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市場調查報告書
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1703315

數位健康教練市場－全球產業規模、佔有率、趨勢、機會和預測（按服務、支付模式、地區和競爭細分，2020-2030 年）

Digital Health Coaching Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Service, By Payment Model, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球數位健康指導市場價值為 45.8 億美元，預計到 2030 年將達到 61.7 億美元，預測期內的年複合成長率(CAGR) 為 5.30%。這種成長的動力來自於個人化醫療需求的不斷成長、數位科技的快速發展以及對預防保健的高度重視。

市場概覽
預測期 2026-2030
2024年市場規模 45.8億美元
2030年市場規模 61.7億美元
2025-2030 年複合年成長率 5.30%
成長最快的領域 營養與飲食指導
最大的市場 北美洲

數位健康指導利用科技提供客製化的支援和指導，幫助個人更主動地管理自己的健康和保健。在行動健康應用、穿戴式裝置和人工智慧創新的推動下，市場正在快速發展。這些進步使用戶能夠更有效率、更方便地監測、管理和改善他們的健康狀況。

該市場的一個關鍵驅動力是全球向預防性醫療保健的轉變。隨著醫療成本不斷上升和人口不斷老化，人們越來越重視管理慢性病、增強整體健康狀況和預防疾病。數位健康指導平台提供客製化介入措施，指導個人採取更健康的生活方式，管理糖尿病或高血壓等慢性疾病，並改善營養、健康和心理健康。這種轉變與患者在個人醫療保健管理中更加積極主動、更加投入的整體趨勢一致。

關鍵市場促進因素

數位醫療生態系統的擴展

主要市場挑戰

消費者意識和教育有限

主要市場趨勢

穿戴式裝置與健康監測設備的整合

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：COVID-19 對全球數位健康教練市場的影響

第5章：全球數位健康教練市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依服務分類（營養與飲食指導、健身與運動指導、女性健康指導、慢性病指導、心理健康指導、其他）
    • 按付款模式（按月訂閱、按年訂閱、按課程訂閱、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美數位健康教練市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 墨西哥
    • 加拿大

第7章：歐洲數位健康教練市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區數位健康教練市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 韓國
    • 日本
    • 澳洲

第9章：南美洲數位健康教練市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：中東和非洲數位健康教練市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：全球數位健康教練市場：SWOT 分析

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • Atlantis Health Group
  • Naluri Therapeutics Pte. Ltd.
  • Noom, Inc.
  • Lark Technologies, Inc.
  • Omada Health Inc.
  • Advanced Wellness Systems, LLC
  • Choose Health Services LLC
  • Avidon Health LLC
  • Quartet Health, Inc.
  • Lyra Health, Inc.

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 28116

Global Digital health coaching market was valued at USD 4.58 billion in 2024 and is projected to reach USD 6.17 billion by 2030, expanding at a compound annual growth rate (CAGR) of 5.30% over the forecast period. This growth is fueled by increasing demand for personalized healthcare, rapid advancements in digital technologies, and a heightened focus on preventive care.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 4.58 Billion
Market Size 2030USD 6.17 Billion
CAGR 2025-20305.30%
Fastest Growing SegmentNutrition and Diet Coaching
Largest MarketNorth America

Digital health coaching utilizes technology to deliver customized support and guidance, helping individuals manage their health and wellness more proactively. The market is evolving rapidly, underpinned by innovations in mobile health applications, wearable devices, and artificial intelligence. These advancements empower users to monitor, manage, and improve their health outcomes with greater efficiency and convenience.

A key driver of this market is the global shift toward preventive healthcare. As healthcare costs escalate and populations continue to age, there is a growing emphasis on managing chronic diseases, enhancing general well-being, and preventing illness before it occurs. Digital health coaching platforms offer tailored interventions, guiding individuals in adopting healthier lifestyles, managing chronic conditions such as diabetes or hypertension, and improving nutrition, fitness, and mental well-being. This transformation aligns with the broader trend of patients becoming more engaged and proactive in their personal healthcare management.

Key Market Drivers

Expansion of Digital Healthcare Ecosystem

The widespread integration of digital technologies is reshaping traditional healthcare delivery, with digital health coaching emerging as a core component of this transformation. By 2024, more than 1.3 billion people worldwide had adopted digital health tools-including fitness trackers, smartwatches, virtual consultations, and other online health services.

The adoption of telehealth and other digital care modalities accelerated sharply during the COVID-19 pandemic, as healthcare systems sought alternatives to in-person visits. Wearables such as smartwatches have maintained strong consumer demand and continue to demonstrate sustained growth. In 2024, the global digital health market reached a valuation of approximately USD 172 billion, with strong prospects for continued expansion.

The ubiquity of smartphones, tablets, and wearable technologies has facilitated the seamless incorporation of digital coaching into daily routines. These tools enable real-time health tracking, immediate feedback, and continuous interaction between coaches and clients, significantly enhancing user engagement and outcomes.

Key Market Challenges

Limited Consumer Awareness and Education

A significant barrier to market growth lies in the limited awareness and understanding among consumers regarding digital health coaching. Despite the growing availability of digital health services, many individuals remain unaware of the potential benefits and applications of digital coaching platforms.

As a relatively new concept, digital health coaching is not yet widely recognized as a valuable complement or alternative to traditional healthcare services. Many individuals continue to rely primarily on face-to-face consultations with healthcare professionals, often overlooking the convenience, flexibility, and ongoing support that digital health coaching can provide.

Without adequate education and promotion, consumers may struggle to appreciate the relevance of these solutions-particularly in managing chronic conditions, supporting mental health, or engaging in preventive care. This knowledge gap restricts the market's ability to reach its full potential.

Key Market Trends

Integration of Wearables and Health Monitoring Devices

The integration of wearable technology into digital health coaching platforms represents a major trend shaping the market. From 2014 to 2020, global shipments of wearable activity trackers increased by approximately 1444%. In 2020 alone, consumer spending on these devices reached an estimated USD 2.8 billion.

This surge has been accompanied by growing academic and clinical interest in the role of wearables in promoting physical activity and tracking key health indicators. Devices such as smartwatches and fitness bands continuously collect data on heart rate, activity levels, and sleep quality-providing a holistic picture of an individual's health.

When combined with digital health coaching platforms, these insights allow for highly personalized coaching experiences. For instance, WHOOP's wearable technology monitors metrics such as sleep patterns and heart rate variability to deliver individualized recovery scores and exertion targets. Such tailored feedback enhances user engagement and improves health outcomes by aligning interventions with each individual's specific physiological data and health goals.

Key Market Players

  • Atlantis Health Group
  • Naluri Therapeutics Pte. Ltd.
  • Noom, Inc.
  • Lark Technologies, Inc.
  • Omada Health Inc.
  • Advanced Wellness Systems, LLC
  • Choose Health Services LLC
  • Avidon Health LLC
  • Quartet Health, Inc.
  • Lyra Health, Inc.

Report Scope

In this report, the Global Digital Health Coaching Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Health Coaching Market, By Service:

  • Nutrition and Diet Coaching
  • Fitness and Exercise Coaching
  • Women's Health Coaching
  • Chronic Condition Coaching
  • Mental Wellbeing Coaching
  • Others

Digital Health Coaching Market, By Payment Model:

  • Monthly Subscription
  • Annual Subscription
  • Per Session
  • Others

Digital Health Coaching Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Health Coaching Market.

Available Customizations:

Global Digital Health Coaching Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Impact of COVID-19 on Global Digital Health Coaching Market

5. Global Digital Health Coaching Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Service (Nutrition and Diet Coaching, Fitness and Exercise Coaching, Women's Health Coaching, Chronic Condition Coaching, Mental Wellbeing Coaching, Others)
    • 5.2.2. By Payment Model (Monthly Subscription, Annual Subscription, Per Session, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Digital Health Coaching Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Service
    • 6.2.2. By Payment Model
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Health Coaching Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Service
        • 6.3.1.2.2. By Payment Model
    • 6.3.2. Mexico Digital Health Coaching Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Service
        • 6.3.2.2.2. By Payment Model
    • 6.3.3. Canada Digital Health Coaching Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Service
        • 6.3.3.2.2. By Payment Model

7. Europe Digital Health Coaching Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Service
    • 7.2.2. By Payment Model
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Digital Health Coaching Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Service
        • 7.3.1.2.2. By Payment Model
    • 7.3.2. Germany Digital Health Coaching Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Service
        • 7.3.2.2.2. By Payment Model
    • 7.3.3. United Kingdom Digital Health Coaching Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Service
        • 7.3.3.2.2. By Payment Model
    • 7.3.4. Italy Digital Health Coaching Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Service
        • 7.3.4.2.2. By Payment Model
    • 7.3.5. Spain Digital Health Coaching Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Service
        • 7.3.5.2.2. By Payment Model

8. Asia Pacific Digital Health Coaching Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Service
    • 8.2.2. By Payment Model
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Digital Health Coaching Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Service
        • 8.3.1.2.2. By Payment Model
    • 8.3.2. India Digital Health Coaching Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Service
        • 8.3.2.2.2. By Payment Model
    • 8.3.3. South Korea Digital Health Coaching Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Service
        • 8.3.3.2.2. By Payment Model
    • 8.3.4. Japan Digital Health Coaching Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Service
        • 8.3.4.2.2. By Payment Model
    • 8.3.5. Australia Digital Health Coaching Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Service
        • 8.3.5.2.2. By Payment Model

9. South America Digital Health Coaching Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Service
    • 9.2.2. By Payment Model
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Digital Health Coaching Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Service
        • 9.3.1.2.2. By Payment Model
    • 9.3.2. Argentina Digital Health Coaching Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Service
        • 9.3.2.2.2. By Payment Model
    • 9.3.3. Colombia Digital Health Coaching Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Service
        • 9.3.3.2.2. By Payment Model

10. Middle East and Africa Digital Health Coaching Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Service
    • 10.2.2. By Payment Model
    • 10.2.3. By Country
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Digital Health Coaching Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Service
        • 10.3.1.2.2. By Payment Model
    • 10.3.2. Saudi Arabia Digital Health Coaching Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Service
        • 10.3.2.2.2. By Payment Model
    • 10.3.3. UAE Digital Health Coaching Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Service
        • 10.3.3.2.2. By Payment Model

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Digital Health Coaching Market: SWOT Analysis

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Atlantis Health Group
    • 15.1.1. Business Overview
    • 15.1.2. Company Snapshot
    • 15.1.3. Products & Services
    • 15.1.4. Financials (As Reported)
    • 15.1.5. Recent Developments
    • 15.1.6. Key Personnel Details
    • 15.1.7. SWOT Analysis
  • 15.2. Naluri Therapeutics Pte. Ltd.
  • 15.3. Noom, Inc.
  • 15.4. Lark Technologies, Inc.
  • 15.5. Omada Health Inc.
  • 15.6. Advanced Wellness Systems, LLC
  • 15.7. Choose Health Services LLC
  • 15.8. Avidon Health LLC
  • 15.9. Quartet Health, Inc.
  • 15.10. Lyra Health, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer