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市場調查報告書
商品編碼
1355348

全球液體洗滌劑市場 - 按類型、銷售管道、最終用戶、地區、競爭預測和機會細分的全球行業規模、佔有率、趨勢、機會和預測，2018-2028F

Global Liquid Detergent Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By End-User, By Region, By Competition Forecast & Opportunities, 2018-2028F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年全球液體洗滌劑市場估值達到 305 億美元，預計在整個預測期內將呈現大幅成長，到 2028 年複合年成長率 (CAGR) 達到 5.3%。全球液體洗滌劑市場是一個充滿活力的市場是家庭清潔和消費品產業中不可或缺的部門。液體洗滌劑作為滿足現代消費者洗衣和清潔需求的便捷高效的解決方案而廣受歡迎。這份全面的概述深入探討了全球液體洗滌劑市場的關鍵方面，包括其規模、成長促進因素、流行趨勢以及引導其發展的因素。在消費者生活方式不斷變化、城市化以及對便利性日益重視等因素的推動下，全球液體洗滌劑市場一直保持穩定成長。為了滿足家庭對節省時間和精力的高效清潔解決方案的需求，液體洗滌劑已成為一種多功能選擇，可滿足洗衣、洗碗和各種清潔任務的需求。

液體洗滌劑易於分配、精確劑量和快速溶解能力，使其成為家庭方便用戶使用的選擇。這種便利性與當代消費者快節奏的生活相協調，刺激了市場擴張。液體洗滌劑含有先進的清潔劑，可有效消除織物和表面上的污漬和污垢。這種以績效為導向的方面可以提高客戶滿意度，促進重複購買。市面上有各式各樣的液體洗滌劑配方，適合不同的需求，包括敏感肌膚、環保和有針對性的去污。該系列迎合了廣泛的消費者偏好和需求。隨著環保意識的興起，對環保和可生物分解液體洗滌劑的需求不斷增加。各品牌紛紛推出可減少環境影響、同時保留強大清潔能力的產品來因應。

消費者逐漸尋求符合其環保理念的產品。這一趨勢推動了環保和植物性液體洗滌劑的崛起，其特點是天然成分和永續包裝。液體洗滌劑配方透過創新成分不斷發展，滿足特定要求，如冷水洗滌、能源效率和織物保存。這些進步凸顯了對清潔效率和消費者福祉的奉獻。

市場概況
預測期 2024-2028
2022 年市場規模 305億美元
2028 年市場規模 412.3億美元
2023-2028 年複合年成長率 5.3%
成長最快的細分市場 有機的
最大的市場 亞太地區

主要市場促進因素

便利性和使用者友善性

便利因素仍然是全球液體洗滌劑市場擴張的主要催化劑。液體洗滌劑提供了一種方便、整潔的方法來清潔織物和表面。液體洗滌劑的可傾倒性和預先計量的劑量避免了量杯的必要性，簡化了洗衣程序，並使那些對家務不熟悉的人也可以使用它們。這種便利性尤其引起忙碌的個人和家庭的共鳴，他們尋求與其快節奏的日常生活一致的高效解決方案。此外，液體形式有利於精確去除污漬。消費者可以直接將清潔劑塗抹在污漬或嚴重污染的地方，以增強清潔效果。這種程度的準確性和輕鬆的應用相當於增強的清潔效果，進一步鞏固了液體洗滌劑在消費者清潔方案中的作用。

技術進步與配方創新

技術進步徹底改變了液體洗滌劑配方，催生出不僅能有效清潔，而且能滿足各種織物類型、皮膚敏感性和環境因素的產品。成分選擇和配方最佳化的不斷創新推動了市場成長。為了滿足消費者對永續商品的需求，環保配方已受到重視。製造商正在生產可生物分解的植物性液體洗滌劑，以減輕對環境的影響，同時提供有效的清潔效果。這些創新符合環保意識的消費者，促使他們轉向更認真的清潔選擇。此外，液體洗滌劑現在包含一系列專門的變體，從用於精緻織物的配方到富含親膚成分的配方。這種多樣性迎合了多種多樣的消費者需求，允許個人選擇符合其特定需求和偏好的產品。

行銷與消費者教育

有效的行銷策略和消費者教育工作在推動全球液體洗滌劑市場方面發揮關鍵作用。製造商投資進行宣傳活動，強調液體洗滌劑與傳統形式相比的獨特優點，強調無縫應用、卓越的去污能力和織物保存等屬性。消費者教育措施包括資訊豐富的包裝、明確的使用說明和產品功效演示。隨著消費者逐漸尋求符合他們的價值觀、性能期望和生活方式傾向的產品，這些努力尤其重要。使用者友善資訊的可用性使消費者能夠做出明智的決定，增強他們選擇液體洗滌劑作為首選清潔解決方案的信心。此外，線上平台和社群媒體的激增擴大了行銷活動的影響範圍，使品牌能夠直接與消費者聯繫，突顯產品功能並培養品牌忠誠度。這種直接互動促進了製造商和消費者之間的信任感和融洽關係，並促進了市場擴張。

主要市場挑戰

永續性和環境影響

全球液體洗滌劑市場面臨的最緊迫的挑戰之一是對永續和環保產品不斷成長的需求。隨著消費者環保意識的增強，他們正在仔細審視自己的購買決定對地球的影響。傳統液體洗滌劑通常含有對水生生態系統有害的成分，導致水污染和水生生物危害。製造商必須重新配製其產品，以包含可生物分解的植物成分、減少包裝廢物並降低碳足跡。面臨的挑戰是在功效和環境責任之間取得平衡。配製既能維持消費者期望的清潔效力，又能最大限度地減少對環境的危害的組合物，需要廣泛的研究、創新和大量投資。

競爭格局：與創新

全球液體洗滌劑市場競爭十分激烈，眾多品牌競相爭取消費者的關注。這種競爭格局給尋求產品差異化並贏得市場佔有率的製造商帶來了挑戰。包裝、配方和便利性方面的創新成為產品脫穎而出的關鍵。品牌必須持續投資於研發，以引進創新功能來提升消費者體驗。這可能需要整合先進的防污技術、設計創造性的分配機製或採用智慧包裝來減少浪費。保持競爭優勢需要深入了解消費者趨勢以及預測和回應不斷變化的需求的能力。

消費者偏好和成分透明度

消費者越來越關注其家用產品的成分，包括液體洗滌劑。對成分及其潛在健康影響的透明度的渴望構成了製造商必須克服的挑戰。許多消費者尋求不含危險化學物質、過敏原和刺激物的產品。製造商必須熟練地傳達其產品的安全性和有效性，並透過徹底的測試和研究來證實。取得平衡

消費者偏好和產品性能之間至關重要。能夠提供有關其成分選擇和益處的清晰全面資訊的品牌將贏得消費者的信任和忠誠度。

主要市場趨勢

永續包裝解決方案

全球液體洗滌劑市場最明顯的趨勢之一是越來越重視永續包裝解決方案。隨著環境問題日益受到關注，消費者和產業都擴大尋求對生態負責的替代品。為此，液體洗滌劑製造商正在開發可回收、可生物分解或源自可再生資源的包裝材料。對永續液體洗滌劑的需求與全球減少碳足跡和盡量減少浪費的努力一致。公司正在投資研發，設計包裝材料，以在運輸和儲存過程中保護電池與履行環境責任之間取得平衡。這些措施解決了對環境的擔憂，同時也迎合了有意識的消費者更傾向於選擇對生態影響有限的產品的傾向。

客製化和品牌差異化

在競爭激烈的液體洗滌劑市場中，多家公司提供類似的產品，包裝已成為實現差異化和品牌識別的有力工具。客製化液體洗滌劑設計和品牌不僅有助於產品在零售貨架上脫穎而出，而且還能在市場上建立令人難忘和可識別的形象。製造商正在探索創意的包裝設計，以反映其品牌價值並與目標受眾產生共鳴。包裝本身可以傳達有關產品的屬性、規格和優點的訊息，幫助消費者做出明智的選擇。客製化趨勢還包括設計能夠補充產品形式和功能的包裝，確保無縫且全面的使用者體驗。

增強安全性和監管合規性

考慮到與洗滌劑相關事件相關的潛在風險，安全考量在液體洗滌劑行業中一直佔據首要地位。這促使人們越來越重視包裝設計，不僅可以保護清潔劑免受外部影響，還可以降低運輸和儲存過程中的風險。監管機構已經制定了嚴格的洗滌劑包裝指南，特別是為各種設備供電的鋰離子電池的指南。液體洗滌劑製造商正在創新，創建符合這些法規的包裝解決方案，同時確保包裝對製造商和分銷商來說是方便用戶使用且高效的。這一趨勢需要結合緩衝、減震和絕緣等功能，以避免運輸過程中與短路、過熱或物理損壞相關的事故。總而言之，全球液體洗滌劑市場正在不斷發展，以應對不斷變化的消費者傾向、永續性問題和監管要求。永續包裝解決方案、客製化和品牌差異化以及增強的安全性和法規遵循這三個突出趨勢共同塑造了液體洗滌劑的未來。

主要市場參與者

  • 高露潔棕欖
  • 高樂氏公司
  • Godrej 消費品
  • 聯合利華公司
  • 寶潔公司
  • 強生公司
  • 教堂和德懷特公司
  • 漢高股份公司
  • 安麗公司
  • 利潔時Group Limited

報告範圍：

全球液體洗滌劑市場，按類型：

  • 有機的
  • 無機

全球液體洗滌劑市場，依銷售管道分類：

  • 超市/大賣場
  • 百貨公司
  • 便利商店
  • 線上的
  • 其他

全球液體洗滌劑市場，按最終用戶分類：

  • 住宅
  • 商業的

全球液體洗滌劑市場（按地區）：

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 亞太
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

競爭格局：

公司簡介：全球液體洗滌劑市場主要公司的詳細分析。

可用的客製化：

全球液體洗滌劑市場報告根據給定的市場資料，技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲分析

  • 品牌意識
  • 影響購買決策的因素
  • 購買後面臨的挑戰

第 5 章：全球液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市場佔有率分析（有機和無機）
    • 依銷售通路市場佔有率分析（超市/大賣場、百貨公司、便利商店、網路等）
    • 按最終用戶市場佔有率分析（住宅和商業）
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球液體洗滌劑市場測繪和機會評估
    • 按類型映射和機會評估
    • 透過銷售管道映射和機會評估
    • 透過最終用戶映射和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：北美液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 7 章：歐洲液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 8 章：亞太液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 9 章：中東和非洲液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第10章 ：南美洲液體洗滌劑市場展望

  • 市場規模及預測
    • 按價值和數量
  • 市佔率及預測
    • 按類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 動力
  • 挑戰

第 12 章：COVID-19 對全球液體洗滌劑市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：波特的五力模型

  • 競爭競爭
  • 買家的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：SWOT 分析

  • 優勢
  • 弱點
  • 機會
  • 威脅

第16章：競爭格局

  • 公司簡介
    • Colgate Palmolive
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • The Clorox Company
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Godrej Consumer Products
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Unilever PLC
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • The Procter & Gamble Company
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Johnson & Johnson
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Church and Dwight Company
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Henkel AG & Co. KGaA
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Amway Corporation
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Reckitt Benckiser Group PLC
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 17 章：策略建議/行動計劃

  • 重點關注領域
  • 目標類型
  • 目標銷售通路

第 18 章：關於我們與免責聲明

簡介目錄
Product Code: 2824

The Global Liquid Detergent Market achieved a valuation of USD 30.5 billion in 2022 and is expected to demonstrate substantial growth throughout the projected period, attaining a Compound Annual Growth Rate (CAGR) of 5.3% by 2028. The global liquid detergent market stands as a dynamic and indispensable sector within the household cleaning and consumer goods industry. Liquid detergents have gained popularity as a convenient and efficient solution for modern consumers' laundry and cleaning needs. This comprehensive overview delves into key facets of the global liquid detergent market, encompassing its dimensions, drivers of growth, prevailing trends, and factors steering its evolution. The global liquid detergent market has sustained steady growth over time, driven by factors like evolving consumer lifestyles, urbanization, and an increasing emphasis on convenience. In response to households' quest for efficient cleaning solutions that save time and effort, liquid detergents have emerged as a versatile option catering to laundry, dishwashing, and diverse cleaning tasks.

Liquid detergents offer easy dispensing, precise dosages, and rapid dissolving capabilities, rendering them user-friendly choices for households. This convenience harmonizes with the fast-paced lives of contemporary consumers, stimulating market expansion. Liquid detergents incorporate advanced cleaning agents, effectively eradicating stains and grime from fabrics and surfaces. This performance-oriented aspect augments customer satisfaction, fostering repeat purchases. The market presents a diverse spectrum of liquid detergent formulations tailored to distinct needs, encompassing sensitive skin, eco-friendliness, and targeted stain removal. This array caters to a broad array of consumer preferences and requisites. As environmental awareness burgeons, the demand for eco-friendly and biodegradable liquid detergents has ascended. Brands are responding by introducing products that curtail environmental impact while retaining robust cleaning capabilities.

Consumers are progressively seeking products aligned with their environmental ethos. This trend has fueled the ascension of eco-friendly and plant-based liquid detergents, featuring natural ingredients and sustainable packaging. Liquid detergent formulations persistently evolve through innovative compositions addressing specific requirements, like cold-water washing, energy efficiency, and fabric preservation. These advancements underscore dedication to both cleaning efficiency and consumer well-being.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 30.5 Billion
Market Size 2028USD 41.23 Billion
CAGR 2023-20285.3%
Fastest Growing SegmentOrganic
Largest MarketAsia Pacific

Key Market Drivers

Convenience and User-Friendliness

The convenience factor remains a prime catalyst for global liquid detergent market expansion. Liquid detergents offer an accessible, mess-free approach to cleansing fabrics and surfaces. The pourability and pre-measured dosing of liquid detergents circumvent the necessity for measuring cups, streamlining laundry procedures and making them accessible to individuals with limited familiarity in household chores. This convenience particularly resonates with busy individuals and families seeking efficient solutions in alignment with their fast-paced routines. Furthermore, the liquid format facilitates precise stain elimination. Consumers can directly apply detergent to stains or heavily soiled areas, amplifying cleaning efficacy. This level of accuracy and effortless application equates to enhanced cleaning results, further solidifying the role of liquid detergents in consumers' cleaning regimens.

Technological Advancements and Formulation Innovations

Technological advancements have revolutionized liquid detergent formulation, spawning products that not only clean effectively but also cater to a diverse range of fabric types, skin sensitivities, and environmental considerations. Market growth is propelled by ceaseless innovation in ingredient selection and formula optimization. Eco-friendly formulations have garnered prominence in response to consumer demand for sustainable goods. Manufacturers are producing biodegradable and plant-based liquid detergents that mitigate environmental impact while delivering potent cleaning outcomes. These innovations align with environmentally conscious consumers, prompting the shift towards more conscientious cleaning choices. Additionally, liquid detergents now encompass a spectrum of specialized variations, ranging from formulations for delicate fabrics to those enriched with skin-friendly constituents. This diversity caters to multifarious consumer necessities, permitting individuals to select products aligned with their particular requisites and preferences.

Marketing and Consumer Education

Effective marketing strategies and consumer education endeavors play a pivotal role in propelling the global liquid detergent market. Manufacturers invest in campaigns spotlighting the distinctive merits of liquid detergents in comparison to traditional formats, highlighting attributes such as seamless application, superior stain removal, and fabric preservation. Consumer education initiatives encompass informative packaging, unambiguous usage instructions, and demonstrations of product efficacy. These endeavors are particularly crucial as consumers progressively seek products consistent with their values, performance expectations, and lifestyle inclinations. The availability of user-friendly information empowers consumers to make informed decisions, bolstering their confidence in selecting liquid detergents as their preferred cleaning solution. Furthermore, the proliferation of online platforms and social media amplifies the reach of marketing campaigns, enabling brands to directly connect with consumers, spotlight product features, and cultivate brand loyalty. This direct interaction fosters a sense of trust and rapport between manufacturers and consumers, facilitating market expansion.

Key Market Challenges

Sustainability and Environmental Impact

One of the most imperative challenges confronting the global liquid detergent market revolves around the burgeoning demand for sustainable and environmentally friendly products. As consumers heighten their environmental awareness, they are scrutinizing the consequences of their purchasing decisions on the planet. Traditional liquid detergents frequently encompass ingredients detrimental to aquatic ecosystems, contributing to water pollution and harm to aquatic life. Manufacturers face the imperative of reformulating their products to include biodegradable and plant-based ingredients, diminish packaging waste, and lower their carbon footprint. The challenge is to strike a balance between efficacy and environmental responsibility. Formulating compositions that retain the cleaning potency consumers expect while minimizing harm to the environment necessitates extensive research, innovation, and substantial investment.

Competitive Landscape: and Innovation

The global liquid detergent market is markedly competitive, featuring numerous brands vying for consumer attention. This competitive scenario poses a challenge for manufacturers seeking to distinguish their products and garner market share. Innovations in packaging, formulation, and convenience emerge as pivotal in setting products apart. Brands must consistently invest in research and development to introduce innovative features that heighten the consumer experience. This might entail integrating advanced stain-fighting technologies, devising inventive dispensing mechanisms, or incorporating smart packaging to curtail wastage. Maintaining a competitive edge mandates an in-depth understanding of consumer trends and the ability to anticipate and respond to shifting demands.

Consumer Preferences and Ingredient Transparency

Consumers are progressively concerned about the ingredients constituting their household products, including liquid detergents. The desire for transparency regarding ingredients and their potential health implications poses a challenge that manufacturers must surmount. Numerous consumers seek products free from hazardous chemicals, allergens, and irritants. Manufacturers must adeptly communicate the safety and effectiveness of their products, substantiated by thorough testing and research. Striking a balance

between consumer preferences and product performance is pivotal. Brands capable of providing lucid and comprehensive information about their ingredient choices and benefits stand to gain consumer trust and loyalty.

Key Market Trends

Sustainable Packaging Solutions

One of the most pronounced trends in the Global Liquid Detergent Market is the growing emphasis on sustainable packaging solutions. As environmental concerns gain traction, both consumers and industries increasingly seek ecologically responsible alternatives. In response, Liquid Detergent manufacturers are developing packaging materials that are recyclable, biodegradable, or derived from renewable sources. The demand for sustainable Liquid Detergent aligns with broader global endeavors to reduce carbon footprints and minimize waste. Companies are investing in research and development to devise packaging materials that strike a balance between safeguarding batteries during transportation and storage while also upholding environmental responsibility. These initiatives address environmental apprehensions while also catering to the inclinations of conscious consumers more inclined to choose products with limited ecological impact.

Customization and Brand Differentiation

In the competitive liquid detergent market, where multiple companies offer akin products, packaging has emerged as a potent instrument for differentiation and brand identity. Customized Liquid Detergent designs and branding not only assist products in standing out on retail shelves but also establish a memorable and identifiable presence in the market. Manufacturers are exploring inventive packaging designs that mirror their brand's values and resonate with their target audience. The packaging itself can convey information about the product's attributes, specifications, and advantages, aiding consumers in making informed selections. The trend towards customization also encompasses devising packaging that complements the product's form and function, ensuring a seamless and comprehensive user experience.

Enhanced Safety and Regulatory Compliance

Safety considerations have consistently occupied a paramount position in the liquid detergent industry, given the potential risks linked to detergent-related incidents. This has prompted a growing emphasis on designing packaging that not only shields detergents from external influences but also mitigates risks during transit and storage. Regulatory agencies have established rigorous guidelines for detergent packaging, particularly concerning lithium-ion batteries that power an extensive array of devices. Liquid Detergent manufacturers are innovating to create packaging solutions that align with these regulations while also guaranteeing that the packaging is user-friendly and efficient for manufacturers and distributors. This trend entails incorporating features such as cushioning, shock absorption, and insulation to avert accidents related to short circuits, overheating, or physical damage during transportation. To conclude, the Global Liquid Detergent Market is evolving in response to shifting consumer inclinations, sustainability concerns, and regulatory requisites. The three highlighted trends - sustainable packaging solutions, customization and brand differentiation, and enhanced safety and regulatory compliance - collectively shape the future of Liquid Detergent.

Key Market Players

  • Colgate Palmolive
  • The Clorox Company
  • Godrej Consumer Products
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Church and Dwight Company
  • Henkel AG & Co. KGaA
  • Amway Corporation
  • Reckitt Benckiser Group PLC

Report Scope:

In this report, the global Liquid Detergent market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Liquid Detergent Market, By Type:

  • Organic
  • Inorganic

Global Liquid Detergent Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

Global Liquid Detergent Market, By End-User:

  • Residential
  • Commercial

Global Liquid Detergent Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

Competitive Landscape:

Company Profiles: Detailed analysis of the major companies present in the global liquid detergent market.

Available Customizations:

Global Liquid Detergent Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Challenged Faced Post Purchase

5. Global Liquid Detergent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value & Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Organic and Inorganic)
    • 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, and Others)
    • 5.2.3. By End-User Market Share Analysis (Residential and Commercial)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. South America Market Share Analysis
      • 5.2.4.3. Middle East & Africa Market Share Analysis
      • 5.2.4.4. Europe Market Share Analysis
      • 5.2.4.5. Asia-Pacific Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Liquid Detergent Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Mapping & Opportunity Assessment
    • 5.3.3. By End-User Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Liquid Detergent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value & Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By End-User Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Liquid Detergent Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value & Volume
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Sales Channel Market Share Analysis
        • 6.2.4.1.2.3. By End-User Market Share Analysis
      • 6.2.4.2. Canada Liquid Detergent Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value & Volume
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Sales Channel Market Share Analysis
        • 6.2.4.2.2.3. By End-User Market Share Analysis
      • 6.2.4.3. Mexico Liquid Detergent Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value & Volume
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Sales Channel Market Share Analysis
        • 6.2.4.3.2.3. By End-User Market Share Analysis

7. Europe Liquid Detergent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value & Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By End-User Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Liquid Detergent Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value & Volume
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Sales Channel Market Share Analysis
        • 7.2.4.1.2.3. By End-User Market Share Analysis
      • 7.2.4.2. Germany Liquid Detergent Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value & Volume
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Sales Channel Market Share Analysis
        • 7.2.4.2.2.3. By End-User Market Share Analysis
      • 7.2.4.3. Spain Liquid Detergent Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value & Volume
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Sales Channel Market Share Analysis
        • 7.2.4.3.2.3. By End-User Market Share Analysis
      • 7.2.4.4. Italy Liquid Detergent Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value & Volume
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Sales Channel Market Share Analysis
        • 7.2.4.4.2.3. By End-User Market Share Analysis
      • 7.2.4.5. United Kingdom Liquid Detergent Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value & Volume
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Sales Channel Market Share Analysis
        • 7.2.4.5.2.3. By End-User Market Share Analysis

8. Asia-Pacific Liquid Detergent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value & Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By End-User Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Liquid Detergent Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value & Volume
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Sales Channel Market Share Analysis
        • 8.2.4.1.2.3. By End-User Market Share Analysis
      • 8.2.4.2. Japan Liquid Detergent Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value & Volume
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Sales Channel Market Share Analysis
        • 8.2.4.2.2.3. By End-User Market Share Analysis
      • 8.2.4.3. India Liquid Detergent Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value & Volume
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Sales Channel Market Share Analysis
        • 8.2.4.3.2.3. By End-User Market Share Analysis
      • 8.2.4.4. Australia Liquid Detergent Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value & Volume
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Sales Channel Market Share Analysis
        • 8.2.4.4.2.3. By End-User Market Share Analysis
      • 8.2.4.5. South Korea Liquid Detergent Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value & Volume
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Sales Channel Market Share Analysis
        • 8.2.4.5.2.3. By End-User Market Share Analysis

9. Middle East & Africa Liquid Detergent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value & Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By End-User Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Liquid Detergent Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value & Volume
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Sales Channel Market Share Analysis
        • 9.2.4.1.2.3. By End-User Market Share Analysis
      • 9.2.4.2. Saudi Arabia Liquid Detergent Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value & Volume
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Sales Channel Market Share Analysis
        • 9.2.4.2.2.3. By End-User Market Share Analysis
      • 9.2.4.3. UAE Liquid Detergent Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value & Volume
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Sales Channel Market Share Analysis
        • 9.2.4.3.2.3. By End-User Market Share Analysis

10. South America Liquid Detergent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value & Volume
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By End-User Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Liquid Detergent Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value & Volume
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Sales Channel Market Share Analysis
        • 10.2.4.1.2.3. By End-User Market Share Analysis
      • 10.2.4.2. Colombia Liquid Detergent Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value & Volume
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Sales Channel Market Share Analysis
        • 10.2.4.2.2.3. By End-User Market Share Analysis
      • 10.2.4.3. Brazil Liquid Detergent Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value & Volume
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Sales Channel Market Share Analysis
        • 10.2.4.3.2.3. By End-User Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Liquid Detergent Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Colgate Palmolive
      • 16.1.1.1. Company Details
      • 16.1.1.2. Products
      • 16.1.1.3. Financials (As Per Availability)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. The Clorox Company
      • 16.1.2.1. Company Details
      • 16.1.2.2. Products
      • 16.1.2.3. Financials (As Per Availability)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Godrej Consumer Products
      • 16.1.3.1. Company Details
      • 16.1.3.2. Products
      • 16.1.3.3. Financials (As Per Availability)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Unilever PLC
      • 16.1.4.1. Company Details
      • 16.1.4.2. Products
      • 16.1.4.3. Financials (As Per Availability)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. The Procter & Gamble Company
      • 16.1.5.1. Company Details
      • 16.1.5.2. Products
      • 16.1.5.3. Financials (As Per Availability)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. Johnson & Johnson
      • 16.1.6.1. Company Details
      • 16.1.6.2. Products
      • 16.1.6.3. Financials (As Per Availability)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Church and Dwight Company
      • 16.1.7.1. Company Details
      • 16.1.7.2. Products
      • 16.1.7.3. Financials (As Per Availability)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Henkel AG & Co. KGaA
      • 16.1.8.1. Company Details
      • 16.1.8.2. Products
      • 16.1.8.3. Financials (As Per Availability)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Amway Corporation
      • 16.1.9.1. Company Details
      • 16.1.9.2. Products
      • 16.1.9.3. Financials (As Per Availability)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. Reckitt Benckiser Group PLC
      • 16.1.10.1. Company Details
      • 16.1.10.2. Products
      • 16.1.10.3. Financials (As Per Availability)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Type
  • 17.3. Target Sales Channel

18. About Us & Disclaimer