益生菌膳食補充劑市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測，按形式、最終用途、應用、地區、競爭預測和機會細分，2018-2028F

2022 年全球益生菌膳食補充劑市場價值為70.9 億美元，預計在預測期內將出現顯著成長，預計到2028 年年複合成長率(CAGR) 將達到10.79%。這一全球市場近年來經歷了大幅擴張多年來，這主要是由於消費者對腸道健康的重要性和益生菌提供的潛在優勢的認知不斷提高。益生菌是活的微生物，攝取適量時可提供一系列健康益處。

主要市場促進因素

健康意識不斷增強

市場概況
預測期	2024-2028
2022 年市場規模	70.9億美元
2028 年市場規模	131.1億美元
2023-2028 年年複合成長率	10.79%
成長最快的細分市場	整體健康
最大的市場	北美洲

在個人健康和福祉意識日益增強的時代，消費者正在尋求自然和整體的方法來維持和增強活力。這種日益成長的健康意識導致對膳食補充劑（尤其是益生菌）的需求大幅增加。益生菌是一種已證明對健康有益的活微生物，吸引了全世界注重健康的人們的想像。健康意識是個人為維持和改善健康而採取的高度認知和積極主動的方法。這不僅包括身體健康，還包括心理和情緒健康。如今，人們越來越致力於做出明智的選擇，以實現更健康、更充實的生活。健康意識最重要的方面之一是人們越來越了解腸道在整體健康中的核心作用。腸道通常被稱為“第二個大腦”，是一個複雜的微生物生態系統，其中有益細菌和有害細菌的平衡可以深刻影響健康。消費者現在認知到，平衡的腸道微生物組對於正常消化、強大的免疫系統甚至心理健康至關重要。隨著注重健康的人們尋找自然的方法來增強健康，益生菌成為一種引人注目的解決方案。這些活菌和酵母如果攝取足夠量，可以帶來一系列好處，從改善消化到支持免疫系統。益生菌與整體健康實踐的願望完美契合。腹脹、脹氣和腸躁症 (IBS) 等消化系統健康問題是許多人普遍關心的問題。注重健康的消費者正在轉向益生菌來緩解這些問題並促進消化和諧。對消化健康的關注直接推動了對益生菌膳食補充劑的需求。免疫系統是抵抗感染和疾病的前線防禦者。具有健康意識的人越來越意識到增強免疫系統的必要性，特別是在面對新冠肺炎 (COVID-19) 大流行等全球健康挑戰時。益生菌因其支持免疫功能的作用而受到認可，這進一步促進了其受歡迎程度。具有健康意識的消費者往往具有敏銳的洞察力並尋求基於證據的解決方案。益生菌透過科學研究獲得了可信度，證明了它們在解決各種健康問題方面的有效性。這項研究讓消費者放心，並鼓勵他們將益生菌涵蓋日常生活中。健康意識的增強並不限於某一地理區域。這是一個全球現象。這導致北美、歐洲、亞太等地區的益生菌膳食補充劑市場不斷擴大。隨著健康意識的傳播，新興經濟體的採用率也增加。

消化系統健康問題

在當今快節奏、充滿壓力的世界中，消化健康問題變得越來越普遍，影響著全世界數百萬人。當人們努力解決腹脹、消化不良、腸躁症 (IBS) 和其他胃腸道疾病等問題時，許多人開始尋求自然和整體療法來尋求緩解。這種健康重點的轉變極大地促進了全球益生菌膳食補充劑市場的成長。消化健康問題包括一系列與消化系統相關的問題，包括胃、腸和其他相關器官。這些問題可能表現為不適、疼痛、排便不規律等。它們會影響個人的整體生活品質，導致許多人尋求解決方案。近年來，消化系統健康問題變得越來越普遍。壓力、不良飲食選擇和久坐的生活方式等因素都會導致這些問題。因此，越來越多的人感到不適並尋求緩解症狀的方法。益生菌是活的微生物，如果攝取足夠量，可以帶來許多健康益處。它們的主要優勢之一是能夠恢復和維持腸道細菌的健康平衡。隨著消化系統健康問題的日益嚴重，益生菌已成為解決這些問題的自然而全面的方法。經歷消化不適的消費者，無論是偶爾或慢性，通常都會求助於益生菌來緩解。這些補充劑可以幫助調節排便、減少腹脹並緩解與腸躁症相關的症狀。對非藥物和非侵入性解決方案的渴望刺激了對益生菌的需求。益生菌在解決消化健康問題的功效得到了科學研究的支持。研究表明，特定的益生菌菌株可以幫助維持腸道微生物群平衡並改善消化功能。這種科學驗證使消費者對益生菌的有效性充滿信心。腸道微生物組在消化健康中發揮著至關重要的作用。這種微生物生態系的不平衡會導致消化問題。益生菌透過引入有益細菌，幫助恢復腸道和諧，幫助消化並降低胃腸道問題的風險。

多樣化的產品供應

全球益生菌膳食補充劑市場正在經歷繁榮，而這一成長背後的關鍵驅動力之一是向消費者提供的多樣化產品。益生菌是一種活的微生物，攝取適量後可帶來健康益處，近年來受到了廣泛歡迎。製造商透過推出多種益生菌膳食補充劑來滿足這一需求。益生菌膳食補充劑市場現在提供了大量的產品配方，確保能夠滿足每個消費者的喜好和需求。這些多樣化的產品在推動市場成長方面發揮了關鍵作用。益生菌補充劑有多種輸送方式，包括膠囊、片劑、粉末、軟糖，甚至飲料。這種多樣性使消費者可以選擇符合他們的便利性和個人喜好的形式。例如，難以吞嚥藥片的人可能會選擇液體或軟糖形式的益生菌。製造商正在開發針對特定健康問題的益生菌配方。例如，有些產品專為解決消化問題而設計，而有些產品則專注於免疫系統支持或女性健康。這些定製配方引起了尋求適合其獨特需求的解決方案的消費者的共鳴。不同的益生菌菌株具有不同的健康益處。多樣化的產品包括含有已知對各種目的有效的特定菌株的補充劑。這使得消費者能夠選擇符合其健康目標的產品，無論是改善消化、增強免疫力或管理特定狀況。益生菌已進入日常消費品中，例如優格、克菲爾和其他發酵食品。這使得消費者能夠將益生菌無縫地融入他們的飲食中，從而更容易保持定期攝取。對於那些更喜歡傳統食品而不是補充劑的人來說，這種選擇特別有吸引力。多樣化的產品格局迎合了廣泛的消費者喜好。有些人可能喜歡每日服用益生菌藥丸的便利性，而有些人則選擇調味粉或益生菌飲料。這些選擇使消費者更有可能將益生菌涵蓋日常生活中。

科學研究進展

在多種因素的推動下，全球益生菌膳食補充劑市場正在經歷顯著的成長。這種擴張背後最有影響力的驅動力之一是科學研究的不斷進步。益生菌是已知在攝取足夠量時可提供多種健康益處的活微生物，已引起了消費者的極大關注和興趣。科學研究進步影響益生菌市場的主要方式之一是驗證其功效。大量研究一致表明，特定的益生菌菌株可以提供廣泛的健康益處。從改善消化系統健康到支持免疫系統，甚至在心理健康方面發揮作用，科學證據證明益生菌是一種有價值的膳食補充劑。研究的進步使得特定益生菌菌株的鑑定和表徵成為可能。研究人員現在可以確定哪些菌株對於解決特定的健康問題最有效。這種精確性導致了有針對性的益生菌配方的開發，以滿足消費者的特定需求。科學發現將益生菌的應用擴展到傳統消化健康之外。例如，研究揭示了益生菌在治療腸躁症 (IBS)、發炎性腸道疾病 (IBD) 和過敏等疾病方面的潛力。這種應用的多樣化擴大了消費者基礎和市場機會。腸道微生物組是消化道中的微生物群落，在整體健康中發揮關鍵作用。科學研究加深了我們對益生菌如何影響腸道微生物組的理解。這些知識促進了益生菌產品的開發，這些產品專門用於最佳化微生物平衡，以獲得更好的健康結果。隨著科學研究不斷提供益生菌益處的有力證據，消費者對這些補充劑的信心不斷增強。知情的消費者更有可能將益生菌涵蓋日常生活中，進一步推動市場成長。科學發現激發了益生菌市場的產品創新。製造商根據最新研究不斷推出新的和改進的益生菌配方。這些創新吸引了消費者的注意並鼓勵產品的採用。

主要市場挑戰

品質控制和標準化

確保益生菌補充劑的品質和功效可能具有挑戰性。益生菌是活的微生物，在整個製造、儲存和分銷過程中保持其活力至關重要。產品品質的差異可能導致健康益處不一致並削弱消費者的信任。

監理複雜性

各國膳食補充劑的監管框架各不相同，這使得製造商在複雜的環境中應對挑戰。滿足監管要求並獲得不同地區的批准可能成本高且耗時，從而阻礙市場擴張。

消費者教育

儘管人們對益生菌的認知不斷提高，但許多消費者仍然對益生菌如何發揮作用、哪些菌株適合其特定需求以及什麼構成高品質產品缺乏深入了解。對消費者進行這些方面的教育對於建立信任和促進明智的決策至關重要。

生存能力和功效

益生菌菌株對溫度和濕度等環境因素可能很脆弱且敏感。確保益生菌在整個保存期限內的存活和有效性可能是一項挑戰，特別是在氣候條件極端的地區。

主要市場趨勢

個人化營養

消費者擴大尋求滿足其個人需求的客製化健康解決方案。個人化營養，包括個人化益生菌配方，正在受到越來越多的關注。 DNA 測試和微生物組分析正在幫助消費者識別針對其特定健康問題最有益的益生菌菌株。

針對性配方

益生菌補充劑不再是一刀切的。公司正在開發針對特定健康問題的產品，例如腸道健康、免疫力和心理健康。專為嬰兒、兒童和老年人設計的配方也在增加，以解決各種與年齡相關的健康問題。

菌株的多樣性

對益生菌的研究揭示了不同菌株的獨特益處。市場正在超越傳統的乳酸菌和雙歧桿菌菌株，製造商在其產品中引入了鮮為人知但高效的益生菌菌株。

合生元

益生菌和益生元的組合（稱為合生元）越來越受歡迎。合生元產品旨在透過提供必要的營養來支持益生菌在腸道中的生長和活動，從而增強益生菌的功效。這一趨勢反映出人們對益生元在益生菌補充中的重要性的日益認知。

細分市場洞察

形成洞察

從劑型來看，2022年片劑和軟膠囊在全球市場佔據主導地位，佔據總收入的最大佔有率。由於多種原因，預計未來幾年對片劑形式的天然保健補充劑的需求將會增加。一個關鍵因素是使用高品質的賦形劑，促進片劑的吸收和崩解。平板電腦很方便，對於忙碌生活的人來說是一個有吸引力的選擇。此外，片劑可以配製以提供精確的劑量，這對於需要特定水平以確保有效性和安全性的補充劑至關重要。雖然天然塗層可以改善溶解度，但功效和品質等因素也會影響身體吸收這些補充劑的速度。總體而言，這些優勢預計將在預測期內推動該領域的成長。

最終用途見解

從最終用途類別來看，2022年成人在全球市場中佔據主導地位，在總收入中佔有最大的市場佔有率。成年人胃腸道問題發生率的增加刺激了益生菌補充劑的開發。例如，2021年4月，Bausch Health在美國推出了ENVIVE，這是一種非處方益生菌補充劑，專為成人日常食用而設計。 ENVIVE 有助於減輕五種胃腸道症狀的頻率，包括腹瀉、便秘、脹氣、腹脹和不適。

另一方面，預計嬰兒在預測期內將大幅成長。嬰兒益生菌補充劑市場通常提供無味的粉末或液體，可以輕鬆與餵養嬰兒的各種液體（包括母乳和配方奶粉）混合。隨著市場的擴大，對滿足嬰兒獨特的代謝和消化需求的客製化產品的需求不斷增加。

區域洞察

2022年，北美市場佔據領先地位。北美益生菌補充劑需求增加的主要驅動力是具有健康意識的消費者數量的不斷增加以及對促進腸道健康的產品日益成長的興趣。該地區的製造商正在透過推出創新補充劑來滿足消費者的需求，從而滿足這一需求。此外，許多製造商正在提供根據個人喜好量身定做的個人化益生菌補充劑。此外，北美消費者已經對益生菌補充劑的健康優勢有了強烈的認知。根據國際食品資訊理事會 2022 年的資料，大約 32% 的美國人積極尋求將益生菌涵蓋飲食中，其中 24% 的人計劃每天多次這樣做。

相較之下，中東和非洲正在成為益生菌膳食補充劑的前景廣闊的市場，預計該地區在預測期內將以令人印象深刻的年複合成長率實現顯著成長。該地區的人口格局正在發生重大變化，其特徵是人口年輕化、就業率不斷上升，並且更加重視健康和福祉。這個年輕族群傾向於將資源分配到能夠增強其整體健康和生活品質的產品上，包括益生菌補充劑。

目錄

第 1 章：產品概述

• 市場定義
• 市場範圍
  • 涵蓋的市場
  • 研究年份
  • 主要市場區隔

第 2 章：研究方法

• 研究目的
• 基線方法
• 主要產業夥伴
• 主要協會和二手資料來源
• 預測方法
• 數據三角測量與驗證
• 假設和限制

第 3 章：執行摘要

• 市場概況
• 主要市場細分概述
• 主要市場參與者概述
• 重點地區/國家概況
• 市場促進因素、挑戰、趨勢概述

第 4 章：客戶之聲

第 5 章：全球益生菌膳食補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按地區
  • 按公司分類 (2022)
• 產品市場地圖
  • 按形式
  • 按最終用途
  • 按應用
  • 按地區

第 6 章：北美益生菌膳食補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第 7 章：歐洲益生菌膳食補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按國家/地區
• 歐洲：國家分析
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙

第 8 章：亞太地區益生菌膳食補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按國家/地區
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國

第 9 章：南美洲益生菌膳食補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按國家/地區
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 10 章：中東和非洲益生菌膳食補充劑市場前景

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按形式（咀嚼片和軟糖、膠囊、粉末、片劑和軟膠囊、其他）
  • 依最終用途（嬰兒、兒童、成人、老年人）
  • 按應用（運動健身、能量和體重管理、一般健康、骨骼和關節健康、胃腸道健康、免疫、心臟健康、糖尿病、抗癌、皮膚/頭髮/指甲、大腦/心理健康、其他）
  • 按國家/地區
• MEA：國家分析
  • 南非益生菌膳食補充劑
  • 沙烏地阿拉伯益生菌膳食補充劑
  • 阿拉伯聯合大公國益生菌膳食補充劑
  • 科威特益生菌膳食補充劑

第 11 章：市場動態

• 促進要素
• 挑戰

第 12 章：市場趨勢與發展

• 近期發展
• 併購
• 產品發布

第 13 章：波特的五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 客戶的力量
• 替代產品的威脅

第14章：競爭格局

• 商業概覽
• 產品供應
• 最近的發展
• 財務（據報導）
• 主要人員
• SWOT分析
  • Vitakem Nutraceutical Inc
  • Lesaffre International Corp
  • DuPont de Nemours Inc
  • H&H Group PLC
  • Amway Corp
  • Abbott Laboratories Inc
  • Bayer AG
  • Pfizer Inc.
  • GSK PLC
  • BASF SE

第 15 章：策略建議

第 16 章：關於我們與免責聲明

The Global Probiotics Dietary Supplements Market, valued at USD 7.09 billion in 2022, is poised for remarkable growth in the forecast period, projecting an impressive Compound Annual Growth Rate (CAGR) of 10.79% through 2028. This global market has experienced substantial expansion in recent years, primarily propelled by the rising awareness among consumers regarding the significance of gut health and the potential advantages offered by probiotics. Probiotics, which are living microorganisms, provide a range of health benefits when ingested in appropriate quantities.

Key Market Drivers

Growing Health Consciousness

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 7.09 Billion
Market Size 2028	USD 13.11 Billion
CAGR 2023-2028	10.79%
Fastest Growing Segment	General Health
Largest Market	North America

In an era marked by increasing awareness of personal health and well-being, consumers are seeking natural and holistic approaches to maintain and enhance their vitality. This growing health consciousness has given rise to a significant surge in the demand for dietary supplements, especially probiotics. Probiotics, live microorganisms with demonstrated health benefits, have captured the imagination of health-conscious individuals worldwide. Health consciousness is the heightened awareness and proactive approach individuals take to maintain and improve their health. This encompasses not only physical health but also mental and emotional well-being. People today are increasingly invested in making informed choices that contribute to a healthier and more fulfilling life. One of the most significant facets of health consciousness is the growing understanding of the gut's central role in overall health. The gut, often referred to as the "second brain," is a complex ecosystem of microorganisms, where the balance of beneficial and harmful bacteria can profoundly impact health. Consumers now comprehend that a balanced gut microbiome is essential for proper digestion, a robust immune system, and even mental health. As health-conscious individuals look for natural ways to enhance their well-being, probiotics emerge as a compelling solution. These live bacteria and yeasts, when consumed in adequate quantities, offer an array of benefits, from improving digestion to supporting the immune system. Probiotics align perfectly with the desire for holistic health practices. Digestive health issues, such as bloating, gas, and irritable bowel syndrome (IBS), are common concerns for many people. Health-conscious consumers are turning to probiotics to alleviate these issues and promote digestive harmony. This focus on digestive wellness directly drives the demand for probiotics dietary supplements. The immune system is a frontline defender against infections and diseases. Health-conscious individuals are increasingly aware of the need to bolster their immune systems, especially in the face of global health challenges like the COVID-19 pandemic. Probiotics are recognized for their role in supporting immune function, further contributing to their popularity. Health-conscious consumers are often discerning and seek evidence-based solutions. Probiotics have gained credibility through scientific research, which has demonstrated their effectiveness in addressing various health concerns. This research provides reassurance to consumers and encourages them to incorporate probiotics into their daily routines. The growing health consciousness is not limited to one geographical region. It is a global phenomenon. This has resulted in an expanding market for probiotics dietary supplements in regions like North America, Europe, Asia-Pacific, and beyond. Emerging economies are also witnessing increased adoption as health awareness spreads.

Digestive Health Concerns

Digestive health concerns have become increasingly prevalent in today's fast-paced, stress-filled world, affecting millions of people worldwide. As individuals grapple with issues such as bloating, indigestion, irritable bowel syndrome (IBS), and other gastrointestinal disorders, many are turning to natural and holistic remedies to find relief. This shift in health priorities has significantly contributed to the growth of the global probiotics dietary supplements market. Digestive health concerns encompass a range of issues related to the digestive system, including the stomach, intestines, and other associated organs. These concerns can manifest as discomfort, pain, irregular bowel movements, and more. They can impact an individual's overall quality of life, leading many to seek solutions. In recent years, digestive health problems have become increasingly common. Factors such as stress, poor dietary choices, and sedentary lifestyles contribute to these issues. As a result, more people are experiencing discomfort and seeking ways to alleviate their symptoms. Probiotics are living microorganisms that, when consumed in adequate quantities, offer numerous health benefits. One of their primary advantages is their ability to restore and maintain a healthy balance of gut bacteria. With digestive health concerns on the rise, probiotics have emerged as a natural and holistic approach to addressing these issues. Consumers experiencing digestive discomfort, whether it's occasional or chronic, often turn to probiotics for relief. These supplements can help regulate bowel movements, reduce bloating, and ease symptoms associated with IBS. The desire for a non-pharmacological and non-invasive solution has fueled the demand for probiotics. The efficacy of probiotics in addressing digestive health concerns is supported by scientific research. Studies have shown that specific strains of probiotics can help maintain a balanced gut microbiome and improve digestive function. This scientific validation provides consumers with confidence in the effectiveness of probiotics. The gut microbiome plays a crucial role in digestive health. Imbalances in this microbial ecosystem can lead to digestive problems. Probiotics, by introducing beneficial bacteria, help restore harmony to the gut, aiding in digestion and reducing the risk of gastrointestinal issues.

Diverse Product Offerings

The global probiotics dietary supplements market is experiencing a boom, and one of the key drivers behind this growth is the diverse range of product offerings available to consumers. Probiotics, live microorganisms that confer health benefits when ingested in appropriate quantities, have gained immense popularity in recent years. Manufacturers have responded to this demand by introducing a wide variety of probiotics dietary supplements. The probiotics dietary supplements market now offers a plethora of product formulations, ensuring there is something to cater to every consumer's preference and need. These diverse offerings have played a pivotal role in driving market growth. Probiotic supplements are available in multiple delivery methods, including capsules, tablets, powders, gummies, and even beverages. This variety allows consumers to choose a form that aligns with their convenience and personal preferences. For instance, individuals who struggle with swallowing pills may opt for probiotics in liquid or gummy form. Manufacturers are developing probiotic formulations targeting specific health concerns. For example, some products are tailored to address digestive issues, while others focus on immune system support or women's health. These customized formulations resonate with consumers looking for solutions tailored to their unique needs. Different probiotic strains offer distinct health benefits. Diverse product offerings include supplements containing specific strains known to be effective for various purposes. This enables consumers to select products that align with their health goals, whether it's improving digestion, bolstering immunity, or managing specific conditions. Probiotics have found their way into everyday consumables, such as yogurt, kefir, and other fermented foods. This allows consumers to incorporate probiotics seamlessly into their diet, making it easier to maintain a regular intake. For those who prefer traditional foods over supplements, this option is particularly attractive. The diverse product landscape caters to a broad range of consumer preferences. Some individuals may prefer the convenience of a daily probiotic pill, while others opt for flavored powders or probiotic-infused drinks. These choices make it more likely for consumers to adopt probiotics into their daily routine.

Scientific Research Advancements

The global probiotics dietary supplements market is experiencing a remarkable surge in growth, driven by a multitude of factors. One of the most influential drivers behind this expansion is the continuous advancement in scientific research. Probiotics, live microorganisms known to provide various health benefits when consumed in adequate amounts, have garnered immense attention and consumer interest. One of the primary ways scientific research advances have impacted the probiotics market is through validation of their efficacy. Numerous studies have consistently shown that specific strains of probiotics can offer a wide range of health benefits. From improving digestive health to supporting the immune system and even playing a role in mental well-being, scientific evidence has lent credibility to probiotics as a valuable dietary supplement. Advancements in research have allowed for the identification and characterization of specific probiotic strains. Researchers can now pinpoint which strains are most effective for addressing particular health concerns. This precision has resulted in the development of targeted probiotic formulations, catering to consumers' specific needs. Scientific discoveries have expanded the applications of probiotics beyond traditional digestive health. For instance, research has revealed the potential of probiotics in managing conditions such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and allergies. This diversification of applications broadens the consumer base and market opportunities. The gut microbiome, the community of microorganisms residing in the digestive tract, plays a pivotal role in overall health. Scientific research has deepened our understanding of how probiotics influence the gut microbiome. This knowledge has led to the development of probiotic products specifically designed to optimize microbial balance for better health outcomes. As scientific research continues to provide robust evidence of the benefits of probiotics, consumer confidence in these supplements has grown. Informed consumers are more likely to incorporate probiotics into their daily routines, further fueling market growth. Scientific findings have inspired product innovation in the probiotics market. Manufacturers are continually introducing new and improved probiotic formulations based on the latest research. These innovations attract consumer attention and encourage product adoption.

Key Market Challenges

Quality Control and Standardization

Ensuring the quality and potency of probiotics supplements can be challenging. Probiotics are live microorganisms, and maintaining their viability throughout the manufacturing, storage, and distribution processes is crucial. Variability in product quality can lead to inconsistencies in health benefits and erode consumer trust.

Regulatory Complexity

Regulatory frameworks for dietary supplements vary across countries, making it challenging for manufacturers to navigate a complex landscape. Meeting regulatory requirements and obtaining approvals in different regions can be costly and time-consuming, hindering market expansion.

Consumer Education

While awareness of probiotics has grown, many consumers still lack a deep understanding of how probiotics work, which strains are suitable for their specific needs, and what constitutes a high-quality product. Educating consumers about these aspects is essential to building trust and fostering informed decision-making.

Survivability and Efficacy

Probiotic strains can be delicate and sensitive to environmental factors like temperature and humidity. Ensuring the survival and effectiveness of probiotics throughout their shelf life can be a challenge, especially in regions with extreme climate conditions.

Key Market Trends

Personalized Nutrition

Consumers are increasingly seeking tailored health solutions that cater to their individual needs. Personalized nutrition, including personalized probiotics formulations, is gaining traction. DNA testing and microbiome analysis are helping consumers identify the most beneficial probiotic strains for their specific health concerns.

Targeted Formulations

Probiotic supplements are no longer one-size-fits-all. Companies are developing products that target specific health issues, such as gut health, immunity, and mental well-being. Formulations designed for infants, children, and seniors are also on the rise, addressing various age-related health concerns.

Diversity in Strains

Research into probiotics is uncovering the unique benefits associated with different strains. The market is moving beyond the traditional Lactobacillus and Bifidobacterium strains, with manufacturers introducing lesser known but highly effective probiotic strains to their products.

Synbiotics

The combination of probiotics and prebiotics, known as synbiotics, is gaining popularity. Synbiotic products aim to enhance the effectiveness of probiotics by providing the necessary nutrients to support their growth and activity in the gut. This trend reflects a growing understanding of the importance of prebiotics in probiotic supplementation.

Segmental Insights

Form Insights

Based on the category of form, tablets and softgels dominated the global market in 2022, capturing the largest share of total revenue. The demand for natural health supplements in tablet form is projected to rise in the coming years for several reasons. One key factor is the use of high-quality excipients that facilitate the absorption and disintegration of tablets. Tablets are convenient, making them an attractive choice for people leading busy lives. Moreover, tablets can be formulated to provide precise dosages, which is crucial for supplements that require specific levels for effectiveness and safety. While natural coatings may improve dissolution, factors like efficacy and quality also impact the rate at which the body absorbs these supplements. Overall, these advantages are expected to drive growth in this segment during the forecast period.

Furthermore, the presence of well-established gelatin production facilities, coupled with the growing demand for nutraceutical products, is anticipated to create new opportunities for manufacturers of softgel probiotic dietary supplements on a global scale. Softgels have gained popularity due to their smooth texture and their ability to mask unpleasant tastes. These factors are poised to contribute significantly to market expansion throughout the forecast period.

End-use Insights

Based on the category of end-use, adults held the dominant position in the global market in 2022, boasting the largest market share of total revenue. The increasing incidence of gastrointestinal issues among adults has spurred the development of probiotic supplements. For example, in April 2021, Bausch Health introduced ENVIVE, an over-the-counter probiotic supplement in the United States, specifically designed for daily consumption by adults. ENVIVE aids in alleviating the frequency of five gastrointestinal symptoms, including diarrhea, constipation, gas, bloating, and discomfort.

Infants, on the other hand, are anticipated to exhibit substantial growth during the forecast period. The infant probiotic supplement market typically offers tasteless powders or liquids that can be easily mixed with various liquids fed to infants, including breast milk and formula. As the market expands, there is an increasing demand for customized products tailored to meet the unique metabolic and digestive needs of infants.

Regional Insights

In 2022, North America took the lead in the market. The primary driving force behind the increased demand for probiotic supplements in North America is the rising number of health-conscious consumers and the growing interest in products that promote gut health. Manufacturers in this region are responding to this demand by introducing innovative supplements to meet the needs of consumers. Moreover, many manufacturers are offering personalized probiotic supplements tailored to individual preferences. Additionally, consumers in North America have developed a strong awareness of the health advantages associated with probiotic supplements. According to the International Food Information Council's data for 2022, approximately 32% of Americans actively seek to incorporate probiotics into their diets, with 24% aiming to do so multiple times a day.

In contrast, the Middle East and Africa are emerging as promising markets for probiotic dietary supplements, with the region expected to experience significant growth at an impressive CAGR during the forecast period. The demographic landscape in this region is undergoing significant changes, characterized by a younger and increasingly employed population that places a heightened emphasis on health and well-being. This younger demographic is inclined to allocate resources to products that can enhance their overall health and quality of life, including probiotic supplements.

Key Market Players

• Vitakem Nutraceutical Inc

• Lesaffre International Corp

• DuPont de Nemours Inc

• H&H Group PLC

• Amway Corp

• Abbott Laboratories Inc

• Bayer AG

• Pfizer Inc.

• GSK PLC

• BASF SE

Report Scope:

In this report, the Global Probiotics Dietary Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Probiotics Dietary Supplements Market, By Form:

• Chewables & Gummies
• Capsules
• Powders
• Tablets & Softgels
• Others

Probiotics Dietary Supplements Market, By End-use:

• Infants
• Children
• Adults
• Geriatric

Probiotics Dietary Supplements Market, By Applications:

• Sports Fitness
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Skin/Hair/Nails
• Brain/Mental Health
• Others

Probiotics Dietary Supplements Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• Germany
• United Kingdom
• France
• Italy
• Spain
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Probiotics Dietary Supplements Market.

Available Customizations:

• Global Probiotics Dietary Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Probiotics Dietary Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 5.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 5.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2022)
• 5.3. Product Market Map
  • 5.3.1. By Form
  • 5.3.2. By End-use
  • 5.3.3. By Applications
  • 5.3.4. By Region

6. North America Probiotics Dietary Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 6.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 6.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Probiotics Dietary Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Form
      • 6.3.1.2.2. By End-use
      • 6.3.1.2.3. By Applications
  • 6.3.2. Canada Probiotics Dietary Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Form
      • 6.3.2.2.2. By End-use
      • 6.3.2.2.3. By Applications
  • 6.3.3. Mexico Probiotics Dietary Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Form
      • 6.3.3.2.2. By End-use
      • 6.3.3.2.3. By Applications

7. Europe Probiotics Dietary Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 7.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 7.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Probiotics Dietary Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Form
      • 7.3.1.2.2. By End-use
      • 7.3.1.2.3. By Applications
  • 7.3.2. United Kingdom Probiotics Dietary Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Form
      • 7.3.2.2.2. By End-use
      • 7.3.2.2.3. By Applications
  • 7.3.3. France Probiotics Dietary Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Form
      • 7.3.3.2.2. By End-use
      • 7.3.3.2.3. By Applications
  • 7.3.4. Italy Probiotics Dietary Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Form
      • 7.3.4.2.2. By End-use
      • 7.3.4.2.3. By Applications
  • 7.3.5. Spain Probiotics Dietary Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Form
      • 7.3.5.2.2. By End-use
      • 7.3.5.2.3. By Applications

8. Asia-Pacific Probiotics Dietary Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 8.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 8.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Probiotics Dietary Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Form
      • 8.3.1.2.2. By End-use
      • 8.3.1.2.3. By Applications
  • 8.3.2. Japan Probiotics Dietary Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Form
      • 8.3.2.2.2. By End-use
      • 8.3.2.2.3. By Applications
  • 8.3.3. India Probiotics Dietary Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Form
      • 8.3.3.2.2. By End-use
      • 8.3.3.2.3. By Applications
  • 8.3.4. Australia Probiotics Dietary Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Form
      • 8.3.4.2.2. By End-use
      • 8.3.4.2.3. By Applications
  • 8.3.5. South Korea Probiotics Dietary Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Form
      • 8.3.5.2.2. By End-use
      • 8.3.5.2.3. By Applications

9. South America Probiotics Dietary Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 9.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 9.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Probiotics Dietary Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Form
      • 9.3.1.2.2. By End-use
      • 9.3.1.2.3. By Applications
  • 9.3.2. Argentina Probiotics Dietary Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Form
      • 9.3.2.2.2. By End-use
      • 9.3.2.2.3. By Applications
  • 9.3.3. Colombia Probiotics Dietary Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Form
      • 9.3.3.2.2. By End-use
      • 9.3.3.2.3. By Applications

10. Middle East and Africa Probiotics Dietary Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 10.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 10.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Probiotics Dietary Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Form
      • 10.3.1.2.2. By End-use
      • 10.3.1.2.3. By Applications
  • 10.3.2. Saudi Arabia Probiotics Dietary Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Form
      • 10.3.2.2.2. By End-use
      • 10.3.2.2.3. By Applications
  • 10.3.3. UAE Probiotics Dietary Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Form
      • 10.3.3.2.2. By End-use
      • 10.3.3.2.3. By Applications
  • 10.3.4. Kuwait Probiotics Dietary Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Form
      • 10.3.4.2.2. By End-use
      • 10.3.4.2.3. By Applications

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Product Offerings
• 14.3. Recent Developments
• 14.4. Financials (As Reported)
• 14.5. Key Personnel
• 14.6. SWOT Analysis
  • 14.6.1. Vitakem Nutraceutical Inc
  • 14.6.2. Lesaffre International Corp
  • 14.6.3. DuPont de Nemours Inc
  • 14.6.4. H&H Group PLC
  • 14.6.5. Amway Corp
  • 14.6.6. Abbott Laboratories Inc
  • 14.6.7. Bayer AG
  • 14.6.8. Pfizer Inc.
  • 14.6.9. GSK PLC
  • 14.6.10. BASF SE

15. Strategic Recommendations

16. About Us & Disclaimer