐洲瓦斯烤肉爐市場價值為2.6021億美元,預計到2030年將達到4.0788億美元;預計 2022 年至 2030 年複合年成長率為 5.8%。
市場參與者的策略性舉措推動歐洲燃氣燒烤爐市場
在歐洲燃氣燒烤爐市場營運的參與者專注於各種策略性舉措,例如新產品發布和併購。他們正在尋求開發新的、創新的、高品質的和技術先進的產品,以滿足日益成長的消費者需求。隨著新產品的推出,市場參與者正在幫助客戶透過創新的設計和功能來探索口味的新領域。他們大力投資科技來建構互聯燒烤平台。 2021 年,Weber 擴大了其連網燒烤爐系列,涵蓋了其流行的燃氣型號。該公司的入門級 Spirt 系列提供用於追蹤溫度的藍牙和 Wi-Fi 連接以及整合數位顯示器。此外,2022 年,Nexgrill 推出了 Neevo 智慧燒烤爐系列,推出了戶外燒烤的新發展——首款帶氣炸鍋的戶外智慧燃氣燒烤爐。支援 NEX-fi 的烤架連接到 Nexgrill 應用程式。此外,它還透過使用 SureTemp 控制器、內建溫度探頭和無旋鈕數位 LED 控制面板(根據精細調整的演算法運行,以保持一致的烹飪溫度)消除了燒烤時的猜測。此外,各公司正在採取併購策略來擴大客戶群和市場覆蓋範圍。因此,市場參與者採取的各種策略措施預計將為預測期內歐洲燃氣燒烤爐市場的成長提供利潤豐厚的機會。
歐洲瓦斯燒烤爐市場概況
歐洲燃氣燒烤爐市場的成長歸因於人們對野餐和燒烤活動的日益偏好和流行,特別是在週末和假期期間。根據歐洲領先雜誌公司 Idealo 的一項調查,人們廣泛轉向夏季燒烤野餐來休閒。這對燃氣燒烤爐的需求產生了積極影響。此外,瓦斯燒烤爐方便、快速達到烹飪溫度、易於點燃、快速且易於清潔。此外,溫度可以輕鬆控制,整個烤架的溫度可以保持均勻。燃氣燒烤爐的這些優點促進了其在該地區的採用。
此外,為了滿足對燃氣燒烤爐不斷成長的需求,在歐洲營運的製造商正專注於採取不同的策略,例如研發活動和新產品發布。例如,2023年3月,LANDMANN宣布推出九款新型戶外烹飪用具,滿足人們對多功能燒烤爐日益成長的需求。新產品包括LANDMANN Caliano 6.1 Gas BBQ with Pizza Oven、Big LANDMANN Kamado(x2尺寸)、LANDMANN E-Grill Trolley BBQ等產品。 2021 年,Weber Inc. 宣布正式開設位於歐洲的製造和分銷中心。該公司位於波蘭的新 BREEAM 認證工廠提高了公司滿足歐洲快速成長的產品需求的能力。因此,市場經營者的這種發展進一步推動了燃氣燒烤爐的銷售。
歐洲瓦斯燒烤爐市場收入及 2030 年預測(百萬美元)
歐洲瓦斯燒烤爐市場細分
歐洲燃氣燒烤爐市場根據類型、配銷通路和國家進行細分。
根據類型,歐洲燃氣燒烤爐市場分為嵌入式和獨立式。 2022 年,獨立式細分市場將佔更大佔有率。
從配銷通路來看,歐洲瓦斯燒烤爐市場分為超市及大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔最大佔有率。
根據國家/地區,歐洲燃氣燒烤爐市場分為德國、法國、英國、義大利、西班牙和歐洲其他地區。 2022 年,歐洲其他地區將主導歐洲燃氣燒烤爐市場。
The Coleman Co Inc、Bull Outdoor Products Inc、Lynx Gills Inc、Nexgrill Industries Inc、RH Peterson Co、Ningbo Huige Outdoor Products Co Ltd、Sub-Zero Group Inc 和 Weber Inc 是歐洲燃氣燒烤行業的一些領先公司烤架市場。
The Europe gas barbecue grills market was valued at US$ 260.21 million in 2022 and is expected to reach US$ 407.88 million by 2030; it is estimated to register at a CAGR of 5.8% from 2022 to 2030.
Strategic Initiatives by Market Players Drive Europe Gas Barbecue Grills Market
Players operating in the Europe gas barbecue grills market focus on various strategic initiatives such as new product launches, and mergers and acquisitions. They are looking to develop new, innovative, high-quality, and technologically advanced products to fulfil the growing consumer demand. With the new product launches, market players are enabling customers to explore a new frontier of flavor through innovative designs and features. They are heavily investing in technology to build a connected-grilling platform. In 2021, Weber expanded its line of internet-connected grills to encompass its popular gas models. The company's entry-level Spirt lineup offers Bluetooth and Wi-Fi connectivity for tracking temperature and an integrated digital display. Further, in 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. The NEX-fi-enabled grill connects to the Nexgrill app. Also, it removes the guesswork from grilling by using the SureTemp Controller, built-in temperature probes, and a knobless digital LED control panel that operates on a finely tuned algorithm to maintain consistent cooking temperatures. Furthermore, various companies are adopting merger and acquisition strategies to increase their customer base and market reach. Thus, the adoption of various strategic initiatives by market players is expected to offer lucrative opportunities for the growth of the Europe gas barbecue grills market during the forecast period.
Europe Gas Barbecue Grills Market Overview
The Europe gas barbecue grill market growth is attributed to the growing preference and popularity for cookouts and barbecue activities, especially during weekends and holidays. According to a survey by Idealo, a leading European magazine company, people are extensively shifting toward summertime barbecue cookouts for leisure. This positively impacts the demand for gas barbecue grills. Moreover, gas barbecue grills are convenient, fast to come to cooking temperature, easy to light, and quick and easy to clean. Also, temperature can be easily controlled and even temperature can be maintained over the whole grill. These advantages of gas barbecue grills boost their adoption in the region.
Further, to fulfill the growing demand for gas barbecue grills, the manufacturers operating in Europe are focusing on adopting different strategies such as research & development activities and new product launches. For instance, in March 2023, LANDMANN announced the introduction of nine new outdoor cooking appliances, meeting the growing demand for multifunctional BBQs. The new products include the LANDMANN Caliano 6.1 Gas BBQ with Pizza Oven, the Big LANDMANN Kamado (x2 sizes), the LANDMANN E-Grill Trolley BBQ, and other products. In 2021, Weber Inc. announced that it had officially opened its European-based manufacturing and distribution hub. The company's new BREEAM-certified facility, located in Poland, improves the company's ability to meet fast-growing product demand in Europe. Thus, such developments by the players operating in the market are further boosting the sales of the gas barbecue grills.
Europe Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)
Europe Gas Barbecue Grills Market Segmentation
The Europe gas barbecue grills market is segmented based on type, distribution channel, and country.
Based on type, the Europe gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.
In terms of distribution channel, the Europe gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the Europe gas barbecue grills market is categorized into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe gas barbecue grills market in 2022.
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, and Weber Inc are some of the leading companies operating in the Europe gas barbecue grills market.