代餐市場－全球產業規模、佔有率、趨勢、機會和預測，依產品類型（即飲、能量棒、粉末、其他）、按配銷通路（線下、線上）、按地區和競爭情況，2020-2030 年預測

2024 年全球代餐市場價值為 220.8 億美元，預計到 2030 年將達到 351.7 億美元，預測期內年複合成長率(CAGR) 為 8.13%。

受消費者健康意識不斷增強、快節奏的生活方式以及對方便、營養均衡的傳統膳食替代品的需求不斷成長的推動，這個市場正在持續成長。消費者擴大尋求高蛋白、植物性和功能性的代餐選擇，以滿足體重管理、健身和特定的飲食需求。產品創新（尤其是在口味、個人化營養和清潔標籤配方方面）正在加速市場擴張。此外，電子商務和直接面對消費者的管道的普及正在提高產品的可及性。領先的公司正在強調產品多樣化和永續性以保持競爭優勢。

關鍵市場促進因素

提高健康意識和營養關注度

主要市場挑戰

法規遵從性和標籤標準

主要市場趨勢

個人化和功能性營養

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球代餐市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依產品類型（即飲、棒狀、粉狀、其他）
  • 按配銷通路（線下、線上）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第5章：北美代餐市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依產品類型
  • 按配銷通路
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第6章：歐洲代餐市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第7章：亞太代餐市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼

第8章：中東與非洲代餐市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第9章：南美洲代餐市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：市場動態

• 驅動程式
• 挑戰

第 11 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第 12 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 13 章：競爭格局

• 公司簡介
  • Abbott Laboratories
  • Glanbia plc
  • Amway Corporation
  • Herbalife International of America, Inc.
  • Nestle SA
  • Huel Inc.
  • Blue Diamond Growers
  • WK Kellogg Co
  • General Mills, Inc.
  • Starco Brands, Inc. (Soylent)

第 14 章：策略建議

第15章調查會社について,免責事項

Global Meal Replacement market was valued at USD 22.08 billion in 2024 and is projected to reach USD 35.17 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.13% during the forecast period.

This market is witnessing consistent growth, fueled by increasing consumer health awareness, fast-paced lifestyles, and the growing demand for convenient, nutritionally balanced alternatives to traditional meals. Consumers are increasingly seeking high-protein, plant-based, and functional meal replacement options that support weight management, fitness, and specific dietary needs. Product innovation-particularly in flavors, personalized nutrition, and clean-label formulations-is accelerating market expansion. Additionally, the proliferation of e-commerce and direct-to-consumer channels is improving product accessibility. Leading companies are emphasizing product diversification and sustainability to maintain a competitive edge.

Key Market Drivers

Increasing Health Awareness and Nutritional Focus

The rising emphasis on health and wellness is a major driver of demand for meal replacement products. These offerings provide a convenient yet nutritionally adequate alternative to conventional meals, aligning with consumers' growing focus on balanced macronutrient intake and overall dietary quality. Heightened awareness of obesity, diabetes, and cardiovascular conditions is further encouraging individuals to seek healthier meal options.

According to the National Health and Nutrition Examination Survey, from August 2021 to August 2023, 40.3% of U.S. adults were classified as obese, with the highest rates observed in the 40-59 age group. This trend has heightened consumer interest in healthier dietary habits, thereby supporting market growth.

The surge in demand for functional foods is also contributing to this expansion. Meal replacements enriched with probiotics, dietary fiber, vitamins, and superfoods are increasingly being used to target specific health concerns such as digestive health, immunity, and muscle recovery. Companies are responding by prioritizing clean-label ingredients, organic formulations, and plant-based proteins to meet consumer demand for natural, wholesome products.

Key Market Challenges

Regulatory Compliance and Labeling Standards

The meal replacement sector operates within a complex regulatory landscape, with stringent compliance requirements that vary across regions. Regulatory authorities such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the Food Standards Agency (FSA) enforce strict guidelines related to product composition, ingredient sourcing, and permissible health claims.

Manufacturers must ensure that their products meet these diverse nutritional and safety standards, which often requires navigating significant differences in international regulations. Claims related to weight management, protein content, or micronutrient benefits must be substantiated by scientific evidence and approved by relevant authorities. Non-compliance or misleading marketing can result in product recalls, legal consequences, and damage to brand reputation-posing considerable challenges for companies expanding into global markets.

Key Market Trends

Personalized and Functional Nutrition

There is a growing consumer demand for personalized nutrition solutions tailored to individual health goals, fitness routines, and dietary preferences. In response, meal replacement brands are increasingly offering customized products designed for specific needs such as weight loss, muscle gain, gut health, or immune function.

The integration of advanced technologies-including AI-based nutritional analytics and DNA-guided diet planning-is enabling more targeted product offerings. Functional ingredients are also shaping the innovation landscape. Products now commonly include components such as probiotics, fiber, superfoods, adaptogens, and nootropics to deliver benefits beyond basic nutrition.

For example, formulations enriched with collagen, omega-3 fatty acids, and antioxidants are aimed at consumers interested in skin health and anti-aging, while BCAAs and creatine are being incorporated to appeal to fitness-conscious consumers. The emphasis on personalization and functional nutrition is expected to drive further product diversification and brand differentiation within the market.

Key Market Players

• Abbott Laboratories
• Glanbia plc
• Amway Corporation
• Herbalife International of America, Inc.
• Nestle S.A.
• Huel Inc.
• Blue Diamond Growers
• WK Kellogg Co
• General Mills, Inc.
• Starco Brands, Inc. (Soylent)

Report Scope:

In this report, the Global Meal Replacement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Meal Replacement Market, By Product Type:

• Ready-to-Drink
• Bars
• Powder
• Others

Meal Replacement Market, By Distribution Channel:

• Offline
• Online

Meal Replacement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Meal Replacement Market.

Available Customizations:

Global Meal Replacement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Meal Replacement Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Ready-to-Drink, Bars, Powder, Others)
  • 4.2.2. By Distribution Channel (Offline, Online)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Meal Replacement Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Meal Replacement Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Meal Replacement Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Meal Replacement Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Meal Replacement Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Meal Replacement Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Meal Replacement Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Meal Replacement Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Meal Replacement Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Meal Replacement Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Meal Replacement Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Meal Replacement Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Meal Replacement Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Meal Replacement Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. South Korea Meal Replacement Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Indonesia Meal Replacement Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Meal Replacement Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Meal Replacement Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Meal Replacement Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Meal Replacement Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Meal Replacement Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Meal Replacement Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Meal Replacement Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Meal Replacement Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Meal Replacement Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Abbott Laboratories
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Glanbia plc
  • 13.1.3. Amway Corporation
  • 13.1.4. Herbalife International of America, Inc.
  • 13.1.5. Nestle S.A.
  • 13.1.6. Huel Inc.
  • 13.1.7. Blue Diamond Growers
  • 13.1.8. WK Kellogg Co
  • 13.1.9. General Mills, Inc.
  • 13.1.10. Starco Brands, Inc. (Soylent)

14. Strategic Recommendations

15. About Us & Disclaimer