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市場調查報告書
商品編碼
1666271
2031 年歐洲多模式人工智慧市場預測 - 區域分析 - 按組件、組織規模、資料類型和最終用途Europe Multimodal AI Market Forecast to 2031 - Regional Analysis - by Component, Organization Size, Data Type, and End-use |
2023年歐洲多模式AI市場價值為2.6876億美元,預計2031年將達到32.157億美元;預計 2023 年至 2031 年的複合年成長率為 36.4%。
個人化使用者體驗需求不斷成長推動歐洲多模式人工智慧市場
客戶在與企業溝通時更喜歡個人化的體驗,這促使企業追求完美的客戶體驗 (CX),以區別於競爭對手。因此,他們選擇多模式使用者介面 (MUI) 來確保自發性、直覺的使用者互動。為了滿足不斷變化的消費者偏好,UI/UX 設計師透過結合各種使用者輸入(包括語音命令、手勢偵測、觸控互動和打字)來實現自然交互,從而創建實用、個人化、以人為本的使用者介面。此外,人工智慧(AI)的應用可以透過識別需求和參與模式來改善使用者體驗(UX)。
多模式人工智慧的使用使企業能夠利用多種資料來源,為客戶提供更個人化和有針對性的內容。這反過來又允許行銷團隊創建高度客製化的活動,其中包括針對客戶的建議和廣告。此外,多模式人工智慧可以幫助產生更具互動性和吸引力的內容,有助於互動行銷、沉浸式產品體驗和多媒體豐富的教育資源。由多模式人工智慧系統提供支援的詳細分析和決策過程有助於更全面地掌握市場格局。此外,在快速發展的全球化過程中,這項技術對於打破語言界限至關重要。能夠處理和理解多種語言訊息的企業可以有效地與具有不同語言偏好的不同受眾進行互動。因此,對個人化體驗的需求不斷成長推動了歐洲多模式人工智慧市場的發展。
歐洲多模式人工智慧市場概覽
在醫療保健領域,多模式人工智慧正在徹底改變診斷、治療和病患照護。德國、英國和法國是歐洲國家中率先在醫療保健領域採用多模式人工智慧的國家。歐洲多模式人工智慧市場(特別是在醫療保健領域)的成長歸因於對先進診斷工具的需求、醫療資料日益複雜以及對個人化醫療保健解決方案不斷成長的需求。對人工智慧基礎設施的大量投資、政府的支持性政策以及科技公司和醫療機構之間的合作也為歐洲國家的市場做出了貢獻。例如,2023 年 6 月,歐盟委員會與成員國以及來自工業、研究和公共組織的 128 個合作夥伴宣布投資 2.3834 億美元用於 4 個人工智慧產業測試和實驗設施(TEF),其中包括 TEF-Health。 TEF-Health 專注於醫學影像中的機器學習 (ML)、複雜的大腦模擬以及機器人在干預和復健中的應用等方面。 2024 年 3 月,科學與技術設施委員會 (STFC) 哈特里中心和默西護理 NHS 基金會信託宣佈建立戰略合作夥伴關係,以推動整個信託機構醫療保健領域的人工智慧 (AI) 發展,從而最佳化患者的治療效果。因此,醫療保健領域的技術進步推動了歐洲多模式人工智慧市場的發展。
歐洲多模式 AI 市場收入及 2031 年預測(百萬美元)
歐洲多模式人工智慧市場細分
歐洲多模式人工智慧市場分為組件、組織規模、資料類型、最終用途和國家。
根據組成部分,歐洲多模式人工智慧市場分為解決方案和服務。 2023 年,解決方案部門將佔據更大的市場佔有率。
根據組織規模,歐洲多模式人工智慧市場分為中小企業和大型企業。 2023 年,大型企業板塊佔據了更大的市場。
根據資料類型,歐洲多模式人工智慧市場分為音訊和視訊、圖像和文字。 2023 年,音訊和視訊領域佔據了最大的市場佔有率。
根據最終用途,歐洲多模式AI 市場細分為汽車和運輸、BFSI、電子商務和零售、醫療保健、IT 和電信、媒體和娛樂等。 2023 年,汽車和運輸領域佔據了最大的市場佔有率。
依國家分類,歐洲多模式人工智慧市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2023 年,德國佔據歐洲多模式人工智慧市場的主導佔有率。
Alphabet Inc;亞馬遜網路服務公司;國際商業機器公司; NEC 公司;微軟公司; vReka AI 公司; Jiva.ai 有限公司;和 Jina AI GmbH 是歐洲多模式AI 市場的一些領先公司。
The Europe multimodal AI market was valued at US$ 268.76 million in 2023 and is expected to reach US$ 3,215.70 million by 2031; it is estimated to register a CAGR of 36.4% from 2023 to 2031.
Rising Demand for Personalized User Experience Drives Europe Multimodal AI Market
Customers prefer individualized experiences when communicating with businesses, prompting organizations to pursue flawless customer experiences (CX) that distinguish them from the competition. As a result, they are opting for a multimodal user interface (MUI) to ensure spontaneous and intuitive user interactions. In response to evolving consumer preferences, UI/UX designers create practical, personalized, and human-centered user interfaces by combining various user inputs, including voice commands, gesture detection, touch interactions, and typing, to enable natural interactions. Moreover, the application of artificial intelligence (AI) improves user experience (UX) by identifying demands and engagement patterns.
The use of multimodal AI allows businesses to harness multiple data sources, giving customers more personalized and targeted content. This, in turn, allows marketing teams to create highly tailored campaigns that include customer-specific advice and adverts. Moreover, multimodal AI can help produce more interactive and engaging content, aiding in interactive marketing, immersive product experiences, and multimedia-rich educational resources. Detailed analysis and decision-making processes powered by multimodal AI systems contribute to a more holistic grasp of the market landscape. Additionally, the technology is critical to breaking down language boundaries amid rapid-paced globalization. Businesses that process and understand information in several languages can efficiently interact with diverse audiences with different linguistic preferences. Thus, the rising demand for personalized experience propels the Europe multimodal AI market .
Europe Multimodal AI Market Overview
In healthcare, multimodal AI is revolutionizing diagnostics, treatment, and patient care. Germany, the UK, and France are pioneering the adoption of multimodal AI in healthcare among all European countries. The growth of the multimodal AI market in Europe, specifically in the healthcare sector, is attributed to the need for advanced diagnostic tools, the increasing complexity of medical data, and the rising demand for personalized healthcare solutions. Significant investments in AI infrastructure, supportive government policies, and collaborations between tech companies and healthcare institutions are also contributing to the market in European countries. For instance, in June 2023, the European Commission, along with Member States and 128 partners from industry, research, and public organizations, unveiled an investment worth US$ 238.34 million in 4 sectoral testing and experimentation facilities (TEFs) for AI, including the TEF-Health. TEF-Health focuses on machine learning (ML) in medical imaging, complex brain simulations, and the use of robotics in intervention and rehabilitation, among other aspects. In March 2024, the Science and Technology Facilities Council (STFC) Hartree Centre and the Mersey Care NHS Foundation Trust announced a strategic partnership to advance artificial intelligence (AI) in healthcare across the trust to optimize patient outcomes. Thus, technological progress in the healthcare sector propels the multimodal AI market in Europe.
Europe Multimodal AI Market Revenue and Forecast to 2031 (US$ Million)
Europe Multimodal AI Market Segmentation
The Europe multimodal AI market is categorized into component, organization size, data type, end-use, and country.
Based on component, the Europe multimodal AI market is bifurcated into solution and service. The solution segment held a larger market share in 2023.
Based on organization size, the Europe multimodal AI market is bifurcated into SMEs and large enterprises. The large enterprises segment held a larger market share in 2023.
By data type, the Europe multimodal AI market is segmented into audio & video, image, and text. The audio & video segment held the largest market share in 2023.
By end-use, the Europe multimodal AI market is segmented into automotive and transportation, BFSI, E-commerce and retail, healthcare, it and telecom, media & entertainment, and others. The automotive and transportation segment held the largest market share in 2023.
By country, the Europe multimodal AI market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe multimodal AI market share in 2023.
Alphabet Inc; Amazon Web Services Inc; International Business Machines Corp; NEC Corp; Microsoft Corp; vReka AI, Inc; Jiva.ai Ltd.; and Jina AI GmbH are some of the leading companies operating in the Europe multimodal AI market.