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市場調查報告書

商品編碼

1578220

全球直播市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測

Global Live Streaming Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年09月01日 | 出版商:

Value Market Research | 英文 222 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球直播市場需求預計將從 2023 年的 931.3 億美元增至 2032 年的近 6,287.8 億美元，2024-2032 年研究期間複合年成長率為 23.64%。

直播是透過網路即時傳送影片而不是先捕捉並保存影片的過程。現在可以對社交網路內容、視訊遊戲串流和電視廣播進行直播。一對多連線同時向多個用戶發送資料。 Google Hangouts Meet、FaceTime 和 Skype 等視訊會議系統使用即時通訊 (RTC) 協議，而不是一對多即時串流廣播使用的協議。

市場動態

由於人們對直播的偏好超過社交帖子，以及直播技術的日益普及，以改善品牌互動和接觸消費者，直播市場的成長可能會增加。最佳化網路頻寬和擴大直播內容用戶群的需求增加也有助於產業擴張。另一方面，直播服務的虛假流量為整個直播市場的成長帶來了新的困難。此外，連接和生產挑戰可能會在一定程度上限制未來幾年市場的成長。儘管如此，將現代技術融入數位媒體行業等新趨勢將為市場參與者提供多種發展機會。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球直播市場的各個細分市場進行了包容性評估。直播產業的成長和趨勢為本研究提供了整體方法。

市場區隔

直播市場報告的這一部分提供了有關國家和地區級別細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。

按組件

平台
服務

按類型

音訊串流
視訊串流

按收入模式

廣告支持
基於訂閱
按次付費

按最終用途

賭博
媒體與娛樂
教育&專業&專業
運動的
新聞與活動
其他
區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲直播市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。直播市場的主要參與者包括Dacast Inc.、Empire Video Productions LLC、Flux Broadcast Ltd.、Huya Inc.、International Business Machines Corporation、Meta、Pluto Inc.、TikTok Inc.、Twitch Interactive Inc.、Vimeo Inc.。節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

簡介 - 市場動態
市場促進因素
市場限制
機會
產業動態
波特五力分析
市場吸引力分析
- 按組件分類的市場吸引力分析
- 按類型分類的市場吸引力分析
- 按收入模式進行的市場吸引力分析
- 按最終用途分類的市場吸引力分析
- 市場吸引力分析：按地區

第 4 章：價值鏈分析

價值鏈分析
原料分析
- 原料清單
- 原料廠商清單
- 主要原物料價格走勢
潛在買家名單
行銷管道
- 直效行銷
- 間接行銷
- 行銷通路發展趨勢

第 5 章：全球直播市場分析：按組成部分

按組件概述
按組成部分的歷史和預測資料分析
平台
服務

第 6 章：全球直播市場分析：按類型

按類型概述
按類型分析歷史和預測數據
音訊串流
視訊串流

第 7 章：全球直播市場分析：按收入模型

按收入模式概述
按收入模型進行歷史和預測資料分析
廣告支持
基於訂閱
按次付費

第 8 章：全球直播市場分析：依最終用途分類

按最終用途分類的概述
按最終用途分類的歷史和預測資料分析
賭博
媒體與娛樂
教育&專業&專業
運動的
新聞與活動
其他

第 9 章：全球直播市場分析：依地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區按國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲按國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第10章：直播公司的競爭格局

直播市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 11 章：公司簡介

頂級公司市佔率分析
市場集中度
Dacast Inc.

公司概況
公司收入
產品
最新動態

Empire Video Productions LLC

公司概況
公司收入
產品
最新動態

Flux Broadcast Ltd.

公司概況
公司收入
產品
最新動態

Huya Inc.

公司概況
公司收入
產品
最新動態

International Business Machines Corporation

公司概況
公司收入
產品
最新動態

Meta

公司概況
公司收入
產品
最新動態

Pluto Inc.

公司概況
公司收入
產品
最新動態

TikTok Inc.

公司概況
公司收入
產品
最新動態

Twitch Interactive Inc.

公司概況
公司收入
產品
最新動態

Vimeo Inc

公司概況
公司收入
產品
最新動態

註 - 在公司概況中，財務詳細資訊和最新發展視情況而定，或對私人公司而言可能不包括在內

簡介目錄圖表

Product Code: VMR11218325

The global demand for Live Streaming Market is presumed to reach the market size of nearly USD 628.78 Billion by 2032 from USD 93.13 Billion in 2023 with a CAGR of 23.64% under the study period 2024-2032.

Live streaming is the process through which a video is delivered over the Internet in real-time rather than being captured and saved first. Live streaming is now possible for social networking content, video game streams, and TV broadcasts. One-to-many connections send data to several users at the same time. Real-time communication (RTC) protocols are utilized by videoconferencing systems like Google Hangouts Meet, FaceTime, and Skype rather than the protocols used by one-to-many live stream broadcasts.

MARKET DYNAMICS

The growth of the live streaming market is likely to augment because of the increased preference for live streaming over social posts and the expanding popularity of live streaming technologies for improved brand interaction and access to consumers. The increased requirement to optimize network bandwidth and expand the user base for live streaming content also helps industry expansion. Fake traffic on live streaming services, on the other hand, is posing new difficulties to the entire live streaming market growth. Additionally, connection and production challenges may limit the market's growth in the next few years to some extent. Nonetheless, new trends like incorporating modern technologies into the digital media industry would provide several opportunities for market players to grow.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Live Streaming. The growth and trends of Live Streaming industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Live Streaming market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platforms
Services

By Type

Audio Streaming
Video Streaming

By Revenue Model

Ad-Supported
Subscription-Based
Pay-Per-View

By End-use

Gaming
Media & Entertainment
Education & Professional & Professional
Sports
News & Events
Others
Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Live Streaming market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Live Streaming market include Dacast Inc., Empire Video Productions LLC, Flux Broadcast Ltd., Huya Inc., International Business Machines Corporation, Meta, Pluto Inc., TikTok Inc., Twitch Interactive Inc., Vimeo Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. LIVE STREAMING - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Type
- 3.7.3 Market Attractiveness Analysis By Revenue Model
- 3.7.4 Market Attractiveness Analysis By End-use
- 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL LIVE STREAMING MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Platforms Historic and Forecast Sales By Regions
5.4. Services Historic and Forecast Sales By Regions

6. GLOBAL LIVE STREAMING MARKET ANALYSIS BY TYPE

6.1. Overview By Type
6.2. Historical and Forecast Data Analysis By Type
6.3. Audio Streaming Historic and Forecast Sales By Regions
6.4. Video Streaming Historic and Forecast Sales By Regions

7. GLOBAL LIVE STREAMING MARKET ANALYSIS BY REVENUE MODEL

7.1. Overview By Revenue Model
7.2. Historical and Forecast Data Analysis By Revenue Model
7.3. Ad-Supported Historic and Forecast Sales By Regions
7.4. Subscription-Based Historic and Forecast Sales By Regions
7.5. Pay-Per-View Historic and Forecast Sales By Regions

8. GLOBAL LIVE STREAMING MARKET ANALYSIS BY END-USE

8.1. Overview By End-use
8.2. Historical and Forecast Data Analysis By End-use
8.3. Gaming Historic and Forecast Sales By Regions
8.4. Media & Entertainment Historic and Forecast Sales By Regions
8.5. Education & Professional & Professional Historic and Forecast Sales By Regions
8.6. Sports Historic and Forecast Sales By Regions
8.7. News & Events Historic and Forecast Sales By Regions
8.8. Others Historic and Forecast Sales By Regions

9. GLOBAL LIVE STREAMING MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1 Overview, Historic and Forecast Data Sales Analysis
- 9.3.2 North America By Segment Sales Analysis
- 9.3.3 North America By Country Sales Analysis
- 9.3.4 United States Sales Analysis
- 9.3.5 Canada Sales Analysis
- 9.3.6 Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1 Overview, Historic and Forecast Data Sales Analysis
- 9.4.2 Europe By Segment Sales Analysis
- 9.4.3 Europe By Country Sales Analysis
- 9.4.4 United Kingdom Sales Analysis
- 9.4.5 France Sales Analysis
- 9.4.6 Germany Sales Analysis
- 9.4.7 Italy Sales Analysis
- 9.4.8 Russia Sales Analysis
- 9.4.9 Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1 Overview, Historic and Forecast Data Sales Analysis
- 9.5.2 Asia Pacific By Segment Sales Analysis
- 9.5.3 Asia Pacific By Country Sales Analysis
- 9.5.4 China Sales Analysis
- 9.5.5 India Sales Analysis
- 9.5.6 Japan Sales Analysis
- 9.5.7 South Korea Sales Analysis
- 9.5.8 Australia Sales Analysis
- 9.5.9 South East Asia Sales Analysis
- 9.5.10 Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1 Overview, Historic and Forecast Data Sales Analysis
- 9.6.2 Latin America By Segment Sales Analysis
- 9.6.3 Latin America By Country Sales Analysis
- 9.6.4 Brazil Sales Analysis
- 9.6.5 Argentina Sales Analysis
- 9.6.6 Peru Sales Analysis
- 9.6.7 Chile Sales Analysis
- 9.6.8 Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1 Overview, Historic and Forecast Data Sales Analysis
- 9.7.2 Middle East & Africa By Segment Sales Analysis
- 9.7.3 Middle East & Africa By Country Sales Analysis
- 9.7.4 Saudi Arabia Sales Analysis
- 9.7.5 UAE Sales Analysis
- 9.7.6 Israel Sales Analysis
- 9.7.7 South Africa Sales Analysis
- 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE LIVE STREAMING COMPANIES

10.1. Live Streaming Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11. COMPANY PROFILES OF LIVE STREAMING INDUSTRY

11.1. Top Companies Market Share Analysis
11.2. Market Concentration Rate
11.3. Dacast Inc.
- 11.3.1 Company Overview
- 11.3.2 Company Revenue
- 11.3.3 Products
- 11.3.4 Recent Developments
11.4. Empire Video Productions LLC
- 11.4.1 Company Overview
- 11.4.2 Company Revenue
- 11.4.3 Products
- 11.4.4 Recent Developments
11.5. Flux Broadcast Ltd.
- 11.5.1 Company Overview
- 11.5.2 Company Revenue
- 11.5.3 Products
- 11.5.4 Recent Developments
11.6. Huya Inc.
- 11.6.1 Company Overview
- 11.6.2 Company Revenue
- 11.6.3 Products
- 11.6.4 Recent Developments
11.7. International Business Machines Corporation
- 11.7.1 Company Overview
- 11.7.2 Company Revenue
- 11.7.3 Products
- 11.7.4 Recent Developments
11.8. Meta
- 11.8.1 Company Overview
- 11.8.2 Company Revenue
- 11.8.3 Products
- 11.8.4 Recent Developments
11.9. Pluto Inc.
- 11.9.1 Company Overview
- 11.9.2 Company Revenue
- 11.9.3 Products
- 11.9.4 Recent Developments
11.10. TikTok Inc.
- 11.10.1 Company Overview
- 11.10.2 Company Revenue
- 11.10.3 Products
- 11.10.4 Recent Developments
11.11. Twitch Interactive Inc.
- 11.11.1 Company Overview
- 11.11.2 Company Revenue
- 11.11.3 Products
- 11.11.4 Recent Developments
11.12. Vimeo Inc
- 11.12.1 Company Overview
- 11.12.2 Company Revenue
- 11.12.3 Products
- 11.12.4 Recent Developments