市場調查報告書
商品編碼
1370878
聯絡中心軟體市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按解決方案、服務、部署、企業規模、產業、地區和競爭細分Contact Center Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Solution, By Service, By Deployment, By Enterprise Size, By Industry, By Region and Competition |
由於企業擴大採用全通路客戶來滿足不斷成長的業務需求,預計全球聯絡中心軟體市場將在預測期內激增。使用基於雲端的聯絡中心解決方案可以提高業務連續性,是市場擴張的重要因素。此外,人工智慧和機器學習也被用來自動化聯絡中心的任務,例如路由呼叫、回答問題和解決問題。此外,由於全球聯絡中心軟體市場的成長,企業正在採用聯絡中心軟體來降低功耗並製造速度更快的電腦。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 431億美元 |
2028 年市場規模 | 1208.6億美元 |
2023-2028 年年複合成長率 | 18.87% |
成長最快的細分市場 | 衛生保健 |
最大的市場 | 北美洲 |
由於人們對基於網際網路的服務的接受度不斷提高,許多企業擴大使用基於雲端的軟體。基於雲端的解決方案具有很強的適應性,代表可以即時存取客戶訊息,並跨管道和地點與他們進行溝通。此外,該軟體消除了代理或代表全天候在辦公室的要求。此外,該軟體的主要賣點是可靠性和安全性,可供企業採用。此外,中小型企業已採用雲端技術,因為實施、維護和升級的成本較低,而大型企業則繼續使用雲端解決方案,因為其營運效率高且易於整合到現有系統中。此外,已經在使用雲端技術的企業打算增加其雲端預算。與傳統的本地選項相比,基於雲端的聯絡中心軟體通常可以提供更好的價值。因為企業不需要購買和維護自己的軟體和硬體,並且可以根據需要自由增加或減少聯絡中心的規模,而不會產生額外的成本。基於雲端的軟體可以讓企業輕鬆整合人工智慧、機器學習和其他全通路解決方案以及所使用的各種分析工具。企業將因此有機會進行長期投資。因此,由於所有這些因素,對聯絡中心軟體的需求預計在預測期內將大幅成長。因此,雲端的日益普及預計將在預測期內推動全球聯絡中心軟體市場的成長。
對自動化客戶服務的需求不斷成長是推動聯絡中心軟體市場成長的關鍵因素之一。企業擴大尋求自動化客戶服務營運,以提高效率、降低成本並提供更好的客戶體驗。自動化客戶服務可以幫助企業提高客戶服務營運的效率,讓客服人員專注於更複雜的問題。為了為企業創造長期價值,負責客戶服務的主管需要與客戶保持更緊密的聯繫。此外,企業如果想確保品牌忠誠度,就必須專注於保留現有受眾。流程中的自動化可以透過減少解決問題所需的時間,為客戶提供 24/7 全天候支持,有助於改善客戶體驗。因此,企業正在整合自動化客戶服務,以減少回答典型客戶詢問所花費的時間,並利用這些時間來解決更複雜的問題以及與新客戶的互動。例如,對人工智慧 (AI) 支援的聊天機器人和社群媒體管理系統快速解決客戶問題的需求不斷增加。聊天機器人可用於回答常見問題,自助服務入口網站可用於讓客戶解決自己的問題,而無需與現場客服人員交談。此外,由於機器學習和人工智慧 (AI),聯絡中心透過自動通訊進行的互動將比透過人工座席進行的互動更多。這反過來又提高了對自動化客戶服務的需求,從而促進了預測期內全球聯絡中心軟體市場的成長。
客戶滿意度對於零售商保持永續性和獲利能力至關重要。亞馬遜、星巴克、家得寶等企業使用聯絡中心軟體來提供無縫的全通路客戶體驗。客戶可以透過多種管道聯繫企業,包括電話、電子郵件、聊天和社群媒體。由於數位化程度的提高,零售業正在進入一個新時代,這對商業策略產生了重大而有益的影響。零售商的目標是讓顧客購物變得輕鬆、順利、愉快和放鬆。全通路零售是零售業的顛覆性數位創新之一。與競爭對手相比,使用全通路聯絡中心解決方案的企業擁有更高的客戶保留率。此外,數位管道和新興通訊技術的擴展使得全通路客戶支援在業務中得以整合。
透過提供所有互動的單一視圖,全通路聯絡中心軟體使座席能夠更輕鬆地回應來自各種管道的客戶的詢問。就每位客戶的平均利潤率而言,為企業提供全通路服務的企業優於其他公司。此外,在審查與中心的聯繫時,客戶對自助服務替代方案給予了很高的評價。透過這些替代方案,客戶可以使用任何設備快速、方便地找到所需的資訊。由於基於雲端的技術可以輕鬆地與全通路聯絡中心解決方案相結合,以提供跨所有裝置的無縫通訊體驗。全通路服務的需求使得企業中的聯絡中心軟體快速成長,這歸因於預測期內全球聯絡中心軟體市場的成長。
聯絡中心的首次通話解決率 (FCR) 和平均回應速度 (ASA) 可能會產生多種負面影響,包括座席人員和客戶滿意度下降。高放棄率、更長的處理時間以及聯絡中心成本增加都是聯絡中心面臨的挑戰。這些挑戰可能會導致客戶不滿意、收入損失和營運成本增加。儘管許多聯絡中心解決方案提供者正在採取措施確保在規定的時間內處理客戶的詢問,但來電量與首次通話中回答的問題量之間仍存在顯著差異。 ASA 和 FCR 是用來評估聯絡中心成效的兩個指標。隨著客戶需求的增加,企業一直在努力提供必要的客戶服務。大多數客戶不願意在呼叫佇列中等待超過 20 秒。但是,當客戶等待時間超過 20 秒時,通話量或每天處理的通話數量就會受到負面影響。因此,平均回應時間不足和初始呼叫解決率不佳正在限制預測期內全球聯絡中心軟體市場的成長。
全球聯絡中心軟體市場分為解決方案、服務、部署、企業規模、產業。根據解決方案,市場分為自動呼叫分配(ACD)、電腦電話整合(CTI)、通話錄音、撥號器、客戶協作、報告和分析、互動式語音應答(IVR)、勞動力最佳化等。根據服務,市場進一步分為整合和部署、支援和維護、培訓和諮詢以及託管服務。根據部署,市場分為雲端和本地。依企業規模,市場分為大型企業、中小企業。根據行業,市場分為消費品和零售、政府、BFSI、醫療保健、資訊科技 (IT) 和電信等。
思科系統公司、中興通訊公司、NEC Enterprise Solutions、甲骨文公司、SAP SE、Enghouse Interactive Inc.、Five9 Inc.、Genesys Te communications Laboratories Inc.、Mitel Networks Corporation 和Aspect Software Inc. 是推動這一趨勢的主要參與者。全球聯絡中心軟體市場的成長。
在本報告中,除了以下詳細介紹的產業趨勢外,全球聯絡中心軟體市場也分為以下幾類:
(註:公司名單可依客戶要求客製化。)
Global contact center software market is predicted to proliferate during the forecast period due to the growing adoption of omnichannel customer by enterprises to meet the need for growing businesses. The use of cloud-based contact center solutions can improve business continuity and is a significant factor in the market's expansion. In addition, AI and ML are being used to automate tasks in contact centers, such as routing calls, answering questions, and resolving issues. Furthermore, businesses are adopting contact center software to lower power consumption and to create much faster computers that are attributed to the growth of contact center software market globally.
A contact center software is a suite of applications that automate essential contact center operations, such as call routing, agent scheduling, and customer data management. It assists organizations in controlling cost, creating agents, improving customer experience, adhering to regulatory requirements, and increasing efficiency. The contact center software typically includes the following features such as interactive voice response (IVR), automatic call distribution (ACD), customer relationship management (CRM), and workforce management (WFM). In addition to these core features, a contact center software might have a variety of other features, such as email, social media, video conferencing, speech analytics, and many more. Moreover, by automating key contact center processes, contact center software can enable enterprises to incorporate cutting-edge technologies including artificial intelligence (AI). This will create new opportunities for companies that develop and manufacture contact center software in the upcoming years.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 43.1 Billion |
Market Size 2028 | USD 120.86 Billion |
CAGR 2023-2028 | 18.87% |
Fastest Growing Segment | Healthcare |
Largest Market | North America |
Numerous businesses are increasingly utilizing cloud-based software because of the growing acceptance of internet-based services. The cloud-based solution is so adaptable that representatives can access customers' information in real time and communicate with them across channels and locations. Additionally, the software removes the requirement for agents or representatives to be present in offices round-the-clock. Additionally, this software's main selling points are reliability and security enabled for businesses to adopt it. Additionally, small, and medium-sized businesses have adopted cloud technology because of lower costs associated with implementation, upkeep, and upgrades, whereas large businesses continue to utilize cloud solutions due to their high operational efficacy and simple integration into existing systems. Moreover, enterprises that are already using cloud technology intend to increase their cloud budgets. When compared to conventional on-premises options, cloud-based contact center software frequently offers better value. It is because businesses do not have to purchase and maintain their own software and hardware, and they are free to increase or decrease the size of their contact center as required without incurring additional costs. Cloud-based software can make it simple for businesses to incorporate AI, machine learning, and other omnichannel solutions, as well as a variety of analytical tools utilized. Businesses will have the chance to make long-term investments because of it. As a result, the demand for contact center software is expected to rise significantly over the forecast period due to all these factors. Therefore, the increasing adoption of cloud is expected to grow the global contact center software market in the forecasting period.
The rising need for automated client services is one of the key factors driving the growth of the contact center software market. Businesses are increasingly seeking to automate their customer service operations to improve efficiency, reduce costs, and provide a better customer experience. Automated client services can help businesses to improve the efficiency of their customer service operations by freeing up agents to focus on more complex issues. To create long-term value for the business, executives in charge of customer service are required to maintain closer ties with customers. In addition, enterprises are required to concentrate on preserving their present audience if they want to ensure brand loyalty. Automation in the process can aid to improve the customer experience by providing customers with 24/7 access to support by reducing the time it requires to resolve issues. Due to this, enterprises are integrating automated client services to cut down on the time spent while answering typical customer inquiries and instead utilizing that time to address more complicated issues and interaction with new customers. For instance, artificial intelligence (AI)-powered chatbots and social media management systems are increasing in demand to resolve customer issues rapidly. Chatbots can be used to answer frequently asked questions and self-service portals can be used to allow customers to resolve their own issues without the need to speak to a live agent. Moreover, there will be more interactions at contact centers through automated communication than through human agents owing to machine learning and artificial intelligence (AI). This in turn is raising the need for automated client services, proliferating the growth of global contact center software market in the forecast period.
Customer satisfaction is essential for the retailer to maintain its sustainability and profitability. Enterprises such as Amazon, Starbucks, Home Depot etc. uses contact center software to provide a seamless omnichannel customer experience. Customers can contact enterprises through a variety of channels, including phone, email, chat, and social media. The retail industry is entering a new era owing to increasing digitalization, which has a significant and beneficial impact on business strategy. The goal of retailers is to make shopping easy, smooth, enjoyable, and relaxing for their customers. Omnichannel retailing is one of the disruptive digital innovations in retailing. When compared to their rivals, businesses that utilize omnichannel contact center solutions have a higher rate of customer retention. Additionally, the expansion of digital channels and emerging communication technologies has enabled the integration of omnichannel customer support in the business.
By providing a single view of all interactions, omnichannel contact center software makes it easier for agents to respond to inquiries from customers coming from a variety of channels. Enterprises that are offering omnichannel services to business are outperforming other companies in terms of average profit margin per client. Moreover, when reviewing their contacts with centers, clients give self-service alternatives a high rating. With these alternatives, customers can quickly and conveniently locate the information they require, using any device. As cloud-based technology may be easily combined with omnichannel contact center solutions to provide a seamless communication experience across all devices. The demand for omnichannel services enable the contact center software's in the enterprises are growing rapidly, attributing the growth of global contact center software market in the forecast period.
A contact center's First Call Resolution (FCR) and Average Speed of Answer (ASA) can have several negative effects, including a decrease in agent and customer satisfaction. High rates of abandonment, longer processing times, and increased costs for the contact center are all challenges that contact centers face. These challenges can lead to customer dissatisfaction, lost revenue, and increased operational costs. There is a significant discrepancy between the volume of incoming phone calls and the volume of questions that are answered on the initial call, even though many providers of contact center solutions are taking steps to ensure that client inquiries are processed within the allotted time frame. ASA and FCR are two types of metrics that are used to evaluate the effectiveness of contact centers. Businesses have struggled to provide the necessary customer service as customer demands have increased. Most of the customers prefer not to wait more than 20 seconds in a call queue. But the call volume, or the number of calls handled each day is negatively impacted when a customer waits longer than 20 seconds. Therefore, the inadequate average response time and poor initial call resolution are restraining the growth of the global contact center software market in the forecast period.
Global Contact Center Software Market is divided into solution, service, deployment, enterprise size, industry. Based on solution, the market is segmented into automatic call distribution (ACD), computer telephony integration (CTI), call recording, dialer, customer collaboration, reporting & analytics, interactive voice responses (IVR), workforce optimization, and others. Based on service, the market is further divided into integration & deployment, support & maintenance, training & consulting, and managed services. Based on deployment, the market is bifurcated into cloud and on-premises. Based on enterprise size, the market is segmented into large enterprises, small and medium-sized enterprises. Based on industry, the market is segmented into consumer goods & retail, government, BFSI, healthcare, information technology (IT) & telecom, and others.
Cisco Systems Inc., ZTE Corporation, NEC Enterprise Solutions, Oracle Corporation, SAP SE, Enghouse Interactive Inc., Five9 Inc., Genesys Telecommunications Laboratories Inc., Mitel Networks Corporation, and Aspect Software Inc. are among the major players that are driving the growth of the global contact center software market.
In this report, the global contact center software market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
(Note: The companies list can be customized based on the client requirements.)