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1668296

直播市場 - 全球產業規模、佔有率、趨勢、機會和預測，按直播類型（音訊、視訊）、按應用（媒體和娛樂、電子競技、活動、教育）、按地區和競爭，2020-2030F

Live Streaming Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Streaming Type (Audio, Video), By Application (Media & Entertainment, E-sports, Events, Education), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球直播市場價值為 901.2 億美元，預計到 2030 年將成長至 2,955.4 億美元，預測期內複合年成長率為 21.89%。受網路普及率不斷提高、智慧型手機普及率不斷上升以及線上內容消費日益普及的推動，全球直播市場正在快速成長。推動需求的關鍵產業包括遊戲、娛樂、教育、體育和電子商務。人工智慧、5G 技術和基於雲端的解決方案的整合提高了串流媒體品質和用戶參與度。 YouTube Live、Twitch、Facebook Live 和 TikTok 等平台引領市場，而企業則利用直播進行行銷和虛擬活動。

市場概況
預測期 2026-2030
2024 年市場規模 901.2億美元
2030 年市場規模 2955.4 億美元
2025-2030 年複合年成長率 21.89％
成長最快的領域 媒體與娛樂
最大的市場 北美洲

主要市場促進因素

網路普及率和智慧型手機採用率不斷提高

主要市場挑戰

頻寬限制和基礎設施約束

主要市場趨勢

直播商務和社交購物的興起

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第4章：全球直播市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依串流媒體類型（音訊、視訊）
    • 按應用程式（媒體與娛樂、電競、活動、教育）
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球直播市場地圖與機會評估
    • 按串流媒體類型
    • 按應用
    • 按區域

第5章：北美直播市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按串流媒體類型
    • 按應用
    • 按國家
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第6章：亞太地區直播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第7章：歐洲直播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第8章：南美洲直播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第9章：中東和非洲直播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 10 章：市場動態

  • 驅動程式
  • 挑戰

第 11 章：COVID-19 對全球直播市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 12 章：市場趨勢與發展

第 13 章：競爭格局

  • 公司簡介
    • Dacast, Inc.
    • Empire Video Productions LLC
    • Flux Broadcast Ltd.
    • Huya Inc.
    • International Business Machines Corporation
    • Meta Platform, Inc.
    • Pluto Inc.
    • TikTok Inc.
    • Twitch Interactive, Inc.
    • Vimeo, Inc.

第 14 章：策略建議/行動計劃

  • 重點關注領域
  • 按串流媒體類型分類的目標
  • 按應用程式確定目標

第15章 關於出版商,免責事項

簡介目錄
Product Code: 14597

Global Live Streaming Market was valued at USD 90.12 Billion in 2024 and is expected to grow to USD 295.54 Billion by 2030 with a CAGR of 21.89% during the forecast period. The global live streaming market is experiencing rapid growth, driven by increasing internet penetration, rising smartphone adoption, and the growing popularity of online content consumption. Key sectors fueling demand include gaming, entertainment, education, sports, and e-commerce. The integration of artificial intelligence, 5G technology, and cloud-based solutions enhances streaming quality and user engagement. Platforms like YouTube Live, Twitch, Facebook Live, and TikTok are leading the market, while businesses leverage live streaming for marketing and virtual events.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 90.12 Billion
Market Size 2030USD 295.54 Billion
CAGR 2025-203021.89%
Fastest Growing SegmentMedia & Entertainment
Largest MarketNorth America

Key Market Drivers

Rising Internet Penetration and Smartphone Adoption

The rapid expansion of internet connectivity, coupled with the proliferation of smartphones, has significantly fueled the growth of the global live streaming market.The affordability of mobile data plans and the increasing availability of 4G and 5G networks have further accelerated live streaming adoption, enabling seamless content delivery with minimal buffering. Smartphone manufacturers continue to integrate high-resolution cameras and advanced video processing capabilities, enhancing the quality of live streaming experiences. Markets such as Asia-Pacific, particularly China and India, lead in mobile internet adoption, contributing significantly to live streaming's expansion. In 2024, India has smartphone user base of approximately 650 million, representing a penetration rate of around 46% of the total population. With consumers spending more time on digital platforms, businesses and influencers capitalize on the trend by utilizing live video for marketing, e-commerce, education, and entertainment, driving sustained market growth.

Key Market Challenges

Bandwidth Limitations and Infrastructure Constraints

One of the biggest challenges in the live streaming market is the dependency on high-speed internet and robust network infrastructure to deliver seamless, high-quality content. While 5G and fiber-optic networks are expanding, many regions, especially in developing countries, still suffer from inconsistent internet speeds, latency issues, and bandwidth limitations. According to the Speedtest Global Index, as of 2023, the average global mobile internet speed was 42.92 Mbps, which can be insufficient for uninterrupted high-resolution live streaming. Streaming high-definition (HD) and 4K content requires stable, high-bandwidth networks, but network congestion, throttling, and poor internet coverage often result in buffering, lower resolutions, and lag. Additionally, live streaming places significant pressure on data centers and cloud service providers, requiring advanced infrastructure to handle real-time encoding, transcoding, and content delivery. This challenge is particularly evident in large-scale events where thousands or millions of concurrent viewers strain existing systems. Content delivery networks (CDNs) help mitigate some issues, but infrastructure gaps still limit the full potential of live streaming, especially in rural and emerging markets.

Key Market Trends

Rise of Live Commerce and Social Shopping

Live commerce, which combines live streaming with real-time shopping experiences, is one of the fastest-growing trends in the market. This trend originated in China and has gained global traction, with platforms such as TikTok Shop, Instagram Live Shopping, and Amazon Live driving consumer engagement. The format allows influencers, brands, and retailers to showcase products, answer audience questions, and offer limited-time deals, creating an interactive shopping experience. Social shopping is particularly effective in fashion, beauty, and electronics, where real-time demonstrations and influencer endorsements drive purchase decisions. With AI-powered personalization and seamless payment integration, live commerce is expected to expand significantly in markets such as North America and Europe, reshaping the future of digital retail.

Key Market Players

  • Dacast, Inc.
  • Empire Video Productions LLC
  • Flux Broadcast Ltd.
  • Huya Inc.
  • International Business Machines Corporation
  • Meta Platform, Inc.
  • Pluto Inc.
  • TikTok Inc.
  • Twitch Interactive, Inc.
  • Vimeo, Inc.

Report Scope:

In this report, the Global Live Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live Streaming Market, By Streaming Type:

  • Audio
  • Video

Live Streaming Market, By Application:

  • Media & Entertainment
  • E-sports
  • Events
  • Education

Live Streaming Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Live Streaming Market.

Available Customizations:

Global Live Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Global Live Streaming Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Streaming Type Market Share Analysis (Audio, Video)
    • 4.2.2. By Application Market Share Analysis (Media & Entertainment, E-sports, Events, Education)
    • 4.2.3. By Regional Market Share Analysis
      • 4.2.3.1. North America Market Share Analysis
      • 4.2.3.2. Europe Market Share Analysis
      • 4.2.3.3. Asia Pacific Market Share Analysis
      • 4.2.3.4. Middle East & Africa Market Share Analysis
      • 4.2.3.5. South America Market Share Analysis
    • 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 4.3. Global Live Streaming Market Mapping & Opportunity Assessment
    • 4.3.1. By Streaming Type Market Mapping & Opportunity Assessment
    • 4.3.2. By Application Market Mapping & Opportunity Assessment
    • 4.3.3. By Regional Market Mapping & Opportunity Assessment

5. North America Live Streaming Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Streaming Type Market Share Analysis
    • 5.2.2. By Application Market Share Analysis
    • 5.2.3. By Country Market Share Analysis
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Live Streaming Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Streaming Type Market Share Analysis
        • 5.3.1.2.2. By Application Market Share Analysis
    • 5.3.2. Canada Live Streaming Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Streaming Type Market Share Analysis
        • 5.3.2.2.2. By Application Market Share Analysis
    • 5.3.3. Mexico Live Streaming Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Streaming Type Market Share Analysis
        • 5.3.3.2.2. By Application Market Share Analysis

6. Asia Pacific Live Streaming Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Streaming Type Market Share Analysis
    • 6.2.2. By Application Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. Asia Pacific: Country Analysis
    • 6.3.1. China Live Streaming Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Streaming Type Market Share Analysis
        • 6.3.1.2.2. By Application Market Share Analysis
    • 6.3.2. Japan Live Streaming Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Streaming Type Market Share Analysis
        • 6.3.2.2.2. By Application Market Share Analysis
    • 6.3.3. India Live Streaming Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Streaming Type Market Share Analysis
        • 6.3.3.2.2. By Application Market Share Analysis
    • 6.3.4. Australia Live Streaming Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Streaming Type Market Share Analysis
        • 6.3.4.2.2. By Application Market Share Analysis
    • 6.3.5. South Korea Live Streaming Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Streaming Type Market Share Analysis
        • 6.3.5.2.2. By Application Market Share Analysis
    • 6.3.6. Indonesia Live Streaming Market Outlook
      • 6.3.6.1. Market Size & Forecast
        • 6.3.6.1.1. By Value
      • 6.3.6.2. Market Share & Forecast
        • 6.3.6.2.1. By Streaming Type Market Share Analysis
        • 6.3.6.2.2. By Application Market Share Analysis

7. Europe Live Streaming Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Streaming Type Market Share Analysis
    • 7.2.2. By Application Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Live Streaming Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Streaming Type Market Share Analysis
        • 7.3.1.2.2. By Application Market Share Analysis
    • 7.3.2. United Kingdom Live Streaming Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Streaming Type Market Share Analysis
        • 7.3.2.2.2. By Application Market Share Analysis
    • 7.3.3. Italy Live Streaming Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Streaming Type Market Share Analysis
        • 7.3.3.2.2. By Application Market Share Analysis
    • 7.3.4. Germany Live Streaming Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Streaming Type Market Share Analysis
        • 7.3.4.2.2. By Application Market Share Analysis
    • 7.3.5. Spain Live Streaming Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Streaming Type Market Share Analysis
        • 7.3.5.2.2. By Application Market Share Analysis

8. South America Live Streaming Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Streaming Type Market Share Analysis
    • 8.2.2. By Application Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. South America: Country Analysis
    • 8.3.1. Argentina Live Streaming Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Streaming Type Market Share Analysis
        • 8.3.1.2.2. By Application Market Share Analysis
    • 8.3.2. Colombia Live Streaming Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Streaming Type Market Share Analysis
        • 8.3.2.2.2. By Application Market Share Analysis
    • 8.3.3. Brazil Live Streaming Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Streaming Type Market Share Analysis
        • 8.3.3.2.2. By Application Market Share Analysis

9. Middle East & Africa Live Streaming Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Streaming Type Market Share Analysis
    • 9.2.2. By Application Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. South Africa Live Streaming Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Streaming Type Market Share Analysis
        • 9.3.1.2.2. By Application Market Share Analysis
    • 9.3.2. Saudi Arabia Live Streaming Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Streaming Type Market Share Analysis
        • 9.3.2.2.2. By Application Market Share Analysis
    • 9.3.3. UAE Live Streaming Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Streaming Type Market Share Analysis
        • 9.3.3.2.2. By Application Market Share Analysis
    • 9.3.4. Turkey Live Streaming Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Streaming Type Market Share Analysis
        • 9.3.4.2.2. By Application Market Share Analysis

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Impact of COVID-19 on Global Live Streaming Market

  • 11.1. Impact Assessment Model
    • 11.1.1. Key Segments Impacted
    • 11.1.2. Key Region Impacted
    • 11.1.3. Key Countries Impacted

12. Market Trends & Developments

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. Dacast, Inc.
      • 13.1.1.1. Company Details
      • 13.1.1.2. Products
      • 13.1.1.3. Financials (As Per Availability)
      • 13.1.1.4. Key Market Focus & Geographical Presence
      • 13.1.1.5. Recent Developments
      • 13.1.1.6. Key Management Personnel
    • 13.1.2. Empire Video Productions LLC
      • 13.1.2.1. Company Details
      • 13.1.2.2. Products
      • 13.1.2.3. Financials (As Per Availability)
      • 13.1.2.4. Key Market Focus & Geographical Presence
      • 13.1.2.5. Recent Developments
      • 13.1.2.6. Key Management Personnel
    • 13.1.3. Flux Broadcast Ltd.
      • 13.1.3.1. Company Details
      • 13.1.3.2. Products
      • 13.1.3.3. Financials (As Per Availability)
      • 13.1.3.4. Key Market Focus & Geographical Presence
      • 13.1.3.5. Recent Developments
      • 13.1.3.6. Key Management Personnel
    • 13.1.4. Huya Inc.
      • 13.1.4.1. Company Details
      • 13.1.4.2. Products
      • 13.1.4.3. Financials (As Per Availability)
      • 13.1.4.4. Key Market Focus & Geographical Presence
      • 13.1.4.5. Recent Developments
      • 13.1.4.6. Key Management Personnel
    • 13.1.5. International Business Machines Corporation
      • 13.1.5.1. Company Details
      • 13.1.5.2. Products
      • 13.1.5.3. Financials (As Per Availability)
      • 13.1.5.4. Key Market Focus & Geographical Presence
      • 13.1.5.5. Recent Developments
      • 13.1.5.6. Key Management Personnel
    • 13.1.6. Meta Platform, Inc.
      • 13.1.6.1. Company Details
      • 13.1.6.2. Products
      • 13.1.6.3. Financials (As Per Availability)
      • 13.1.6.4. Key Market Focus & Geographical Presence
      • 13.1.6.5. Recent Developments
      • 13.1.6.6. Key Management Personnel
    • 13.1.7. Pluto Inc.
      • 13.1.7.1. Company Details
      • 13.1.7.2. Products
      • 13.1.7.3. Financials (As Per Availability)
      • 13.1.7.4. Key Market Focus & Geographical Presence
      • 13.1.7.5. Recent Developments
      • 13.1.7.6. Key Management Personnel
    • 13.1.8. TikTok Inc.
      • 13.1.8.1. Company Details
      • 13.1.8.2. Products
      • 13.1.8.3. Financials (As Per Availability)
      • 13.1.8.4. Key Market Focus & Geographical Presence
      • 13.1.8.5. Recent Developments
      • 13.1.8.6. Key Management Personnel
    • 13.1.9. Twitch Interactive, Inc.
      • 13.1.9.1. Company Details
      • 13.1.9.2. Products
      • 13.1.9.3. Financials (As Per Availability)
      • 13.1.9.4. Key Market Focus & Geographical Presence
      • 13.1.9.5. Recent Developments
      • 13.1.9.6. Key Management Personnel
    • 13.1.10. Vimeo, Inc.
      • 13.1.10.1. Company Details
      • 13.1.10.2. Products
      • 13.1.10.3. Financials (As Per Availability)
      • 13.1.10.4. Key Market Focus & Geographical Presence
      • 13.1.10.5. Recent Developments
      • 13.1.10.6. Key Management Personnel

14. Strategic Recommendations/Action Plan

  • 14.1. Key Focus Areas
  • 14.2. Target By Streaming Type
  • 14.3. Target By Application

15. About Us & Disclaimer