市場調查報告書
商品編碼
1355159
潤喉糖市場-全球產業規模、佔有率、趨勢、機會和預測,2018-2028F 按類型、喉嚨問題、口味(薄荷醇、蜂蜜和生薑、橙子、檸檬等)、地區、競爭細分Throat Lozenges Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Throat Problem, By Flavor (Menthol, Honey & Ginger, Orange, Lemon, Others), By Region, Competition |
2022 年全球潤喉糖市場估值為 57 億美元,預計在預測期內將實現強勁成長,到 2028 年複合年成長率為 5.1%。該市場受到促進其成長和持續需求的綜合因素的推動。潤喉糖,也稱為止咳藥水或止咳糖,是一種藥片,旨在舒緩喉嚨,緩解咳嗽、喉嚨痛和其他呼吸道不適。潤喉糖市場的成長可歸因於喉嚨相關疾病盛行率的上升、自我藥療意識的增強以及對天然和有機替代品的需求不斷成長等因素。尤其是亞太地區,由於兒科和老年人口的增加,該地區出現了顯著的成長。
然而,潤喉糖市場也面臨挑戰。製造商之間的激烈競爭是一個關鍵挑戰,各公司努力透過配方、口味和包裝的創新來實現產品差異化並吸引消費者。監管合規性是另一個挑戰,因為製造商必須遵守有關成分和產品聲明的嚴格規定。需求的季節性給生產計劃和庫存管理帶來了挑戰。消費者對價格的敏感度也增加了製造商在不影響品質的情況下提供有競爭力的價格的壓力。此外,對於潤喉糖公司來說,在擁擠的市場中建立品牌認知度和消費者忠誠度可能具有挑戰性。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 50.2億美元 |
2028 年市場規模 | 67.5億美元 |
2023-2028 年複合年成長率 | 4.86% |
成長最快的細分市場 | 蜂蜜和生薑 |
最大的市場 | 北美洲 |
呼吸道疾病盛行率上升:咳嗽、感冒、流感和過敏等呼吸道疾病盛行率不斷上升,是潤喉糖市場的主要驅動力之一。隨著呼吸系統問題繼續影響全球大量人口,作為非處方藥的潤喉糖的需求預計將會成長。潤喉糖透過滋潤和麻痺喉嚨、減少刺激和咳嗽來暫時緩解疼痛。
消費者越來越關注自己的健康,並尋求天然和草藥替代品來管理自己的健康狀況。由蜂蜜、薄荷醇、尤加利、生薑和草藥萃取物等天然成分製成的潤喉糖越來越受歡迎。這些天然成分具有舒緩的特性,與含有人工添加劑或過量糖的含片相比,被認為是更安全的選擇。
隨著網路資訊的普及和健康意識的不斷增強,消費者越來越意識到自我照護實踐以及使用潤喉糖治療喉嚨相關疾病的好處。此外,醫療保健專業人士經常推薦潤喉糖作為治療方案的一部分,進一步提高消費者的意識和採用。
許多地區可支配收入的增加導致醫療保健產品和藥物的支出增加。由於個人的購買力更強,他們願意投資潤喉糖作為控制喉嚨不適的便利解決方案。這一因素在可支配收入穩定成長的新興經濟體中尤其重要。
透過各種分銷管道提供潤喉糖在推動市場成長方面發揮著至關重要的作用。潤喉糖在藥局、藥局、超市、便利商店、網路平台都可以找到。透過這些管道購買潤喉糖的可及性和便利性有助於其廣泛使用和市場擴張。
製造商透過推出新口味、包裝形式和潤喉糖配方不斷創新其產品。這種不斷的創新有助於吸引追求多樣性和喜歡獨特口味體驗的消費者。櫻桃、蜂蜜檸檬、薄荷和柑橘等口味是消費者的熱門選擇,製造商可以滿足不同的喜好。
製藥公司和潤喉糖製造商正在投資行銷和促銷活動,以提高知名度並推廣其產品。廣告活動、名人代言和社群媒體參與有助於吸引更廣泛的受眾並建立品牌忠誠度。這些行銷工作極大地影響了消費者的認知和購買決策。
潤喉糖市場競爭非常激烈,許多老牌企業和新進者都在爭奪市場佔有率。這種高水準的競爭給製造商帶來了壓力,要求他們的產品脫穎而出並在市場上脫穎而出。公司需要投資研發,創造創新的配方、口味和包裝來吸引消費者。
潤喉糖市場受到嚴格的法規和標準的約束,特別是在所用成分和製造商的聲明方面。美國食品藥物管理局 (FDA) 和歐洲藥品管理局 (EMA) 等監管機構負責管理潤喉糖的安全性和功效。製造商必須遵守這些法規,以確保產品品質和消費者安全。
隨著消費者健康意識的增強,他們擴大尋求傳統潤喉糖的天然有機替代品。消費者偏好的這種轉變給製造商帶來了挑戰,製造商需要開發天然有機潤喉糖並清楚地傳達這些產品的好處,以適應不斷變化的消費者需求。
某些潤喉糖可能會對某些人產生副作用或過敏反應。薄荷醇、尤加利和人造甜味劑等成分可能引發過敏或對敏感個體產生不利影響。為了應對這項挑戰,製造商需要進行徹底的研究和測試,以確保其產品的安全性和有效性。
對潤喉糖的需求通常是季節性的,需求高峰出現在感冒和流感病例更為普遍的冬季。需求的季節性特徵給製造商的生產規劃、庫存管理和全年保持穩定的收入流帶來了挑戰。
促進潤喉糖市場成長的關鍵促進因素之一是兒科和老年人口的成長。兒童和老年人更容易患咽喉感染和呼吸道疾病,因此咽喉含片成為治療的重要組成部分。此外,隨著自我藥療意識的不斷增強以及針對兒童的各種口味潤喉糖的出現,對這些產品的需求正在上升。
技術進步和產品創新也推動了全球潤喉糖市場的成長。製造商正專注於開發具有附加功效的含片,例如緩釋配方、增強免疫力的成分和迎合特定消費者偏好的口味。這些進步旨在提高潤喉糖的功效和消費者體驗,從而增加其需求。
包括過敏、感冒和流感在內的呼吸道疾病的盛行率不斷上升,是推動潤喉糖需求的另一個重要因素。喉糖可以暫時緩解喉嚨痛、咳嗽和刺激等症狀,使其成為尋求快速緩解的人的熱門選擇。隨著全球空氣污染的持續加劇、氣候條件的變化以及呼吸道疾病的增加,對潤喉糖的需求預計將穩定成長。
全球潤喉糖市場正在成長,其中硬糖含片發揮重要作用。喉糖廣泛用於緩解喉嚨痛、咳嗽和其他呼吸道症狀。該市場是由對具有成本效益的藥物的需求以及主要參與者對製造此類產品的關注所驅動的。隨著人們尋求治療喉嚨相關不適的藥物,COVID-19 大流行也促進了潤喉糖市場的成長。潤喉糖有多種類型和成分可供選擇,可滿足不同消費者的喜好。隨著潤喉糖的需求持續上升,預計未來市場將出現重大發展和創新。
薄荷味含片在推動全球潤喉糖市場的成長方面發揮著重要作用。薄荷醇以其清涼和舒緩的特性而聞名。含有薄荷醇的潤喉糖具有清爽的感覺,有助於緩解喉嚨痛、咳嗽和刺激。薄荷醇風味增強了含片的功效,使其成為消費者的熱門選擇。薄荷醇以其清涼和舒緩的特性而聞名。含有薄荷醇的潤喉糖具有清爽的感覺,有助於緩解喉嚨痛、咳嗽和刺激。薄荷醇風味增強了含片的功效,使其成為消費者的熱門選擇。
全球潤喉糖市場受到多種因素的推動,其中北美地區發揮了重要作用。北美地區,包括美國和加拿大等國家,在潤喉糖產業中佔有相當大的市場佔有率。北美潤喉糖市場成長的驅動力之一是咳嗽、感冒和過敏等呼吸道疾病的高盛行率。這些病症影響了很大一部分人口,導致對潤喉糖作為非處方藥的持續需求。消費者對自我照護實踐和潤喉糖益處的認知進一步促進了該地區的市場成長。此外,在北美,人們對潤喉糖中天然和草藥成分的偏好越來越受歡迎。消費者越來越關注自己的健康,並尋求由蜂蜜、薄荷醇、尤加利和草藥萃取物等天然成分製成的產品。用這些成分製成的潤喉糖具有舒緩作用,被認為是含有人工添加劑或過量糖的潤喉糖的更安全的替代品。
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The global throat lozenges market was valued at USD 5.7 billion in 2022 and is anticipated to experience robust growth in the forecast period with a CAGR of 5.1% through 2028. The market is driven by a combination of factors that contribute to its growth and sustained demand. Throat lozenges, also known as cough drops or cough sweets, are medicated tablets designed to soothe the throat and provide relief from coughs, sore throats, and other respiratory discomforts. The growth of the throat lozenges market can be attributed to factors such as the rising prevalence of throat-related ailments, increasing awareness about self-medication, and the growing demand for natural and organic alternatives. The Asia Pacific region, in particular, has witnessed significant growth due to the rise in the pediatric and geriatric population.
However, the throat lozenges market also faces challenges. Intense competition among manufacturers is a key challenge, with companies striving to differentiate their products and attract consumers through innovation in formulation, flavors, and packaging. Regulatory compliance is another challenge, as manufacturers must adhere to strict regulations regarding ingredients and product claims. The seasonal nature of demand poses challenges for production planning and inventory management. Price sensitivity among consumers also adds pressure on manufacturers to offer competitive pricing without compromising on quality. Furthermore, building brand recognition and consumer loyalty in a crowded market can be challenging for throat lozenges companies.
In conclusion, the global throat lozenges market is expected to grow steadily in the coming years. While facing challenges such as intense competition, regulatory compliance, and seasonal demand, manufacturers can seize growth opportunities by catering to consumer preferences, maintaining product quality, and establishing strong brand recognition.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 5.02 Billion |
Market Size 2028 | USD 6.75 Billion |
CAGR 2023-2028 | 4.86% |
Fastest Growing Segment | Honey & Ginger |
Largest Market | North America |
Rising Prevalence of Respiratory Conditions: The increasing prevalence of respiratory conditions such as cough, cold, flu, and allergies is one of the primary drivers of the throat lozenges market. As respiratory issues continue to affect a large population globally, the demand for throat lozenges as an over-the-counter remedy is expected to grow. Throat lozenges provide temporary relief by moisturizing and numbing the throat, reducing irritation and coughing.
Consumers are becoming more conscious about their health and seeking natural and herbal alternatives for managing their health conditions. Throat lozenges made from natural ingredients like honey, menthol, eucalyptus, ginger, and herbal extracts are gaining popularity. These natural ingredients offer soothing properties and are perceived as safer options compared to lozenges containing artificial additives or excessive sugar.
With the availability of information on the internet and growing health consciousness, consumers are becoming more aware of self-care practices and the benefits of using throat lozenges for throat-related ailments. Additionally, healthcare professionals often recommend throat lozenges as part of the treatment regimen, further driving consumer awareness and adoption.
The rise in disposable income in many regions has led to increased spending on healthcare products and remedies. As individuals have more purchasing power, they are willing to invest in throat lozenges as a convenient solution for managing throat discomfort. This factor is particularly significant in emerging economies where disposable incomes are rising steadily.
The availability of throat lozenges through various distribution channels plays a vital role in driving market growth. Throat lozenges can be found in pharmacies, drugstores, supermarkets, convenience stores, and online platforms. The accessibility and convenience of purchasing throat lozenges through these channels contribute to their widespread usage and market expansion.
Manufacturers are continuously innovating their product offerings by introducing new flavors, packaging formats, and formulations of throat lozenges. This constant innovation helps attract consumers who seek variety and prefer unique taste experiences. Flavors like cherry, honey-lemon, mint, and citrus are popular choices among consumers, allowing manufacturers to cater to different preferences.
Pharmaceutical companies and throat lozenges manufacturers are investing in marketing and promotional activities to create awareness and promote their products. Advertising campaigns, celebrity endorsements, and social media engagement help reach a wider audience and establish brand loyalty. These marketing efforts significantly impact consumer perception and purchase decisions.
The throat lozenges market is highly competitive, with numerous established players as well as new entrants vying for market share. This high level of competition puts pressure on manufacturers to differentiate their products and stand out in the market. Companies need to invest in research and development to create innovative formulations, flavors, and packaging to attract consumers.
The throat lozenges market is subject to stringent regulations and standards, especially regarding the ingredients used and the claims made by manufacturers. Regulatory bodies such as the Food and Drug Administration (FDA) in the United States and the European Medicines Agency (EMA) in Europe govern the safety and efficacy of throat lozenges. Manufacturers must comply with these regulations to ensure product quality and consumer safety.
As consumers become more health conscious, they are increasingly seeking natural and organic alternatives to conventional throat lozenges. This shift in consumer preference poses a challenge for manufacturers who need to adapt to changing consumer demands by developing natural and organic throat lozenges and clearly communicating the benefits of these products.
Some throat lozenges may cause side effects or allergic reactions in certain individuals. Ingredients such as menthol, eucalyptus, and artificial sweeteners can trigger allergies or have adverse effects on sensitive individuals. To address this challenge, manufacturers need to conduct thorough research and testing to ensure the safety and efficacy of their products.
The demand for throat lozenges is often seasonal, with peak demand occurring during the winter months when cold and flu cases are more prevalent. This seasonal nature of demand poses challenges for manufacturers in terms of production planning, inventory management, and maintaining a consistent revenue stream throughout the year.
One of the key drivers contributing to the growth of the throat lozenges market is the rise in pediatric and geriatric populations. Children and the elderly are more susceptible to throat infections and respiratory illnesses, making throat lozenges an essential part of their treatment. Additionally, with the growing awareness regarding self-medication and the availability of various flavored throat lozenges targeted at children, the demand for these products is on the rise.
Technological advancements and product innovations are also fueling the growth of the global throat lozenges market. Manufacturers are focusing on developing lozenges with added benefits such as extended-release formulas, immune-boosting ingredients, and flavors that cater to specific consumer preferences. These advancements aim to enhance the efficacy and consumer experience of throat lozenges, thus increasing their demand.
The increasing prevalence of respiratory diseases, including allergies, colds, and flu, is another significant factor driving the demand for throat lozenges. Throat lozenges provide temporary relief from symptoms such as sore throat, cough, and irritation, making them a popular choice among individuals seeking quick relief. With the continuous rise in air pollution, changing climatic conditions, and an increase in respiratory illnesses worldwide, the demand for throat lozenges is expected to grow steadily.
The global throat lozenges market is experiencing growth, with hard candy lozenges playing a significant role. Throat lozenges are widely used to provide relief from a sore throat, cough, and other respiratory symptoms. The market is driven by the demand for cost-effective medications and the focus of major key players on manufacturing such products. The COVID-19 pandemic has also contributed to the growth of the throat lozenges market, as people seek remedies for throat-related discomfort. Throat lozenges are available in various types and ingredients, catering to different consumer preferences. As the demand for throat lozenges continues to rise, the market is expected to witness significant developments and innovations in the future.
Menthol-flavored lozenges play a significant role in fueling the growth of the global throat lozenges market. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve a sore throat, cough, and irritation. The menthol flavor enhances the efficacy of the lozenges, making them a popular choice among consumers. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve a sore throat, cough, and irritation. The menthol flavor enhances the efficacy of the lozenges, making them a popular choice among consumers.
The global throat lozenges market is fueled by several factors, with a significant role played by the North America region. The North America region, comprising countries like the United States and Canada, holds a substantial market share in the throat lozenges industry. One of the drivers behind the growth of the throat lozenges market in North America is the high prevalence of respiratory conditions such as coughs, colds, and allergies. These conditions affect a significant portion of the population, leading to a consistent demand for throat lozenges as over-the-counter remedies. Consumer awareness regarding self-care practices and the benefits of throat lozenges further contribute to the market growth in this region. Additionally, the preference for natural and herbal ingredients in throat lozenges is gaining traction in North America. Consumers are increasingly conscious about their health and seek products made from natural ingredients like honey, menthol, eucalyptus, and herbal extracts. Throat lozenges made with these ingredients offer soothing properties and are seen as safer alternatives to those containing artificial additives or excessive sugar.
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In this report, the global throat lozenges market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global throat lozenges market.
Global Throat Lozenges Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report: