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罐裝葡萄酒市場 - 全球行業規模、份額、趨勢、機遇和預測，2017-2027F 按產品類型、分銷渠道、酒精強度和地區劃分
市場調查報告書
商品編碼
1228284

罐裝葡萄酒市場 - 全球行業規模、份額、趨勢、機遇和預測，2017-2027F 按產品類型、分銷渠道、酒精強度和地區劃分

Canned Wine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027F Segmented By Product Type, By Distribution Channel, By Alcohol Content, By Region
出版日期: | 出版商: TechSci Research | 英文 118 Pages | 商品交期: 2-3個工作天內

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簡介目錄

到 2027 年，全球罐裝葡萄酒市場預計將出現令人矚目的增長，原因是人們對這種飲料的健康益處越來越了解，對這種飲料的需求也在增加。

年輕人比老年人更傾向於探索新的飲酒場景，這有助於增加飲料銷量。 千禧一代的口味正在轉向罐裝葡萄酒，對罐裝葡萄酒的需求正在顯著增長。 例如，美國Union Wine Company的Underwood品牌提供各種口味的罐裝葡萄酒，包括Underwood玫瑰氣泡酒、Underwood玫瑰、Underwood黑皮諾、Underwood氣泡酒、Underwood white Haute sangria和Underwood the Spritz。

飲酒量的變化

世界各地不斷變化的人口結構對罐裝葡萄酒市場產生了重大影響。 在過去的 20 年裡，千禧一代的全球酒類消費發生了變化。 千禧一代越來越注意自己的酒精攝入量，並且更喜歡中度到低度的酒精含量。 此外，年輕一代越來越關注環境及其碳足跡，迫使釀酒商推出有機葡萄酒和環保包裝。

消費者偏好的變化推動市場增長

消費者的喜好從傳統的瓶裝葡萄酒迅速轉變為罐裝葡萄酒，增加了全球對罐裝葡萄酒的需求。 這是由於便攜性和旅行時的易用性等因素造成的。 此外，年輕人和工作人口不斷增長的需求也推動了全球對罐裝葡萄酒的需求。 消費者需要新的方便的產品來適應他們繁忙的日程安排。 與傳統酒瓶相比，易拉罐卓越的耐用性和冷卻速度正在推動市場的增長。 例如，美國消費者被罐裝起泡酒的便攜性和重量輕所吸引，低糖酒銷量的激增也有助於美國的良好增長，這是一個機會因素。 Heineken 提供一種名為“Comb and Hive”的起泡酒，它是通過將真正的糖和野花蜂蜜與橙花一起發酵並使其略帶氣泡而製成的。

社交聚會的增加進一步推動了市場增長

在預測期內，對野營、房車露營和釣魚等戶外休閒活動的渴望是推動罐裝葡萄酒市場增長的關鍵因素。 消費者也越來越傾向於在戶外聚會、家庭聚會和露營等聚會中以更適當的方式飲用葡萄酒。 在戶外活動中，對比玻璃酒瓶更便攜、方便和堅固的酒瓶的需求不斷增長，這對市場增長產生了積極影響。 由於消費者口味的變化以及對新奇和異國口味的需求不斷增長，千禧一代，尤其是工薪階層，在葡萄酒上的花費也高於威士忌和朗姆酒等其他酒精飲料。這是市場增長的推動力。

消費者意識的提高促進了市場增長

隨著消費者對健康和環境問題意識的增強，消費者希望花更多錢購買採用可持續包裝的方便、有機食品和飲料。 因此，罐裝葡萄酒的需求預計將增加，從而推動該行業的增長。 研究表明，鋁罐比其他包裝選擇更便宜，便於儲存和堆放，因此不易破損。

隨著意識的提高，製造商紛紛推出罐裝酒來吸引消費者。 例如，美國女演員兼女商人 Lisa Rinna 創立了 Rinna Wines。 此次推出的“Sparkling Brut”和“Sparkling Brut Rose”是與Prestige Beverage Group合作在普羅旺斯市中心生產的。 Sparkling Brut”具有青蘋果和奶油蛋捲、柑橘和梨的香氣。 Sparkling Brut Rose 將新鮮的草莓和覆盆子風味與柑橘橙和淡淡的香料味相結合。

定制可能性

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公司信息

  • 對其他市場參與者（最多 5 家公司）進行深入分析和概況分析。

內容

第 1 章概述

第2章研究方法論

第 3 章執行摘要

第 4 章 COVID-19 對全球罐裝葡萄酒市場的影響

第5章客戶反饋

第6章全球罐裝酒市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型（起泡酒、烈性酒、紅酒等）
    • 按酒精含量（低度酒精、中度酒精、高度酒精）
    • 按分銷渠道（超市/大賣場、網上交易、專業零售商、在線、其他）
    • 按地區
    • 按公司分類（2021 年）
  • 市場地圖（按產品類型、酒精含量、分銷渠道、地區）

第7章北美罐裝酒市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型
    • 按酒精含量
    • 按分銷渠道
    • 按國家
  • 按國家/地區劃分的北美市場分析
    • 美國
    • 加拿大
    • 墨西哥

第八章歐洲罐裝酒市場前景

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型
    • 按酒精含量
    • 按分銷渠道
    • 按國家/地區（法國、德國、英國、意大利、西班牙和其他歐洲地區）
  • 歐洲國家分析
    • 法國
    • 德國
    • 英國
    • 意大利
    • 西班牙

第9章亞太罐裝酒市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型
    • 按酒精含量
    • 按分銷渠道
    • 按國家/地區（中國、印度、日本、韓國、澳大利亞、亞太其他地區）
  • 亞太國家/地區分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳大利亞

第10章中東和非洲罐裝酒市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型
    • 按酒精含量
    • 按分銷渠道
    • 按國家/地區（南非、埃及、阿聯酋、土耳其、其他中東地區）
  • MEA：國家分析
    • 罐裝南非葡萄酒
    • 埃及罐裝酒
    • 阿聯酋罐裝葡萄酒
    • 土耳其罐裝酒

第11章南美罐裝酒市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按產品類型
    • 按酒精含量
    • 按分銷渠道
    • 按國家/地區（巴西、阿根廷、哥倫比亞、其他南美國家）
  • 南美洲。 國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 12 章市場動態

  • 司機
  • 任務

第13章新興國家市場趨勢與發展

第14章競爭格局

  • 公司簡介
    • E. & J. Gallo Winery
    • Union Wine Company
    • Constellation Brands Inc.
    • SANS Wine Co.
    • Integrated Beverage Group LLC
    • The Family Coppola
    • Sula Vineyards Pvt. Ltd.
    • The Canned Wine Company
    • Treasury Wine Estates
    • Anheuser-Busch Companies LLC

第 15 章戰略建議

第16章關於我們/免責聲明

簡介目錄
Product Code: 12887

The global canned wine market is expected to grow at an impressive rate through 2027 on account of rising demand for the beverage due to people's growing awareness of its health benefits. Young people are more likely than older generations to develop new drinking occasions, which helps to increase beverage sales. The millennial generations are shifting their preferences toward canned wines which have resulted in a huge increase in the demand for canned wines, combined with rising demand for different types of flavors attracting customers for the consumption of canned wines. For Instance, the Underwood brand of the Union Wine Company, a US-based company, provides various canned wines with different flavors such as Underwood rose bubbles, Underwood rose, Underwood pinot noir, Underwood the bubbles, Underwood white Haute sangria, Underwood the Spritz, etc.

Shift in Alcohol Consumption

Changing demographics in different parts of the world significantly impact the canned wine market. There has been a shift in millennials' global alcohol consumption over the past 20 years. The millennial generation is more aware of how much alcohol they consume and looks for options with moderate or lower alcohol content. Additionally, as younger generations have grown more concerned with the environment and their carbon footprints, wine producers have been forced to introduce organic and environmentally friendly packaged wines.

Changing Consumer Preferences Will Fuel the Market Growth

The quick shift in consumer preferences away from traditional bottled wines to canned wines has fueled the demand for canned wine globally. This is due to their portability, ease of use while traveling, and other factors. Moreover, rising demand from the young and working population is also fueling the demand for canned wines worldwide. As consumers demand new and convenient products to fit their hectic schedules. Cans' superior durability and quicker cooling speed compared to conventional wine bottles are fostering the market growth. For instance, consumers in the United States are attracted to canned sparkling wines, as they are more portable, and lightweight than their counterparts, and booming sales of wines with less sugar content, are some of the factors providing lucrative growth opportunities across the country. Heineken provides sparkling wine under the name "Comb and Hive", which is made up of real sugar and wildflower honey fermented with orange blossom flowers and a hint of fizz.

Increase in Social Gathering Will Further Fuel the Market Growth

The desire for outdoor recreational activities such as overnight camping, RV camping, and fishing are significant factors fueling the growth of the canned wine market during the forecast period. These factors include the rising customer preference for more suitable ways to consume wine during outdoor parties, house parties, camping, and other social gatherings. The growing demand for portable, convenient, and more sturdy wine containers than glass at the time for outdoor activities is positively influencing the market growth. In addition, millennials, particularly working-class members, are spending more on wine than other alcoholic beverages, such as whiskey and rum, due to customers' changing tastes and preferences and the rising demand for novel and exotic flavors, which in turn is driving the growth of the market.

Rising Consumer Awareness to Aid the Market Growth

Due to growing consumer awareness of health and environmental issues, consumers are willing to spend more on convenient, organic foods and beverages that use sustainable packaging. As a result, the demand for canned wines is expected to increase, fostering industry growth. According to studies, aluminum cans are less expensive and more convenient to store and stack than other packaging options, which results in less breakage.

Due to the rise in awareness, manufacturers launch canned wines to attract consumers. For instance, Lisa Rinna, a US-based actress, and businesswoman established Rinna Wines. The Sparkling Brut and Sparkling Brut Rose in the release were made in collaboration with Prestige Beverage Group and produced in Provence's heart. The Sparkling Brut offers flavors of green apple, hints of Brioche, and citrus and pear aromas. At the same time, the Sparkling Brut Rose combines fresh strawberry and raspberry flavors with layers of citrus orange and a tinge of spice.

Market Segmentation

The global canned wine market is segmented into product type, alcoholic content, distribution channel, region, and competitional landscape. Based on product type, the global canned wine market is further fragmented into sparkling wine, fortified wine, red wine, and others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Based on alcohol content, the market is segmented into low, medium, and high. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Company Profiles

E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC are among the major market players in the global platform that lead the market growth of the global canned wines market. Various companies are offering a wide variety of canned wines such as Barefoot Hard Seltzer, Underwood Rose, Underwood White Haute Sangria, Underwood Pinot Gris, Kim Crawford Iced Tea Wine Spritz, Kim Crawford Iced Tea Wine Spritz.

Report Scope

In this report, the global canned wines market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Canned Wine Market, By Type:

  • Sparkling Wine
  • Fortified Wine
  • Red Wine
  • Others

Canned Wine Market, By Alcohol Content:

  • Low
  • Medium
  • High

Canned Wine Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • On Trade
  • Specialist Retailers
  • Online
  • Others

Canned Wine Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • South Africa
    • Egypt
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Canned Wines market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Canned Wine Market

5. Voice of Customer

6. Global Canned Wine Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type (Sparkling Wine, Fortified Wine, Red Wine, Others)
    • 6.2.2. By Alcoholic Content (Low, Medium, High)
    • 6.2.3. By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others)
    • 6.2.4. By Region
    • 6.2.5. By Company (2021)
  • 6.3. Market Map (By Product Type, By Alcoholic Content, By Distribution Channel, By Region)

7. North America Canned Wine Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Alcoholic Content
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Canned Wine Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Alcoholic Content
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Canada Canned Wine Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Alcoholic Content
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Mexico Canned Wine Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Alcoholic Content
        • 7.3.3.2.3. By Distribution Channel

8. Europe Canned Wine Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Alcoholic Content
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Canned Wine Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Alcoholic Content
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Germany Canned Wine Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Alcoholic Content
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. United Kingdom Canned Wine Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Alcoholic Content
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Italy Canned Wine Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Alcoholic Content
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Spain Canned Wine Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Alcoholic Content
        • 8.3.5.2.3. By Distribution Channel

9. Asia-Pacific Canned Wine Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Alcoholic Content
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Canned Wine Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Alcoholic Content
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. India Canned Wine Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Alcoholic Content
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. Japan Canned Wine Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Alcoholic Content
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. South Korea Canned Wine Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Alcoholic Content
        • 9.3.4.2.3. By Distribution Channel
    • 9.3.5. Australia Canned Wine Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Product Type
        • 9.3.5.2.2. By Alcoholic Content
        • 9.3.5.2.3. By Distribution Channel

10. Middle East and Africa Canned Wine Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Alcoholic Content
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country (South Africa; Egypt; UAE; Turkey and Rest of Middle East & Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Canned Wine Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Alcoholic Content
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Egypt Canned Wine Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Alcoholic Content
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. UAE Canned Wine Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Alcoholic Content
        • 10.3.3.2.3. By Distribution Channel
    • 10.3.4. Turkey Canned Wine Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type
        • 10.3.4.2.2. By Alcoholic Content
        • 10.3.4.2.3. By Distribution Channel

11. South America Canned Wine Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Product Type
    • 11.2.2. By Alcoholic Content
    • 11.2.3. By Distribution Channel
    • 11.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
  • 11.3. South America: Country Analysis
    • 11.3.1. Brazil Canned Wine Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Product Type
        • 11.3.1.2.2. By Alcoholic Content
        • 11.3.1.2.3. By Distribution Channel
    • 11.3.2. Argentina Canned Wine Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Product Type
        • 11.3.2.2.2. By Alcoholic Content
        • 11.3.2.2.3. By Distribution Channel
    • 11.3.3. Colombia Canned Wine Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Product Type
        • 11.3.3.2.2. By Alcoholic Content
        • 11.3.3.2.3. By Distribution Channel

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. E. & J. Gallo Winery
    • 14.1.2. Union Wine Company
    • 14.1.3. Constellation Brands Inc.
    • 14.1.4. SANS Wine Co.
    • 14.1.5. Integrated Beverage Group LLC
    • 14.1.6. The Family Coppola
    • 14.1.7. Sula Vineyards Pvt. Ltd.
    • 14.1.8. The Canned Wine Company
    • 14.1.9. Treasury Wine Estates
    • 14.1.10. Anheuser-Busch Companies LLC

15. Strategic Recommendations

16. About Us & Disclaimer